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EDUCATIONAL

SCREEN

BRETT HALL JANUARY, 1954

JAN 1 1; 195-

T H E

AUDIO- VISUAL MAGAZINE

VOL. 33, NO. 1

NEW WAY5; (IF f^FFINR • WHAT TFAnHFRS LIKE ABOUT AN A-V PROGRAM • ABC'S OF TV

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anuary, 1954

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On the SCHEEN

Cover Boy's Eye View

Our cover boy with a missing tooth or two is Jimmie, who plays a leading role in the new Churchill-Wexler film Wc^nclers in the Desert (reviewed on page 27). The photo was taken on location in the Great Colorado Desert near Indio, California. Jimmie was just curious to see what things look like on the ground glass of the cam- era (a bit unusual in shape, we're told, because it's a new French cam- era called the Camerette).

New Faces

Perhaps the new cover look pre- pared you for the new look you'll find throughout this issue: new type faces, new page format, new depart- ment headings, a new feature or two. Many people, including you readers, are responsible for specific changes — all designed to make the magazine more eye-catching, more readable, more useful, we hope.

We want to give a very special word of credit and appreciation to the artist who designed the new head- ings for several of our departments: Harvey Frye, Supervisor of Graphic Arts at Indiana University's .Audio- visual Center. If he doesn't object, we expect to make use again of his generous talents.

We hope all you readers noted the mailing envelope in which your Jan- uary issue arrived. This is what many of you have asked for to keep your copies in good condition for annual binding and lifelong reference.

For more about you and us as EdScreen begins its 33rd year of pub- lication, see the editorial in its new and now regular location opposite the inside back cover.

EDUCATIONAL SCREEN EDITORIAL STAFF

PAUL C. REED— Editor

JUNE N. SARK — Monaging Editor

WILLIAM S. HOCKMAN— Editor for the Church

Field L. C. LARSON — Editor for Film Evaluations MAX U. BILDERSEE — Editor for Recordings PHILIP LEWIS— Editor for Television

BUSINESS STAFF

MARIE C. GREENE— Publisher JOSEPHINE HOFFMAN KNIGHT

— Business Manager PATRICK A. PHILIPPI — Circulation Manoger WM. F. KRUSE AND ASSOCIATES

— Advertising and Public Relations

EDITORIAL ADVISORY BOARD

JAMES W. BROWN, School of Educotion, San Jose State College, California

EDGAR DALE, Head, Curriculum Division, Bu- reau of Educational Research, Ohio State University

AMO DE BERNARDIS, Director, Instructional Materials, Portland, Oregon, Public Schools

MARGARET W. DIVIZIA, Supervisor in Charge, Audio-Visual Education Section, Los An- geles City Schools, Los Angeles, California

More New Faces

It is with pleasure and regret thai we welcome four new faces to oui Editorial Advisory Board table.

We are regretful because the new members take the place of Walter S Bell, Elizabeth Golterman, and F Dean McClusky. (Four replace three because of an unfilled vacancy.) Edu- cators Bell, Golterman, and McClusky have served us well and we expect informally to continue taking advan- tage of their knowledge and experi- ence, their good judgment and good will.

We are pleased because the Edi- torial Advisory Board could not have elected to its membership any four we would more heartily approve or more eagerly welcome. Alphabetically introduced, the new Board members are: Margaret Divizia, Supervisor in Charge, Audio-Visual Education Sec- tion, Los Angeles City Schools; F. Edgar Lane, Supervisor, Instructional Materials Department, Board of Pub- lic Instruction. Dade County, Florida; Charles F. Scliulltr, Director, .Audio- Visual Center, Michigan State College, East Lansing; Ernest Tiemann, Direc- tor, Visual Instruction Bureau, The University of Tej^^

We regard ojj. j^'litorial Advisory Board as a vit^j part'^f ""•' editorial setup. By _^tting oveSjapping terms, we have a:sured both cOvHtinuity and change ii>-membership ov^t the years. .\s term^ expire, the BoarSi members themse^es elect the new meffibers.

TS" departing members BeM, Gol- terniin, and McClusky: EdSc^ben's <^eea appreciation for a job well i^one. ^9' new members Divizia, Ltane, Sfliuller, and Tiemann: a warm wel- come. -JNS

W. H. PURR, Supervisor, Bureau of Teoclhing Materials, State Board of Education, Rich- mond, Virginia '

CHARLES F. HOBAN, Project Big Ben, Univer- sity of Pennsylvania, Philadelphia

F. EDGAR LANE, Supervisor, Instructio.' lo Materiols Department, Board of Public ' - struction, Dade County, Florida

J. JAMES McPHERSON, Executive Secrete Department of Audio-Visual Instruct!' N.E.A., Washington, D. C.

KURTZ MYERS, Head, Audio-Visual Deport ment, Detroit, Michigan, Public Library

SEERLEY RE ID, Chief, Visual Education Service, U. S. Office of Education, Washington, D. C.

CHARLES F. SCHULLER, Director, Audio-Visuol Center, Michigan State College, East Lan- sing, Michigan

MAYER SINGERMAN, Director, Audio-Visuol Department, Chicago Office, Anti-Defa- mation League of B'nai B'rith

ERNEST TIEMANN, Director, Visual Instruction Bureau, Associate Professor, Division of Extension, The University of Texas, Austin, Texas

PAUL W. F. WITT, Professor of Education, Teachers College, Columbia University; President, Department of Audio-Visual In- struction, Nationol Education Association

Educational Screen

Founded in 1922 by Nelson L. Greene

EDUCATIONAL

SCREEN

THE

AUDIO- VISUAL MAGAZINE

January, 1954

(Lditoriul

34 YOU AND WE

Volume 33, Number 1, Whole Number 318

IN THIS ISSUE

.Article

eS

12 NEW WAYS OF SEEING Barbara Chapin

14 WHAT TEACHERS LIKE ABOUT A VISUAL AIDS PROGRAM

O. L. Detwiler

16 THE A-V DIRECTOR IN THE SMALL TEACHERS COLLEGE

R. H. Simmons

20 ABC'S OF COMMERCIAL TV FOR EDUCATORS Don W. Lyon

2),

rt.

ipartmentd

8 AS PERSONAL AS POSSIBLE— DAVI NEWS ). J. McPherson

22 CHURCH DEPARTMENT William S. Hockmon

25 EVALUATION OF NEW FILMS L, C. Larson, Carolyn Guss, John Fritz

28 LOOKING AT THE LITERATURE

29 RECORDS ON REVIEW Max U. Bildersee

30 AUDIO-VISUAL TRADE REVIEW

Otk

«r featured

4 on the screen

6 the reader's right

1 1 a-v conference calendar

34 picture of the month

33 trade directory of the audio-visual field

32 index to advertisers

:ational

:IATI0N

CORRESPONDENCE should be sent to EDUCATIONAL SCREEN, 64 East Lake Street, Chicago 1, Illinois.

SUBSCRIPTION PRICE (U.S. currency or equivalent): Domestic — $4 one year, $6.50 two years, $8 three years. Canadian and Pan-American — 50 cents extra per year. Other for- eign— %\ extra per year.

CHANGE OF ADDRESS should be sent to the Circulation Department immediately to insure uninterrupted delivery of your magazine. Allow five weeks for change to become effective.

EDUCATIONAL SCREEN is published monthly except July and August by the Educotionol Screen, Inc. Publication office, Barrington, Illinois; Business and Editorial Office, 64 E. Lake St., Chicago 1, Illinois. Printed in the U.S.A. Re-entered as second-class matter October, 1953 at the post office at Barrington, Illinois, under the Act of March 3, 1879.

ENTIRE ISSUE COPYRIGHT 1954 BY THE EDUCATIONAL SCREEN, INC.

January, 1954

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3 BASIC FfLMS on the wonders of the Natural and SeientHic World

, BOTANY - BIOLOGY

i CHEMISTRY - PHYSICS

I ASTRONOMY - ORNI-

I THOLOGY - ZOOLOGY

I PSYCHOLOGY - MUSIC

I AND ART - INDUSTRIAL

I SCIENCE - GENERAL

I SCIENCE - VOCATIONAL

I ARTS - AMERICAN

\ HISTORY

I Write for

1-4 descriptive catalog

Almanac

The reader's right

Instructional Materials

EDITOR:

I have just finished reading your excellent editorial in the December, 1953 issue ("Including the Printed Word!") ... I am glad to see you emphasizing the use of all kinds of "audio-visual materials" by all teach- ers. There certainly has been entirely too much gadgeteering by so-called audio-visual directors.

I have been convinced for a long time that all in the audio-visual field must more closely identify themselves with the whole field of instructional materials before "audio-visual" media will be accepted by all teachers and used by them.

The basic ideas you have expressed and which are also expressed in Dr. Swank's article ("Sight & Sound in the World of Books," Dec, 1953, EdScreen, page 436) should be more widely emphasized. It is very fine to give it to the librarians and it is even better to give it to our audio-visual people. Can't we do something about visualizing the ideas that Dr. Swank has expressed and that you so ably reit- erated in your editorial in order that

a great many more people will have

the benefit of this good basic thinking?

HERBERT M. ELKINS

Herbert M. Elkins Co. 'lujunga, Calif.

EDITOR:

Congratulations on your December editorial and your whole approach with the Swank message. . .

IRVING LIEBERMAN

School of Librarianship University of California, Berkeley

Thrust into A-V

EDITOR:

For the past five years I have been functioning as audio-visual coordina- tor in a small teachers college (aver- age yearly enrollment, 500). My back- ground training has been in science and this was a job which for one rea- son or another was "thrown in my lap."

During the time I have been en- trusted with the responsibility as a part-time function, I have tried to develop a creditable program. To in- crease my knowledge I have kept read- ing in the A-V field and I have also taken some advanced instruction in the area.

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SHOULD SENATE DEBATE (the filibuster) BE LIMITED?

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SAN EVALUATION OF THE EISENHOWER ADMINISTRATION

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SHOULD AMERICAN TARIFFS BE LOWERED?

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• JOHN LEE COULTER

4 THE ARAB-ISRAEL QUESTION

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NAME _

ADDRESS

CITY _ STATE _

Send letters to the Editor,

EDUCATIONAL SCREEN,

64 E. Lake St., Chicago 1, 111.

.All in all, my experiences have made me believe that there are others in the beginning stage with programs thrusi upon them who could profit by some of my experiences. In view of this I am sending you an article which offers a few suggestions that have been trieej and found valuable by us. . . . Blanc's article which you published last sum- mer was an inducement for me to sub- mit the article for I agree that he has drawn attention to a very real problem at the level of teacher education.

R. H. SIMMONS

Coordinator, .Audio-Visual Aids Alban>' State College Albany, (icorgia

He are pleased to present Mr. Sim- inons' article on page 16 of this issue,

Too Many Libraries

EDITOR:

Before someone else calls your at tention to an error in my article ("16mm Films Libraries in the U. S.," November, 1953 Educational Screen) note that in the first table on page 407 the total should read "2,644," noi "2.664."

SEERLEY REIE

chief. Visual Education Service I'. S. Office of Education Washington, I). C.

Keeping Up to Date

EDITOR:

Where can I purchase a textbool that would explain all the new photo graphic processes in motion pictures sucli as 3-D, Cinerama, Cinemascope and stereophonic sounel?

WILLIAM M. BURT

Film Librarian

\'allev Forge .Artny Hospital

Phoenixyille, Pennsylvania

See "Looking at the Literature" or. page 28 of this issue.— ED.

"A" for Ed.

CHURCH EDITOR:

I think tliat you deserve an "A" foi your frank reviews of religious audio visual materials. I do hope that reli gious educators who read Edl'cationai Screen will as a result of readin;; your reviews become a bit more criti cal in their selection of materials Only when religious schools will re fuse to accept some of the inadequate films and filnistrips produced for the field of religious education will com mercial producers turn to the religious educator for his advice in planning good instructional materials.

IRWIN SOREI

Supervisor, Audio- Visual Dept.

Burt-au of Jewish Education

Los Angeles, Calif., Jewish Community Council

Educational Screen

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"Over-oiling is one of the chief hazards in projec- tor maintenance. It re- suhs in costly, tedious I cleaning jobs and often damages film. Pageant users never have any such trouble because their projectors are per- manently lubricated — there's never a need for service caused by over- or under-oiling."

A. R. Mickelson, OiVecfor Audio-Visual Dept. Epko Film Service Fargo, North Dakota

"In spite of all we tell cus- tomers about how to oil projectors properly, too many of them never seem to do it right or at all. So it's a welcome relief to be able to offer Kodak's lifetime-lu- bricated Pageant."

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R. G. Smith, Jr. Audio-Visual Center Augusta, Georgia

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NAME

TITLE

1-in

January, 1954

oA fwuMe

News from the Department of Audio -Visual Instruction, National Education Assn,

A-V Survey on the Way

A comprehensive survey of the status and progress of audio-visual education in school systems of the United States is being undertaken cooperatively by the Department of Audio-Visual In- struction and the Division of Research of the National Education Association. Results of the study are expected to be published in the late spring of 1955. Plans now call for questionnaires to be mailed to representative schools and school systems throughout the nation during March of 1954.

A preliminary questionnaire to de- termine what data should be collected has been sent to the following groups: representative D.WI members, includ- ing directors of city, county, and rural audio-visual education programs, per- sons interested in research and profes- sional education in the audio-visual field, and the Chief State School Audio- Visual Officers.

No comprehensive research study has been made on a national scale in this field by the NEA since 1946, when the NEA Research Division published a bulletin entitled, "Audio - Visual Education in City School Systems," ac- cording to Frank W. Hubbard, Direc- tor of the NEA Research Division.

1954 Convention News

Remember, DAVI meets March 2-5, 1954, at the Hotel Morrison in Chi- cago. Plan now to meet old friends there, make new friends there, and pick up a wealth of ideasl

Watch for an announcement about program features in your mail and look for a complete outline of the program in the February EdScreen. Here are a few of the valuable con- current sessions which are offered as a part of the program in addition to the general sessions already announced and a host of demonstrations and practical problems meetings: The In- structional Materials Concept in Pub- lic School Programs, Communications Concept in College and University Programs, Readability: Its Application to Audio-Visual Publications and Cata- logs, Forefront Thinking in Pre- and In-Service Teacher Education, The

by J. J. Mcpherson

Executive Secretary, DAVI 1201 16th St., NW, Washington 6, D. C.

.^udio-Visual Director's Responsibility for Educational Television, The In- ternational Role of Audio-Visual Spe- cialists, Vitalizing State Associations, Preparation of Audio-Visual Instruc- tional Materials Specialists, Research in Audio-Visual — What Are Today's Greatest Needs?

Also remember that DAVI is par- ticipating in the American Association of School Administrators Convention at .Atlantic City, February 13 18, 1954, and in the Convention of the Associa- tion for Supervision and Curriculum Development, March 7-12, 1954, at Los Angeles.

Right Around Home

One of the real pleasures of the D.WI office is the opportunity to meet the grand people who drop by to say hello when they are in town. Here are some folks who have been by in the last couple of months:

Mitoji Nishimoto, Professor of Edu- cation for the International Christian University at Tokyo, stopped by on his trip to various audio-visual centers in the U. S. Mr. Nishimoto has re- cently completed over twenty years of work in educational radio.

Fridolin Schmid, Director of the In- stitute for Film and Slides in Munich, Germany. Director Schmid's Institute is the primary source for educational films and slides in all of western Ger- many.

Howard B. Allen, Director of Audio Visual Services for West Virginia Uni versity. Hf)ward has been a loyal DA\ supporter since the memory of ma runneth not to the contrary and always a welcome and helpful visito

David Strom, who is hard at work i his position with the Jam Handy O ganization.

Tom Batson of the D. C. Publ: Schools. Tom is preparing some of th art work for our buildings brochure

Hal Fisher, sales manager for Com CO Corporation, also dropped by

see our new DAVI offices. Here \\ have a view of him using the phone ii our semi-private facilities.

DAVI Film First

The new DAVI film, Audio-Visua School Service Plan, tan now be bor rowed at no charge from the nationa office and prints will soon be availablf in a number of the states. This seven minute black and white sound fill was designed for use with groups teachers and school administrators. . principal purpose is to show how individual school can benefit from subscription to the D.'WI School Ser ice Plan, which includes a year's su scription to Educational Screen an all other service publications.

If you are interested in havii DAVI materials come into every schc in the system or systems with whi( you are working, arrange to have th brief film shown at a meeting of yoi teachers, school administrators, i audio-visual coordinators. It's the be explanation we have yet been able I prepare telling how D.WI can hel strengthen a school program — and it';

8

Educational Screen

(idiie the audiovisual way! DAVI is indebted to Lee Cochran and his fihii production staff at Iowa State Univer- sity for the production of this first film.

With the States

A L A B A M A ACCELERATES -

Audio-visual leaders in Alabama met for a day and a half at the University of Alabama last month largely for the purpose of planning for a professional audio-visual organization in the state. Though the Department of Audio- Visual Education of the Alabama Edu- cation Association has met for the past few years at the time of the annual meeting of the Association, a need lias become evident in the state for more frequent meetings of audio-visual di- rectors. Under the leadership of Jim Caldwell, Director of Audio -Visual Service for the University of Alabama, and Jim Cummings, President, De- partment of .Audio-Visual Education 3f tlie .Ahibama Education Association, preliminary planning for a strong state organization was carried on.

Other features of the conference program were an address by C. R. Crakes, educational director for the DeV'ry Corporation; a discussion of plans of the .Alabama State Depart- ment of Education for better audio- isual programs by Miss Martha Jule Blackshear, School Libraries Consult-

ant in the State Department; an over- view of State and National Educational Television Developments by Graydon Ausmus, President of the National -Association of Educational Broadcast- ers; a visualized talk by the D.WI Executive Secretary, and a series of clinic meetings.

Incidentally, we tracked down an- other verision of why "hush puppies," that famous southern cornbread deli- cacy, are called "hush puppies." Ac- cording to Jim Caldwell, when fox or coon hunters gathered around the fire for their post-chase nourishment, they threw these tidbits to the dogs to keep their yowling from drowning out all conversation. There's a moral in that too, "If you want something — jpw^ for it!"

CALIFORNIA AND ILLINOIS .AFFILI.ATE — Newest state associa- tions to join the group of those affili- ated with D.AVI are the California .-\udio-Visual .Association and the Illi- nois .Audio-Visual Education .Associa- tion. The national office welcomes both state groups and looks forward to an active and pleasant working re- lationship with the members of each association!

NEW MEXICO ELECTS -Homer W. Heathman, Jr., has been elected President of the New Mexico Audio- Visual .Association for the coming year. Other officers of the .Association are: James W. Green, of Hobbs, Vice Presi-

dent; Carl Woodwart, of Raton, Secre- tary; Miss Kathryn Riordan, of Dem- ing, Treasurer. Delegates at large for the Executive Committee are: Robert Kline, -Artesia; William Hemsing, U. S. Indian School at Santa Fe; James Dyke, Eastern New Mexico University at Portales; and Oscar Hosmer, of New Mexico Western College at Silver City. The .Association has decided to pub- lish a state handbook during the year. Committees will be appointed soon and work will start the first of 1954.

IOWA INFORMS-The Audio-Visu- al Education Association of Iowa spon- sored an information booth at the convention of the Iowa State Education .Association. In addition, the lAVEA also offered consultative services in the location of audio-visual materials for use by all other educational groups meeting at this state convention.

CALIFORNIA CONFERS. The state conference of the Audio-Visual Education Association of California will be held at Santa Rosa, California, January 14-16. The program is being presented with the cooperation of the California School Supervisors Associa- tion (Bay Section), California Elemen- tary School .Administrators .Association (Bay Section), School Library Associa- tion of California (Northern Section), and various distributors of instructional materials and equipment. The con- vention theme is "Better Services for

New Additions

to Coronet's

world history series

HERE are the newest additions to Coronet's popu- lar World History Series . . . 16mm sound motion pictures which link the important past events of history to the economic, social and political developments we witness in the world today.

THE STORY OF PREHISTORIC MAN (1 reel) -Reconstructed from authentic evidence, here is a visual description of the life of prehistoric man, his probable appearance, his habitat and his achievements. $50 B & W— $100 Color.

ENGLISH HISTORY: EARLIEST TIMES TO 1066 (1 reel) -The

building of Anglo-Saxon England, with emphasis on the many different peoples and cultures which were its ingre- dients, is the central theme of this film. $50 B & W — $100 Color.

