Scanned from the collection of David Pierce
Coordinated by the Media History Digital Library www. mediahistoryproj ect . org
Funded by a donation from John McElwee
Digitized by the Internet Archive in 2014
https://archive.org/details/exhibitorsherald05exhi
AMERICAN FILM COMPANY, Inc. Presents
GAIL KANE
IN
"THE UPPER. CRUST"
OR
"THE INDESCRETIONS OF MOLLY"
Novelization by Charles Sherman. In five acts. Directed by Rollin Sturgeon. Released the week of June 25th.
"Miss Kane justifies her reputation for versatility In this play which makes demands on her for emotional acting of a high order and finds her splendidly equipped for the task," says The American Drama in reviewing "Whose Wife?" a recent Gail Kane-American Picture.
Beautiful — graceful — an accomplished actress of unquestioned ability, Miss Kane is the idol of picture-goers the world over. Her drawing power is stead- ily increasing. Theatres presenting Gail Kane productions are assured capac- ity business. Get your share of these successes. Go to your nearest Mutual Exchange TODAY and arrange to play all the Mutual Pictures in which Gail Kane is starred.
i
Now Playing— "Whose Wife?" "The Serpent's Tooth" and "The Upper Crust."
Coming— "The Woman In Black," "The Unafraid."
Produced by Distributed by
AMERICAN FILM COMPANY* INC. MUTUAL FILM CORPORATION
Samuel S. Hulchimon, Pra. lohn R. Freuler. Pro.
B\l S S M & A R R I S C A I. ..
Tk*Muck Lov»d Star - Drama lie Artist* Supreme— ThtCons tan I Delight &F T*n Million Heart* Itifr World Ovw-N^au H&ads her ouin company oF Famed Playec&snd Will Appra Exclusively \n
P A R A L T A P I. A V
r> A K /A 1^ T A P U A M
SIMM
mam mmmm^ mms {mm
Universal Film Manufacturing Co.
CARL LAEMMLE, President
"The Largest Film Mainf adoring Concern in the Universe"
1600 BROADWAY :: NEW YOFK
Photo Drama
Sensational
UNIVERSAL
The Big Summer Attraction
for Thousands of Houses With Four Big Universal
STARS
and the First
Saturday Eve. Post Serial Ever Filmed
Book Thru any of the 73 Universal Exchanges
EXHIBITORS HERALD
3
THe State ttidhts' Sensation.
That Will MaRe You. a Fortune
HERBERT BRENOH
of ilie
THE FALL ROMANOFFS
ILIODOR
The Famed"Ma<3 MonK'of Russia and an all- Star cast includmc
NANCE OHEL-CONW JmiWffl-WWmiM
aiv3 a. score of others
Herbert Brenon's Screen Mas- terpiece Tells the Amazing Story of Rasputin and the Russian Court, of Social and Religious Intrigues and of a Nation's Dra- matic Stroke for Liberty.
Personally Directed by Herbert Brenon
ILIODOR PICTURE CORPORATION
729 7th Avenue, New York City
Telephone: Bryant 7340
HARRY PALMER
CARTOONS
Watch for Release Date.
&
m
Have been given in succession to six
THANHOUSER
features released by Pathe. Read!
"THE CANDY GIRL"
(Releasing Next Week)
"Another Gladys Hulette picture, reversing the usual order of the Hulette pic- tures, but entertains quite as fully as did its predecessors." — Motion Picture News.
"HINTON'S DOUBLE"
(Just Released)
"Aside from the drawing power of the star, the play itself is of exceptional inter- est and will do much toward upholding the high standard set by Thanhouser produc- tions during the past six- months."
— Exhibitors' Trade Review.
"VICAR OF WAKEFIELD"
(Special Release)
"This subject, in which Frederick W arde was fea- tured at the Rialto, pre- serves all the qualities which characterize Oliver Gold- smith's classic novel."
— Moving Picture World.
"WHEN LOVE WAS BLIND" — "The characters portrayed will arouse sympathetic inter- est, while the fine continuity will please. What little of the 'Sex problem' there is in the story has been handled with great delicacy." — Sunday Telegraph.
"POTS-AND-PANS PEGGY"— "Another very entertaining Thanhouser picture. It is a grateful relief to view a picture that avoids the sordid side of modern life."
— Exhibitors' Trade Review. "HER BELOVED ENEMY"— "A mystery story from a little different angle, that may be added to Thanhouser 's ever-growing list of unconventional screen stories."
— Sunday Telegraph.
THANHOUSER FILM CORPORATION
New Rochelle, N. Y. Edwin Thanhouser, Pres.
European Office, Thanhouser Films, Ltd., 167 Wardour St. W., London
DID YOU EVER SEE SUCH NOTICES?
EXHIBITORS HERALD
5
LITTLE MARY McALISTER
The Youngest Sergeant in the U, S. Army Now is Starring in Essanay's Startling Series on
"Do Children Count?"
Do They? Ask the Mothers
You will find that this winsome child actress will count with your patrons. Only 6 years old, she has been commis- sioned recruiting sergeant by Capt. F. R. Kenney, U.S.A., for her Red Cross and recruiting work.
Look Over These Magnetic Titles Each Play Independent
The Guiding Hand The Wonderful Event Steps to Somewhere The Yellow Umbrella A Place in the Sun Where is my Mother?
7 When Sorrow Weeps
8 The Uneven Road
9 The Season of Childhood
10 The Little White Girl
11 The Bridge of Fancy
12 The Kingdom of Hope
Written by Charles Mortimer Peck
Released Through K. E. S. E.
1333 Argyle St., Chicago
FANS=Keep Cool=FANS
The line that satisfies and are sold at prices below competition
8 in. Universal Chicago Fan 8 in. Universal Breezer Fan
$7.25 8.75
110 and 220 Volts, Oscillating
A. C. D. C.
12-inch, 110 volts $20.00 $19.00
16-inch, 110 volts 23.50 22.75
12-inch, 220 volts 21.50 21.00
16-inch, 220 volts 24.75 24.50
12-inch, 16-inch, 12-inch, 16-inch,
110 and 220 Volts Straight Fans
A. C. D. C.
110 volts $16.00 $15.00
110 volts 19.25 18.25
220 volts 17.50 17.00
volts 20.75 20.00
220
12 and 16 inch Exhaust Fans
A. C.
12-inch, 110 volts $20.00
16-inch, 110 volts 23.00
12-inch, 220 volts 21.50
16-inch, 220 volts 24.50
D. C. $16.00 19.00 18.00 21.00
Exhibitors Supply Co., Inc.
Mailers Bldg.
59 E. Madison St., Chicago, 111.
6
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ME — and a long, cold drink
are two things that folks are goin' to want a lot of this summer, And there s one thing I've got on any liquid refreshment ever served — I'll be on the job for thirty weeks — and anyone can down a tall one in a few good swallows.
If you want folks to come to your theatre
when the thermometer is tryin' to bust
through the top, just whisper gently in their ears, "Say, this theatre is CicoToodle's Home/" don't need to tell them how cool it is inside — they forget the heat as soon as they see my name in your lobby.
Start giving out Cico Toodles Cards now
Don't let someone else get the jump on you. your nearest exchange, write in to
If you can't get them at
CAHILL-IGOE COMPANY
117 W. HARRISON ST.
CHICAGO, ILLINOIS
Just say, "I saw an Ad of Cico Toodles in the Motion Picture World and I want mil information about Cico Cards, and the Free Slides and Free Lobby Display."
EXHIBITORS HERALD
7
•v>x.
ft tVS: \ Hi jr#"i S| Advisory Board: g
jS SAHUEL GOLDFISH |g
Chairman isr. EDGAR 8ELWTX ~ IRVIX S. COBB = = ARTHUR HOPKINS Wfifii SB MARG RET MAYO gH :===SS? == ROI COOPER MEGRUE =
sS| l£ Archibald selwyn ^
SPHKji CROSBY GAIGE S=
j^ssr: ~s porter em?ksos «^
SHS]:: :5S BROWSE
Goldwyn Does Not "Hire" Its Brains
GOLDWYN PICTURES are the product of a group of great specialists giving everything at their command to the exhibitors of America. In charge of the many departments of Goldwyn you find the actual owners of this organization.
The producers of Goldwyn Pictures have not merely engaged themselves to Goldwyn. They, as owners, are doing the things they want to do as great artists to win ne>v honors for themselves, and for their own and your profit.
Men and women who work for themselves are always the ones who win the most distinctive successes.
The hearts and brains of these talented, successful men and women have been given without reserve to Goldwyn Pictures. Their tremendous achievements will be instantly apparent to audiences throughout the world.
ColdwyT@pcturcs
Corporation
16 E. 42d ST., NEW YORK CITY
Telephone: Vanderbilt 11
Kit 11 ' ? \ *
m
SB
|
REAL MONE BEATRIZ MIC HELENA in "The Woman Who Dared" Dustin and William Farnum's Greatest Stage Success "The Littlest Rebel" |
: Y GETTERS HOLBROOK BLINN in "Would You Forgive?" JOHN MASON in "The Libertine" |
|
Unity Photoplays Co. FRANK ZAMBRENO, Pres. 207 South Wabash Avenue CHICAGO |
8
EXHIBITORS HERALD
111 I
Why Is Circulation?
A Talk to Advertiser
GIRCULATION has been discussed a great deal during the past few years, and the technical side of circulation analysis has been studied from every angle.
How much, how secured and where located
are the big questions which are asked of the pub- lisher by the advertiser, with various subdivisions of the inquiries as modified by individual interest.
The biggest question of all is seldom asked.
Why is circulation?
The average space-buyer never stops to con- sider the one vital fact about circulation— that it is the definite result of a definite creation, editorial quality.
Editorial appeal pulls circulation of which
that appeal is the index. The higher the appeal and the stronger its character, the better and more desirable the circulation is going to be.
The value of a trade publication lies in the
character of its circulation appeal.
If it has built up a distribution based on specific edi- torial character, the advertiser who goes into a publication of this kind knows in advance whether the interest is live or passive.
The advertiser who puts quantity first, and who reads circulation statements so closely that he has no time to study the publications themselves, has got away entirely from the funda- mental fact back of all circulation, he has forgot to ask himself,
"Why?"