ENGLISH HISTORY: NORMAN CONQUEST TO THE 15TH CEN- TURY (1 reel)— This overview of medieval England covers the tumultuous period from 1066 to the decline of feudal- ism, and stresses the growth of the limited monarchy as the unique form of English democracy. $50 B & W — $100 Color.

ENGLISH HISTORY: TUDOR PERIOD (1 reel) -The growth of the national state under the dynamic Tudors is treated in this film, with a special examination of the reign of Queen Elizabeth and the tise of England as a leading world power. $50 B & W-$100 Color.

0>her Htlat in the World History Series, listed in historical chronology, ore:

Our Inheritance from the Past

Ancient World Inheritance

Ancient Mesopotamia

Ancient Egypt

Our Inheritance from Historic Greece

Ancient Greece

Ancient Rome

The Medieval World

The Meaning of Feudolism

The Mohammedan World: Beginnings ond Growth

The Renaissance

Age of Discovery: Spanish and

Portuguese Explorations The Meaning of the Industrial Revolution

Plan now to add Coronet's complete World History Series to your permanent film library . . . for repeated use in social studies classes. Each is closely correlated to your curiiculum. For full information on the Coronet World History Series, or the individual titles of your choice, write to:

Coronet Films

Dept. ES Coronet Building Chicago 1, Illinois

anuary, 1 954

Advertisers welcome inquiries. Just mention EDUCATIONAL SCREEN.

Better Learning." The keynote ad- dress will be given by Dr. Maurice F. Seay, Dean of the School of Education, University of Chicago. Among other participants will be Dr. James W. Brown, immediate past president of DAVI, and your D.-XVI executive sec- retary.

DEEP IN THE HEART OF -We have known for two years that things were happening in Texas, but didn't realize just how much has happened until we took part in the Texas Audio- Visual Instruction Directors Associa- tion Conference at Lubbock early last October. Under the leadership of pres- ident Ernie Tiemann and with the aiding and abetting of a host of other strong Texas leaders, the newly formed TexAVID is off to a powerful slart. The chief matter discussed at the con- ference was the development of an effective statewide audio-visual pro- gram. Preliminary plans developed by State Director Hugh Proctor with the help of a large number of state lead- ers were given thorough study during the three days of the conference and numerous suggestions for improve- ment were made.

We confidently predict that with the head of steam we see being devel- oped by us Texas folks (we were hon- ored by being made a naturalized Citizen) one of the finest state pro- grams in the nation can be developed, a program that has widespread sup- port throughout the state and the strong support of the State Superin- tendent of Public Instruction.

Chairman of this well-planned con- ference was Horace Hartsell, of Texas Technological College.

New officers of TexAVID for 1953- 54 are: Ernie Tiemann, Director, Vis-

YOU CAN'T AFFORD TO MISS IT

1954 DAVI CONVENTION

March 2- 5

Hotel Morrison, Chicago

WATCH FOR A COMPLETE OUTLINE

OF THE PROGRAM IN THE FEBRUARY

EDUCATIONAL SCREEN

ual Instruction Bureau, University of Texas, re-elected president; Horace Hartsell. Texas Tech, vice-president; Wiley E m b r y, Dallas Independent School District, secretary; and Hugh Proctor, Audio-Visual Consultant for the Texas Education Agency, treas- urer. New directors are: Ben Holland, University of Texas; W. W. Farrar, Director of Research for Ellis Public Schools; Marion England, Coordinator of Audio-Visual Services, Corpus Christi Public Schools; and Rex Shel- lenberger. Director of Audio-Visual Services, Hill County Public Schools. UTAH RE-DRAFTS. The big job of the Utah Audio-Visual Instructors and Directors during the past year was to redraft their constitution to fit the needs and purposes of the organiza- tion. The revised constitution was ac cepted at their recent annual meeting. The following new officers have been chosen: Merrill B. Hill, presi- dent; Dorothy Anderson, vice-presi- dent; A. Leroy Urry, secretary-treas- urer. Dr. Morris A. Shirts, the im- mediate past president, is now the new second vice-president.

Some of the projects for the coming year are a membership drive, publica- tion of a monthly bulletin to the schools describing coming educational radio and television programs, and the writing of a brief history of AVID of Utah.

jhor zBetter teaching . . .

LONG TERM LEASES

^>R

novo aval

ilaU

e on.

16mm FILMS (COIOR BY TECHNlCOLOR)l

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Disney's years ol experience, "know- how", and production iacilities combine to give you the very best in teaching films . . . EVERY SECOND PACKED WITH USEFUL INFORMATION. Each film aptly fits specific curriculum areas with many secondary uses. We suggest the following AWARD WINNINC* films:

-^ SEAL ISLAND (27 min.) Authentic life cycle of fur-bearing

seals filmed on the Pribilof Islands. A Disney TRUE-LIFE

ADVENTURE. ■^ MOTOR MANIA (7 min.) Ttie appalling change in the average

person when he becomes the driver of an automobile. ■^ HISTORY OF AVIATION (18 min.) Documentary of pioneer

aviation.

'List of awards available upon request.

The.. '.''^;; °ras-

THE

If contemplating leasing, terile IMMEDIATELY to reserve your preview prints, (supply limited)

WALT DISNEY PROD. 16 MM. DIV. DIPT. 1

at.

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Coming Events

I1Vj/(7( for the "Guide to Films ; Human Relations," which will be pii lished by DAVI in cooperation wii the Human Relations Institute of New | York University and the Anti-Defain < tion League of B'nai B'rith.

Editor of the Guide is Ed Schofii i assistant supervisor, Department Libraries, Visual Aids, and Radii. Board of Education, Newark, Ni u Jersey. Project manager is Irene C\ ■ pher, of New York University. Eai li DAVI member will receive a copy "I the Guide and it will also be availal. for purchase at a nominal price. 1 lowing the pattern set in the earlii i "Guide to Films in Economic Ediii ;i tion," the new guide will not only giM a brief summary of the content of filii^ and filmstrips listed, but will also ^i an objective appraisal of each.

Walch for the most important sin<;li DAVI publication up to the present time — "Planning Schools for the 1 -i of Audio-Visual Materials, No. 3, '1 Audio-Visual Instructional Maten Center." This brochure expresses basic philosophy concerning the pl.i of instructional materials in a modci )i school program and suggests facilii required for housing basic functiii It will be from 60 to 70 pages m length and will include approximat< 1\ 60 illustrations. If you are a DA\ I member, you may already have u ceived your copy by the time you rt nl this — or it will soon arrive.

Watch for an illustrated article "n "How to Make a Tape Recording which will appear in the Febnim issue of the "NEA Journal." 1 ' article was prepared by Leo Martii of Boston University, Division of Coni munication, and Kelsey Sweatt. In Charge. Office of Audio-Visual .\i.U Massachusetts State Department • il Education. It is designed to help ilu classroom teacher.

More People and Places

FLOYDE BROOKER is now deep' in the heart of a four months' audio- visual training program for education officers from seventeen different Latin^ .American countries. The training course is being given in Puerto Rico under the sponsorship of the Puerto Rican government. His address: Apt. A, Stop 10"/2, 619 Ponce de Leon, Santurcc, Puerto Rico. From Mrs* Brooker we hear that Floyde is ex- tremely pleased with the intelligence and the energy of the members of the group with whom he is working. Even the time-honored "siesta" lias fallen victim to the enthusiasm of the group so that the latest word is that Floyde is not sure whether he is working thd group to death or they are working; him to death!

10

Educational Screen

TOM L. BURDICK, of East Aurora Schools, New York, has developed a fine little projectionist's pin that is given as an award to student projec- tionists who complete a prescribed period of service in the schools of East Aurora. Why not write him about the design of his pin if you are considering something of this nature for your own school system?

BOYD LINDROP, who is audio- visual coordinator for the South Gate High School in Los Angeles, came by for a visit during the course of a 20,000 mile coast-to-coast and north-to- south "Sabbatical" tour of the nation. Boyd, a former assistant to Dean Mc- Clusky at U.C.L..\., has visited audio- visual centers in scores of cities and universities during the course of his trip. His general report is that audio- visual is decidedly looking up. Every- where, everybody is expanding pro- grams or planning for expanding pro- grams. Like most of the rest of us, lie was especially impressed with the ex- tent of the facilities for St. Louis schools and for the Cleveland schools.

ROBERT PAULSON has been ap- pointed director of Audio-Visual Edu- cation at Iowa State Teachers College during the absence of Wally Gjerde while he completes work on a doctorate at the State University of Iowa. Inci- dentally, Wally is the one who takes

the part of the school principal in the new DAVI film, Audio-Visual School Service Plan.

MEL RIZZIE, head of the audio- visual division of the Silver-Burdett Publishing Company, reports that this division has been discontinued as a separate division. A company decision to limit the amount of future produc- tion of audio-visual materials was re- sponsible for this change.

Teacher Education

D.WI recommendations for an eval- uation schedide for audio-visual edu- cation in teacher education institutions were placed before the American Asso- ciation of Colleges for Teacher Edu- cation at a conference December 13. Representing DAVI at the conference were Bill Fulton, co-chairman of the D.WI National Committee on Teacher Education, and Ann Hyer, assistant secretary of the Department. If ac- cepted by the AACTE for inclusion among the criteria which are used in accrediting teacher education institu- tions, the DAVI proposals will repre- sent the greatest single step that has been made in recent years to secure adequate recognition of the need for emphasis on audio -visual materials and methods in teacher education in- stitutions.

A-V CONFERENCE CALENDAR

JANUARY 14-16— Stote Conference of the Audio-Visual Education Associotion of California, Santo Roso, Calif.

JANUARY 15-16 — Educational Film Library Association Eastern Regional Meeting, Carnegie International Center, 345 E. 46th St., New York, N. Y. Theme: Exploring the Audio-Visual World.

JANUARY 21-23 — Notional Audlo- Visuol Association Mid-Winter Confer- ence, Hotel Buena Vista, Biloxl, Miss.

JANUARY 29-30 — Annual Winter Meeting, Oregon Audio-Visual Associa- tion, Oregon State College, Corvallis, Ore. Topic; "Preparation of Hand - Mode Audio-Visual Teaching Aids by Class- room Teachers."

FEBRUARY 1 — Audio-Visual Work- shop for Library School Faculties, Hotel Morrison, Chicago, Immediately before Midwinter Conference of the American Library Association. Advance registration requested. Send $1 registration fee to: Irving Liebermon, School of Librarionship, University of California, Berkeley 4, Calif.

FEBRUARY 13-18 — American Asso- ciation of School Administrators National Convention, Atlantic City, N. J.

MARCH 2-5 — Department of Audio- Visual Instruction 1954 Convention, Hotel Morrison, Chicago, III.

MARCH 7-12 — Association of Su- pervision and Curriculum Development Convention, Los Angeles, Calif. (One- day regional meeting of the Department of Audio-Visual Instruction on March 6.)

A NEW HIGH IN QUALITY

THE PAGEANT OF AMERICA FILMSTRIPS

This vital anci authentic series of 30 documentary filmstrips, based largely upon source material, (hpicts our Nation's stirring rise to a position of world leadership. Enthus-iastically acclaimed by visual education specialists, teachers, librarians and historians, THE PAGEANT OF AMERICA FIL.VISTRIPS are a contribution of top importance to the filmstrip as a tool of instruction. Each of the following .SO imits will be accompanied by a fidly-illustrated Teacher's Guide:

* 1. The Story of the American Indian

* 2. European Explorers Discover a New

World

* 3. Spain Establishes a Great Empire

* 4. The Rise and Fall of New France

* 5. The English Colonies in North

America

* 6. Life in Colonial America

* 7. Patriots and Minutemen

* 8. The Thirteen Colonies Win

Independence

* 9. Free Americans Establish a New Nation

*10.	The Young Nation and Foreign Affairs	20. 21.
*11. *12.	Westward to the Mississippi Winning the Far West	22. 23.
l-i.	Early Americans on the High Seas	24.
14.	Cialifornia, Texas and the Mexican War	2.5.
1.5.	Slavery and the War Between the States	26. 27.
Hi	Union and Reconstruction	28.
17.	The .^ge of Reform	29.
18.	Farmer, Rancher and Cowboy	30.

19. Communication in the United States

Write immediately for descriptive circular

Transportation in the United States The Growth of .\merican Education The Story of American Sport The .American Spirit in Literature 1 he Story of .Vmerican Painting The .American Spirit in .Architecture The Story of Iron and Steel The Story of Coal, Oil and Uranium 1 he Story of the Factory The Growth of .American Democracy

The Rise of .America as a World Power

YALE UNIVERSITY PRESS FILM SERVICE

386 Fourth Avenue

* I nits 1-6 ready now; Units 7-12 ready very soon; Units 13-30 in preparation

New York 16, N. Y.

January, 1954

11

EDUCATIONAL SCREEN— The Audio-Visual Magazine January, 1954

THE AMERICAN ASSOCIATION OF

UNIVERSITY WOMEN

presents

A FREE FILM FESTIVAL STATE FAIR — DAILY

"New Woys of Seeing": ART FILMS on

subjects ot interest to clubs, churches,

schools, and community, -''means films of appeal to children.

PROGRAM

SATURDAY (adventure)

10:00-1:00

*Pen Point Percussion (invention) '^'Age of Exploration (filmstrip) ^Nonook of the North (classic feature) ^Pacific 231 (trains and music) The Quiet One (57 intense minutes)

2:00-4:00

*5peclol Cartoon Passion for Life ( outstanding French feature — 85 min.) ^A City Sings (choral music)

SUNDAY (fellowship) 10:00-1:00

Creation According to Genesis *One God — The Ways We Worship Him Fro Angelico at Son Marco ( 3 very beautiful films for religious and in- spirational use) The High Woll (human relations) «A Garden We Planted Together (UN) The Children (UN) The River (brilliont documentary)

5:00-8:00 *Cartoon

And So They Live (education) ='•= Instruments of the Orchestra =<=UN Screen Magazine (action report)

Passion for Life (starts at 6:30) '■'Boundary Lines (discussion material)

MONDAY (using all arts in films) 10:00-11:00

Rhythm of Africa (arts, crafts, dance) ^Images from Debussy (music and vision) *The Loon's Necklace ( perfect story- telling)

TUESDAY (other lands ond ways) 10:00-11:00

^Peiping Family (modern China) Film on South America The River (a section of the USA)

WEDNESDAY (Women's Day: education & community)

9:30-10:15 *Cartoon

Understanding Children's Drowings ^Kinescope ITV program) — Through the Enchonted Gate: Point a Picture of Sounds The Living Gallery

THURSDAY (Governor's Day: New York

State) 10:00-11:00

=>lt Takes Everybody to Build This Lond

(Farmers' Museum, Cooperstown) ^Corning Gloss Center ^Nature's Half Acre (garden film)

FRIDAY (meeting exciting people) 10:00-11:00

Come for a surprise. Meet an artist, a musician, see a sculptor work.

SATURDAY (strictly for fun) 10:00-11:00 '^Fiddle De Dee

*Cartoons

1:00-4:00

Repeat showings of films by request and occording to popularity

(Ed. Note: To find rental sources for films in this list, consult a 16mm film catalog or your local J 6mm film dealer.)

The AAUW finds & uses

IW WAYS OF

by BARBARA CHAPIN

LAST YEAR at the New York State Fair, visitors met Madeleine and Henry Moore; visited San Marco, and rode the Pacific 231. They ex- plored the north with Nanook, and the world of Nature's Half Acre. They toured the Corning Glass Center, and saw their own countryside pictured in It Takes Everybody to Build This Land.

Art on 16nim films! What does it mean to the growth of our national culture?

Stressing art as a manner of express- ing what you wish to say in the most effective way, the American Associa- tion of University Women has selected films for various study groups and programs which, although listed as "art," are pertinent to international relations, social studies, fellowship: the various AAUW interest fields. What does this do? It shows the fine art film to "non-art" people. Thus a group of women intensely interested in school programs will be interested in a fihn like Understanding Chil- dren's Draiuings. It tells them some- thing about child training. .\t the same time, almost unconsciously, they awake to the importance of art train- ing. This is good for children, good for the future of art, and also good for art film rentals.

Believing every State Fair needs art in some form, the New York State Division of AAUW offered to run a preview Film Festival as part of the program ih the Women's Build- ing. With the help of the Syracuse Educational Film Library and many independent companies, the commit- tee screened 35 topflight "art" films for an estimated 5,000 people.

The people who came were people from farms and rural communities; people who drifted in to "free movies" and stayed; people who read flyers and came at the time listed to see The Qtiiet One and One God: teachers who spent part of their final day of vacation previewing Boundary Lines: people who remarked, "I don't know anything at all about this United

Miss Chapin is State Arts Chairtnan of the Neiv York Division of the American Association of University Women.

Nations business. Guess this is as good a time as any to find out something," and went in to sit through a complete showing of The Children.

There were youngsters who laughed at Gerald McBoing Boing, and gazed wide-eyed at children like themselves singing and dancing, or hungry and neglected, as in And So They Live and The River. There were children who thought Georgie and the Dragon "was the funniest picture I ever sawed," and nurses who wondered wliether Madeleine could be used to prepare a child for a hospital experience.

There was an army MD, looking for ways to help his "psyc" patients. He came several days and remarked about The High ]Vall and the UN films especially. There were theo- logical students, and ministers, and women in church work, who spoke their gratitude for guidance to films of real inspirational value, such as Creation According to Genesis, and Fra Angelico at San Marco.

WAS IT A SUCCESS?

As entertainment, yes. It did not compete in numbers attracted with the auto races and the midway, but it did not try. The auditorium was almost always filled. In some cases, the same people came time and again to see specific films or to request re- screenings.

As education, yes. Individuals went away with new concepts and ways of education — direct, as in Passion for Life, the Screen Magazines, and The Family Circus; indirect, as in Peiping ■ Family. They learned a great deal | about "art," and its appeal and joy | and excitement. But this was onlv part of the plan.

Upstairs was a "Resource Center" — a place where peo])le who came to see the films could find out how to get them and use them. The informa- tional display itself was a fresh ex- perience in seeing; museum tech- , iiicjues were used to provide back- ground for the display of materials, especially designed by George Rimak, director of ".Artmobile" (see cut on facing jjage). The Resource C:enter and its services were announced during screenings and tliose interested were invited to come and ask questions. They did.

12

Educational Screen

IVliere do we get these films? When

snineone asked this question, we ar-

I ranged lor catalogs to be mailed di-

' rectly by each company to the

' interesteci person, thus establishing

permanent ties between user and

source of supply.

How can we use these best? Infor- mation on community and group film programs and use was available from tJie Educational Film Library Associa- tion and the Film Council of America.

Where can we find this kind of film, and how do we knoiu it will be good unless we can see it? Books, such as "Ideas on P'ilms" and "Films on Art," lists of books on films, various maga- zines and other publications with film reviews were displayed. Evaluation services and preview privileges were discussed and "The Educational Film Guide" was explained.

Members of the AAUW Syracuse Branch, Mrs. Gilfether, State AAUW President, from Elmira, Mrs. Vander- vort. Chairman of the State Fair Pro- gram, and Mrs. Turk, Education Chairman, both of Ithaca, asked passers-by: "Would you like informa- tion on 16mm films and other ways of bringing art to your community?"

What other ways? Slides and film- strips were suggested. .Again on hand were catalogs and samples of fine art slides, demonstration filmstrips, and materials on where to get all of these.

]Ve have no projection equipment. What can we do? .\rt catalogs, list- ings of touring shows from museums and from the .American Federation of Arts, and special reproduction mate- rials were available. "The .\rt Index" was at hand so hostesses, all experi- enced in educational work, could ex- plain how it can be used in locating materials and techniques for use.

Then the hostes,ses showed art ma- terials and information for study and action programs which A.\UW sends from national and state headquarters, and told of local branch programs in the arts.

The artwork used is so exciting that one woman, finding the booth unattended in a slack moment, took with her one of the national publica- tions on display. She left her name with our neighbor who was keeping watch, saying, "I must have this for my school. Have them let me know if I owe anything or must send it back." One school will see drawings by Matisse this fall!

"Know and U.se Your .Art Re- sources," read the exhibit. Next to the resource materials was a projec- tion showing slides of programs and exhibits in many of the New York State Museums. Just to see the ex- terior of our great institutions was exciting. ".Some day I'll visit some

of those," said one boy about eleven years old. "I read about them, and I take art. Someday I'll see one really."

ART-ON-WHEELS

Until that day, what? The Center featured the "Artmobile." .As you stepped toward the small model, a machine began to talk about what this is: "A museum-on-wheels: a serv- ice for the schools, and later for the communities. .A museum for every section of our State. Original works of art, going out, just as books go into the country in a Bookmobile."

Fhe .Artmobile is sponsored by the New York State Art Teachers Asso- ciation, supported by AAUW. It is somewhere between a dream and real- ity — a pioneer venture. Not too long ago it was a dream and a pioneer ad- venture for Flaherty to think he could make a film of people as they normally live. Today, Nanooh stands proof against all time of his vision. Some- day when Artmobiles operate through- out the country, providing all areas with museum opportunities, it will be hard to remember the year it was just a model at State Fair, just a plan in the minds of a fervent few.

But do the shadow and the real conflict? Without the real, there can be no shadow. .Art films will be the strongest single supplement to the .Artmobile program. Films, slides, film-

strips, and reproductions will be used many times to each single visit by the museum-on-wheels. Experience teaches us all that once we have seen the original, we are more eager to learn about it than when we see it first in some form of reproduction. If proof is needed of this, one had only to watch the people at the Fair exhibit, who stood through an entire cycle of the museum slides, pointing out build- ings and works they knew: "That's a bowl by Marian Fosdick. I know her." "That's the Rochester Museum. I've been there several times."

These are all new ways of seeing: modern developments which use our technical know-how to make the treas- ures and travels and special vision of rare persons available to people every- where. If we use these, what riches can develop in our cidtural life!

Do we need resource centers in the state and at the national level? AAUW thinks we do. Quality materials suf- fer from lack of mass distribution. It is not because public taste is so low. Rather it is that those people who would use fine materials so often do not know how to reach them. It is because we have not yet reached a vast rural audience whose interest in basic excellence is as great and sin- cere as any other audience and whose eagerness to learn now goes unsatis- fied all too often.

"These are all new ways of seeing: modern developments which use our technical know-how to moke the treasures and travels and special vision of rare persons available to people everywhere. If we use them, what riches con develop in our cultural life!"

ARTMOBILE IN VIRGINIA. Like the state of New York, the state of Virginia too has on Artmobile — an art museum mounted on a specially designed aluminum Fruehauf trailer. The trailer unit was financed by Miller & Rhoods, Inc., as a public service ond the Virginia Federation of Women's Clubs is furnishing funds to operate the mobile museum on its state-wide tour to bring the best of art to town squares, school and church yards, to roped-off streets — wherever it can best serve Virginia communities.

13

Waukegan schools know

What Teachers Like ABOUT A Visual Iids Program

by O. L. DETWILER

MATERIAL is well chosen, films are in good repair, delivery of ma- terial is dependable, films and filmstrips are recent, material is avail- able when it is needed, ordering materials is simple, there is a mini- mum of "red tape" . . . These are a few of the comments Waukegan, Illinois, teachers make about their Visual Aids Department. Of course all statements were not so compli- mentary when teachers filled out ques- tionnaires to help evaluate and im- prove the visual aids program; but those comments that were not com- plimentary generally pertained to the lack of sufficient materials and to the need for more suitable conditions for the projection of films and filmstrips, and not to the general organization and administration of the program.

The building of a visual aids library in the Waukegan elementary school system actually began only seven years ago when the writer was placed in charge of the project and allowed a budget of §1,500 for the purpose of purchasing and renting materials. None of this money was necessary for the purchase of motion picture pro- jectors, filmstrip projectors, or screens. This equipment had been provided by the Parent-Teacher .Associations in the schools. Neither was this money used for the darkening of rooms; the business office considers that expendi- tures for the preparation of classrooms for instruction should come from the building fund.

With this modest beginning the library was started and a few films and filmstrips were purchased at once; however, during the first few years a larger part of the money was used for the rental of films. After two years the appropriation for the Visual Aids Department was increased to $2,500, where it has remained for the

Mr. Detwiler is principal of the Greenwood Ele- mentary School in Wau- kegan, Illinois and Direc- tor of Visual Aids for the Waukegan City Schools.

last five years. With this relatively small appropriation (less than 60 cents for each pupil enrolled), the district has been able to accumulate a library of 245 reels of sound motion pictures, 977 filmstrips, 22 other items, and the necessary filing cabi- nets, repair and cleaning equipment, and printed forms for the operation of the library. The library serves 4,700 children in 170 classrooms in 12 buildings. The fact that the amount of money appropriated was small was in no way a detriment to a good start in developing the program. When one has little money to spend, he must be more selective in spending it; only the best material can be purchased. This helped to build the feeling among the users that the "material is excellent," which in no way discour- ages teachers from using "something new."

Not only has the library grown with res]3ect to the number of items it con- tains, but it has had an even greater growth in use. During the 1952-53 school term 3,241 items were checked out of the library, each item to be

used in a building for a period of one week. The library keeps no record of the number of times an item is used during the week it is checked out, but it is known that many teachers use the material more than once. During the 1951-52 term, 2,433 items were checked out; 1,958 items were used during the 1950-51 term. During the last two years the use of the library has increased 65% while the number of items in the library has increased only 38%. The more rapid increase in use of materials can be attributed to three causes: (1) Teach- ers in general are becoming more aware of the value of visual materials; (2) there has been a growth in the size of the teaching staff; and (3) each year the quality of material offered for sale seems to be better.

TEACHERS SELECT MATERIALS

The operation of the Visual .Aids Library was based upon the follow- ing principles which have proved highly satisfactory to the teachers:

(I) Material must be carefully selected. Classroom teachers preview all material before it is purchased for the purpose of evaluating it in terms of instructional value. This preview- ing is not done by a special viewing committee meeting at certain speci- fied times; instead it is done in the classroom in the presence of pupils. Teachers say that by observitig the reactions of their pupils, they are better able to evaluate material. A very simple evaluation form is filled out and a final rating is given. With our limited funds we are able to pur- chase only those items receiving the highest rating. Teachers volunteer to do the previewing, which does not

A special chart shows Waukegan's new teachers just how the visual aids program works. Left to right: Visual Aids Director Detwiler and three Hyde Park School teach- ers— Shirley Blumenfeld, Jeanne Hanson, ond Nancy Nolan.

14

Educational Screen

I interfere mutli with regular school I work since one class may preview only ' one or two items a year. No doubt I teachers like the material better be- ' cause they select it.

(2) Material must be easy for ■ teachers to secure and use. So-called "red tape" must be reduced to a \ minimum. Each building is sup- plied with a number of "postal order I forms," which teachers may use in re- requesting materials. These postal cards are pre-addressed to the library. The teacher merely fills in the infor- mation needed by the library in book- ing the material desired and drops the card in any postal collection box. Orders may also be placed by tele- phone, but since full time clerical help is not provided in the library, telephone calls are not always satis- factory. Besides, most telephone calls cost more than the price of a 2-cent postal card. All orders are confirmed and bookings are made so teachers will know wliether or not they will receive the material as recjuested. The method of ordering and booking of material has received more favorable comment from teachers than any other phase of the program.

Altliough each principal functions as the building coordinator, the teach- ers order directly from the central library. The material ordered for use during the week is packed in boxes for delivery to the buildings. Two copies of the "booking slips" are in- closed; one is for the principal's use and the other is for the teachers who have ordered material. Practically lOO^i of the book work pertaining to the program is centered in the library. Clerical help is provided IJ/o days a week for the purpose of inspecting and checking in, booking, and pack- ing the supplies for delivery.

(3) Material mxist be maintained in good condition. Nothing can dampen a teacher's enthusiasm more than to have a class all set, prelim- inary comments made, room darkened, and then find that the film is broken, or, as one teacher commented, "up- side-down, and backwards, or some- thing." All films are inspected and repaired if necessary each time they return to the library. They are not re-wound before they are sent back to the library since they can be re- wound and inspected in the library in one operation. Teachers are very helpful in inclosing notes in case there is something wrong with a film when it is returned. Once each year (during the summer months) all ma- terial is more thoroughly inspected, cleaned, and repaired. Material that is likely to cause trouble when used the next year is destroyed and re- placed.

Friday afternoon rush hour in the Wau- kegan Visual Aids Library. Irma McNeill checks in all films and filmstrips used during the week, then packs up orders for Monday morning delivery. Most of the clerical work is done Thursday afternoon.

(4) Teachers should be encouraged to use visual materials, but they should not be coerced into using them. One enthusiastic customer of the visual aids library can do much to advertise the department. Likewise, one per- son who has been "persuaded" to use the material can do the program much harm, and just the mere fact that she might have been coerced into using the material arouses a feeling of sym- ])athy from other teachers and pro- spective customers. We should all real- ize that there are diilerent ways to do a job well. Many of our teachers are doing excellent teaching jobs with lit- tle help from visual materials.

(5) The Visual Aids Program should not increase the teacher's work. Too often teachers justly make the statement, "Whenever a new spe- cialist is added to the staff, it means more work for us." Opportunities for unlimited "extra work" are present in the visual aids department. Corre- lation committees in different grade and subject areas, evaluation commit- tees, previewing committees, build- ing committees, workshops and many other auxiliaries could be included in a visual aids program, but it is doubt- ful if they would have much real value. Teachers must realize, how- ever, that it requires work on their part to use visual materials properly.. They should also realize that their extra efforts are more than repaid by the extra results in learning on the part of the children.

The visual aids department in Wau- kegan is by no means perfect; it is not even a goal for other school sys- tems to strive to reach. More and better material is needed; better fa- cilities for the projection of materials are necessary; and there is a lack of suitable facilities for training teach- ers to make better use of visual ma- terials. But the Visual Aids Depart- ment in the Waukegan Elementary School district is an example of an effective i>rogram that has been de- veloped within a few years without an elaborate budget and without a highly organized program.

''The Living City":Tool for Community Action

The Living City movingly pictures the constant change going on in cities — for better but more often for worse. It shows that the cycle of growth, de- cay, and renewal too often bogs down at the point of renewal and analyzes some of the reasons why delays in re- construction give rise to "blight" areas. The 16mm film is available for rental through EBFilms libraries throughout the U. S. For more infor- FROM THIS mation about sale and rental, write

Encyclopaedia Britannica Films, Wil- A new 2r)-minute motion picture on „ ,„.

, ' . mette, Ilhnois.

urban decay and renewal was given

its world premiere at the Surf Theatre in Chicago on December 3. Simul- taneous premieres were held in Wash- ington and New York.

Titled "The Living City," the film was produced by Encyclopaedia Britan- nica Films under a grant from the Twentieth Century Fund and is based on the Fund's newly published study of urban renewal and city planning, "Renewing Our Cities," by Miles L. Colean.

The film was made for EBFilms by Jolin Barnes. jq THIS

January, 1954

13

A-V AT ALBANY STATE COLLEGE. A technician checks student- made slides to be put on display in the Medichrome view boxes shown on the table. The boxes, better known to X-ray technicians than to A-V directors, make excellent display boxes for slides.

The 1-V Directur in the Small Teachers College

What are his problems, how can he tackle them, how can he solve them?

IN THE PAST DECADE a great many audio-visual aids have invaded the classroom as new tools to learning. These aids have met both criticism and praise. Some lazy dreamers have welcomed A-V to the classroom with the hope of reducing instruction to an eight-hour shift of adjusting ear- phones and manipulating dials. The tradition-bound skeptics maintain that A-V is a waste of the state's money and the teacher's time and is a poor and wrong incentive to the child. Individual case histories may be cited to support both points of view, but the weight of evidence makes it cer- tain that audio-visual methods of teaching are here to stay.

Mr. Simmons is audio- visual coordinator at Al- bany State College in Albany, Georgia. For more about him, see his letter to the editor on page 6 of this issue.

by R. H. SIMMONS

The ever-widening use of audio- visual aids in the classroom and the conviction that training in the selec- tion, construction, and use of various teaching aids is fundamental to teach- ing competence have caused the teachers college to do much more than just show a few movies and term it "audio-visual education." Teachers colleges in many sections of the coun- try have recognized the need to make A-V a functional unit of their pro- grams. One solution has been to set up a small section and designate some- one as A-V director or co-ordinator.

Small budgets have not permitted, in many instances, the employment of a full-time person or one with special training. The job has often been filled by someone already on the staff. It is difficult for many a director taking a new position under these conditions to grasp the philosophy underlying

the program. He begins to ask him- self, "Has the A-V department been established merely to keep in step with other institutions having similar programs?"

At this point let us look at the problems relating to the directors' program. Administrative problems have been given detailed analysis by McCluskyi, who systematically gath- ered his data from national surveys. Drawing from his data and from lim- ited personal experience, I prefer to group some of the administration problems of the audio-visual director into this broad framework:

(1) General administration and op- erations

(a) Philosophy of A-V within the college (1) President and faculty

(2) Job qualifications

(a) Basis of selection

'McClusky, F. Dean. ■•Problems of the Audio- Visual .Vlministralor." Audio-risual Adminhtra- Hon, Harcleroad and Allen. Dubuque, Iowa: Wm. C. Brown Co., igril, p. 7.

16

Educational Screen

(3) Physical facilities and equipment

(a) Basic equipment, supplies

(b) Budgets, staff, etc.

(4) Academic and instructional

(a) Teaclier education a n d utilization of materials

(5) Evaluation

(a) Techniques of evaluation

(6) Expansion and development (a) Suggestions for expansion

ADMINISTRATION

The first function of the coordina- tor will be to make the existing pro- gram work, to alter the one in opera- tion in such a manner that it will work, or to start an entirely new one. The expressed points of view of the ])resident and the faculty members can lielp set the philosophy behind the program, its objectives, and its func- tions.

An audio-visual director recruited from the teaching ranks often feels a bit out of place because he has no special training for tliis particular work. The words of Dean Pxlwin A. Lee- of the University of California suggest some of the qualifications for the job. Lee said, "A-V administrators must be providers and encouragers, participators and users, evaluators and interpreters."

The audio-visual director can do much to adjust himself to his duties by setting up an audio-visual com- mittee. In small colleges this com- mittee may represent a cross-section consisting of six faculty members and three students. If used expertly, it can be a cementing force to the program; it can serve also as a shock absorber. Good working relations with tlie mem- bers of this committee can prove a valuable asset to any director.

^I.cc, Edwin A. "rhc A(tminislr.itor's Role in Audio-Visual Instrutlion."* DAY I Conference f'roceediti^s. WashinRton, 1), C: Kept, of ,\udio- Visual InMrucIion, N.K.,\., 1949. p. 10.

FACILITIE.S AND EQUIPMENT

In facing the problem of equipment and physical facilities, the .\-V com- mittee can also be a source of help, but the real tips you need regarding equipment items will come from the salesmen who sell them. They are key people in the operation of your pro- gram; hence their judgment along with their friendship should be valued. Professional ethics will prevent you from making commitments about mod- els and preferred makes of equipment in the presence of company repre- sentatives. Casual remarks may de- stroy good working relations when the point of submitting competitive bids for an item of equipment arises.

Much of what may be had in physi- cal facilities depends on the submitted and approved budget. In making out this very important instrument, sound judgment, good bookkeeping, and imagination are needed. Rough drafts can be drawn up from previous budg- ets and gone over in detail with the audio-visual committee before the final document is completed. The di- rector should keep a folder on all espe- cially good equipment information he has found in printed material and also a folder on needed equipment, materials, and siqiplies. Both folders will help him in planning the budget.

TEACHER EDUCATION

The problem of effective use of audio-visual aids by teachers at the college level is a problem of major concern to the director and one he cannot aflord to neglect. There are many techniques, of course, for en- couraging and improving teacher use of audio-visual aids.

Some teachers will follow some of your suggestions; others will express interest but never do anytliing; many will conscientiously and enthusiasti-

cally work with the program because they are really interested. In the long run, those who work because of inter- est will become the main arteries through which the program will be fed. A good in-service program for teachers who are interested enough to give an hour or so, preferably after school hours, can lead to improved use of A-V aids. Voluntary Saturday half-day workshops, if well planned with a variety of teaching tools, can accomplish good results.

EVALUATION

The director must also come to grips with the problem of evaluating the program. Neatly kept records of pictures shown, new equipment pur- chased, and filmstrips made give only one measure of the physical growth. There are many things to measure which do not lend themselves to quan- titative measurements. To what de- gree have the audio-visual aids im- proved learning? Has the learning process been accelerated by the use of various teaching aids? The kind of evaluation needed to answer questions of this kind can only be made indi- rectly and over a long period of time.

Questionnaires and opinion polls may be of use to the director in mak- ing his evaluation. Schwartz^ has worked out a set of criteria which may be helpful in evaluation. A program should undergo continuous evaluation, and teachers should be encouraged to cooperate in such evaluation.

EXPANSION

Besides evaluating the program, the director is charged with the responsi- bility of stimulating its growth. To do this, he needs to keep in close contact

^Schwartz, John Charles, Jr. Evaluative Criteria for an Audio-Visual Instrurtional Program. Ou- liuque, Iowa: Wm. C. Brown Co., 1951), p. 39.

More A-V of Albany State College.

In-service teachers get training in how to operate projection equipment.

Future teachers learn how to make hand- made lantern slides.

A-V course student puts her term paper on tape for doss evaluation.

January, 1954

17

with wliat is going on in the field through current literature, attending professional meetings, and carrying on some special project.

The special projects or ideas listed here represent possible approaches to program development and enrichment. Experience may prove many of them useless to some, but to others they may be very worthwhile.

(1) Establish and teach a course for the pre-sei-uiee teacher within your institution.

The A-V director in the teachers college must be critically concerned with the amount and kind of audio- visual training future teachers are re- ceiving within his institution. The di- rector may get added incentive for setting up a functional course for teachers in the use of audio-visual ma- terials from an observation made by Corey.'* He says, "Most of the dangers involved in the use of audio-visual aids can be overcome by superior utili- zation practices. The greatest single problem is a result of the inadequate training of teachers."

In most teachers colleges this intro- ductory audio-visual course is highly functional. De Kiefler's' study showed

that 95% of the teacher training insti- tutions surveyed had some introduc- tory course designed to give the stu- dent functional information about sources, selection, and utilization of audio-visual materials along with some knowledge of equipment operation.

If there is no course in the curricu- lum designed to develop teacher com- petence in the use of audio-visual aids, one should be started at once. As its nucleus it should have at least the fol- lowing broad objectives:

(a) Systematic treatment of audio- visual techniques, methods, and ma- terials.

(b) Opportunities for students to use audio-visual materials in super- vised teaching situations.

There is little doubt that one will inevitably face the problem of pro- viding adequate equipment for class instruction. It stands to reason that it is better to limit the class enrollment and get started with what materials and equipment are available than to wait later until sufficient amounts are available.

Following are suggested minimum essentials for adequate instruction for classes of thirty students. The absence

•Corey, Stephen M. "Values and Hazards in Using Audio-Visual Materials." Using Audio- Visual Aids u'ltli Children. Washington, D. C: Assn. for Childhood Education, p. 10.

^.-iudio-Visual Materials of Instruction, 48th Yearbook of the National Society for the Study of Education, Part 1. Chicago: University of Chicago Press, 1949, p. 96.

of part of them, however, should not prevent classes from being set up. These suggestions represent the think- ing of the professional courses com- mittee of our Audio-Visual .Adminis- trative Conferences, 1947-1951.

(A) Six sound projectors for in- structional and preview pur- poses to be common types used by the schools represented in the class.

(B) Three to six filmstrip projec- tors, preferably combination filmstrip and 2x2 slide projec- tors.

(C) Three slide machines.

1 overhead projector 3i4x4

2 314x4 slide projector 1 2x2 slide projector

(D) One or two opatjue projectors.

(E) One two - speed transcription player.

(F) One recording machine (alter- nating the disc, tape recorder, and wire recorder during period of instruction).

(G) One portable radio AM-FM.

(H) Three screens and other avail- able surfaces. Wall screens of the same size.

(I) Projector stands as needed. (J) One microphone. (K) One splicing machine. (L) One film editor.

THE SHORTEST DISTANCE BETWEEN TWO POINTS...

The modern way to reach any point on the map with- out leaving your classroom is through B. I. S. FILMS.