A page -by -page analysis of the "Exhibitors Herald" proves that it has a vital and commanding readers' appeal.
' ami
AST0R. LENOX AND T1LDEN FOUNDATIONS
Published Weekly by EDITORIAL and EXECUTIVE OEEICES
EXHIBITORS HERALD CO. w South Dearborn S'reet. Chicago
Publication OS/ice: 1114 Xorth Boul.. Oak Park Tel.. Harrison 7iv
NEW YORK OFEICE
14S0 Broadway. Tel.. Bryant 5111 James Beecro/t, .Manager
Entered as second class matter at the Post Office at Oak Park, III., under the Act of March 3,' 1879
SUBSCRIPTION PRICE $1.50 YEARLY
237
All editorial copy and correspondence, and adz-ertising cofy should be ad- dressed to the Chicago of/ice. Insertion in follozving issue cannot be guaran- teed on adz-ertising copv not received prior to 6 p. m. an Tuesday o/ each zceek.
Volume V
JUNE 30, 191!
Number 1
A CHANCE TO
"THE coming convention of the Motion Pic- * ture Exhibitors League of America im- poses a greater responsibility than ever before upon the individual exhibitors throughout the United States.
Whether or not the national league is rightly representative of the exhibitors of the country, it is a fact that this organization is commonly looked upon as the official association of those engaged in the business of exhibiting motion pictures.
It need not be mentioned here that the affairs of the league are in a chaotic condition; that occasionally a charge of membership in the league seems to carry a sting with it.
It is apparent to all that out of a year fraught with great possibilities for constructive effort the only achievement the president of the league can boast of is the starting of a trade paper, bringing to bear upon this enterprise the weight of his official position, yet gearing the project to the program of personal aggrandizement for himself and his associates.
The official career of Mr. Ochs has been one of bitter disappointment for those who had
CLEAN HOUSE
hoped for better things from the exhibitors' organization. Everywhere, instead of encour- aging conciliation and co-operation, he has created distrust, disorganization and confusion.
With a view to strengthening his political machine in Chicago he yanked Joseph Hopp from the obscurity into which he had been forced and engineered a deal which made Mr. Hopp president of the Chicago organization.
Mr. Hopp immediately upon his election took steps to crush out of the organization every one who dared oppose his will. Among those who incurred President Hopp's wrath are Maurice A. Choynski and Louis H. Frank, and this was a sad choice indeed, for every element of the industry knows that for years these two men have been the nucleus of exhibitor organi- zation in the Middle West.
Hopp, like the national president, whose servitor he is, instead of promoting organiza- tion has promoted disorganization. In Chicago the exhibitors who take an interest in the affairs of the league are now ajjout equally divided between the Hopp league and the new
Theater Owners' Association.
Free Pulpit— Free Press— FREE PICTURES 1
)M )NS
10
EXHIBITORS HERALD
Summary of Current Issue
News of the Week
Illinois State Censorship Bill Beaten in the Senate 11
H. B. Varner of North Carolina Exhibitors' League to
Oppose Ochs for M. P. E. L. Presidency 11
Big Program Planned for Philadelphia Exhibitors'
Convention 11
Goldwyu Distributing Corporation Elects Officers ;
Many Exchanges Opened _ 12
Ince Disposes of Holdings in N. Y. M. P. Corporation
and Triangle ; to Produce Independently 12
Motion Picture Theater Owners' Association of Illinois
to Elect Officers This Week 13
Star Cast for "Fall of the Romanoffs" Nearly Com- pleted by Brenon 13
Wichita Exhibitors Fight Kansas Censors 13
Chicago City Collector Seeks New Tax Scale Suitable
to Exhibitors 14
Fire Prevention Aid for Film Booths Given Exhibitors
by Association Body 14
Court Rules Against Triangle in Use of Patented Title 14 Keith-U. B. O. to Handle Big Features on State Rights
Plan 15
Hopp Gets Resolution Passed by Chicago League
Which Favors Son's Business 15
Film Industry Subscribes $5,000,000 to Liberty Loan.. 15 "Joe" Hopp Discontinues Subscription to "Exhibitors
Herald" 16
* Brady Publication Schedule of Films Rearranged to
Aid Advance Plan 17
W. A. Bach Resigns M. II. Hoffman, Inc.,, Post and
Returns to Universal _ 17
Sam Trigger Leases Corona, L. I., Theater; Will Have
Big Chain 17
Merchandising Plans Fit Film Trade, Sales Chief of
General Company Finds on Trip 18
Mr. Cico Toodles, of Cahill-Igoe Fame, Now Is
Among Us _ 18
Freuler Engages Albert Capellani to Direct Julia San- derson, Noted Stage Star, for Mutual 19
Meredith Pictures Picks First Subject of Seven-Reel
Series 19
Noted Russian Stars Directed Own Films ; Seen as In- novation When Shown on Broadway 20
Reviews
"The Divorce Game," World C. D., Five Parts, with
Alice Brady 23
"Some Boy," Fox C.-D., Five Parts, with George Walsh 23 "Who's Your Neighbor?" Master Drama Features, Inc.,
D., Seven Parts, with Christine Mayo 24
Selig World Library 24
"The Ghost of Old Morro," Edison-K-E-S-E D., Five
Parts, with Mabel Trunnelle 24
"The Haunted Pajamas," Yorke-Metro C.-D., with
Harold Lockwood 24
"Fires of Rebellion," Bluebird D., Five Parts, with
Dorothy Phillips 25
/ "Wild and Woolly," Artcraft C.-D., Five Parts, with
I Douglas Fairbanks _ 25
"The Heir of the Ages," Pallas-Paramount D., Five
Parts, with House Peters 25
"Steps to Somewhere," Essanay-K-E-S-E D., Two
Parts, with Mary McAlister 26
"The Rainbow Box," Essanay C.-D., Two Parts, with
Marguerite Clayton and R. La Rock 26
"The Immigrant," Lone Star-Mutual C, Two Parts,
with Chaplin „ _ 26
"The Fire of Youth," Butterfly D., Five Parts, with
Jack Mulhall 26
"The Golden Lotus," Brady International Service- World D., Five Parts, with Regina Badet 27
"Fires of Youth," Thanhouser-Pathe D., Five Parts,
with Frederick Warde 27
"When Sorrow Weeps," Essanay-K-E-S-E D., Two
Parts, with Mary McAlister 28
"Periwinkle," American-Mutual D., Five Parts, with
Mary Miles Minter 28
"A Roadside Impresario," Pallas- Paramount, Five
Parts, with George Beban 28
Departments
The Voice of the Trade 31
The Film Stock Market 33
This Week at Downtown Chicago Theaters 33
Synopses 35, 36
Canadian Film News 37
Chicago Trade Events 38
New Theaters ~ > 38
New Corporations 38
News of Exhibitors and Exchanges 43, 44
Foreign Markets _ 45
(Continued from preceding page)
Mr. Ochs has talked loudly and wildly, both verbally and also in the columns of his trade paper, about what he intended to accomplish for the exhibitors of the United States. But a survey of his record to date evidences a scarcity of accomplishments that gives proof that his efforts have been directed more to other ends than to promoting the interests of ex- hibitors.
Hence the league left to its own resources and to the efforts of the men now in charge can do little to escape its present sorry state. The only hopeful remedy lies in the hands of the representative exhibitors of the country. These men — the real theater owners and oper- ators whose interest is the motion picture busi- ness and not "exhibitors' politics" — must for the sake of the organization come forward at the coming convention, make the voice of square-dealing heard on the floor of that assembly and elect to the president's chair a man whose record, personal integrity and ability stamp him an able representative of the exhibitors of America.
Fire Prevention
Exhibitors should acquaint themselves with the progress that is being made in the work of fire prevention. The importance of this work to operators of motion picture theaters can- not be overestimated. To be familiar with methods of fire prevention is not only highly advisable from a commercial standpoint but it is an imperative duty growing out of the re- sponsibility of managers for the welfare of patrons they are entertaining. Many theaters can be excellently safeguarded merely by the adoption of proper regulations ; in other cases certain minor changes must be made, together with the purchases of some apparatus. In any event it is a wise course to know the essentials of fire prevention. Failure to do this carries with it a tremendous responsibility.
Martin J. Quigley.
ILLINOIS STATE CENSORSHIP BILL BEATEN IN THE SENATE
Amendments Asking Continuance of Chicago Board Under Funkhouser and Giving Villages Power to Act, Bring Death Stroke; Checks Issue for Two Years
The state-wide censorship bill, which would have been a mill-stone around the film industry's neck in the State of Illinois, died a quick death in the Illinois Senate, at Spring- field, June 17.
The measure, after being reported favorably from the Senate judiciary committee, was later amended in such a manner that it was doomed before it came out of conference.
According to the original bill, the passage of the measure would have eliminated all censorship boards now extant and placed absolute authority in the hands of a board.
Amendments Death Blows
However, an amendment which specified that the present Chicago censor board, headed by Second Dep- uty of Police Funkhouser, should re- main untouched and another provid- ing that any city, village or town with a censorship board created by ordi- nance or that might hereafter be cre- ated, should remain exempt from the state law, proved too much for the bill to stand, in spite of the efforts of a strong lobby.
The administration of the death blow to the censorship bill was the last official act of the Illinois general assembly, which did not adjourn un- til 7:35 a. m., June 17. Unexpectedly the bill had been sent to conference at 3:30 Sunday morning, further tying up both the House and Senate, which were waiting for the return of the conference reports on several other matters.
Women Fight for Passage
The measure, introduced by Repre- sentative Guy Guernsey of Chicago, provided for the creation of a state censorship board for motion pictures, which would have had a far-reaching effect.
The various women's clubs of Chi- cago fought hard for the passage of the bill and Representatives were daily annoyed by women around the capital, lobbying for the measure.
The women's clubs made a state- wide campaign urging censorship, as the rigorous, high-handed censorship of the Chicago board under Major Funkhouser, they claimed did not seem sufficient in their eyes to pro- tect the adolescent youth of the state. Hence the bill was framed at the instigation of the women and a cer- tain clique of politicians and self- termed reformers attempted to se- cure its passage in every way possible. Dead for Two Years
There was considerable rejoicing
over the defeat of the measure among producers and exhibitors. The ques- tion of censorship now is settled for at least two years, in Illinois.
The defeat of the measure would have placed a big, new burden on the industry, which would have been felt in every branch, it is pointed out.
When the state-wide measure was primarily brought to Chicago for the consideration of the trade, it was fought vigorously. At the time it was called a loophole for drastic censor- ship, and the prediction that it was
Has National Prominence
In the various fights before Con- gress, Mr. Varner has gained nation- al prominence, being active in de- feating the one per cent tax a year on films, a year ago, and recently in obtaining the exemption of popular priced motion picture theaters from the war tax measure.
He pointed out to the Senate Fi- nance Committee that motion pictures were an educational factor and as such were entitled to recognition, and further demonstrated that the film producers were not fighting the war tax in order to evade supporting the measure, but only to save the in- dustry from ruin.
Now Is League Secretary
He was assisted in his fight before the Senate Finance Committee by Percy W. Wells and A. F. Sams, who are at the head of the North Caro- lina League, as president and at- torney. Mr. Varner is the secretary.
The North Carolina League passed a resolution to have every exhibitor contribute one day's receipts each month during the continuation of the war to the National Red Cross in ap- preciation of the recognition given the industry by abolishing the war tax on theaters.
merely a mask, it is declared, was obvious when the amendments were made asking the continuance of the Chicago Censor Board, and permit- ting villages to exercise full police power in this respect.
Had the bill passed the Senate with the damaging amendments, pro- ducers or lessors of film would have had to pay, not only a high state fee for having films censored, but would be forced to pay higher censor fees to local boards in villages and towns throughout the state.
BIG CONVENTION PROGRAM PLANNED FOR PHILADELPHIA
C. H. Goodwin Completing Arrangements for Penn- sylvania Affair
C. H. Goodwin, state secretary of the Motion Picture Exhibitors' League of Pennsylvania, is complet- ing arrangements for the coming con- vention to be held in Philadelphia June 25 to 27.
The program for the convention, which will be held in the Parkway Auditorium, Broad and Cherry streets, includes an address of welcome by the mayor of Philadelphia, introduction of screen stars and dancing the first day; a trip around the city, grand banquet and prize dancing contest on Tuesday, and Wednesday will be an open session for exhibitors and elec- tion of delegates to the Chicago con- vention. Flowers, patriotic emblems and souvenirs will be distributed to visitors at booths and there will be daily recitals by famous musicians.
H. B. VARNER OF NORTH CAROLINA LEAGUE
TO OPPOSE OCHS FOR M. P. E. L. PRESIDENCY
Four Southern States Agree to Back Candidate, Who Has Gained National Prominence in Washington Fighting Tax Measures, at Chicago Convention
WRIGHTS VILLE BEACH, N. C— (Special to the "Exhibitors Herald")— At the conclusion of a three-day session of the North Carolina Motion Picture Exhibitors' League here it was unanimously agreed to present the name of Henry B. Varner of Lexington, N. C, to the National Convention in Chicago as a candidate for the presidency of the M. P. E. L. to succeed Lee Ochs.
Mr. Varner is backed by a strong delegation from Virginia, Maryland, North and South Carolina and, it is said, has been assured the support of at least six other states. He already has received hundreds of letters from Maine to California urging him to run for the office of president of the league.
12
EXHIBITORS HERALD
GOLDWYN DISTRIBUTING CORP. ELECTS
OFFICERS; MANY EXCHANGES OPENED
Within Sixty Days Concern Girdles North America with Branches; F. B. Warren and Alfred Weiss Aid Goldfish in Work with Exhibitors
Goldwyn Distributing Corporation, recently chartered at Albany, N. Y., with a capital stock of $1,000,000 to handle the Goldwyn Pictures films throughout the United States, this week held its first meeting and elected the following officers: President, Samuel Goldfish; vice president, Archibald Selwyn; vice president, Al- fred Weiss; vice president, F. B. War- ren; treasurer, Gabriel L. Hess.
Name Branches and Heads
At this meeting announcement was made that branch offices had been opened in the following cities in charge of the men named, as follows: Atlanta, Arthur Lucas; Boston, Harry F. Campbell, 40-44 Piedmont street; Buffalo, George A. Hickey, 200 Pearl street; Chicago, F. M. Brockell, 110 South State street; Cincinnati, C. C. Hite, 215 East Fifth street; Cleve- land, H. A. Bandy; Dallas, Louis B. Remy; Denver, Walter S. Rand, 1440 Welton street; Detroit, Abraham I. Shapiro, Peter Smith Building, Gris- wold and State streets; Kansas City, Richard Robertson; Los Angeles, G. C. Parsons; Minneapolis, R. E. Brad- ford; New York, Samuel Eckman, 509 Fifth avenue; Philadelphia, George T. Ames; Pittsburgh, C. C. McKibbin, 1201 Liberty avenue; San Francisco, Charles M. Simmons; St. Louis, Floyd Lewis, 3312 Lindell avenue, and Seattle, C. F. Hill.
The street locations of the offices listed above without addresses are soon to be announced. A branch will also be opened in W ashington, D. C, within a fortnight.
Open Canadian Exchanges
Goldwyn Pictures, Limited, of Canada, with head offices in Toronto, has opened the following branches in the Dominion: Toronto, W. J. Reid, 37 Yonge street; Calgary, H. L. Xathanson, 315 MacLean street; Mon- treal, E. English, 337 Bleury street; St. John, I. Sourkes, 19 Market Square; Vancouver, William Han- sher, 304 Orpheum Block; Winnipeg, L. Kaufman, 48 Aiken Block.
In the brief period of sixty days Goldwyn virtually has girdled the North American continent and is rapidly arranging for expansion south- ward.
Mr. Goldfish will be the active head of the Goldwyn distributing system, which is pioneering again by introduc- ing new methods into film salesman-
ship. Incidentally, for the first time in the history of the motion picture industry, Goldwyn will establish a simultaneous issuance of its produc- tions around the world — the same pic- tures appearing on the same days in the Linked States, Canada, Australia. Great Britain and other countries.
Warren and Weiss Active
In the management and operation of the distributing corporation, Mr. Goldfish will be actively assisted by Alfred Weiss and F. B. Warren, the two vice presidents, who are specializ- ing in establishing the closest possible relations with the exhibitors of the country. Mr. Weiss has been an im- portant factor in both the Mutual and Triangle organizations and Mr. War- ren has been publisher and editor of important newspapers in Chicago, St. Louis, New York and elsewhere.
Attend the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly.
INCE DISPOSES OF HOLDINGS IN N. Y. M. P. CORP. AND TRIANGLE; TO PRODUCE INDEPENDENTLY
Announcement comes from the office of Thomas H. Ince, New York, that he has closed a deal with the New York Motion Pic- ture Corporation and the Triangle Film Corporation whereby he dis- poses of his holdings in those com- panies and has entirely severed his connection with both concerns.
The sum involved is said to be $750,000.
Mr. Ince's plans for the future are not as yet known, but it is stated he will undoubtedly produce on his own account feature films on a large scale. He will have sev- eral of the most prominent stars in the industry under him, he says, the names of whom will be an- nounced in the near future.
THREE SCENES FROM "THE IMMIGRANT," CHARLIE CHAPLIN'S NEW COMEDY
THIS PRODUCTION IN WHICH THE STAR COMBINES PATHOS WITH COMIC ACTIONS, IS SAID BY CRITICS TO ' RANK AMONG HIS BEST SCREEN OFFERINGS ( ChaplinMutual)
EXHIBITORS HERALD
13
MOTION PICTURE THEATER OWNERS' ASSOCIATION OF ILLINOIS TO ELECT OFFICERS THIS WEEK
More Than 160 Chicago Theater Men and 70 Outside Exhibitors to Be Enrolled; Will Form Illinois Corporation
A meeting of the newly formed Motion Picture Theater Owners" Associa- tion of Illinois, which was scheduled for last Friday in Chicago, was deferred, owing to the absence of several theater ownfr: who were caDed to Spring- field, 111., to fight the Guernsey state-wide censorship bill.
It is expected the new organization will hold a meeting this week, at which time officers will be elected and application will be made for a charter under the Laws of Illinois.
Big Membership
The new association will take in more than 160 representative Chicago theater owners and from sixty to seventy state exhibitors. Thirty own- ers of theaters in Chicago have al- ready signified their intention of join- ing the proposed league and in- quiries are being received daily by the organizers from all parts of the state- concerning it.
Some important plans now are un- der way which will be taken up at the first meeting. These are for the benefit of exhibitors in general and will establish the new association on a solid foundation, it was pointed out this week.
Bona Fide Owners Only
Nobody will be admitted to mem- bership, it is announced, except bona fide owners of theaters. With censor- ship and other obstacles constantly harassing the trade in Illinois, it is stated that the new association will prove to be a boon to the industry in fighting the industry's battles.
Another point which was empha- sized this week is that politics will be completely eradicated. Nothing will be considered except measures which vitally concern the exhibition branch of the trade, and the associa- tion will aim to co-operate with the producer in all matters of importance affecting both branches.
STAR CAST FOR "FALL OF THE ROMANOFFS"
NEARLY COMPLETED BY HERBERT BRENON
Katerina Galanta, Who Came to United States with Russian Ballet, Picked by Producer as "Find" for Important Role; Other Stars Noted
Herbert Brenon has almost com- pleted his cast for his big state rights picture, 'The Fall of the Romanoffs," featuring Iliodor. the "Mad Monk." on which he has been working for five weeks at his studio on Hudson Heights.
Monk Enacts Own Role
Iliodor enacts his own role. Xance O'Xeil appears as the Czarina, Alfred Hickman as the Czar, Edward Con- nelly as Rasputin, Mile. E. Katerina Galanta as Anna, the girl who was the immediate cause of Rasputin's
downfall and death; Conway Tearle as the young prince, and William E. Shay and Mile. Marcefle complete the star cast. All of these are artists of note who hold a high place on the 'screen and dramatic stage, with the exception of Mile. Galanta, who as yet is not well known in this country. Mile. Galanta a "Find"
Mile. Galanta is a "find" of Mr. Brenon's. She is a young Russian girl who came to this country two years ago with the Russian Ballet and appeared in all the ballets both at the Metropolitan and Manhattan Opera Houses in Xew York. When the company returned to Europe earlier in the season she remained in this country and was engaged for the dancing girl in "The Wanderer," where her dancing was quite a fea- ture of the performance. It was dur- ing her engagement there that Her- bert Brenon first was struck by her exceptional talent, both as a dancer and actress.