The answer to any question about the peoples, customs, traditions, industries and general background of virtually any country on the map from Aberdeen to Zululand is only as far away as the excellent 16MM Sound films in our catalogue of Films.

Ranging from entertaining color travelogues to up-to- the-minute instructive doc- umentary reports filmed to be suitable for classroom use, these films are an in- dispensable part of the teaching curriculum of every modern audio-visual minded American school today.

Educational Screen

(2) Develop a small Materials Cen- ter.

The director can render a great service to the school directly and to the outlying areas served by the school by centering sources of free and inex- pensive audio-visual materials at some place within his section.

These materials could represent con- tributions by students made as parts of laboratory assignments, such as lan- tern slides, posters, graphs, charts, models, felt cut-outs, etc. The center could contain a collection of radio transcriptions, equipment catalogs, references on all types of A-V ma- terial, film rental catalogs. Much of this material could be picked up by teachers on a loan basis. Many teach- ers have shown a desire to make use of audio-visual material but are not familiar with the sources for the kind of material they wish to use. This was clearly pointed out in reference to the use of films by elementary teachers by Mallison*": "The teachers in the ele- mentary schools would like to make use of films but are deterred by lack of equipment, lack of knowledge of films available, and the difficulty of obtaining these films when needed."

^Mallison, George G. The Use of Films in Elementary Science, Faculty Contributions Series II, No, 2. Kalamazoo, Mich.: Western Michigan Gollege of Ed., p. 2.

(3) Set Up a consultative service to small rural schools.

If the coordinator can find time to make periodic visits to nearby small towns and rural schools, he can do much to give the campus program a "shot in the arm." It stimulates good relations on the part of the communi- ties and the alumni of the school to know that you have a direct interest in their problems and are willing to give assistance.

(4) Issue a printed bulletin to main- tain intra-school interest.

Tlie faculty can be kept up to date about new film releases, articles of spe- cial interest, new books, etc. by the release of such a bulletin.

(5) Start a movie night.

The director will find that it is a wonderful boost to his program to show some of the best entertainment and informational films.

(6) Plan an "audio-visual field day." This can be a novel and valuable

experience if planned far enough in advance and if a variety of demonstra- tions are scheduled.

(7) Hold "preview parties."

In some small college communities there is a stiff feeling between the city teachers and those who live on the college campus. Preview parties bring together all parts of the teaching pro-

fession along with members of the local community.

(8) Keep the administration con- stantly informed as to how the pro- gram is developing.

There is no harm — quite the con- trary — in keeping close working contact with the chief administrative officers of the college and especially the president. Exceptional pieces of work may be placed at good ob- servation points. Periodic charts showing the number and kinds of pic- tures and other aids used by all de- partments in the school may be help- ful if they reach the attention of the proper administrative officers.

Regardless of the merit of any of the suggestions mentioned in the course of this article, success in the audio- visual field has been characterized by what Lemler and Leestma' call "Shirt- sleeve Administration," the kind of leadership that takes off its coat and gets things done by doing them. They have sunnned up a philosophy for all audio-visual directors: "The rolled-up sleeve will remain the hallmark of the contributing audio - visual director — by this sign ye shall know him. He is providing leadership by showing the way."

'I.emler, Ford I,, and Leeslma. Robert C. •Shirtsleeve Administration," EDUCATIONAL SCREEN, June, 195;). Vol. 32, No. 6.

A PARTIAL LIST OF CLASSROOM FILMS

Available from B. 1. S. for Sale or Rental

lEPOIT ON HONG KONG

ANTARCTIC WHALEHUNT

CEYLON, THE NEW DOMINION CHALLENGE IN NIGERIA

COMMONWEALTH OF NATIONS. CYPRUS IS AN ISLAND lit,

lete whaling expedition in Antorctica .West Indies customs, old ond new

odern Singolese history

..Progress towords

DAYBREAK IN UDI

DRUMS FOR A HOLIDAY

EL DORADO

FALKLAND ISLANDS..

. Ceremoniols of the West Afrlcon Gold Coast

..The 3 faces of British Guiono

..Life in the islands around Antarctic

FIGHT IN MALAYA

..Democracy vs Co

FUTURE OF 1,000,000 AFRICANS..

unism in present day Molaya ..The natives of South Africo

INTRODUCING EAST AFRICA

..The people and territories of East Africa

JAMAICA PROBLEM

..A Coribbeon Colony progresses to self-government

NEW ZEALAND, WORLD POWER PICTURE Of BRITAIN

REPORT ON HONG KONG

ROYAL SCOTLAND SNOWDONIA

SO THIS IS LONDON STRUGGLE FOR OIL

THE PEOPLE NEXT DOOR THE WHITE CONTINENT

..Its government, education ond scenery ..An overall impression of Britain today

..The destiny of a stroteoic port

Scotland in all the

..The mognificent scenery and people of Wales

Life in the world's lorgest city

Turbulent history of Ironion oil

A visit to the middle European countries

.An expedition to Queen Maud Land

THE MODERN AMERICAN TEACHER KNOWS...

There is no more effective way to teach than with films . . . particularly when they are augmented with the proper

SUPPLEMENTARY TEACHING TOOLS

B. i. S. has available a large selection of

PICTURE SETS

FILM STRIPS

BOOKS and PAMPHLETS

all on subjects allied to those in its films, at very nominal cost (and in some cases free). Catalogues of these materials for class- room use as well as the film catalogue described at left will be sent free upon request to:

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30 ROCKEFELLER PLAZA NEW YORK 20, N. Y.

TURKEY-KEY TO THE MIDDLE EAST

Janitary, 1954

19

How to make your programs easier to do, better to view

ABCs OF COMMERCUL TV for lUClTORS

by DON W. LYON

IN THE NEXT TWO YEARS, as an in- creasing number of television sta- tions go on the air, an increasing number of audio-visual specialists will be invited to produce educational pro- grams for those stations. Most of those programs will be broadcast over sta- tions that are: (1) In business to make money, (2) pressed by operating costs of §100 to §300 an hour, (3) chal- lenged by vigorous competition, (4) surviving only as they get sales results for sponsors, (5) and never relieved of the endless burden of program deadlines.

It is the purpose of this article to help the audio-visual person under- stand some of the problems of the commercial station so that his own educational programs broadcast over that station will be both more effec- tive and more easily produced.

USE A RIFLE

Commercial broadcasting usually knows what it is doing. Commercial programs, if intelligently planned and produced, are aimed at the specific goal of satisfying a sponsor's particular requirements: To increase store traffic, publicize location, increase sales in a weak department, introduce a new product or package — any one of a dozen advertising goals.

Such concise definition of purpose is equally necessary for the producer of serious, or educational, programs on commercial stations. Without such definition, neither the station pro- ducer nor the educator can bring to bear the full force of television. When all concerned know exactly what the objective of the program is, then every camera angle and visual used on the program contributes to that end. Think of your television program as being a single-shot rifle, as opposed to a shotgun. You have but one shot at any particular audience. Make sure it counts. If you do use the rifle tech- nique, you will automatically elimi- nate the frequent charge of vagueness hurled at educational programs.

Mr. Lyon is Director of Television and Radio at the University of Roches- ter in Rochester, Neiv York.

BROADCAST TIME

Many times in your work with com- mercial stations, you will discover that the station has commitments to net- works and/or sponsors which prevent them from putting on your program at the time you would like. Before arguing with the station, or condemn- ing it, you in your own mind should know exactly at what audience your program is directed. A good program director will, with justification, expect you to know the age brackets, educa- tional and occupational status, etc., of the audience you are trying to reach. Yiom his experience, plus audience measurement studies, he will be able to tell you whether or not the audi- ence in which you are interested is (1) available (that is, can watch) and (2) is apt to watch your program in com- petition with others. It is unrealistic to assume that in the markets of the future, you will have no competition. Those days are gone forever. The ques- tion you must really answer, then, provided it is agreed that the desired audience is "available," is whether your program might attract a sizable section of the audience that otherwise might not be watching television or whether it must pull its audience away from other programs on other stations.

IN THREE PARTS

This tripartite question of provok- ing "new" tune-in, pulling audience away from other stations, or merely "holding" the audience already there is one of a station's most challenging problems. For the audio-visual educa- tion person, it is further complicated by the lack of control he has over some of the most important factors determining how a station shall pro- gram — i.e., newspaper tie-ins, promo- tion budgets, network affiliation, and available "star" talent. In all fairness, then, remember that an educational program or series can't be separated from the station's total programming policy.

If, however, after a thorough and h o nest evaluation of the available audience, competition and program adjacencies, you still believe that the purpose of your program cannot be fulfilled at the time offered by the station, then it is far better to develop

20

a new series whose objective can be fulfilled in the available time than it is to tilt at the windmill.

Not unexpectedly, the whole ques- tion of audience size is one of the most debatable you will face in working with commercial stations. If it is to survive, the station must think in terms of mass audience, since without it, television's cost per thousand homes is high. The station may ask you, therefore, to set the level of your pro- gram nearer to a common denomina- tor than you had originally intended. This is a hard — and explosive — deci- sion to make. It is better to err on the side of simplicity, however, for what may to the faculty person seem ele- mentary is often to the audience elemental. The producer's most help- ful self-analysis here is to ask himself: Does my program have pertinence, relevance, meaning and worth for my intended audience? If the answer is yes, then audience size tends to take care of itself.

PERSONNEL

In some of the stations in which you'll be working, the technical crew, announcers and producers will belong to a union(s). This need be no prob- lem. Learn and abide by union regu- lations on preparation of visual ma- terial, performance personnel, credits, movement of props, use of sound ef- fects, etc. Give your instructions to the station's, producer-director; he will relay them to the proper personnel. Whether the station is unionized or not, this rule is a good one, for the compartmentalized responsibilities of television demand smooth teamwork under one boss.

Explain to your own faculty person- nel what the union regulations are; advise them to remember those rules when working at the station. Check with the station on the use of faculty personnel on a series basis. In some instances, particularly if the faculty person is acting as a moderator or emcee, the union may bring up the question, "Is this man a specialist in the field in which he is broadcasting, or is he replacing a station an- nouncer?" .Again there are too many ramifications to allow full discussion of this problem here. The safest thing to do is to check thoroughly with tht

Educational Screen

^ta[lOIl ill ;i(l\;iiKe and avoid trouble

(from the beginning. In selecting your performance per- )f sonnel. look for those faculty people I who have strong personalities, who are I flexible and can make adaptations for I the medium, and finally those who ! seem to be the most effective teachers I in the classroom.

REHEARSALS

j \Vhen you remember that a com- j mercial station has an operating ex- pense of at least $50 or §100 for an hour of camera rehearsal, the need for thorough preparation in advance of rehearsal becomes obvious. Your per- sonnel should be thoroughly dry-run i before reaching the station. They should know where they are to be on stage at all times during a program, what movements they are to make, what visuals they are going to use, when and how they are to use them, and how much time each topic unit of the program should take. With this much advance preparation, the camera time becomes, as it should, a rehearsal for the director, camera men and crew. Obviously, this cannot be done without careful work on your part. Get copies of the station's floor plans, acquaint yourself with the conven- tional symbols used, and thoroughly plot out your program set-wise and shot-wise on paper before going to the station. This may seem like a great deal of work, but that's what televi- sion is.

VISUAL AIDS

In the facilities available for the use of visual material, all stations differ. The only way in which the producer, working from the outside as the audio-

visual specialist would be doing, can determine what visuals should be used on the show is for him to talk to direc- tors, projectionists, camera men and producers. Learn the station's recjuire- ments for transparencies, opaques, studio cards, strip visuals, photographs, maps, charts and all the other devices you are likely to use. In almost all cases, the station knows from bitter experience what will and what won't work; and what you as an audio-visual specialist might believe is the best de- vice may, because of the peculiarities of television, turn out to be less than effective.

CONTENT

The questions of content and for- mat have probably caused more argu- ments between station and educator than all other problems put together. By now, it is safe to say that any con- tent area, given enough thought and time, can be turned into an interesting show. Some, like the sciences, are easier to present than others, like philosophy. But incisive thinking plus hard digging for the material will al- ways produce an interesting program in any field. In this instance, therefore, the audio-visual person, if he has done his job well, should have the final say on program content.

FORMAT

On format, however, the station's recommendation is likely to be sounder. Either through actual prac- tice or observation of network pro- grams, the station in almost every case will be familiar with any format you might bring in and will know both the advantages and disad- vantages of that type of presentation.

The format which comes closest to achieving the purpose of the program is the one you should use, naturally. But in too many instances, because of the faculty personnel with whom you have to work, this is an ideal that can't be achieved. In attempting to develop novel formats, keep in mind that the networks have tried out many of them. This does not mean that you should avoid unusual presentation de- vices, but rather ask yourself if your program gives the audience an oppor- tunity to compare it with a similar device used on the network. If this is the case, then keep in mind that the network almost always can bring to any unusual format far more effective and smooth production than can any educational broadcaster.

SUMM.^RY

In conclusion, the problems of a commercial station that influence the relationships between station and edu- cational institution can best be sum- marized by: "costs," "audience," and "survival."

Any program that you bring into the station, therefore, must be evalu- ated not only from the standpoint of your own educational standards but also from the point of view of these three words. Your planning must be as efficient as possible to keep pro- grarri costs to a minimum. You must honestly face the challenge of compe- tition for your audience, and you must understand that to survive, a program must help the station achieve its objectives — even educational pro- grams.

If these points are kept in mind, many of the production problems will iron themselves out and eventually cease to be problems.

UNIVERSITY OF ROCHESTER ON TV. At left, Dr. Glenn Wlltsey, Chairman of the Department of Government, explains steps that a tax bill follows through Congress on University Open House program titled "Conflicts in Congress." At right. Dr. Lincoln D. Confield, Professor of Spanish, demonstrates joi-olai on "Entertoinment Running" program during the I 3-week language series, "Spanish Today."

January, 1 954

21

by WILLIAM S. HOCKMAN

UShurch

m\m LIVE WITH a film

by RUTH L. KILGORE*

It was in summer vacation school. A group of eleven-year-old Juniors were about to see a motion picture. Birthday Party.

When Archie came in, he was some- what downcast. I asked the trouble. He said that he had hurt Sam's feel- ings, but didn't mean to. Sam trailed him, in a neutral kind of mood.

Sensing an opportunity, I said, "Well, boys, how about helping me with our new film. Birthday Party?"

I shared Archie's and Sam's prob- lem with the group, and with it as a basis, we got rigiit into a discussion of personal relationships. Then I ex- plained that our film would help us see right into these relationship prob- lems. I told them about the film, omitting the final scenes. This, I hoped, would whet their interest and concentrate their attention.

Now we listed on the blackboard the questions which we wanted to concentrate upon as we saw the film:

Hoxu did the neiu girl help the others in the class?

How did the brother help the new girl?

Where did the teacher of the class make a mistake?

How did the gossipy girl hurt everyone and herself?

Then we invited the mothers to come, and a few responded. They saw the film with the class and remained for the discussion following the film. Several participated in the discussion. I hinted that this discussion could be continued in the home by the parents and the children. Later I had reports that such discussion had taken place.

In class session the following day, there was further discussion to air ideas and clarify some misunderstand- ings. In other sessions we discussed the meaning of the film, and some rather subtle understandings grew from simple beginnings. After three weeks, in which many activities were carried out, we could list the follow-

bepartmcnt

ing as some of tiie important "under- standings" we had arrived at:

The film is a story about feelings.

Such things as happened in the film can happen any time.

No one intended to hurt any one, but people did get hurt just the same.

Everyone in the film had a problem to work on, even the older people.

The problem of being a good neigh- bor continues right through life.

Jesus is everyone's friend and teacher.

If we are aware of His presence, being a good neighbor ivill be easier.

]Ve are happier when we are good neighbors.

Our living with the film and learn- ing from it took us into certain activi- ties which were scattered along through the three weeks.

The group acted out scenes from

• Director of Audio-Visual Education, Second Baptist Church, Germantown, Pa.

the film. The members of tlie class explained to their parents and friends wliat they were doing in the school. We learned thoroughly the story of the film. We made charts: "How We Help Our Friends" and "What Each One in the Film Had to Work on to Be a Better Person and Neighbor." And last, each one worked out an original prayer, and these prayers were used later on in the closing pro- gram of the vacation school.

Fhrougli all this activity, growth in the children could be observed. I learned it from the parents, too, who had tilings to tell about the new in- sights and ideas their children got out of tlie film study. I believe that

the outcomes achieved were made pos sible because we did more than just show the film — we lived with it. In this way films can become a part of the experience by which children grow and learn.

NEW RESOIRIE GUIDE

When the Division of Christian Education (DCE) of the National Council of Churches (NCC) holds its annual meeeting in Cincinnati in February 1954, the Department of .\udio-Visual and Radio Education (DAVRE) will have very significant news for the annual dinner of the Visual Education Fellowship (VEF), a nation-wide fellowship of local and national leaders in the field of visual education. The good news for every local church, every pastor, every di- rector of religious education, every A-V committee chairman, every coun- cil of churches executive, etc., will be that the ".\udio - Visual Resource Guide" is now available.

This unique, comprehensive, and invaluable Resource Guide came into being througli cooperation at the top levels as well as the grassroots, but the pride of achievement belongs to DAVRE, and that spelled out in terms of ])crsons means Pearl Rosser, Elmer Million, Don Lantz, June

	r		i i	4
Audo Visual Resource Suidf;
^
NltUMlCF	twIrifttCtaKla tf OMltAittSA
	'A		pt^B-.-'s:^ UIMM
	.ait	.

I

22

Educational Screen

i Kushino, and many others at 79 East i Adams St., not to mention the pre- || view and evaluation committees, scattered across the country and giv- ing imcoiHited hours of work.

The Resource Guide, to be released at the dinner meeting of the VEF on February 8th, is in reality a third edition, bringing former editions within the scope of one well-organized and highly useful volume in which will be listed films by the thousands and fdmstrips by the hundreds, to- gether with slides and recordings.

They will be more than listed. They will be evaluated in terms of content, technical qualities, and in relation to the categorical objectives of religious education and church work. This Resource Guide is unique in that all evaluations reflect the point of view of the educator and the user and not that of the producer.

In this edition, and in those to follow, the church and its workers will have its audio-visual "bible." This volume is basic. .All effective utilization begins with knowing what there is. .\fter that the user needs a summary of content and an objective evaluation of quality. .\11 tliis and much more the Resource Guide will give him for a ten-dollar membership in the VEF. Renewals will be seven

fifty. .\s a VEF member he will re- ceive the "Monthly Evaluation Bul- letins" on current materials and the "Quarterly Newsletter" bringing news and ideas on utilization. As a bonus he will get "Using Filmstrips in the Church" and a filmstrip on this basic manual.

WHAT SHOULD WE USE?

The editor of this Church Depart- ment is often asked, "What films and filmstrips do you recommend that we use?" Although no one person or group of persons can decide for you exactly which films and filmstrips are best to accomplish the purposes you have in mind, I can tell you about some of the films and filmstrips I would use and why.

Every local church should build slowly and carefully an audio-visual library of highly useful material. We have recommended many materials in the past; we shall recommend many more in the future. The following are, of course, only a few of the films and filmstrips recently made avail- able. Get prices and place orders for motion pictures through your regular audio-visual dealer or library. Sources for purchase of filmstrips are given.

SOME FILMS I WOULD USE AND WHY MY BROTHER is a black and white 30-minute film giving the Christian answer to race prejudice. It gets right at the core of the trouble. It has two good child actors. It keeps to its theme. It gets the important things "said." Could there be a bet- ter film for a family-night program? Follow the film with a mixed panel of children, youth and adults with a chairman who would keep their men- tal noses pressed right tight against what's going on in the local commu- nity, and you would have a meeting which people would call an experi- ence. With good planning the whole thing could be done in an hour and 15 minutes.

AS FOR ME AND MY HOUSE is dramatic, interesting, full of suspense, and says more in 30 minutes on the subject of marriage and the place of religion in it than most sermons and some books! Here is the film for the first of a series of meetings on marriage for modern youth. Let the church join with the "Y's" in sponsoring such a series. Or get such a series underway in the local church. I'd use this film the first night, to open the series, in a setting of worship; I'd discuss it at the next meeting. For discussants, I'd

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23

PROPHETS

of Israel

new color filmstrips

Isaiah

Amos & Hosea

Jeremiah

Elijah & Elisha

Ezekiel & Micah

other Old Testament subjects

preview prints available

ALEXARK & NORSIM, Inc. 156 N. Arden Blvd., Los Angeles 4, Col.