To Have Opportunity
Galanta wiil have ample opportu- nity to display her versatility in her first screen role, for the part of Anna brings into use both her powers of acting and of dancing. First she is seen as a peasant girl, later as one of the foremost ladies of the land, where Rasputin's enormous influence at court has placed her.
WICHITA EXHIBITORS
FIGHT KANSAS CENSORS
WICHITA, Kan.— The fight on state censorship was taken up by the motion picture exhibitors at a meet- ing held here last week and an at- tempt was made to get the present censorship board to be more lenient. Exhibitors met at the City Hall and the Eaton Hotel. About five hundred delegates were present. The exhibit- ors also asked the exchanges to do away with all deposits.
INTERESTING SCENES FROM FORTHCOMING PARAMOUNT FILMS
LEFT TO RIGHT — >\v pcvvivr.TOX IX "THF T.ITTT F BOV SCOl'T": FANNIF WARD AND SUPPORT IN HER STRANGE WEDDING." AND HOUSE PETERS IX "THE HEIR OF THE AGES" (Paramount)
f
14
EXHIBITORS HERALD
CHICAGO CITY COLLECTOR SEEKS NEW TAX
SCALE SUITABLE TO FILM THEATER MEN
G. F. Lohman Working on New Table of Fees Equitable to Owners; Present Rate Called Too High for Small Houses
With a view of arranging a schedule of licenses for motion picture and stage theaters in the city of Chicago, which will meet with the approval of all theatermen, George F. Lohman, deputy city collector, is working on another table of fees, which will be submitted to the license committee of the Chicago city council.
The sub-committee of the license committee of the council has held several meetings in the city hall and listened to various propositions from the man- agers interested, but no feasible plan was offered upon which to make a recommendation to the council.
Seeks $30,000 in Licenses
It is the councilmen's desire to in- crease the city's revenue $30,000 by an adjustment of the license fees. Al- derman James B. Bowler, chairman of the sub-body of the license com- mittee, asked everybody interested to draw up schedules and have them in the hands of Mr. Lohman by Satur- day, June 16. Only one had been re- ceived, however, by Mr. Lohman up to Saturday night.
It is the sub-committeemen's desire to get a schedule that will not prove burdensome to motion picture theater owners and they have endeavored to hit upon a plan to reduce the license tax on theaters by placing part of it on the manufacturers, but so far have not found a way by which they can reach the big producers, Alderman Bowler states.
An appeal to the owners and man- agers of motion picture theaters, urg- ing the immediate adoption of greater safety precautions in the handling of film in projection booths and rooms, has been issued to exhibitors by the committee on fire prevention of the National Association of the Motion Picture Industry, New York.
Two Fires in Week
During the past week there have been two motion picture fires in the projection booths of motion picture theaters in New York. In one of the well known theaters a slight fire in the booth, through the prompt atten- tion of the operator and the theater attendants, was extinguished before the firemen arrived and the audience was marshaled out of the theater without panic.
In a motion picture theater in West- chester county, however, a small blaze spread to the films in the booth and caused a bad panic in the audience
The present Chicago city license is $200 for all theaters, regardless of size or location. The chairman of the sub- committee is of the opinion that this is too high for the small houses and the sub-body is endeavoring to effect a graduated scale whereby theaters of 300 seats or less will only have to pay $150.
Several plans to tax motion picture theaters have been suggested, and among these some ask a tax per seat, but Mr. Lohman pointed out that even this plan would not be fair in many cases, as an eighteen hundred seat house very often plays to but ten or twelve hundred persons daily, while the small house is usually packed full at every performance.
The recommendations of the license committee will be submitted to the city council before July 1.
although the fire did not spread be- yond the booth. Women and children were trampled upon and badly injured, but fortunately no one was killed. Emphasize Panic Hazard These two fires serve to emphasize the fact that it is the panic hazard which must be guarded against and that every precaution must be taken to prevent the occurrence and spread of a film fire within the booth itself. The following recommendations are offered theater owners and managers for fire prevention by the National Association's committee:
1. Comply strictly with local regula- tions and see that the employes do
the same.
2. Enforce the "no smoking" rule in the booth. The great majority of film fires are really caused by lighted cigars or cigarettes, although defective wiring, electrical sparks and spontaneous igni- tion are offered in most cases as ex- cuses.
3. Keep all film when not actually in use in tin cans or other containers. The burning of one reel of film will fill a theater with its fumes.
4. Don't keep in the booth or a con-
necting room any film except one day's supply. Unfortunately the booths in many theaters serve as store houses for old junk and unless this practice stops there is going to be more film fires.
5. Keep the booth neat and clean and free from rubbish. Throw all film scraps and clippings into a self-closing metal can.
6. Have the wiring, globes and elec- trical equipment frequently and regu- larly examined.
7. Have two pails of water in the booth, also have a pail of sand. If the sand is thrown on a small film fire it will quickly smother it and not in- jure the film. A soda acid and extin- guisher is also a good thing. The best precaution of all, if you can arrange it, is to have two automatic sprinkler heads put in the booth.
Most film fires have started through
arelessness and could easily have
leen put out at the start with a bucket
of water.
TRIANGLE LOSES CASE IN USE OF
A PLAY TITLE
J. H. Manners Wins Fight to Halt Violation of His Trade Mark
In a decision handed down by Judge Martin T. Manton, in the Fed- eral District Court, in New York, J. Hartley Manners, the playwright, se- cured an injunction restraining the Triangle Film Corporation from fur- ther exhibiting the photoplay called "Happiness."
The picture was presented at the Rialto theater, New York, during the week of April 29, and Mr. Manners brought suit at once, claiming that the film was an infringement on his play of the same name. The play was produced at the Cort theater in New York in 1914, and the author avers that the title is a trade mark and as such is entitled to protection. '
Judge Manton in granting the in- junction said: "I think the use of the title of a picture-play as used by the defendants is an infringement of the plaintiff's sole right to the title of the play in drama on the stage and that the injunction should be grant- ed."
The Triangle Film Corporation con- tended that the photoplay "Happi- ness" was a different work than the spoken drama of the same name, and was written by a staff writer em- ployed by the New York Motion Pic- ture Corporation. The film was pre- sented, they state, without knowledge or reference to Mr. Manners' play.
Attend the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly.
FIRE PREVENTION AIDS FOR FILM BOOTHS
GIVEN EXHIBITOR BY ASSOCIATION BODY
Makes Appeal to Theater Owners and Managers Urging Greater Safety Precautions to Lessen Blaze Dangers and Panic Hazards
EXHIBITORS HERALD
15
KEITH-U. B. O. TO STATE RIGHT BIG FILM FEATURES
New York — [Special to "Exhibitors Herald"].— With the entry of the United Booking Office and B. F. Keith interests into the motion pic- ture field, which was announced this week, another outlet will be found for feature photoplays which will mean considerable to the industry.
Controls Many Theaters
Officials of the vaudeville organi- zation, which controls hundreds of theaters throughout the country, have just completed arrangements where- by they will exploit and distribute through theaters other than vaude- ville houses features at popular prices in addition to the short subjects that they use for closing their regular vaudeville shows.
The U. B. O. plans to buy up big features for exclusive distribution through their motion picture theaters, and also will work in co-operation with other theater owners for the presentation of such films as these managers wish to lease.
Eliminate Middlemen
The plan, which will be put into operation at once, is the outcome of their booking short-reel subjects di- rect from the manufacturers, and un- der the new system they will handle all features themselves, doing away with exchanges and middlemen.
The films which they control will not be shown in connection with vaudeville, but will be shown inde- pendently in theaters devoted only to motion pictures.
It is maintained that through the big Keith-U. B. O. circuit manufac- turers will be able to reach terri- tory which heretofore could not han- dle their output owing to wholesale competition. With the backing the vaudeville organization has, the fea- tures can be exploited in the same manner that the big vaudeville acts are shown throughout the country, it is said.
MUTUAL ISSUES NOVEL THREE-SHEET POSTER ON NEW CHAPLIN FILM
The Mutual Film Corporation is issuing a novel three-sheet poster for "The Immigrant," the latest of the Mutual-Chaplin specials.
The lithograph presents Charles Chaplin in an unusual attitude, on shipboard. The film is said to be one of the best in which he has so far been starred.
HOPP'S RESOLUTION
FOR LEAGUE FAVORS
HIS SON'S BUSINESS
At a recent meeting of the Chicago branch of the Motion Pictures Ex- hibitors' League of America Joseph Hopp, president, introduced and had passed a resolution favoring the buy- ing of supplies from the American- Standard Motion Picture Machine Company. Kdgar Hopp, son of the
president of the Chicago league, con- ducts the Chicago office of this pro- jector and supply company.
Another resolution also was passed, authorizing the use of league funds to retain an attorney to defend cer- tain members of the league against whom suits have been filed by Louis H. Frank and Maurice A. Choynski. •
Attend the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly.
PHOTOPLAY INDUSTRY SUBSCRIBES
$5,000,000 TO LIBERTY LOAN,
ASSOCIATION APPROXIMATES
Although it is too soon to get exact figures of the amount subscribed to the Liberty Loan through motion picture sources, reports received by the National Association of the Motion Picture Industry indicate that it will approximate $5,000,000. This direct result does not take into consideration the countless millions subscribed by people who were in- fluenced by the vigorous loan campaign conducted upon the screens of America's motion picture theaters.
Liberty Loan subscriptions from the industry reported up to June 15
are as follows:
Famous Players-Lasky Corporation $500,000
Universal Film Manufacturing Company 250,000
Vitagraph and Vitagraph-V-L-S-E _ _ 139,700
Metro Pictures Corporation 110,000
World Film Corporation 100,000
International Film Service 100,000
Argus Laboratories 100,000
Lasky Studios, Hollywood 75,000
Pathe Exchange, Inc 35,000
Edwin Thanhouser 50,000
Ivan Film Corporation 15,000
Cosmofotofilm , 8,700
Frohman Amusement Corporation 5,850
Frank Powell Productions 850
Dixon Boardman, E. I. S. M. P. Corp 500
Evans Film Manufacturing Company 3,000
Motion Picture News, officials and employees 12,600
Moving Picture World 9,750
Exhibitors in Greater New York (estimated) 25,000
Pathescope Company of America 500
MOTION PICTURE STARS
Marguerite Clark, Famous Players 105,000
Mary Pickford, Artcraft _ 100,000
Douglas Fairbanks, Artcraft 100,000
Doris Kenyon, Pathe-Internations 50,000
Fatty Arbuckle Company _ 41,000
Maxine Elliott, Goldwyn 40,000
Mabel Taliaferro, Metro 31,000
Billie Burke's daughter _ 10,000
Linda Griffith _ 5,000
Earl Williams, Vitagraph 5,000
Individual subscriptions of the officers of the National
Association Motion Picture Industry (estimated).... 100,000
The national association committee sent 30,000 patriotic slides to the 15,000 motion picture exhibitors of the United States, together with letters from Secretary of the Treasury William G. McAdoo and Pres- ident William A. Brady of the association, asking for co-operation. Of perhaps greater influence was the patriotic trailer which was distributed broadcast to exhibitors. In animated form this told the need of support- ing the Liberty Loan and ended with an inspiring paragraph from President Wilson's speech asking Congress to declare that a state of war existed.
16
EXHIBITORS HERALD
NAPLES AND BUENOS AIRES, TWO
HISTORIC CITIES OF SPLENDOR, ARE
PICTURED IN GAUMONT FILM JUNE 26
\\ 'lien Mutual issues Gauniont's "Tours Around the World," No. 34, June 26, two of the world's most interest- ing cities will be seen upon the screen. These are Naples, the largest city of Italy, and Buenos Aires, the largest city of South America. The Bay of Naples is regarded as one of the most beautiful in the world, and being upon its shore the city is famed as occupying perhaps the most beautiful site in Europe. The Gaumont views show the well paved streets with lava blocks hewn from the side of Vesuvius, the unruly monster smoking in the distance, the stucco covered houses; the beautiful opera house, one of the largest in Europe; the Castle St. Elmo, erected by Charles V in 1535, and the busy harbor. There are also pictures of Neapolitan types.
Buenos Aires, the capital of Argentina, has a million and a half inhabitants. The people call their city the "Paris of South America." The views in this section of the Gaumont reel bear out their boast. Among the beauti- ful places of the city are San Martin Square, Twenty- fifth of May Square, Congress Square and the Third oi February Park. A familiar sight to those who have visited Buenos Aires is the British clock tower and the new sta- tion of the Argentine Central Railway. Then there also are pictures of a northern corner of the port, the govern- ment house, the catherdal dating from 1752, the national hippodrome and a panorama of the city from the House of Congress.
"VARIETY DAY" AT FILM THEATERS
IS ADVOCATED BY GENERAL FILM CO.
Novel yet attractive has been the suggestion made by General Film Company in a circular to exhibitors urging them to devote one or two days a week to what is termed a "Variety Day." The plan is meeting with ex- cellent response and the response is growing. A new kind of motion picture exhibition has been inaugurated, caus- ing somewhat of a change in the established methods of motion picture entertainment.
In its circular letter General Film urges the "Variety Day," which in other words is a day given to a complete program of good, snappy one-reel, two-reel and three- reel pictures. This leaves out entirely the traditional five-reel feature.
Says General Film in its communication; "Exhibitors all over the country, men who have made a success of the show business and who are continually, and watch- fully, keeping their fingers upon the public pulse, are be- ginning to vary their plan of showing five-reel and six- reel pictures throughout the week. They replace one or two such programs with something different, a day of short length pictures all selected for their especial work. And the public likes the change. It is high time that you become aware of the popularity of such a program and give it a good trial."
It is General Film that has most successfully held that length is not the thing that makes a "feature" nowadays.
"BETTY AND THE BUCCANEERS" IS FIRST STARRING VEHICLE FOR JULIA DAY
TO APPEAR ON MUTUAL PROGRAM
"Betty and the Buccaneers," which will be Juliette Day's first production for Mutual, is a story of hidden treasure, pirates bold, adventure and romance.
Juliette Day is Betty, a quaint little character, full of romantic dreams and fancies, who has lived an isolated life. Her only treasure is a copy of "Treasure Island," and she is overjoyed when she is suddenly thrust into an adventure which parallels the plot of her well-worn book.
"JOE'' HOPP DISCONTINUES SUB- SCRIPTION
The following cancellation of subscription has been received from Joseph Hopp, the well known mental acrobat:
NEW YORK
June 13, 1917.
Exhibitors Herald. 303 S. Dearborn St., Chicago, Illinois.
Gentlemen:
My eubcrlption to EXHIBITORS HERALD expires June 33, 191T, Please diecontinue my subscription.
The above communication reminded us of an- other, received some time ago from the illustrious league politician.
Here's what Hopp thought of the "Herald" be- fore he became league president:
October 4, 1916.
To the Editor of Exhibitors Herald, 303 South Dearborn Street, Chicago, Illinois.
Dear Sir:
Your lively trade paper is a welcome visitor to my horns each week. Clad I subscribed. It is *1.53 well spent. Of ccurse I read all the reviews each week. Each issue manifests a spirit of independence that makes each Exhibitor etard in his own light if he does not profit by it. I suggest that in keeping with ycur progression and independence you put at ycur "masthead" the slogan: EAIR"FSS TO ALL; DICTATION BY HONE.
Your "1 ive-wj re " editorials each week are interesting and if not always accepted at least surest food for thought. I an very much interested in the editorial in your issue of October 7, wherein, you ask that the word "released" be relegated to the junk heap and the word "published" used instead in correction with putting out new film. To my mind if a film is made today and distributed at once it is then "published". If a film (which is usually the easel ie n-ade today and the distribution not 9tarted for two months then it is just that long past the day of publication. Not necessary to define more fully. If as a result of my analytical state of mind I should be correct then it either remains "released" or becomes "distribution".
I would like to see the Exhibitors of Chicago and vicinity, among whom there are many intellectual minds, utilize ycur valuable columns in giving expression to thought pertinent to their business. I hope this letter of mine will be an aid in that direction. If all have not already done so they should Join hands with those who recognize in the Fxhlbitors Herald we In the Middle "est have at our threshhold an organ that has a genuine I WILL spirit back of it.
You said it, Joe. "Fairness to All: Dictation by None."
EXHIBITORS HERALD 17
BRADY PUBLICATION SCHEDULE OF FILMS
IS REARRANGED TO AID ADVANCE PLAN
World's Move Keeps Ready Plays Up to Minimum of Three Months Ahead; Output Is Two Films Weekly
There has been a rearrangement of the publication schedule of World- Pictures Brady-Made.
The new photoplay, "Jerry-for- Short," in which little Madge Evans makes her first appearance as a star, has been moved up from its position at the far end of the line and will be published August 13.
New Dates Given
According to present schedule "Jerry-for-Short" will be followed on August 20 by Ethel Clayton in "Souls Adrift"; August 27, Montagu Love, June Elvidge and Arthur Ash- ley in "The Guardian"; September 3, Alexandra Carlisle in a dramatization of a popular novel; September 10. Carlyle Blackwell, June Elvidge and Arthur Ashley in "The Marriage Mar- ket"; September 17, Ethel Clayton in
W. A. BACH RESIGNS
M. H. HOFFMAN, INC., POST; RETURNS TO UNIVERSAL
Will Install Service Departments Throughout United States After Trip to Canada
W. A. Bach, sales and advertising manager of the M. H. Hoffman, Inc., of Xew York, since the concern's in- ception, resigned June 16.
Mr. Bach, who formerly was in charge of the publicity service depart- ment in Canada for' the Universal Company, was at the time he resigned to join the M. H. Hoffman, Inc., about to leave on an extended trip through- out the United States, installing serv- ice departments, similar to the one he originated in Canada, in all the main offices of the Universal Company.
The Universal Company made a very promising offer to Mr. Bach to come back and carry out the service department organization as previously entertained. This he will do, but first intends to take a short vacation in Canada, and while there will speed up the organization of the department which he left to come to Xew York.
Mr. Bach's headquarters will be in Xew York City, and the first service department to be organized will be in Xew York Universal office.
Attend the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly.
"The Woman Beneath," and Septem- ber 24, Kitty Gordon in "The Divine Sacrifice."
This keeps the schedule of practi- cally ready plays up to the minimum of three months ahead, with a num- ber of pictures in the immediate offer- ing. Six directors are always work- ing in the World's studio. Each di- rector is given three weeks in which to complete a picture.
Output Two Films Weekly
This regular process, under which six directors are completing photo- plays every three weeks, makes a regular output of two productions weekly, so that no intricate process of computation is required to indi- cate the stead}' accumulation of Brady-Made motion pictures as time passes.
AMERICAN'S SERIAL
SOLD BY LEVEY IN
TWO FOREIGN LANDS
Well Known N. Y. Exporter Places "Secret of the Submarine" in Spain and Portugal
Arthur Levey, the well known film exporter of Xew York, closed the sale of the rights to the American Film Company's serial, "Secret of the Sub- marine," upon a recent visit to Chi- cago for Spain and the republic of Portugal.
Mr. Levey, while vice president and general manager of the Overseas Dis- tributing Company, Inc., placed the distribution of the entire Mutual pro- gram throughout England. Australia. Xew Zealand, Fiji Islands, India and the Straits Settlements.
"MRS. RAFFLES' CAREER"
IS JULIAN ELTINGE'S
FIRST LASKY FILM
Following the announcement that Julian Eltinge, the noted feminine im- personator, is to make his motion pic- ture debut as a member of the Famous Players-Lasky stellar forces, Jesse L. Lasky, vice president of the corpora- tion, announces that the first produc- tion in which Mr. Eltinge will star upon the screen will be "Mrs. Raffles' Career."
This film will be produced at the Lasky studio in Hollywood, and Mr. Eltinge, who has just closed a suc- cessful season in "Cousin Lucy," will soon leave for the Lasky studio on
the coast.
SAM TRIGGER LEASES
CORONA, L. I., THEATER;
TO HAVE BIG CHAIN
600 Seat House Will Be Opened July 1 with Harold Rosenthal as Manager
Sam H. Trigger, president of Man- hattan Local Xo. 1, Exhibitors' League, has just taken a long lease on the Park Theater at Corona, Long Island. This is a handsome 600 seat house and will open July 1 with Harold Rosenthal as manager.