CHRISTIAN LIVING FILMSTRIPS

• 44 subjects now available, many in full color.

• Used and recommended by near- ly all Protestant denominations.

• Send for free illustrated catalog.

Church Screen Productions

P.O. Box 5036 Nashville 6, Tenn.

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ROBERT FLAHERTY presents

theTITAII

Story of MICHELANGELO

Narrated by FREDRIC MARCH

"A Masterpiece" — Saturday Review

\uiv Ax'ailahle exclusively from

Contemporary Films, inc.

13 E. 37th St., Dept. E5, New York 16, N.Y.

pick a mixed panel of youth and adults.

IH.AT 1 HEY MIGHT HE.\R keeps to the major theme of what a young man will do with his life, having as an obligato the resolution of race prejudice in the mind of his father. It digs deep. You'll be saying: "I know just how he feels." Those planning youth rallies, conferences, retreats in local churches and colleges will find this film tailored to their need. It is dramatic, interesting, has enough suspense to hold the atten- tion of any audience of youth and adults, and it will do more. It will make them think. It can be used in either the context of worship or dis- cussion.

IN HIS N.AME is the story of a broken church window and a congre- gation rou,sed from its slumbers. If you are trying to get your church in- terested in its surrounding commu- nity, here is your film. Show it to the whole congregation. It will hold their interest and make them think. If you don't want to discuss congre- gational action immediately, the film's ideas will carry over for a later meet- ing when you have specific proposals for doing something for and with the people who live close about you — and in America a lot of people live close to some pretty sleepy churches. Yours may be one that needs to rouse itself. Here's your film!

SOME FILMSTRIPS I WOULD

USE AND BUY THE FEAST OF LIGHTS WITH JESUS, 21 frames, color, manual. How the family of Jesus might have celebrated the feast of Hannukkah

(Feast of Lights) as a child. Down on child's level. Useful year in and year out. Usable at Christmas, .\pprecia- tive of our Jewish neighbors. (SVE, 1345 W. Diversely Pkwy., Chicago 14, 111.)

BEYOND THE TEXTBOOK, 86 frames, color, script. Presents wide use of audio-visual materials, how to mount pictures, make dioramas, box movies, etc. For use with teachers. Practical. Would be used over and over. Sound educationally. (F. A. Lindhorst, College of Pacific, Stockton, Calif.)

OUR PROTESTANT HERITAGE,

64 frames, color, manual. Presents im- portant beliefs of Protestants. Good for youth and adults. Fine for dis- cussion. Can be used to motivate a series. Not dated. (Christian Educa- tion Press, 1505 Race St.. Philadelphia, Pa.)

SEA SHELLS AND COC;ONUTS, 30 frames, color, manual. .Missionary en- richment material on Primary level. Gets over basic idea of Christian help- fulness. Lifts child's horizons. Should create questions. Good C]uality. (Church Screen Productions, Box 5036, Nashville, Tenn.) MBUJI AND NTEJI OF THE CONGO, 51 frames, color, script. Presents home and school life of African boy and girl. Primary and Junior age level. Interesting: inform- ing. Shows how missions work. Not dated. Good quality. (The UCMS, 222 Downey .Ave., Indianapolis 7, Ind.)

SUND.\Y AROUND THE WORLD. 41 frames, color, script and guide. Shows people in many countries go- ing to church and what church means to them. Down on child's level. Pri- mary and up. Good quality. Can be used by youth. Not dated; general subject. (Joint Committee on Mis- sionary Education, 156 Fifth .\ve., N. V. 10)

THE VISITING TEACHER, 61 frames, black and white, captions. Presents importance of calls on pupils by teacher and shows how to do it. For leadership conferences and courses; for workers meetings. Keeps to the essentials. Not dated. (Con- cordia Pub. House, 3558 S. Jefferson, St. Louis 18, Mo.)

THE STORY OF OUR BIBLE, 40 frames, black and white, script-man- ual. Tells how it came to be; was transmitted and translated, .\dapted to children. Never out of date. Useful year after year. (Pilgrim Press, 14 Beacon St., Boston 8, Mass.)

CARVER STORY, 70 frames, color, art drawings, captions. Tells story of his life and achievements and his deep religious feelings. .'Ml ages. Not dated. To motivate reading and discussion. (.\rtisan Productions, Box 1827, Hollywood 28, Calif.)

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rapid film technique inc.

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ADVENTURES OF CHICO

55 minutes $175 In English or Spanish IFB is now the distributor of this outstand- ing film about o native boy ond his love for birds, onimols ond creotures of the wilderness.

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24

Educational Screen

valuation of new films

by L. C. LARSON

Director, Audio-Visual Center Indiana University

CAROLYN GUSS

Assistant Professor, School of Education Indiana University

and JOHN FRITZ

Instructor, School of Education Indiana University

Film reviews and evaluations on these pages are based upon discus- sions by a previeiu committee com- posed of Indiana University faculty members, public school teachers, stu- dents of audio-visual education, and staff members of the Audio -Visual center of Indiana University.

Previeiu prints should be sent direct- ly to the Audio-Visual Center, Indiana University, Bloomington, Indiana.

Records for review should be sent directly to Max U. Bildersee, 36 Holmes Dale, Albany 3, New York.

A DAY WITHOUT NUMBERS

(Audio-Visual Materials Consultation Bureau, Wayne University, Detroit, Michigan) 9 minutes, 16nim, sound, black and white or color, 1953. $45 or S75.

DESCRIPTION

The film shows how a primary-grade youngster's lack of interest in arith- metic is replaced by a willingness to work with numbers alter he experi- ences a most frustrating day without numbers.

The film opens with a primary class hard at work on some arithmetic ex- ercises. Almost the entire class is working. Only Bob, who thinks arith- metic is a waste of time and wishes he didn't have to work with numbers, shows no interest in the assignment.

Suddenly Johnny Numbers, a pup- pet with magic powers, appears on Bob's desk. He offers to take Bob out of the classroom and to make all . numbers disappear for a day. Bob happily and expectantly leaves the school building with liis new-found and most attractive friend, Johnny Numbers.

Strolling through the neighborhood, they see a baseball game break up after the scores disappear from the scoreboard. Later Bob is unable to decide whether or not he can buy the train in a store window. Johnny, true to his promise, is giving Bob a "day without numbers."

They then go to Bob's home. To his increasing unhappiness, he dis- covers that he is unable to use a

Januory, 1954

yardstick, tell the time, use a tele- phone, or play shuffleboard. Much to his chagrin and disappointment, all the number have disappeared. The two then leave for the home of Bob's aunt. Bob finds that even the house numbers are gone and that it is im- possible for him to find his aunt's house.

Disappointed and unhappy. Bob de- cides he would rather be back in the classroom with numbers, than outside without them. In a flash, he finds him- self back in school keenly aware of the fact that when "we learn to work with numbers, numbers work for us." His puppet-friend, Johnny, magically disappears to go help some other little boy.

APPRAISAL

Imaginative, thoroughly convincing, and dealing with an important sub- ject, this film should be welcomed by primary teachers. In all probability youngsters will find it delightful. The committee agreed that its single pur- pose is to interest children in arith- metic by showing them — on their own

level — the importance of arithmetic. Produced primarily for the children themselves, the film should also be in- teresting and useful to parents and teachers.

SOCIAL-SEX ATTITUDES E ADOLESCENCE

(McGraw-Hill Bon\f Co., Text-Film Dept., 330 W. Forty-Second St., New York 36, N. Y.) 22 min. 16mm, sound, black and white, 1953. $110. (Series, S450) Produced by Crawley Films Ltd.

DESCRIPTION

As one of a series of five films, cor- related with Elizabeth Hurlock's book, "Adolescent Development," this film portrays the gradual growth and de- velopment of Mary and Bob through the adolescent years into adulthood and depicts the importance of per- sonal experiences and the influence of parents and friends in the young cou- ple's struggle to achieve mature social- sex adjustment.

Opening scenes showing Mary and

Puppet lohnny gives Bob an unhappy day without numbers.

Wayne University

25

\^ze^eic^..

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'"HEAR, NOW!"

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(IMMUNIZATION)

— Brand new, one reel 16mm sound color- films for lower grades health education, by the producers of "Judy's Smile," "Eyes Bright," "Soapy the Germ Fighter," and other films in the highly successful "Pic- tures of Good Health" series.

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PEACEFUL ONES — Hopi mesa life — presents men as they spin and weave, make Kachina dolls for ceremonial dance.

Avalon Daggett Productions

441 North Orange Drive Los Angeles 36, California

SnoJIres >lre Interesting

An outstanding clossic — frequently copied but never duplicated. The only film show- ing both the loying of eggs and the birth of living young.

^Um Pno<inctiaH4,

5427 W. Howord Ave., Milwaukee, Wis.

Hart Are Two New "Incentive" Films in Color and Sound —

"THE BACKYARD ARTIST"

(I'rimar>)

"MICROSCOPIC WONDERS IN WATER"

(Klem. to Jr. High)

PAT DOWLING PICTURES

1056 So. Robertson Blvd. Los Angeles 35, Calif.

Bob leaving a church as a married couple are followed by a flashback to their childhood days that documents their growth into mature adults over the years, ^fary's mother is shown re- sponding honestly to her daughter's inquiries about the coming baby and accepting her offer to help care for it. She explains the inenstrual process at an opportune time and patiently waits for questions even though her daugh- ter's frequent daydreaming at this pe- riod causes the parents some concern, liob's mother, a widow, also answers his questions conscientiously and even arranges situations to evoke inquiries about the reproductive process. Both parents encourage their children to participate actively in group activities. As a result, Mary reveals a healthy sex attitude when in the course of a dis- cussion with a group of her high school friends she states that having children is a natural function contrib- uting to a home and family. The film then shows her passing through a pe- riod of antagonism to the male sex, experiencing her first "crush" on the captain of the school football team, and imagining moments of fanciful romantic situations. For Bob, how- ever, the problem appears more as a mental one, and scenes show him par- ticipating actively in sports and de- veloping a confident though somewhat indifferent attitude toward girls.

Though Mary at sixteen is seen gaining increasing confidence through her popularity at group gatherings, her parents strongly wish that in addi- tion to knowledge of physical facts she would learn "how to have fun without being silly." Nevertheless, they see the need for their daughter to learn by her own experiences at this stage, en- courage her to make a variety of male accjuaintances, and help her develop critical judgment during their many free discussions. A succession of three more serious attachments enables her to gain improved insight into the de- sirable qualities in male companions as well as to recognize the need for more discreet behavior and careful discrimination.

At sixteen. Bob likewise reveals a change in his regard for the opposite sex. His mother accidentally discovers a highly suggestive drawing in his school book and overhears a telephone conversation indicating considerable latitude in her son's intersexual rela- tions. Bob's marked resentment at his mother's innocent inquiry about his plans for a particular evening finally prompts the narrator to observe that at times all guidance seems a waste. However, in later scenes Bob recog- nizes the serious need for a career and experiences a radical change in his perspective, a change which the nar-

26

McGraw-Hill Mother responds honestly.

rator attributes to the impact of early training.

When \fary and Bob meet at a party, they both have a good idea of the kind of person they like. Their subsequent relationship is character- ized by real affection, mutual respect, shared enjoyments, a good sense of humor, and a harmonious union of values and ambitions. .\s the audience witnesses the deepening of their af- fection, the narrator reiterates that healthy attitudes between husband and wife grow out of experiences extend- ing into early childhood. In closing, he reviews the major determinants of satisfactory sex adjustment and asks the audience whether or not these two persons have a sound preparation for a happy adult life.

APPRALSAL

The evaluating committee suggested that this film can be used most effec- tively with high school classes and adult groups to help provide new insights into the complexities of healthy sexual adjustment, especially during the adolescent years, as well as j to suggest to both parents and stu- . dents possible ways of handling new i situations. The film can also help to show the adolescent that his struggles are not peculiarly his alone but that similar problems are shared even by his immediate associates. .Adults can be impressed with the crucial impor- tance of parental influences in the cul- tivation of mature sex attitudes in the young. College classes can use this film as an introduction to their study of adolescent behavior.

The outstanding quality of the film is its frank and honest portrayal of the typical problems facing many young people in their search for more' effec- tive behavior patterns. Furthermore, the high degree of sincerity that char- acterizes the performances of Bob and Mary, does much to make their growth toward greater maturity seem both probable and convincing. Some mem-

Educatlonal Screen

bers felt that the film might have re- ferred to the relative absence of emo- tional upheaval in the lives of the young in some other societies upon their entering adulthood. If retained within the American cultural context, however, the film provides a pertinent and helpful diagnosis of a vital area in human development.

HOW TO MAKE A PUPPET

(Bailey Films, Inc., 6509 De Longpre Ave., Hollywood 28, Calif.) 12 min., 16mm, sound, color or black and white, 1953. $112 or S50. Produced by Ruby Niebauer, Associate Professor of Education and Supervisor of Art, San Diego State College. Guide available.

DESCRIPTION

How to Make a Puppet, as the title indicates, is basically a step-by-step demonstration of the construction of a single puppet. It does, moreover, show ways of expressing individual interpretations in the creation and manipulation of puppets.

.\fter showing a variety of puppets in action, the film shows that every puppet consists primarily of three parts — the head, the hands, and the feet — and then proceeds to show how the head and hands are modeled from

plasticine which is repeatedly covered with strips of paper and paste. Fol- lowing sequences show how the mold is cut and removed from the plasticine base and painted.

The hands of the demonstrator, a girl of about ten years who is seldom shown in the film, next try different types of hair on the puppet — string, yarn, raffia — each of which gives a different personality to the puppet. After the hair has been applied, the puppet is dressed in a simple costume designed to express the creator's ideas.

The concluding sequence shows how puppets are controlled on the stage and as a number of distinctly dif- ferent puppets parade across the stage, the narrator points out how each pup- pet producer can make his puppet dif- ferent from any that has ever been made and can use his puppet for a variety of purposes — act out his own stories, dramatize stories and plays that have already been written, portray people of other lands, and perform in ballets and operas.

APPRAISAL

Excellent close-up photography, a clear step-by-step presentation, beau- tiful color combinations, effective ver- bal explanation, and subtle sugges- tions not only involving the audience in the action of the film but also in-

volving their imagination in processes and applications not shown in the film combine to provide any group of youngsters and/or oldsters a delight- fully worthwhile and aesthetic ex- perience.

WOOERS E THE DESERT

(Churchill-Wexler Film Productions, 801 N. Seward St., Los Angeles 38, Calif.) 10 min., 16mm, sound, black and white or color, 1953. $50 or |100.

DESCRIPTION

This film describes the experiences of two youngsters, Joan and Jimmy, during the course of their day's activi- ties as they discover a number of dif- ferent animals that live in a California desert.

With the help of explanatory re- marks and pertinent questions by the narrator, the film shows the physical characteristics and some of the natural behavior of the jack rabbit, the wild burro, the horned lizard, the ordinary lizard, the chuck walla, the pocket mouse, and the desert tortoise. The sight of a full grown jack rabbit, jumping swiftly over the landscape, is followed by the discovery of a baby rabbit about three weeks old that still has to hide for protection. A mother

"eye openerT

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Yes, Peerletl Film Treatment storfs new prints off right, keeps Ihem in good condition longer. So, specify "Peerless Film Trealment" In your purchase orders for films. Send your untreated prints to Peerless licensee nearest you. Write for list of licensees.

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French Conversation txtlusiye\y—10 Min. Per Reel

Produced in Paris, France. Practically Designed for Students of the Living French Language. Series Includes: "L'ARRIVEE A PARIS," "AU RESTAURANT," "COURSES ET ACHATS."

FOCUS FILMS CO.

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January, 1 954

Advertisers welcome inquiries. Just mention EDUCATIONAL SCREEN.

27

KINESIS

Presents a film by

Henry Arian

THE NORTHWEST FRONTIER PROVINCE OF PAKISTAN

With a geographical-historical in- troduction, this film contains glimpes of pastoral nomads, a de- tailed study of methods and prob- lems in an agricultural commu- nity and views of urban redevelop- ment,

KINESIS, INC.

566 Commercial St. 54 West 47th St.

Son Froncisco New York 36, N. Y.

(New Releose)

THE COOL HOT ROD

This new 26I/2 fTi'i^- f'lrn on "Hot Rods"

received the 1953 TREND PUBLICATION'S

AWARD. Film shows how today's "Hot

Rod" enthusiast has changed the "Hot Rod"

hazard to a scientific, safe hobby.

THE SCHOOL SAFETY COMMITTEE —

13 min. (1953 award winner)

MIRACLE OF REPRODUCTION — 15 min.

OTHER SID DAVIS FILMS 'eoX

Gossip The Terrible Truth

Alcohol is Dynamite No Smoking Why Take Chances? Nome Unknown Vondalism The Dangerous Stranger

SID DAVIS PRODUCTIONS

3826 Cochran Ave., So. Los Angeles 56, Col.

The Museum

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A new color filmstrip

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$25 for 8 color filmstrips with study guides.

Authentic, curriculum -centered

picture stories.

MUSEUM EXTENSION SERVICE

10 Eost 43rd St., N. Y. 17, N. Y.

A NEW SERIES OF 2" X 2" KODACHROMES!

These close-ups of animals, birds, plonts and minerals are stimulating, creating a real appeal to study the wonders and beauties about us.

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VISUAL AIDS LIBRARY

601 E. Rollins Ave. Orlando, Florida

SITUATION WANTED — AUDIO VISUAL AIDS DIRECTOR, 10 years wide experi- ence educational and commercial field, B.S. plus graduate work visual media, prefer west coast, available immediately, resume' on request, Box 401, Educational Screen, 64 E. Lake St., Chicago I, III.

burro and lier baby then emerge into view while the narrator, by way of a question, seeks to point out the resem- blance between the shape of the ears of this animal and those of the jack rabbit. Jinmiy finds a sleepy, horned lizard completely hidden beneath the warm, sandy earth except for the out- lines of its head. He picks it up and strokes its short horns and the layer of scales that clothes its body. The children then try to catch an ordinary lizard, but discover that it is able to leave its tail behind to confuse its enemies, and so escape, only to grow another tail. A close-up of a chuck- walla reveals its loose and baggy skin coat which it inflates while hiding among rocks, and thus makes it diffi- cult for pursuers to drag it out.

The film concludes with scenes de- picting the busy antics of a pocket mouse and the labored movements of a desert tortoise. .As Joan and Jimmy set out for home, the narrator con- fides, "They decide they want to learn more about the strange things living in the desert."

APPRAISAL

The members of the committee sug- gested that this film could be used on primary and intermediate grade levels to describe the nature of a desert climate and to show some desert ani- mals in their natural habitat, their physical characteristics, and the unique way in which each is capable of protecting itself. The narration aids the visuals effectively by providing pertinent explanations or additional information and asking the occasional question to guide the learning experi- ence of the viewer. The color photog- raphy is of good quality while the liberal use of close-ups helps to en- hance the interesting details of the animals' characteristics. Some mem- bers felt that the film tends to give the erroneous impression that all deserts possess some liind of animal life. The majority, however, decided that proper use by the teacher can prevent the rise of such an impression, and that the film succeeds in dealing with its subject in a fascinating and authentic manner.

Looking at the literature

NEW SCREEN TECHNIQUES. Edited by Martin Quigley, Jr., Quigley Publishing Co., 1270 Sixth Ave., New York 20, N. Y. 1953. 208 jiages. $4.50.

Here is a concise guide for all inter- ested in the new methods of motion picture production and projection, in- cluding three-dimensional and wide- screen projection and stereophonic sound. The volume is a compilation of 28 articles by the men responsible for the development or promotion of each of the new film methods.

TELEVISION AND EDUCATION IN THE UNITED STATES by Charles A. Siepinann. Unesco publica- tion. Paris, 1952. Available through Columbia University Press, N. Y. 132 ]>ages. $1.00. This Unesco publication, one of a series dealing with the press, film and radio, is designed to make available to the peoples of the world an intimate report on the activities and progress of video in this country. The documentation capitalizes on the experience and experimentation of the leader in this field of communication and is presented for examination and evaluation by all who are now inter- ested in utilizing television.