This makes the fourth local theater in which Mr. Trigger is interested and it is his intention to establish a chain of about twenty motion picture the- aters in Greater Xew York, Xew Jer- sey and Long Island.
MUTUAL ISSUES PRESS
SHEET ON WAR FILM FEATURE, "HEROIC FRANCE"
"Heroic France," the eight-reel war film being published by Mutual Film Corporation, is especially timely while the United States is preparing to se- lect all available men for the world war. Mutual is issuing a press sheet printed in red, white and blue contain- ing samples of advertising for use in local newspapers, lively stories and photographs which should help ex- hibitors bring this feature before the public.
TWO STRIKING SCENES FROM "THE GARDEN OF ALLAH"
REALISTIC VIEWS FROM THE XIXE-REEL FEATURE SHOWING AX ORIEXTAL CITY STREET AXD A DESERT JUST BEFORE A SAXD STORM (Selig)
18
EXHIBITORS HERALD
MERCHANDISING PLANS FIT FILM TRADE,
SALES CHIEF OF GENERAL FINDS ON TRIP
S. R. Kent Visits Mid- West Branches and Exhibitors, Finding That Up-to-Date Methods Are Industry's Greatest Need
After a trip of inspection of various mid-western branches of General Film, including among others Detroit, Chicago and Minneapolis, General Sales Manager Sidney R. Kent has returned to New York with this im- portant section of the field confirming his expectations in regard to various new merchandising methods.
Also Sees Exhibitors
Mr. Kent is the expert who was recently induced by Vice President Harold Bolster of General Film to leave his successful career with the American Druggist Syndicate in the handling and working out of big sales problems to apply his experience to the motion picture business. His tour was devoted not alone to branch man- agers, but to exhibitors in each branch territory. His main purpose, however, was directly to instruct branch managers in the application of modern systems and policies that have
been adopted by General Film. His trip was part of the educational cam- paign waged from headquarters and which includes every member of the vast organization.
Merchandising Plans Fit
"We are requiring that our branch managers discard many of the obso- lete policies that seem to be a sort of tradition in the film industry at large," says Mr. Kent. "Many mer- chandising methods new to this busi- ness are being introduced as swiftly as the magnitude of the organization permits. We find that most of these plans not only fit well into the distri- bution of motion pictures, but are badly needed. In fact, the old cry that up to date merchandising meth- ods used with conspicuous success by large organizations in other lines of industry cannot be applied to film salesmanship is completely disap- proved."
REX WEBER DIRECTING SERIES OF COMEDIES
FOR FOLLIES OF WEEK
Initial Film, "Garden of Allie," Stars Ernest Truex, Stage Player; Producing in Chicago
Rex Weber, the comedy director, now is at work on a series of com- edies for the Follies of the Week, Inc., of Chicago, in which several well known players will be featured.
Mr. Weber's first picture is "The Garden of Allie," starring Ernest Truex of the "Very Good Eddie" Company. The second production is "The Hawaiidiot," featuring Charley Grapewin. In making the latter pic- ture Director Weber established^ a new record, it is said, completing the comedy at the Rothacker studio in four and one-half hours.
BILLY WEST WORKS ON THIRD KING BEE
FILM, "THE MILLIONAIRE"
Billy West, the King Bee comedian in his sixth comedy, now approaching completion at the Flushing studios, plays the part of a young millionaire whose wealth and social position in- volve him in all sorts of difficulties with all sorts of people. "The Mil- lionaire" is a comedy of contrasts in which the star is well supported by a good cast, which includes Babe Hardy, Leo White and Bud Ross.
MR. CICO TOODLES OF CAHILL-IGOE FAME NOW IS AMONG US
Mr. Cico Toodles, who has been appearing in the "Herald's" advertis- ing columns lately, with a word or two declaring his intention of coming in and settling down amongst us, has arrived. And this is the message he brings:
He hails from the Cahill-Igoe Com- pany, with whom you are acquainted. His business is to help the exhibitor through the summer, by directing a forceful appeal to the children of the nation and through them to the grown folks.
His method is this: the Cahill-Igoe Company have designed a series of thirty cards, which are known as Cico Toodles cards. Each one of them contains a verse and an accompany- ing illustration. The verse is one of the well known Mother Goose rhymes so arranged that it appeals to the reader to hasten to the nearest film show. The picture has a like appeal.
There is room on the face of the card for the theater name and the back has been left blank for the weekly program or for any special announcement the theater may care to make.
The distribution plan on Cico Too- dles cards as a program is this: those who receive them will save them. To further instill this saving idea into the public's mind, albums have been designed, just large enough to hold the entire set of thirty. These can be purchased at a low price by the exhib- itor and distributed or sold.
In a number of tests in different neighborhoods of Chicago the Cico cards have proved their popularity beyond even the expectations of the firm publishing them. The firm is ex- tremely confident that it has hit upon a novelty that will prove immensely popular not only among exhibitors but with the public.
SAMUEL S. HUTCHINSON LEAVES CHICAGO FOR
N. Y. BY AUTOMOBILE
Samuel S. Hutchinson, president of the American Film Company of Chi- cago and Santa Barbara and the Sig- nal Film Corporation of Los Angeles, left Chicago this week by automobile for New York for a month's business and pleasure trip. Mrs. Hutchinson accompanied him. Immediately upon their return to Chicago Mr. Hutchin- son will leave for the Pacific.
EXHIBITORS HERALD
19
FREULER ENGAGES ALBERT CAPELLANI TO DIRECT JULIA SANDERSON, NOTED STAGE STAR, FOR MUTUAL
MEREDITH PICTURES
PICKS FIRST SUBJECT OF SEVEN REEL SERIES
Producer of Many Artistic Productions Widely Known to Exhibitors Leaves Clara Kimball Young Corporation to Handle Broadway Favorite ; Play Being Selected
Albert Capellani, recognized as one of the foremost directors of the silent drama, has been engaged by John R. Freuler, president of the Mutual Film Corporation, to direct for the Empire All Star Corporation, the productions of Julia Sanderson, the latest of the Char- les Froh- man stars to be add- ed to Mu- tual's "Big stars on- ly"
The name of Albert C a pellani is familiar to every e x hibitor in the Unite d States, for
ALBERT CAPELLAXI " iS ^ ( Mutual) ed Wlth a
series of
successful productions extending vir- tually from the infancy of the indus- try. He leaves the post of director- general of the Clara Kimball Young Corporation to become affiliated with the Mutual organization.
Career Began in Paris
Mr. Capellani's career began in the Paris studios of Pathe, where he en- tered the motion picture business as an assistant cameraman. His produc- tions are admittedly among the best, from the standpoint of direction, that have been shown on the screen, and ''The Common Law" has been pronounced by exhibitors and direct- ors one of the most perfectly di- rected productions staged before the camera.
Care in Selection of Flay
Arrangements are being made as rapidly as possible for the produc- tion of Miss Sanderson's first pic- ture under Mr. Capellani's direction. The story upon which her initial pro- duction is to be based- has not been finally chosen, because of the extreme care which both Mr. Freuler and Mr. Capellani are taking to select a vehicle thoroughly suited to the star.
Miss Sanderson has just deserted Broadway to appear before the cam- era. She enters pictures after an en- viable career behind the footlights. One of her biggest successes was with DeWolf Hopper in "Wang." and among her recent hits have been "The Siren" and "The Sunshine Girl."
W. H. COTTON. ARTIST, ENGAGED BY GOLDWYN;
THIRD TO JOIN GROUP
J. T. CRONIN RESIGNS
N. Y. F. I. L. M. CLUB
TO JOIN THE COLORS
Portrait Painter of Note Now Work- ing on Third Jane Cowl Production
Considerable strength has been added to the Goldwyn producing staff through the addition of William H. Cotton. Mr. Cotton is one of the most successful of the younger Amer- ican artists, having already achieved an international reputation as a por- trait painter and won distinction as well by his decorative drawings and tone studies.
In the Goldwyn studios his services will be along the same lines, broadly considered, as those of Hugo Ballin and Everitt Shinn, whose art direc- tion has strengthened the work at the Goldwyn studios during the last four months.
At the Goldwyn studios Mr. Cotton has begun work on the first Jane Cowl production, the filming of which is making progress under the direction of Arthur Hopkins.
Organization Will Elect Delegates to National F. I. L. M. Convention in Chicago July 14 to 16
At the last meeting of the Xew York City F. I. L. M. Club, John T. Cronin, acting secretary, tendered his resignation to join the colors. By an unanimous vote he was elected an honorary member of the club. The club also announced delegates would be elected at the next meeting to at- tend the F. I. L. M. Clubs' National Convention, to be" held in Chicago, July 14 to 16.
"LUST OF THE AGES,"
FIRST OGDEN PICTURE.
PROGRESSES IN UTAH
Work is progressing rapidly at the Ogden Picture Corporation studio, in Ogden, Utah, on the first production to be called ''The Lust of the Ages."
"A Voice from the Mist" Is Working Title of Story Written by Miss Winnifred Dunn
The Lois Meredith Pictures, Inc., announces that the concern has se- lected a story for the first of six seven^reel productions starring Miss Meredith, to be published by Super- lative Pictures Corporation.
The story, a timely subject, written by Miss Winnifred Dunn, now is in the hands of the scenario department. Miss Meredith's cast is being rapidly assembled and work will begin soon. William Robert Coleman will direct the picture, with Marcel Morhange as technical director. Mr. Morhange is a Frencii director of the old school, and has been recognized for his work with Fox and Selznick. The produc- tion and laboratory work will be su- pervised by A. J. Danziger.
The working title of the picture will be "A Voice from the Mist."
"SEVEN CUTEY PUPS"
IS NEWEST NOVELTY
FILM FOR UNIVERSAL
The "Seven Cutey Pups," a noveltv cartoon being distributed on the Uni- versal program, presents a distinct novelty, it is said. The subjects used are the noted Colby dogs, which were pictured on post cards all over the country several years ago, more than twelve million having been sold by Mr. Colby during the time they were in vogue.
The pictures were made by a spe- cial process at the Rothacker Film Manufacturing Company's plant, Chi- cago, and present the animation of half-tone cartoons.
ASSOCIATION BODY
ON WAR CO-OPERATION MEETS IN N. Y. JUNE 22
A meeting of the war co-operation committee of the Xational Associa- tion of the Motion Picture Industry, Inc., will be held in the association rooms, Times Building, Xew York, on Friday, June 22, at 11 o'clock, at which time George Creel, the chair- man of the committee on public in- formation recently appointed by President Wilson, will outline the pur- poses of the committee.
Various ways in which the co- operation of the industry is desired will be set forth.
At' end the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly.
20
EXHIBITORS HERALD
NOTED RUSSIAN STARS DIRECTED OWN FILMS;
SEEN AS INNOVATION WHEN SHOWN ON BROADWAY
First Plays Imported from New Republic, Featuring Theater and Screen Actors, to Introduce New Form in Production; Big Ballets Appear
When the Russian art films are pre- sented in New York with the leading national actors of Moscow and Petro- grad in the principal roles, Broadway- ites will witness one marked innova- tion from the usual practice of Amer- ican studios, it is announced.
The Russian stars direct their own plays. Not only do they accept or reject with absolute finality the parts they deem congenial or unsuitable to them as the case may be; not merely do they study the roles with the same attention, in fact, as in the stage plays, but they rule the proceedings in the picture studio and retain entire freedom of action as to expression of their individualities.
Actors Follow Own Bent
The logical result of this is that there are no dolls nor mannikins in Russian pictures. The artist knows his part thoroughly, picks his subor- dinates and builds the structure of the play as intelligently as he would build up a spoken production at the Na- tional Dramatic Theater or the The- ater of Arts. In Russia there is a total absence of "Register scorn!" "Indicate hate!" "Fall down in a faint!" and other stereotyped com- mands of filmdom. It is contended that far greater heights of dramatic power arc attained when the actors know what they are doing and follow their own bent than can possibly be attained under the old mechanical system of following a studio director automatically.
I. I. Mozjukhin, Russia's leading actor, possesses a resourcefulness of ideas, a broad method and a sweeping attack that cause him to dominate the screen or stage plays in which he ap- pears. Some notion of Mozjukhin's versatility is conveyed by the fact that he will be presented as Kmita in Sien- kiewicz's "The Deluge," as Nicholas Stravrogin in Dostoevsky's "The Possessed," as Hermann in Pushkin's "The Queen of Spades," and likewise in the leading male role of Tolstoi's "War and Peace."
Cast of Stars
With Mozjukhin in the film plays are associated the women stars who have worked with him in the stage plays at the national theaters of Mos- cow and Petrograd. The other big men of these theaters are likewise associated with him in films. A cast made up of one star and a lot of nonentities is unheard of. A number of stars collaborate in all the im- portant works. For example, in Leo-
nid Andrieff's "The Dagger Woman" are presented Mozjukhin as the artist, Gzovskaia in the title role, Panoff as the father and Karabanova as the sweetheart.
The three greatest dramatic names among the women are Mmes. Olga Gzovskaia, Nadia Lisenko and Vera Cholodnaia. The first named is the Sarah Bernhardt of Russia, who is young and has been crowned with the laurels of a great career at the The- ater of Arts, Moscow, where Maeter-
I. I. MOZJTKHIN, NOTED RUSSIAN FILM STAR
linck's "The Blue Bird" and many other masterpieces were first pro- duced
Great "Vampire" Appears
The great "vampire" of the Russian stage is Mme. Lisenko. Mme. Lisen- ko played at the National Dramatic Theater at Moscow prior to achiev- ing her success in the films. Vera Cholodnaia also is a dramatic player from the National.
The famous ballet russe has contri- buted much to Russian films. It has carried further the art of pantomime than any other ballet in the world, consequently its alliance with the mo- tion picture possesses an unusual significance. In Mme. V. A. Karalli, prima ballerina of the Moscow and Petrograd ballet russe, and Mme. Balasheva, a dancer from the late Im- perial ballet of Moscow, the films have acquired the services of two noted ballet artists. Besides these and other
stars, hundreds of the ensemble dan- cers from the famous ballet are also used in the picture studios.
PRESIDENT'S DOUBLE
APPEARS IN ESSANAY
FILM WITH WASHBURN
"President Wilson of Filmland" makes his debut in Bryant Wash- burn's forthcoming. Essanay feature, "The Man Who Was Afraid." This person is said to be the closest resem- blance to the nation's chief executive ever shown on the screen.
The photodrama is an adaptation of Mary Brecht Pulver's patriotic story of the same name, published in the Saturday Evening Post. It hinges on the President's call to arms. A man to resemble Mr. Wilson signing the proclamation was necessary for the production.
P. H. Westphal, a hotel clerk, from Lafayette, Ind., delineates the role of President Wilson. The production is scheduled for publication through K-E-S-E, June 2.
Bryant Washburn appears, in the role of a national guardsman who is afraid to answer the President's call, owing to the influence of his mother. His friends call him "Slacker" and the girl he loves spurns him. Pained by taunts, he disregards his mother's protestations and hurries to the front. He distinguishes himself in battle, even more so than do the erstwhile friends who had branded him a cow- ard. Thus he redeems himself and wins the girl he loves.
The production has a screen time of sixty-five minutes.
ROTHACKER FILM CO.
MEMBERS SUBSCRIBE
$4,000 TO U. S. LOAN
Among the Chicago firms which contributed to make the government's first popular war credit a success was the Rothacker Film Manufacturing Company, the members of which sub- scribed $4,000 to the Liberty Loan. The concern plans, it is announced, to do equally as well on the next sub- scription.
W. R. COLEMAN WILL
DIRECT THE INITIAL
MEREDITH PHOTOPLAY
William Robert Coleman, formerly connected with Biograph, Selig and other producing organizations, has been engaged to direct the first of six productions starring Lois Mere- dith and bearing the star's name as a trade brand.
The first story for Miss Meredith has been selected and Mr. Coleman, co-directing with Marcel Morhange, soon will start work.
EXHIBITORS HERALD
21
BESSIE BARRISCALE HAS ROLE OF ORPHAN IN
"ROSE O' PARADISE"; KERRIGAN TO START WORK
Feminine Star Now Works on Initial Film Under Own Brand to Be Published Through Paralta Plays, Inc. ; "A Man's Man" Is Big Romance
Bessie Barriscale now is engaged in her own production of the screen ver- sion of Grace Miller White's novel, "Rose o' Paradise." James Young is directing her. The production will be ready for publication through Paralta Plays, Inc., in August.
Miss Barriscale plays the character of "Jinnie," or Virginia Singleton. "Jinnie" is an orphan who loves kit- tens, plays an old violin and is heiress to a fortune. An uncle, Jordan Morse, is her heir. The crux of the story hinges on his efforts to obtain her money and a love affair between her and Theodore King, a young Vir- ginian, who nearly loses his life in her defence.
Hartford in Heavy Role
David M. Hartford, who is known through his association with Triangle as superintendent of production at the Culver City studios, is playing the heavy role of Jordan Morse, in Miss Barriscale's support.
Howard Hickman is impersonating the role of Theodore King. Mr. Hickman made his initial appearance on the screen after a long stage career in the Lasky production of the "Circus
GOLDWYN CORP. STARS
TO MAKE FILM PLAYS IN N. Y. ARDEN STUDIOS
Arrangements have just been con- cluded between Goldwyn Pictures Corporation, the company that has Mae Marsh, Mary Garden, Maxine Elliott, Jane Cowl and Madge Ken- nedy, and the Arden Studios of 599 Fifth avenue, New York, whereby that group of players will work be- fore the camera.
The Arden Studios have several bases for their reputation throughout the decorative and art worlds. They are conducted by Miss Elizabeth Averill, a niece of Mrs. E. H. Harri- man, and Mrs. John W. Alexander, widow of one of America's greatest painters, whose contributions to the nation's permanent art will make his reputation more enduring as time passes.
Attend the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly.
Man." He was then engaged by Tri- angle, with whom he was cast for a wide range of characters.
J. Warren Kerrigan, who recently made a 12,000 mile tour of motion picture theaters, now is preparing the preliminary work before starting "A Man's Man."
The locale of the scenes in Kerri- gan's new vehicle are a railroad sta- tion in the Arizona desert, Denver, New Orleans and a Central American republic called Sobranto, which is on the verge of revolution.
The story concerns a big adventure of a picturesque American, who meets with a great romance.
Lois Wilson, who won high praise for her work in many special feature productions, is Mr. Kerrigan's leading woman. She plays the role of Dolores Ruey. Eugene Pallette plays the role of Captain Benivedo; Harry Von Meter, Ricardo Ruey; Edward Coxen, Tom Cafferty, alias Don Juan Cafer- tero, and Ida Lewis the important character part of Mother Jenks, the proprietress of a cantina in the capital of a Central American republic. Mr. Kerrigan plays the role of John Stuart Webster, a western mining engineer.
GAIL KANE'S NEXT
MUTUAL FEATURE IS
"FOR THE FAMILY NAME"
Dramatic Story Offers Star Oppor- tunities for Strong Emo- tional Acting
"For the Family Name" has been chosen as Gail Kane's next vehicle for publication through Mutual. This is from a scenario written especially for Miss Kane by Dan F. Whitcomb, a fiction writer.
The story of "For the Family Name" affords Miss Kane an oppor- tunity for strong emotional acting. It is based on the efforts of a young wife to keep secret her knowledge of a family murder and the dreadful mental agony and strain which she undergoes until she is rendered tem- porarily insane. Her actions lead to the belief of her husband and father, as well as the detectives, that she is herself the murderer. A clever climax exonerates her, however, and restores the faith of her family in her.
Gail Kane, the star, is the only
woman lead in the cast. Five men play the principal roles — Lewis J. Cody, Henry A. Barrows, James Far- ley, Robert Klein and Ashton Dear- holt.
"WHAT OF YOUR BOY?"
SEVEN REELER OFFERED
BY CAMERAGRAPH CO.
Feeling that the answer to Ameri- ca's query concerning the military situation would make an interesting and compelling picture, the Cam- eragraph Film Manufacturing Com- pany, through General Manager Frank R. Abrams, has had Col. Se- bastian C. Jones, U. S. A., an expert in methods of military training for young men, contribute his ideas for the concern's newest production, "What of Your Boy?"