Excellent treatment is given the areas concerned with explaining the U. S. system of television, network TV and their educational policies, tele- vision at the college and university

level, along with moderately good cov- erage of televisiim and the schools. .\udience composition. TV impact and effects, and research findings are given superficial mention. Despite these lat- ter shortcomings, due in major part to space limitations, a rather faithful de- scription of U. S. television is given including many items not generally known even to residents of this coun- try. It is time well spent to read this report. -PHILIP LEWIS

EDUCATIONAL FILM GUIDE, 1 1th

Edition. The H. W. Wilson Cx)mpany, 950 University .Ave., New York 52, N. Y. 1037 i)ages. $7.50 postpaid (or $12.50 with semi-annual supplemen- tary service through the spring of 1957). The publishers announce this new edition as "the most comprehen- sive list indexing and describing 16mm motion pictures ever compiled." Some 11,000 films are included, with more than 3000 "free" films and 249 feature films selected lor their educational value. Order numbers are given for ■1000 Library of Congress catalog cards and for 2000 evaluation cards of the Educational Film Library .Association. .\ge levels are suggested and film re- views that have appeared in leading periodicals (including Educational Screen) are noted. This main volume is kept up to date with semi-annual supplements.

28

Educational Screen

Records on review

by MAX U. BILDERSEE

ENRICHMENT AfATERIALS (246 Fifth Ave., New York I, N. Y.) con- tinues to produce recordings serving in- struction in American history. Four new titles have recently been released and maintain the traditions of dra- matic presentation and accuracy typi- cal of earlier productions. Each of the records is adapted from a book of tTie same title in the popular Landmark series published by Random House.

"Explorations of Pere Marqette" dramatically presents the discovery of the answer to a question which Euro- pean rulers sought. In 1670 men wanted to know: "How big was this new world? Was it just a strip of land between the Atlantic and Pacific Oceans?" Louis Joliet and Pere Mar- quette through their explorations demonstrated that the Xfississippi river did not reach the Pacific Ocean but rather emptied into the Gulf of Mexico. This recording begins with Marquette's arrival from France and follows his explorations as reported to us in the daily log which he kept so faithfully. This recording makes the story of Pere Marquette a living ex- perience that will give student listen- ers an increased appreciation of this important chapter in the development of America.

Continuing the story of the opening of the West, "The Lewis and Clark Expedition" reproduces some of the adventures of this great episode in American history. Beginning with an explanation by President Jefferson of the need for detailed information con- cerning the lands beyond the Missis- sippi, the recording takes us on the slow, heart-breaking journey across unmapped territory. The successes of the expedition are dramatically por- trayed and should help upper ele- mentary and junior high school stu- dents understand not only the reasons for exploration but also the hardships encountered on such journeys.

Two dramatic episodes of the Civil War are reproduced in "The Monitor and the Merriniac" and "Lee and Grant at Appomattox." The former disc becomes "talky" in spots as ef- forts are made to explain events which precede the actual action. The open- ing interview between C. H. Bushnell and John Ericsson is not convincing and the repetition that the "Merri- mac" was renamed the "Virginia" by the Confederacy contributes little. However, the introduction of fully armored vessels in naval warfare is a dramatic event skilfully portrayed and should appeal to youthful listeners.

The story of the surrender of the Army of Virginia is excitingly presented and the characters of both General Lee and General Grant are sympatheti- cally portrayed. "Lee and Grant at Appomattox" is a vivid portrayal of one of the most dramatic pages in American History. Any class group studying the differences between North and South and the war which followed will find this listening experience well worthwhile.

CHARMING AND DELIGHTFUL

describe "Frere Jacques" (Young Peo- ple's Records, 100 Sixth Ave., New York 13, N. Y.), a dramatic play re- cording which will appeal to kinder- garten and some primary grade stu- dents. The record, subtitled "The Story of the Bells of Calais," intro- duces the round with which we are all familiar, telling a simple but ap- j>ealing fantasy story. Certainly the record can be used for entertainment and as a device for motivating chil- dren to learn this favorite song. Dra- matically, the simple story can be portrayed and the whole class can ]>articipate in the fun.

SE.\ SONGS always appeal to young- sters, perhaps because the rolling rhythms are so easily mastered. "Hunt- ers of the Sea" (Children's Record Guild, 27 Thompson St., New York 13, N. Y.) is an authentic whaling

story. Its songs, a rich part of our folk heritage, are still being sung by Amer- ican seamen. The rhythms are the rhythms of the sea. The songs sung in- clude "Blow Ye Winds of Morning," "The Whale-O," ".'Vround Cape Horn" and "Haul Away." Primary grade chil- dren enjoy hearing and learning these songs, and the disc can be used not only for the presentation of infonna- tion (words and tunes) but also to motivate group singing for sheer pleasure.

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VACUUMATE CORP.

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Movies Are Better Ttian Ever with the^VIS Line Voit9ge Booster

Now— get brilliant performance from your 16mm sound motion . .> I

picture or slide equipment at all times. The V15 reads actual ,:.\

line voltage and load voltage— switch increases 5 volts per step— ■ ^ ,

can raise 85v. to 120v. with 1250 watt load— 50-60 cycle IIOv. line, max. 1500 watts. Portable, compact— weighs 10 lbs.— just plug in. Order yours today— insure good showings always. $59.50 Invaluable as voltage control for floodlights.

Radio Apparatus Corporation of Indianapolis, Sales Olfice: 1604 W. 92nd Street, Chicago 20, Illinois

Dealer franchises available— write for information. Burton ^ -• '-'--

January, 1954

Advertisers welcome inquiries, just mention EDUCATIONAL SCREEN.

29

-visual trade review

PEOPLE

George Spoor Dies

A film industry pioneer who par- ticipated actively in the whole caval- cade of development from the Edison peep-show and the Armat Vitascope of 1896 through stereophonic sound and 3-D — George K. Spoor — died at his home in Chicago November 24 at the age of 81.

In 1907 he organized the Essanay Film Manufacturing Company and for many years operated a studio and ad- joining laboratory at which the greats of entertainment filmdom — Chaplin, Swanson, Pickford, and others — got their start. The studios and lab are now operated by Wilding Pictures Productions.

Spoor is credited with originating the first artificially lighted studio, and in his novel productions of Niagara Falls and roller coaster thrills in 1926 and again at the 1933 Chicago World's Fair, he forecast the Cinerama de- velopment.

His interest in the educational film goes back at least to 1909 when, with George Kleine and W. N. Selig, he copyrighted the famed "The World Before Your Eyes" statement by Frederick Gates Starr, professor of anthropology at the University of Chi- cago. This oft-c]uoted statement, prob- ably the most eloquent all-out testimonial of the power of the mo- tion picture ever written, became the introduction to the Kleine-Urban catalog of 1,000 educational motion pictures published in 1910, which ex- ercised major influence in getting school and church use of films under way.

Spoor died on the 60th anniversary of his wedding. His wife died two years ago. He is survived by a mar- ried daughter and two sisters.

Joseph Burstyn, Too

Joseph Burstyn, motion picture dis- tributor who pioneered in bringing foreign language films to the United States, died aboard a Paris-bound trans-Atlantic plane at the end of November. He was among the first to see the value of the "realistic" motion pictures produced in Italy and France and imported many such out- standing films as Open City, Paisan, and The Bicycle Thief.

NAVA NEWS

Film Conference

The Third .Annual Film Confer- ence of the National Audio-Visual Association will be held .April 9-10 at the Hotel Park Sheraton, New York City, according to an announcement by NAV.\ President Carroll Hadden, of Louisville, Kentucky.

The meeting will concentrate on the entertainment, educational, and reli- gious film business. It is designed to give N.AV.A members handling 16mm films an opportunity to discuss prob- lems in the selling, distribution, mer- chandising, and utilization of films of every kind.

New Chairman

T. C. Morehouse, Jr., Vice President for Sales for Young America Films, Inc., New York City, was elected chair- man of the New York Education Com- mittee of the National Audio-Visual .Association for 19.53-54 at a recent meeting of the committee. Retiring chairman is Alfred E. Devereaux of Eye Gate House Inc., New York City.

This committee works with the New York City Board of Education to bring together the educational and commer- cial people so they can exchange ideas on curriculum development and audio- visual programming.

Other members of the committee are representatives from Vicwlex, Inc., Neumade Products, Bowmar Com- pany, Brandon Films, Almanac Films, and McGraw-Hill Co.. all of New York City, and American Optical Company of Chelsea, Mass.

Sales Institute — 1954

The Board of Governors of the NAVA Sales Training Institute met with Indiana University faculty mem- bers recently at Bloomington and worked out the main lines of the 1954 Institute. There will be five courses: (1) Fundamentah of Salesmanship will be little changed from the pattern that has been found effective hereto- fore, except that there will be greater emphasis on audio-visual examples and more teaching personnel drawn from the A-V industry. (2) Applied Sales- manship in Specialized Fields will be a new course emphasizing utilization in industry, .school, church and related

consumer areas, with accent on im- proving the salesman's capacity for stimulating and serving needs. (3) Production Knoic-How is the "working title" for a course adapted from last year's course on film production, with accent on providing the A-V sales rep- resentative with knowledge of produc- tion techniques and facilities rather than in movie-making on his own. (4) Sales and Personnel Management will be a combination of last year's course and a considerable part of the previous course called "Business Man- agement." (5) Financing an A-V Busi- 7iess is a new course limited to the financial aspects and believed to be of special interest to owners and partners. The courses will be given on the Indiana University campus at Bloom- ington from Sunday, July 25tli through Thursday, thus allowing ample time for transportation to the N.AVA con- vention and trade show in Chicago im- mediately following.

EQUIPMENT

B&H Acquires TDC

Bell and Howell Company, well- known manufacturer of motion pic- ture equipment, has purchased all out- standing capital stock of Three Dimen- sion Company, Chicago manufac- turer of slide projectors and tape recorders. Henry Bohm, co-founder and Chief TDC executive officers, continues as president of the company. TDC will operate as a division of Bell & Howell.

Baja Cabinets

The improved sectional library cabinets announced by Barnett & Jaffe (6100 N. 21st St., Philadelphia) now feature a lid in the front with an identification card holder attached. Library cabinets are available for 2x2, reflex, and stereo slides.

Brandt Eye Cameras

Two instruments for measuring see- ing and reading are available from the Institute of Visual Research in Chi- cago. The Photo-Graphic Brandt Eye- Camera records the ocular perform- ance of the viewer or reader on 16mm spectroscopic film. The Photo-Electric Brandt eye-camera records electron- ically the ocular performance of the

30

Educational Screen

viewer or reader without the use of fihii, film pcocessing or fihu projection. The cameras are the invention of Herman F. Brandt, former professor of psychology and author of "The Psychology of Seeing."

.\ complete description of the I Brandt eye-cameras is available from I the Institute for Visual Research, 424 N. Homan Ave., Chicago 24.

Draper Shading Unit

The Luther O. Draper Shade Com- pany (Spiceland, Ind.) has developed a new method of shading combina- tion glass block-clear glass window walls. Full daylight control and pro- tection are said to be assured in this type of room, regardless of the season, time of day or angles of light refrac- tion.

Mounted on the division bar be- tween the clear glass and glass block sections, the "New Way Shade Unit" consists of double roller shades suffi- ciently overlapped to prevent direct light gaps. The upper and lower shades are entirely independent in action, affording complete shade ad- justability for the desired daylight. 'When not in use, the shades are

rolled up completely out of the way and kept clean and ready for opera- tion.

New Coffey Cabinet

A combination mobile projection cabinet and stand for all types of projection equipment has been an- nounced by the Jack C. Coffey Co. (Wilmette, 111.), manufacturers of or- ganized systems for filmstrips.

The cabinet is designed to provide convenient storage space for projec- tion equipment, films and filmstrips. When the drawers are not required there is an extra shelf for an addi- tional 1,600 cubic inches of storage space.

The interior center shelf is adjust- able and removable. The lift-up out- side utility shelf provides the operator with convenient working space for pa- pers, notes, films, and filmstrip cans. This shelf folds down and spring- locks snugly against the side of the cabinet when not in use. The cab- inet door opens to the rear of the direction of projection so the operator has easy access to the contents of the cabinet.

MOTION PICTURES

Motion pictures announced here are '16mm, sound, and black and white, unless otherwise noted. Write directly to the source for purchase and/or rental prices or consult your local audio-visual dealer. Sponsored free- loan films are so marked.

U CORONET FILMS, 65 E. South ■Water, Chicago 1, 111. Each film about 10 min., color or black and white.

English History (3 films)— junior-higli to college level summary of historical events, portrayed through authentic landmarks, historical materials, and brief enactments. Titles: Earliest Times to 1066, Norman Conquest to the 15th Century, Tudor Period.

Bird Films (3 films)— intermediate- junior high introduction to bird life. Titles: Five Colorful Birds, Birds of the Dooryard, Birds of the Country- side.

D AVIS FILMS, 932 N. La Brea Ave., Hollywood 38, Calif.

Hear, Now! (10 min., color)— pri- mary and intermediate grade presen- tation of the principles of hearing and the care of the ears.

The Magic Touch (10 min., color)— primary and intermediate grade film designed to counter apprehensions about immunization by showing in simple terms the why and how of immunization.

Good Health Practices (2 parts, each 10 min., color) — primary and intermediate grade presentation of good health practices with regard to eating, toilet, cleanliness, rest and sleep, teeth, eyes, ears and nose, and posture.

Other films announced by Avis Films are titled Foundation Foods, Young Mother Hubbard (on nutri-

1 .5 1	TAtK lr*« v*.r SCREEN w.M. ii.H, 4..cklT TYftWBITTCN MESSAGES RADIO-MAT SLIDES wniti.AUHi aiiiM DCCirr hO twtiiiruTi	\	MAKE YOUR OWN SLIDES on your own TYPEWRITER by using RAD 10- MATS
•	IHESlAIIONEHTOfTHtSCREth ■
Regular size B'^J*^ or the New Duplex 2x2. Sold by Audio-Visuol, Photo & Theatre Supply Dealers. For FREE SAMPLE write — RADIO-MAT SLIDE CO., Dept. V, 222 Oakridge Blvd., Daytono Beach, Flo.

HEIDENKAMP BIRD FILMS

I'niducer & nistributor lOaslern Reuresentative

HEIDENKAMP ALBERTSEN

NATURE PICTURES DISTRIBUTING CO. 538 Glen Arden Drive 1105 Pork Avenue Pittsburgh 8, Po. New York 28, N. Y.

1000 TRAVEL SCENES

mtt iisT

TSAMPIES 30« WRITE TODAY

KELLY S. CHODA

P.O. BOX 588 STANFORD, CALIFORNIA

January, 1 954

Writing for more information? Mention EDUCATIONAL SCREEN.

31

SCIENCE	FILMSTRIPS
SINCE 1931	SINCE 1931
MADE BY TEACHERS FOR TEACHERS |
BIOLOGY	HEALTH & SAFETY
PHYSICS	GENERAL SCIENCE
CHEMISTRY	MICROBIOLOGY
NEW — Elementc	ry Science Series in
Brilliant	Spectrocolor
VISUAL	SCIENCES
Box 599E	Suffern, New York

IVAV^VAVAVAVAVAVAVAVAVAVAVAVAVAVAVAVAVAVAVgVAVAVAVAVi

LINCOLN'S BIRTHDAY SPECIAL! F ii 1 I -

color 2x1^ projection slides of the recent re-enactincnt of Lincoln's Gettysburg Address for your special program on Lincoln's birth- day. Ten slides for S5.00 guaranteed satis- faction. ERBE PICTURK CO., 44 E. 26th St., Baltimore 18, Md.

INDEX TO ADVERTISERS

Albertsen Distributing Co... 31

Airequipt 5

Alexark & Norsim 24

Almanac Films 5

American Film Forum 6

Avis Films -.- 26

Bell Cr Howell Co Inside Back Cover

Brondon Films .- -.. 27

British Information Services 18, 19

Camera Equipment Co 24

Choda, Kelly S 31

Churcii Screen Productions 24

Colburn Lob., Geo. W 23

Contemporary Films 24

Coronet Films - 9

Doggett Productions, Avalon 26

Davis Productions, Sid 28

Deusing Film Productions, Murl 26

DeVry Corp 3

Disney Productions, Walt 10

Dowling Pictures, Pat ._ _ 26

Draper Shode Co 23

Eastman Kodak Co 7

Erbe Picture Co _ 32

Fiberbilt Case Co.... 4

Filmock Laboratories 31

Focus Films Co 27

Heidenkamp Nature Pictures 31

International Film Bureau 24

Keystone View Co 27

Kinesis 28

Museum Extension Service 28

Peerless Film Processing Corp.... 27

Radio Apparatus Corp. of Indianapolis 29

Radio-Mot Slide Co 31

Rapid Film Technique. 24

Stancil-Hoffman Corp _ 24

Teaching Film Custodians 4

Vocuumate Corp 29

Victor Animotograph Corp. . Bock Cover

Viewlex — Inside Front Cover

Visual Aids Library 28

Visual Sciences 32

Yale University Press Film Service 1 1

Classified 28

tion), Soapy the Germ Fighter, Pos- ture Pals, Eyes Bright, Judy's Smile, The Clark Shaughnessy "T".

D YOUNG .AMERICA FILMS, 18 E.

•list St., New York 17, N. Y.

Your Posture (10 min.)-stresses the importance of good posture to appear- ance and health.

Water Safety (10 min.)-demon- strates safety in and around ■water for swimmers and boaters.

n .\MER1C,\N FILM FORUM, 516 .5th .Ave., New York 36, N. Y.

The Arab-Israel Question — fourth in a .series of discussion films on pub- lic affairs; features Robert R. Nathan, economist and expert on Middle East affairs, and James M. Ansara, Execu- tive Director of the Syrian-Lebanese American Federation.

n LIBRARY FILMS, 25 W. 45th St., New York 36, N. Y.

Lei's Make Puppets (10 min.)— dem- onstrates a new and inexpensive method of puppet making.

The Wanderer (10 min.)— life cycle of the Monarch butterffy.

D BRITISH INFORMATION SERVICES, 30 Rockefeller Plaza, New York 20, N. Y.

Open House (10 min.)— shows in- teriors and exteriors of English coun- try houses near London.

Man on Trial (30 min.)— demon- strates how British justice works through portrayal of the entire pro- ceedings of a trial.

Waters of Life (10 min.)— shows Cey- lon and the effects of the Colombo Plan to raise living standards.

People's Palace (13 min.)— .shows the beauty and history of Hampton Court Palace on the Thames.

FILMSTRIPS

35mm filmstrips announced here are silent and black and white, unless otherxvise noted. Write directly to the source for purchase price and further information.

D THE FILMSTRIP HOUSE, 25 Broad St., New York 4, N. Y.

The Seasons (2 parts)— Part 1: Day and Night (28 frames) introduces the study of the earth as a globe and shows how day and night are caused by the rotation of the earth. Part 2: Spring, Summer, Autumn, Winter (33 frames) shows the effect of seasonal changes on temperature.

Wind (35 frames)— shows the connec- tion between air temperatures and air pressure and between air pressure and movement of the air; explains the main types of winds.

D TO HELP YOU -CHECK Use the open white squares on these pages to check or X items you want to make special note of for yourself or for others who share your copy of Ed.Scrkf.n.

D ALEXARK &: NORSIM, 156 X. Arden Blvd., Los .Angeles 4, Calif.

Isaiah (color)— artwork visualizes thu Biblical prophet's teachings and timc^.

D NEW YORK TIMES. Office ol Educational .Activities, Times Square. New York 36, N. Y.

In Congress Assembled (57 franu >. i —describes the powers of the U. S. Congress, its structure, and the proc- ess of law making.

n YOUNG AMERICA FILMS, 18 I. 41st St., New York 17, N. Y.

Early American History Series ( 1 1 color filmstrips) — history of earh America visualized by artwork. Titli s: Before the White Man, America Is Discovered, Spanish Explorers, Fraiit c in the New World, Southern Colonics, Colonial New England, Middle Col- onies, Struggle for a Continent, Causes of the Revolution, War for Independ- ence, A New Nation.

American Folklore Series (1 color filmstrips)— famous folk tales of .Amer- ica: Johnny Appleseed, Joe Magarac, Pecos Bill, Paul Bunyan.

D SOCIETY FOR VISUAL EDUCA- TION, 1345 W. Diversey Parkway, Chicago 14, 111.

Adventures with Art Materials (6 subjects, color) — intermediate-junior high demonstration of various art technic]ues. Titles; There Is Magic in a Wax Crayon, Let's Paint, We Like Clay, There Is Art in Cutting Paper, You Can Create with Finger Paints, It's Fun to Combine Art Materials.

Using and Understanding Numbers (5 filmstrips, color) — ninnbers are made to "come to life" for the primary child. Titles: Using and Understand- ing Numbers (3 parts). Learning to Tell Time, Learning About and Using Pennies, Nickels, and Dimes.

Adventures with Early American Indians (4 subjects, color) — primary- intermediate presentation of the way of life of some early American Indian tribes.

Your Future in the Skilled Trades (5 filmstrips)— describes certain occu- pations in the skilled trades and shows their imjiortance: describes qualifica- tions, extent of opportunities, duties, working conditions. Titles: Wood- working Trades, Building Trades, Basic Electrical Trades, Radio, Tele- vision and Electrical Appliance Re- pairinen, Printing Trades.

32

Educational Screen

Trade Directory For the Audio-Visual Field

To increase the usefulness of this Trade Directory, symbols hove been inserted to distinguish original sources (producers, monu- focturers, primary importers, etc.) from audio-visual dealers and film rental libraries. KEY: (P) — producers, importers. (M) — manufacturers. (D) — dealers, film rentol libraries, projection services. Where a primary source also offers direct rental services, the double symbol (PD) appears.

FILMS

IPD)

(PDI

Acodemic Films, Inc.

516 Fifth Ave., New York 18, N. Y. Almanac Films, Inc.

516 Fifth Ave., New York 18, N. Y. American Film Forum (PD)

516 Fifth Ave., New York 18, N. Y. Americon Film Registry <D)

24 E. 8th St., Chicago 5, III.

Associotion Films, Inc. (PD)

Headquarters:

347 Madison Ave., N. Y. 17, N. Y.

Regional Libraries;

Brood ot Elm, Ridgefield, N. J.

79 E. Adams St., Chicago 3, III.

351 Turk St., San Francisco 2, Cal.

1915 Live Oak St., Dallas 1, Tex. Avolon Daggett Productions (PD)

441 N. Oronge Dr., Los Angeles 36, Cal. Bailey Fihns, Inc. IPD)

6509 De Longpre Ave., Hollywood 28, Cal. Brondon Films (D)

200 W. 57th St., New York, N. Y. Bray Studios, Inc. (PD)

729 Seventh Ave., New York 19, N. Y. Copron Travelogues (PD)

P.O. Box 773, Laromie, Wyo. Commonwealth Pictures Corp. (PD)

723 Seventh Ave., New York 19, N, Y. Concordia Publishing House (PD)

Audio-Visual Aids Service

3558 S. Jefferson Ave., St. Louis 18, Mo. Contemporary Films, Inc. (PD)

13 E. 37th St., New York 16, N. Y. Coronet Instructional Films (P)

Coronet BIdg., Chicago 1, III. Council Films, Incorporated (D)

50 N. Main St., Homer, N. Y. Davis — Sid Davis Productions (PD)

3826 Cochran Ave., So. Los Angeles 56 Deusing — Murl Deusing Film Productions (PD)

5427 W. Howard, Milwaukee 14, Wise. Oowling — Pot Dowling Pictures (PD)

1056 S. Robertson Blvd., Los Angeles 35, Cal. Family Films (PD)

8840 W. Olympic Blvd., Beverly Hills, Col. Films of the Nations, Inc. (PD)

62 W. 45th St., New York 19, N. Y. Focus Films Co. (PD)

1385 Westwood Blvd., Los Angeles 24 Fryon Film Service (D)

1810 E. 12th St., Cleveland 14, Ohio Heidenkamp Nature Pictures (PD)

538 Glen Arden Dr., Pittsburgh 8, Pa. Heefler — Paul Hoefler Productions (P)

7934 Santa Monica Blvd., Los Angeles 46 Heffberg Productions, Inc. (PD)

362 W. 44th St., New York, N. Y. Internotionol Film Bureau (PD)

57 E. Jackson Blvd, Chicago 4, III. Kinesis, Inc. (PD)

566 Commercial St., San Francisco 11, Cal. Library Films, Inc. (PD)

25 W. 45th St., New York 19, N. Y. Mohnke — Carl F. Mohnke Productions (P)

215 E. Third St., Des Moines 9, Iowa Mogull's, Inc. (D)

112-14 W. 48th St., New York 19, N. Y. Post Pictures Corp. (P)

115 W. 45th St., New York 19, N. Y. Southern Visual Films (D)

686-9 Shrine Bldg., Memphis I, Tenn. Swonk Motion Pictures, Inc. (D)

614 N. Skinker Blvd., St. Louis 5, Mo. United World Films, Inc. (PD)

1445 Park Ave., New York 29, N. Y.

605 W. Woshington St., Chicago 6, III.

6610 Melrose Ave., Los Angeles 38, Cal.

287 Techwood Dr., NW, Atlanta, Go.

2227 Bryan St., Dllas, Tex.

5023 N. E. Sandy Blvd., Portland 13, Ore.

1311 N. E. Bayshore Dr., Miami, Flo.

For Trade Directory, display and classified advertising rates, write EDUCATI0NA4- SCREEN, 64 E. Lake St., Chicago 1, Illinois.

FILM PRODUCTION

Bray Studios, Inc.

729 Seventh Ave., New York 19, N.Y. Seminar Films, Inc.

347 Madison Ave., New York 17, N. Y.

FILM TITLES

Filmack Laboratories

1321 S. Wabash Ave., Chicago 5, III

LABORATORY SERVICES

Geo. W. Colburn, Inc.

164 N. Wacker Drive, Chicago 6, III. Hollywood Film Enterprises (P)

6060 Sunset Blvd., Hollywood 28, Cal. Peerless Film Processing Corp.

165 W. 46th St., New York 36, N.Y. Rapid Film Technique

21 W. 46th St., New York 19, N. Y. Society for Visuol Education

1345 Diversey Parkway, Chicago 14, III.

AUDIO-VISUAL SUPPLIES

Beckley-Cardy Co. (shades) (M)

1632 Indiana Ave., Chicago 16, III. Radio Apparatus Corp. of Indianopolis <M)

1602 W. 92nd St., Chicago 20, III. Society tor Visual Education (M)

1345 Diversey Parkway, Chicogo 14

MOTION PICTURE PROJECTORS AND SUPPLIES

Ampro Corporation (M)

2835 N. Western Ave., Chicago 18, III. Bell & Howell Co. (M)

7117 McCormick Road, Chicago 45, III. Eastman Kodak Company (M)

Rochester 4, New York Mogull's, Inc. (Dl

1 12-14 W. 48th St., New York 19, N. Y. RCA-Victor (M)

Radio Corp. of America, Camden, N. J. Revere Camera Co. (M)

320 E. 2 1st St., Chicago 16, III. Southern Visual Films (D)

686-9 Shrine Bldg., Memphis 1, Tenn. Victor Animatogroph Corp. (M)

Davenport, Iowa

PRODUCTION EQUIPMENT

Comera Equipment Co. (MD)

1600 Broadway, New York 19, N. Y. S.O.S. Cinema Supply Corp. (MD)

602 W. 52nd St., New York 19, N. Y.

SCREENS

(M)

Do-Lite Screen Co., Inc.

2711 N. Pulaski Rd., Chicogo 39, III. Fryan Film Service (Dl

3228 Euclid Ave., Clevelond 15, Ohio Radiant Mfg. Corp. (Ml

1201 S. Tolmon Ave., Chicogo 8, III. Southern Visuol Films (D)

686-9 Shrine Bldg., Memphis 1, Tenn.

RECORDS

RCA-Victor, Educational Services Div.

Radio Corp of America, Camden, N. J.

RECORDERS— PLAYERS

Ampro Corporation (M)

2835 N. Western Ave., Chicago 18, III. DuKone Corporation (M)

St. Charles, Illinois Stoncil-Hoffmon Corp. (M)

921 N. Highland Ave., Hollywood 38, Col.

SOUND SYSTEMS

DuKone Corporotion

St. Charles, Illinois

(M)

FLAT PICTURES

Creative Educational Society

Mankoto, Minn.

(PD)

FILMSTRIPS

Church Screen Productions (PD)

Box 5036 (East Sto.), Nashville, Tenn. Educational Projections, Inc. (PD)

(Formerly Curriculum Films, Inc.)

1 0 E. 40th St., New York 1 6, N. Y. Filmfox Productions (P)

10 E. 43rd St., New York 17, N. Y. Mohnke — Carl F. Mohnke Productions (P)

215 E. Third St., Des Moines 9, Iowa Silver Burdett Company (PD)

45 E. 17th St., New York, N. Y. Society for Visuol Education (PD)

1345 Diversey Parkway, Chicago 14 United World Films, Inc. (PD)

1 445 Park Ave., New York 29, N. Y. Visual Sciences (PD)

599E — Suffern, N. Y. Yale University Press Film Service (PD)

386 4th Ave., New York 16, N. Y.

SLIDES

Key: Kodochrome 2_ x 2. S'A x 4'/4 or larger

Graphic Slide Library (PD-2)

192 Washington Park, Brooklyn 5, N.Y. Kelly X. Chodo (PD-2)

P.O.B. 588, Stanford, Col. Nesbit's Western Color Slides (PD-2)

7 1 1 Columbia Rd., Colorado Springs, Colo. Radio-Mot Slide Co., Inc. (P-2, 4)

22 Ookridge Blvd., Daytona Beach, Flo. Society for Visual Education (PD-2)

1345 Diversey Parkway, Chicago 14, III. Visuol Aids Library (PD-2)

601 E. Rollins Ave., Orlando, Flo.

FILMSTRIP, SLIDE and OPAQUE PROJECTORS

M)

American Optical Co., Projector Div.

Chelsea 50, Mass. Ampro Corporation (M)

2835 N. Western Ave., Chicago 18, III. Beseler Company, Charles (M)

60 Badger Ave., Newark 8, N. J. GoldE Monufocturing Co. <M)

4888 N. Clark St., Chicago 40, III. Keystone View Co. '**)

Meadville, Pa. Society for Visual Education (M)

1345 Diversey Parkway, Chicago 14, III. Southern Visual Films (D)

686-9 Shrine Bldg., Memphis 1, Tenn. Three Dimension Co. (M)

3512 N. Kostner Ave., Chicaoo ^'/ 'I'- Viewlex, Incorporoted <M)

35-01 Queens Blvd., Long Island City, N. Y.

SOUND SLIDE PROJECTORS

DuKone Corporation

St. Charles, Illinois

(M)

January, 1954

Writing for nnore information.' Mention EDUCATIONAL SCREEN.

33

editorial

YOU AND WE

The editorial view for this month is focused sharply upon yoii, who are the readers of Educational Screen, and upon lis, who have special responsibilities for bringing you each month the most worthwhile things to read about in the field of audio-visual education. The closer we look at our relationships, the closer you and we seem to be. You and we have a mutual con- cern and devotion, and a respect for one another, that have helped us get along so well together all these years.

If such comments sound a little sentimental, we hope they'll not be misunderstood. This issue of Educa- tional Screen is numbered 1 of Volume 33. No other magazine in this field has ever printed a number like that; and we are even more conscious of the responsi- bility it brings than of our pride in being able to make the claim. We are looking forward to Voliune 50.

Three hundred eighteen separate issues of EdScreen have been aimed directly toward serving you who are using audio-visual materials for instruction. The ob- jective was clearly set by Nelson Greene, founder of the magazine, in his first editorial: "The purjx)se is single and emphatic ... to get at the truth about visual education in all its phases and broadest aspects ... to supply the best in theory, opinion, and experi- ence ... to present a survey of really significant visual activities." Although we have since added "audio" to the "visual," our purpose has remained constant through the years.

Concern and respect for yoii was emphasized in the first editorial written by the present editor seven years

ago: "We know that if we are to serve you well, we must serve you honestly and truthfully. We will strive constantly to sort out the sound from the unsound, to discriminate between the sincere and the insincere, between the deceitful and the honest. To find and bring you the truth will be our endeavor ... In fundamental belief and purpose, we have not changed. Within this framework we shall be subject to constant change in whatever way will best serve your interests."

With steadfast adherence to fundamental principles we do change. We change our appearance. We add new departments and columns; we delete the out- moded. We recognize and encourage new audio-visual materials and methods. We change to serve your in- terests better. We succeed in that effort to the extent that we accurately distinguish and truly meet those interests. We succeed as you and we become less and less distinguishable — the more we are one.

You are already we in many respects. We are nota- bly proud of our elected Editorial Advisory Board and Its four new members announced this month — on page 4. (It too changes, systematically, to represent you better.) They are you and we both, and con- tribute freely their advice and counsel. We learn more about you and your interests through our sur- veys of your opinions and through your unsolicited but welcome letters. Our authors are you, too — you with ideas and experience and a willingness to share them. Departmental editors, and also the editor, are of you — not only believers in audio-visual methods but daily practitioners of their beliefs. We are prac- tically you.

It is with such thoughts in mind that we begin eagerly another year of publication, our thirty-third. We look confidently toward a future that never held more promise for audio-visual progress. We — and that includes you — must achieve that promise.

Paul e. Reei

PICTURE OF THE MONTH

Cartoon by Drucker. Courtesy Young America Films.

©00

jim] B^

'. . . and this is our new Audio-Visual Center."

In this space every month we hope to bring you a pic- ture of some special interest. Not a picture from the "best" tihn or fihiistrip. Not the best picture photographically. Not necessarily the kind of pic- ture we might have used on the cover. Just a picture we editors found especially sig- nificant or amusing or mov- ing. Just a picture we liked, for whatever the reason, and thought you readers would like too. After all, we are you and you are we — or so it says above.

Like the best of pictures, the one here doesn't need to be belabored with words. It might well have said its say without caption.

We do want to say a few words, though, about the source of the picture. It came

to us from Yoimg America Films, who had it drawn by cartoonist Drucker for publi- cation in the YAF newsletter. This is not the first cartoon inspired and published by YAF and it won't be the last. We think thev deserve high praise for encouraging a humorous look at some of our audio-visual problems.

Some of you may already have seen this picture. It ap- pears on the cover of the new Department of .\udio-Visiial Instruction brochure on the audio -visual instructional materials center, "the most important single DAVI pub- lication up to the present time" (see announcement on page 10). That's another good reason for our selecting it as the picture of this month.

34

Educational Screen

^EDUCATIONAL

SCREEN

FEBRUARY, 1954

--- ViTLAND PUBLIC Ub|

THE ™^--r

AUDIO- VISUAL MAGAZINE

VOL. 33, NO. 2

•^ %

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e

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P^ Using the VU-LYTE's Built-in Pointer is one of the best methods known to get ideas and facts across so they're remembered.

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If you are interested in quicker, better learning, mail the coupon for a FREE DEMONSTRATION. You'll be amazed at how the VU-LYTE with BUILT-IN POINTER gives expression to your full Executive potential. Of course, there's no cost or obligation.

The VU-LYTE projects anything in natural colors. No slides or other preparation is necessary. The VU-LYTE takes copy as large as 10 x 10 inches, can project it to 10 x 10 feet!

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Charles Beseler Co.	Dept.	1-2
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xIere's a functional and easy-to- use record catalog, listing over 1000 recordings, and designed with the classroom teacher specifically in mind. It comprises a wealth of ma- terial for curricula!" use in music, social studies, language arts and other studies, and is carefully organ- ized for convenient reference and abundant information.

Especially helpful is the Red Seal section of more than 700 listings, each annotated for grade and activ-

ity, and with suggestions for diverse use in the classroom. Other features include a special section devoted to the instruments of the orchestra — a Budget Library for progressive purchase of school records — help- ful tips on the care and storage of records.

Educators wiU be especially grati- fied to know that all material in- cluded in this catalog is in immediate supply, and available from author- ized RCA Victor Dealers.

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RCA Victor

-HIS MASnri voter

/ Educational Services, Dept. 'iio

' Radio Corporation of America, Camden, N. J.

Mail me a copy of the new RCA Victor Educational Record Catalog. Enclosed is 10 cents to cover cost of mailing.

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39

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THE

AUDIO- VISUAL MAGAZIf

February, 1954

C^aitorial

82 NO PASSING FAD

Volume 33, Number 2, Whole Number 31

IN THIS ISSUE

^rticie

54

es

LANGUAGE TEACHERS RETOOL FOR A-V

Earle S. Randall and S. Edgar Sctimid

56 TEACHING FILMS BEHIND BARS Robert O'Toole

57 FORTY "OUIET ONES" Philip Alan Smith

58 331 1 : YOUR FILM'S PASSPORT BACK HOME Wilbert H. Pearson

59 OPERATION ABSENTIA Robert de Kieffer

60 A-V INTERNATIONAL A. J. Foy Cross

2),

tt.

^epartmenti

46 AS PERSONAL AS POSSIBLE — DAVI NEWS J. J. McPherson

62 CHURCH DEPARTMENT William S, Hockmon

67 EVALUATION OF NEW FILMS L. C. Larson, Carolyn Guss, John Fritz

72 LOOKING AT THE LITERATURE

73 RECORDS ON REVIEW Max U. Bildersee

74 AUDIO-VISUAL TRADE REVIEW

KJthet JJ-ealurei

42 ON THE SCREEN

THE READER'S RIGHT

A-V CONFERENCE CALENDAR

PICTURE OF THE MONTH

TRADE DIRECTORY OF THE AUDIO-VISUAL FIELD

INDEX TO ADVERTISERS

44 79 82 81 80

IDUCATIONAL

"(ESS

iSOCIATION

OF

IMERICA

eign-51 extra per year. Single copy_45 cents "" '^°'- °*^^' '°'-

OctCer. ,953 ot tHe post ottice ct Barringt:n",^nnois'rr X ^ctTlTrs Ts'vT ENTIRE ISSUE COPYRIGHT ,954 BY THE EDUCATIONAL SCREEN, INC. '

Educational Screen

SOCIETY FOR VISOAL EDOCATION, INC.

(A Businest Corporation) ' 1345 OIVERSEY PARKWAY • CHICAGO 14, ILL.

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Available from all S. V. E. Audio-visual Educational and Religious dealersj

February, 1954

Writing for more information? Mention EDUCATIONAL SCREEIv).

41

The reader's right

Send letters to the Editor, EDUCATIONAL SCREEN, 64 E. Lake St., Chicago 1, HI.

The New Look

^fA^AGING EDH OR:

My first view of the January, 1954 issue of Educational Screen was really quite a "shock" — and if I who helped plan it was shocked, what will all our thousands of readers say? I think they'll say what I say: I LIKE IT!

PAUL C. REED Editor, Edi'Cational Screen

EDITOR:

Congratulations on the new format! The January issue arrived today and we are all impressed. You certainly have done a wonderful job improving it.

CAROLYN GUSS

Audio-Visual Center

Indiana University, Bloomington

EDITOR:

. . . the new format of the magazine is very attractive and a big improve- ment . . .

HENRY CLAY GIPSON

Filinfax Productions New York City

EDITOR:

... let me congratulate you on the

new make-up of Educational Screen.

ARTHUR C. STENIUS

Audio-Visual Materials Consultation Bureau Wayne University, Detroit

EDHOR:

. . . Congratulations to you and your

associates on Educational Screen's

streamlined and attractive new format.

HERBERT BROOK

Yale !'nivers:t> Press Film Service New Haven, Connecticut

A-V and Books

EDITOR:

Tlianks for reprinting Ray Swank's speech ("Sight and Sound in the World of Books," December, 1953 Educational Screen, page 436). It is, as you say, provocative and challeng- ing and a joy to read. I hope that it will help to break the barrier between book and A-V materials and to make librarians and educators think of all such materials in terms of their con- tent and their usefulness to people.

Finding the Swank article in Ed Screen was worth the yearly subscrip- tion. How about more such articles? SEERLEY REID

Chief, Visual Education Service U. S. Office of Education Washington, D. C.

EDITOR:

If at all possible, I should like to have permission to reprint the article "Sight and Sound in the World of Books" ... I think it would do a lot of good if each Toronto principal could read this article.

W. BRUCE ADAMS

Teaching Aids Centre Toronto Board of Education Ontario, Canada

Permission granted —ED.

Common Cause

EDITOR:

We of the .^nti-Defamation' League of B'nai B'rith are grateful indeed for your cordial message on the occa- sion of our 40th Anniversary (see December, 1953 Educational Screen, page 430).

hr

EDUCATION

Theater men are just finding out what schoolmen have known for years: .i-D is so thrillingly realistic that flat pictures cannot compare.

The child who is spellbound by a sense of reality is lastingly im- pressed. Thousands of schools are getting more effective learning with Keystone 3-D pictures for Nature in color, Science, Geometry, Social

Studies, etc. Just released: 2 new ■i-D units oil Eskimo Life.

3-D Eye Testing Is Equally Essential:

3,000 School Systems are using the modern Telebinocular® and Visual-Survey Service, for eye test- ing that gives information on Acuity with both eyes open and seeing, Fusion, Depth Perception, Balances.

Is your school making full use of 3-D's Advantages? Write for details.

KEYSTONE VIEW CO., Meadville, Pa. 3-D Pioneers for 62 years: First, 3-D Travel Stereographs . . . then Educational 3-D pictures . . . and now, modern plastic Televiewers® and integrated units of Educational 3-D Pic- tures, edited with Source Manuals, and 3-D Eye Tests.

The words of encouragement an appreciation which have poured from friends like you, who are engage , directly in the fight against prejudici and bigotry, have given us courage and increased determination to go foi- ward in our task. With so manv working in a common cause, we bi ■ lieve we can jointly achieve the goal we have set for ourselves. . . .

HENRY EDWARD SCHULIV

Anti-Defamation League of B'nai B'rith New York City

Films in College

EDITOR:

Donald .Auster seems somewhat un- realistic in his article "The Last Fron- tier" in the October, 1953 issue of Educational Screen. Our instructors in freshman Communication have spent the past four years searching for instructional films to use in the course. Only a few, The City and Boundary Lines, for instance, are mature enough to interest our freshmen.

We are eager to use instructional films but cannot waste class time bor- ing our students or exposing them again to films which they have viewed and re-viewed throughout junior and senior high school.

We use the "Ways of Mankind" series of tape recordings from the Na- t i o n a 1 Association of Educational Broadcasters and need films of the same intellectual complexity and pro- fessional polish. Where do we find them? We have asked the same ques- tion of everybody from the Library of Congress to our own audio-visual department. We shall appreciate any help Professor Auster or your readers can give us.

MRS. JEAN MALMSTROM

Hept. of English

Western Micliigan College of Education

Kalamazoo, Michigan

EDITOR:

.Attached you will find a brochure ' listing a series of post-graduate lee- i turcs in the field of dentistry. I think you and your readers might be inter- ested in the fact that the entire series of lectures is supplemented with films, as shown in the description of the lectures.

.\Ithough many departments on this campus have been using films for many years, this is our first attempt to sup- lement an entire series of lectures from one college with films. The plan- ning for this series of post-graduate lectures on dentistry was under the direction of William J. Simon, Dean, College of Dentistry, State University of Iowa.

LEE W. COCHRAN

Executive Assistant

Slate IJnivcrsily of Iowa Extension Division

loMa City, Iowa

44

Educational Screen

^§lji«oic/

Come, little darling! Come with DeVry down the enchanted lane of Movie- Magic learning!

see AHD HeAR for youRseiff

DAVI Convention in Chicago • March 2 to 5 • BOOTH 48 • Morrison Hotel A AS A Convention in Atlantic City • Feb. 13-18 • BOOTH E45 • Auditorium

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Presto! With the flick of a DeVry 16mm projector switch, sparkling eyes see the dark- est places of Africa come to light. How interest mounts, as a wonderland in sound and song seems to wrap your classroom in sweet melody!

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I I I would be interested in more information. I [ I would like a demonstration.

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AnnpFss
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February, 1954

Advertisers welcome inquiries. Just mention EDUCATIONAL SCREEN.

45

News from the Department of Audio -Visual Instruction, National Education Assn.

We Couldn't Say it Better!

We are glad to (|uote from tlie New Mexico Audio-Visual Bulletin:

IMPORTANT ANNOUNCEMENT!!

"If it is at all possible for you to do so, plan now to attend the DA VI Con- vention in Chicago on March 2-5, 1954. Previous meetings have always been tremendously interesting and so will this one!"

See following page 52 for an outline of this year's convention program.

DA VI at Atlantic City

If you are planning to be at the A.ASA Convention in .Atlantic City February 13-18. don't mi,ss the Audio- Visual Roundup arranged by the Met- ropolitan New York Audio-Visual As- sociation. Here is the schedule:

FRIDAY, FEBRUARY 12 A.Nf. — .Arrival and registration at Chal- fonte-Haddon Hall 2:30-5:00 p.m. — Group conferences on the following levels: Primary, Intermediate, Junior- High, Senior- High 6:30 p.m. — Dinner

Greetings: Dr. |or(lan I,. Larson, Superintendent of Schools, Mt. Vernon. New York, and president -elect of AASA

Guest Speaker: Di. Roy K. Marshall, scientist and tele- vision celebrity

SATURDAY, FEBRUARY l.'t 10:00 a.m. — 12:00 noon — Final group

conferences 2:00-5:00 p.m. — Visitation of .Audio- Visual Exhibit at Convention H a 1 1 — DA VI will h.ive a special exhibit in the Architectural Exhibit of AASA and will afso have an exhibit booth on the exhibit lloor. Evening — Entertainment as guests of Chalfontc-Haddon Hall Hotel

Chairman of the program for the Roundup is Ursula Moran. President of Metropolitan New York Audio-Vis- ual .As.sociation. In charge of publicity, P. Sugarman; in charge of housing, Wendell Shields; in charge of dinner arrangements, Emma Fantone.

.Also, look for the several section meetings in the AAS.A program that are

46

by J. J. Mcpherson

Executive Secretary, DAVI 1201 16th St., NW, Washington 6, D. C.

being (o-sponsored by DAVI! Here are their titles: Clinic (Woups: "School Buildings" and "Ways in Which the Superintendent C^an Improve Instruc- tion." Discussion Croup Topics: "Im- portant C;hanges in Elementary Cur- riculum," "The Role of Television in the Educational Program," "The Su- perintendent as the Leader of the Instructional Program," "Important Changes in the Secondary Curriculum," "Providing Special Educational Services to Small Conmiunities Through the C;ounty Superintendent's Oilice," and "Blazing New Trails in Educational Telecasting."

DAVI at Los Angeles

D.W'I is (ooperating in the conven- tion of the .Association for Supervision and Curriculum Development at Los .Angeles, March 7-12. .A committee un- der the co-(hairinanship of Margaret Divi/i;i ;iMd Helen Rachlord has planned numerous audio-visual pre- views and visitations for the morning of Monday. March 8.

The California Audio-Visual Educa- tion Association, Southern Section, an affiliate of DAVI, is providing an op- portunity for audio-visual persons at the convention to get together for a luncheon nieetii'ig, Monday, March 8. at 12:00 noon, in Conference Room 2 of the Biltmore Hotel. If you are going to be at the convention, you can get your luncheon reservations from Mary Chandler, Executive Secretary of the California .Audio-Visual Education .As- sociation, Southern Section, 808 North Spring Street, Los Angeles, California, price, S2.50.

The theme of the entire ,ASCD Con- vention. "Creating a Good Environ- ment for Living," is one that will have a special appeal for persons working in the audio-visuannstructional materials field. ^Ve ho|)e to see you there, too!

The complete DAVI Chicago convenfion schedule appears on following poge 52

Tape Recording Plans

Kelsey Sweatt, In Charge of Audio- Visual .Aids of the Massachusetts State Department of Education and Chair- man of the Joint DAVI-.AERT Com- mittee on Radio and Recordings, came into Washington during January to work with Mrs. Gertrude Broderick, of the U. S. Office of Education and President of AERT, and with Ann Hyer, .Assistant Secretary of DAVI, on definite plans for a National Tape Re- cordings Library Services program.

The most important aspect of the program will be the publication of a catalog of available tape recorded pro- grams. In each case information will be given which will enable the user to determine where the program can be secured and under what conditions it can be secured. Forms on which some of this data is to be collected will be distributed at the D.AVI Con- vention in Chicago. The first catalog will be experimental in nature and will include only a few hundred selected jjrograms. If it appears to meet a wide- spread national need, attempts will be made to secure additional financ- ing for a more complete catalog in the future and for publishing this catalog on a regular basis.

Criteria Approved

Criteria for the evaluation of pro- grams of Teacher Education in Audio- Visual Materials and Methods which were developed by the D.AVI National C;omniittee on Teacher Education have been approved by the Coordinating Committee of the American Associa- tion of Colleges for Teacher Educa- tion with the recommendation that they be presented to the Study and Standards Committee of the American Association of Colleges of Teacher Education at their February meeting. If approved by this committee, thev will then become an official part of the standards used in evaluating programs of teacher education in colleges and universities throughout the nation.

This progress conies as a result of

long months of work by our National

Committee under the leadership of

Roy Wenger, of Kent State University.

(Continued on page IS)

Educational Screen

When sound must be right. . . only a Pageant will do!

. . . because only the Pageant has built-in sound focusing.

IN music instruction and in dozens of other fields where 16mm. movies are used for instructional purposes, sound musl be right. Tones must be true throughout a full frequency range from the boom of the bass drum to the tinkle of a glockenspiel.

For such applications, more and more schools are specifying Kodascope Pageant Sound Projectors, for these machines — and these alone — are equipped with a built-in sound-focusing control which makes possible full fidelity in I6mm. sound reproduction. In conventional sound systems, the scanning beam is fixed. If the beam in such systems is set for reproduction with original film, fidelity falls off when you run "dupes." And if it's adjusted for "dupes," quality falls off when you run originals.

Only a Pageant permits exact sound focus on all types of film. Kodak's exclusive Fidelity Control lets you adjust the scanning beam for quality reproduction with any type of 16mm. optical sound film, regardless of the position of the sound track!

And only a Pageant can give you all these other important sound-projector features: Permanent pre-lubrication — another Pageant exclusive — eliminates the need for oiling maintenance, lengthens projector life, and helps to make the projector out-

standingly, permanently, quiet in operation. A unique field- sharpening element built into the standard lens corrects for the curvature of field existent in all conventional projection lenses so as to make possible complete over-all image sharpness. True rating of amplifier output . . . quality speakers of adequate capacity and baffling . . . and the availability of matched addi- tional speakers for acoustically difficult conditions — insure that sound can be made ideal . . . anywhere. And perhaps most im- portant of all, you pay no premium for Pageant excellence — each Pageant model is the lowest-priced projector in its class I

Pageants for every 16inm, need

There are in all six Pageant models — three sound-and-silent machines and three sound-only projectors equipped with Kodak's super-brilliant Plus-40 Shutter. They range from the 7-watt Model 1, economical top choice for average showings ... to the powerful 15-watt Model AV-15I, shown above. This complete range of equipment makes certain that you can fill your require- ments with a Pageant exactly equipped for the job. See your Kodak Audio-Visual Dealer soon — or mail the coupon below.

Here's what A-V experts say about EXCLUSIVE Pageant pre-lubrication f

"Because so many different people • — teachers and students alike — operate projectors, proper mainte- nance is a matter of luck. With per- manent lubrication, maintenance is no problem. Anyone who has a Pageant is lucky in more ways than one!"

L. H. Sanborn, Visual Aid Consulianf

McCurry Foto Co.

Sacramento, California

"Our experience indicates clearly that hit-or-miss lubrication is the chief cause of damage to school pro- jection equipment. The Pageant Projector's permanent pre-lubrica- tion totally eliminates this problem — and we're happy to endorse it."

Charles Baum

Bourn's Sporting Goods, Inc.

Sunbury, Pa.

"No wonder the Kodascope Pag- eant Sound Projector is gaining popularity so rapidly. Its exclusive pre-lubrication feature completely eliminates the possibility of under-

or over-oiling . . . the primary cause of damage to

I6mm. projection equipment."

Paul Rubenslein

t Tampa Movie Center

Tampa, Florida "Our experience has proven clearly that the pre-lubrication feature of the Kodascope Pageant Sound Pro- jector is the logical answer to a good many of our service problems. We cannot recommend the Pageant Projector too highly."

Harold McLorey Grimm-Williams Co. Little Rock, Arkonsos

EASTMAN KODAK COMPANY

Dept. 8-V, Rochester 4, N. Y.

2-111

Please send me the name and address of my nearest Kodak Audio-Visual Dealer and further information about Kodascope Pageant Sound Pro/ecfors.

February, 1954

Writing for more informotion? Mention EDUCATIONAL SCREEN.

47

AS PERSONAL

Continued

and Bill Fulton, of the University of Oklahoma, co-chairmen of the Na- tional Committee. It also represents the most important single step that audio-visual educators have taken in their attempts to make certain that teacher education institutions will give adequate attention to the audio-visual field. We feel safe in saying that no development during the past two years, even including the securing of lower postal rates for educational films and other audio-visual materials, has more significance for the potential develop- ment of our field than this work by our Teacher Education Committee.

Advancing with Advice

Air University, the chief education agency for the U. S. Air Force, is tak- ing the development of a top-notch training aids program for their teach- ing staff seriously. Leadership is being given to this work by Perry Graybill, who is attached to the office of the director of education for the Univer- sity. An advisory board composed of Francis Noel, Robert de Kieffer, Lee Cochran, and Perry Graybill has worked during the past two years re- viewing the needs of the University and recommending steps to be taken which will provide good training aids services. We have just returned from a meeting with this advisory commit- tee and are especially impressed with the value of inviting in a group of outside specialists to advise on the development of a program of this type. In addition to the good advice given there is the further advantage that administrators in charge seem more inclined to accept the judgment of their own staff officer if it is reinforced by the thinking of outside specialists.

Adult Education

.At the last meeting of the Delegate Assembly of the .\dult Education Asso- ciation in New York City, the follow- ing resolution was passed: "It is re- solved that, wliereas, the Department of Audio-Visual Instruction of the NE.\ has established a Committee on Adult Education, the Adult Education Association consult with this Conmiit- tee in order that, through mutual aid. audio-visual materials on techniques for use in adult education may be im|)rove(l."

Ken Mclntyre, C:hairmaii of our Na- tional Committee on .Adult Education, reports that his committee greatly ap- preciates this resolution and plans to do everything possible to make cer- tain that .AE.A will not regret having passed it!

48

Members of the Audio-Visual Advisory Boord for Air University are shown herd at work during the recent four-day conference on the University campus at Maxwell Air Force Base. Left to right seated around the conference table; Francis W. Noel, Lee Cochran, Perry Graybill, and Robert de Kieffer. Colonel Aylesworth, standing, is ex- plaining a chert that outlines the administrative organization of the University and its several schools.

Of People and Places

Paul Witt, .Acting President and President of D.AVI during the past two years, sails February 4 for a four- months' tour of Europe which will take him to Italy, die .Swiss Alps, France, England, the Netherlands, and several of the Scandinavian countries. Paul is slated to sail for home about the mid- dle of June, 1951. He will be on sab- batical leave from his position as Pro- fessor of Education at Teachers Col- lege, Columbia University. .Although he expects to visit UNESCO offices in Paris and to get in touch with audio- visual personnel in some of the coun- tries through which he passes, he em- phasized the fact that he is on sab- batical leave and is old-fashioned enough to be paying his own expenses on the tour, so a generous portion of the time will be devoted to sight-seeing with Mrs. Witt.

We will certainly miss Paul at our Chicago convention, but can think of no one who has done more to earn such a fine opportunity to travel in Europe.

Irv Boerlin, In Charge. Audio-Visual Aids Library, Penn,sylvania State Uni- versity, wlio served as the Executive Secretary for the Committee on Equit- able Postal Rates for Educational Films — and whose record is too well known to need comment — will ihair a "cracker barrel" session at the Chi- cago Conference on the matter of ".\d- vancing the A u d i o - V i s u a 1 Field Through Legislative Action." One of the chief concerns of this "cracker barrel" session will be the question of whether or not it is desirable to estab- lish a national committee in DAVI to give particular attention to legislative matters on both state and national levels.

The many friends of Frank Dunham, Chief of the Radio-Television Section of the U. S. Office of Education, may not recognize him the next time they see him. Frank tells us that since last August he has reduced from 223 to 175 pounds and as a result is having to

a<<|uire an all-new wardrobe to avoid setting a new style with a "wrap- around" effect.

F rank has just returned from a month's tour in which he visited Cali- fornia. Washington, Oregon, .\rizona. New Mexico, and Texas. During the tour he filled 29 speaking appoint- ments, made five television and ten radio appearances, and gave innumer- able newspaper interviews. In speaking of his trip Frank stated, "The thing that thrilled me most was meeting peo- ple around the nation with whom our office has had contact over many years ami having them tell me how much our office has done for them in various ways. One man reported that we as- sisted him in getting his doctor's de- gree. Another stated that his entire (»ffice had been reorganized as a result of help we have given him. It was a gratifying experience!"

Floyde Brooker is president of the n e w 1 y formed "Management and Training Services, Inc.," which has been organized to offer training pro- grams on an international basis. Vice president of the new organization is Snowden Chambers, formerly .\ssistant Director of the Office of Technical .Media. Institute of Inter- .\merican .Affairs. Chairman of the Board for the new organization is Chauncey O. Rowe, former .Acting President of the Insti- tute of Inter-.Anierican .Affairs.

M die present time Floyde is con- ckuting a four months' training work- sho]) in Puerto Rico in which 27 repre- sentatives of 15 South .American coun- tries are participating.

We regret to hear that Margaret Divizia, Super\ i.sor, .Audio-X'isual .Aids Section, Los .Angeles City Board of Edutation. recently suffered the loss of her home and many of her personal pos,sessions through an unfortunate fire.

Ray Hadsell, who has been working at Vale I'niversity while lompleting a doctorate, will join the staff of the .Audio-Visual C:enter at Syracuse Uni-

(Conlinued on jxige ">'')

Educational Screen

1

5' 3' 3 * s-n

AS PERSONAL

Continued

versity starting in February. Ray will teacii several classes in audio-visual materials and methods and will also have responsibility for some film plan- ning activities. For the past three years Ray has served as a member of the DAVI National Committee ou Re- search.

Charles Hoban and Edgar Dale will be on a panel which will review the new National Society for the Study of Education Yearbook on Communica- tion which will be unveiled at the Atlantic City Convention of AAS.'\.

J. Edwin Foster is the newly ap- pointed Director of the Medical Audio- Visual Institute, Chicago. He is a for- mer member of the staff of the .Audio- visual Center of Indiana University. For the past year and a half he has been working as a member of the staff of the Medical .-\udio-Visual Institute.

Charles Bushong, associate director of the Film Council of America, Jias been appointed head of the Foreign Policy Association's new Film Program Service. He will direct the setting up and operation of mobile film units, which service community groups with films and speakers on world affairs, act as consultant to organizations on films about world affairs, and publish catalogs and handbooks on films in the field of international relations.

It's Coming

"Administering the Audio - Visual Program," D.AVI's first yearbook, is now in the hands of the printer. We have had assurance that we will have 25 to 50 examination copies available at the Chicago Convention.

The publication of this important treatment of problems involved in ad- ministering audiovisual programs will be a milestone in the history of D.WI and a most important contribution to an aspect of the field which has been insufficiently treated up to this time. High publication costs will make it im- possible for D.WI to give this yearbook free to all members. However, mem- bers will be able to buy it at a reduced cost.

Plan now to add this important pub- lication to your personal library and to use it with classes you may be teach- ing in the administration of audio- visual programs.

To Charley Schuller, Editor, and his hard-working staff of chapter editors and writers must go thanks from all of us in the field for the sustained work they have done on this project during the past two years.

It's Worth Reading

The Bulletin of the Audio-Visual C;enter of Indiana University has be- come an imposing and information- packed document. The last issue of ten pages is filled with information. Editor is Wendell Williams, newly appointed administrative associate on the staff. Wendell also has responsi- bility for some of the center's work with television. Here are a few liighly (ondensed highlights from the bulle- tin: For the first time the film center circulated in excess of 100,000 reels last year. This represents a nearly 500% increase during the past ten years and this was off-campus .service only. On the campus 4,800 film titles were booked and there were 353 bookings of other types of audio-visual mate- rials last year. The center al