Col. Jones, who is now supervising the military training at an important academv, has spent the major portion of his life preparing men along mili- tary lines.
"What of Your Boy?" was pro- duced in seven reels and what hap- pened to the boy under training has been filmed from every angle. To make the picture easy for the motion picture exhibitor to show at any time, regardless of whether a feature was on the dav's bill or not, the Camera- graph Film Manufacturing Company reduced the seven reels to three, giv- ing the gist of the proposition from start to finish.
Cameragraph has arranged to se- cure for the exhibitor publicity co- operation from his leading civic and patriotic orcanizations when he books "What of Your Boy?" Mr. Abrams is booking the picture in New York State direct from his own offices at 140 West 44th Street, New York City. State rights for the rest of the countrv and the rest of the world are being disposed of by the Victoria Feature Films, 220 West 42nd Street, Xew York City.
OUR PLATFORM
"There is but one course to take if the exhibitors' organiza- tion is ever to attain its right- ful place in the industry: there must be a thorough house- cleaning of men and methods and the old parasitical system of making the league a poach- ing ground for a few selfish individuals must be forever abandoned."
— From HERALD editorial, May 19, 1917.
22
EXHIBITORS HERALD
LASKY NAMES GALAXY OF STARS AND STORIES
BY NOTED AUTHORS FOR SUMMER ACTIVITIES
HOSPITALS ON FIRING
LINE ARE SHOWN IN
"HEROIC FRANCE" FILM
Plans to Set Example in Production of Better Features with Material from Pens of Great Writers ; Producer Leaves New York for Coast
Before his departure for California last week from New York, Jesse L. Lasky, in charge of production of Famous Players-Lasky pictures, an- nounced his plans for the summer and fall, under the new "star series" se- lective booking plan.
The following stars he stated would appear in forthcoming Famous Players-Lasky productions: Mar- guerite Clark, Pauline Frederick, Bil- lie Burke, Madame Petrova, Julian Eltinge, Fannie Ward, Jack Pickford, Louise Huff, Vivian Martin, Sessue Hayakawa, George, Beban, Wallace Reid and Ann Pennington.
Mr. Lasky plans to do everything
production of better features, and with this end in view, he has ob- tained the rights to the best works of many of the greatest authors and playwrights of the past and present.
Among those who appear in the company's first announcement are the names of Mark Twain, Sir Arthur Wing Pinero, W. Somerset Maugham, George Broadhurst, Carolyn Wells, Mary Roberts Rinehart, Owen John- son, Wallace Irwin, Gellett Burgess, Charles Kenyon, Beulah Marie Dix and Hector Turnbull.
The plays and writings of these authors are recognized as being among the finest contributions to
possible to set an example in the. present-day literature.
WILLIAM RUSSELL BATTLES AL KAUFFMAN, FIGHTER. IN CALIFORNIA ARENA FOR SCENES IN NEW FILM
Big Crowd at Ringside in Athletic Park, Santa Barbara, Sees American-Mutual Star Fight Heavyweight for Color in "Pride and the Man"
Through an invitation issued to the public by the American Film Com- pany, a big crowd of Californians re- cently gathered about a ring con- structed in Athletic Park, Santa Barbara, Cal., and witnessed a box- ing contest between William Russell, the American star, and Al Kauffman, a well known Pacific Coast heavy- weight pugilist. The fight was staged for real color in the forthcoming American production entitled "Pride and the Man."
In the motion picture Russell knocks out Kauffman, but after the camera had secured the necessary scenes for the film, the fight con- tinued, but took on a different aspect. Kauffman, it is said, gave Russell a fast, fierce battle.
Russell claims the American amateur heavyweight championship, which, it is stated, he won under the banner of the N. Y. Athletic Club.
For his fight with Kauffman, Rus- sell trained himself into the pink of condition by work on the roa<l and in the gymnasium.
The film, however, is not a prize
ring subject. The boxing contest is only incidental to a wholesome ro- mance, in which Russell stars.
Men Shattered in Fray Shown Being Rushed to Aid Stations Near First Trenches
Views of field dressing stations, close up to the firing line on the Somme front in France, with hun- dreds of men being rushed to the emergency operating rooms by stretcher bearers, are among the most interesting of the scenes in "Heroic France," the eight-reel war picture be- ing issued by Mutual.
The field resting stations are estab- lished as near as possible to the firing line. They are equipped as thoroughly as possible, considering that they are but temporary, and wounded soldiers are carried directly from the battle line to the doctors and nurses, who care for their immediate injuries and pass them on to the rear as rapidly as the ambulances can transport them to the field hospitals.
There are men so badly torn with shell fragments that they are beyond human aid. There are others hor- ribly wounded, whose injuries can only- be dealt with in the permanent hospitals in the rear, but the great majority of wounded are given treat- ment that saves theSr lives, right there in the first aid station, 300 yards from the firing line.
RUSSELL FIGHTS HEAVYWEIGHT FOR FILM REALISM
American Star Battles Al Kauffman. a Well Known Pugilist, in Santa Barbara, Cal., Ring Before Big Crowd to Secure Color for Forthcoming Production. Russell Is on the Left, Against the Ropes (American)
Alice Brady in
"THE DIVORCE GAME"
World comedy-drama; five parts; published June 25
As a whole _ Entertaining
Story Pleasing
Star Excellent
Support Plenty
Settings - Ample
Photography _ _ Clear
It the success of "The Divorce Game" can be judged by the audiences at the La Salle Theater, in. Chicago, exhibitors who are on the lookout for successes can book this production with confidence. It is a somewhat differ- ent picture from the usual run of World offerings.
Miss Brady does some of her best work as the wife of a spendthrift minus a substantial bank account. John Bowers' interpretation of the spendthrift is all that it should be. Arthur Ashley is a most valuable addition to this cast, and he is given an excellent opportunity to dis- play his ability as a comedian. Kate Lester, Joseph Her- bert, John Drumier and Marie Lavarre all do justice to their parts. Travers Vale directed the picture. The story is from Leo Ditrichstein's play "Mile. Fifi."
LEFT TO RIGHT— MARIE LAVARRE, ARTHUR ASHLEY, ALICE BRADY AND JOHN' BOWERS IN A SCENE FROM "THE DIVORCE GAME" (World)
The story: The De Sallures are very much in need of money. Mother-in-law has twice paid their debts and refuses to have anything further to do with them. A clause in Florence De Sallure's dowry provides that only at the time she becomes a divorcee or a widow can she dispose of her dowry as she pleases.
So Paul and Florence decide to get a divorce, Flor- ence to use her dowry to pay off their debts, and then remarry. However, Florence's mother overhears their plans, and when Florence complains to her mother of Paul's behavior, mother only laughs.
After Florence and Paul have a real quarrel over Fifi Dupet, an actress, and Florence pretends to elope with Jean, Florence's mother wakes up to the true state of affairs and agrees to pay SO per cent of their debts, and the creditors are satisfied.
George Walsh in
"SOME BOY"
Fox comedy-drama; five parts; published June 25
As a whole. _ Rambling
Story _ _ _ Amusing
Star _ Good
Support _ Adequate
Settings _ Pleasing
Photography Good
This is a comedy-drama with the accent on the comedy. It is another one of those rambling stories made to the five-reel measure to exploit the athletic Mr. Walsh. In it he jumps over sofas, tables and hedges, and throws men about at his pleasure. The story is too slight to hold interest, and the action is slow, with Mr. Walsh ever in the limelight.
The story "Joyous" Johnson disobeys his father's wish that he give up baseball, and is expelled from school after winning the game in the ninth inning. He secures a job as press agent for a fashionable summer hotel, and in order to put the hotel prominently before the public he dresses up as a rich widow and parades around the grounds. Several men fall in love with him. He then steals a lady's jewels, and when this gets into the papers he loses his job. On shipboard he works as a waiter and gets acquainted with the beautiful young lady from whom he has stolen a necklace, who takes him to her Texas ranch. They arrive there just in time to save the ranch from "Joyous" Johnfcon Sr.. which is accomplished only by Mr. Walsh climbing the second-story window of the courthouse.
Charles Ray in
"THE CLODHOPPER"
Kay Bee-Triangle; five parts; published June 17
As a whole _ Exceptionally good
Story Clean and wholesome
Star _ Excellent
Support - Does fine work
Settings _ Effective
Photography - _ Clear
As in "The Pinch Hitter," which recently was such a success, Charles Ray again assumes the role of a poor country boy who makes good, this time capitalizing on his awkwardness. The story was written by Monte M. Katterjohn, and is an admirable vehicle for the Triangle star.
Winsome Margery Wilson plays opposite Mr. Ray, and a small but capable cast surrounds them. The direction and photography are both very good.
The story: Isaac Nelson is the tight-fisted president of a country bank and the owner of a small farm, which his son Nelson cultivates from morn till night. The son wears his father's cast-off clothes and seldom gets a day off. Even his Sundays are denied him. His mother saves a few pennies, however, and buys her boy a mail-order suit, and Everett goes to a Fourth of July picnic. The father, returning from town, sees his wife in the field doing the son's work. He thrashes Everett, and the boy leaves home. In the city he applies for a job as janitor at a theater, but his odd make-up attracts the stage manager, and he signs up at $200 a week for forty weeks to do a country dance, called the "clodhopper glide." The act proves a success, and when there is a run on father's bank, Everett returns home, saves the bank and marries the little girl on the next farm.
24
EXHIBITORS HERALD
Christine Mayo in
"WHO'S YOUR NEIGHBOR?"
Master Drama Features, Inc., drama; seven parts; state rights
As a whole Illuminating
Story — Dynamic
Cast Splendid
Settings ....Lavish
Photography Excellent
Wiilard Mack's story, directed and adapted by S. Ran- kin Drew, forming the production entitled "Who's Your Neighbor?" is a direct plea for districted vice to protect public morals. This is a tense, impassioned story in which a splendidly logical sequence of dramatic circum- stances hypnotically sifts from all directions the few people who are obliged to face facts and pay the penalty for ill-advised reform. The subtitles are superlatively characteristic.
The cast deserves great credit for the interpretation of the story. Christine Mayo as the scarlet woman is clever and convincing. Anders Randolf as Harding gives a magnificent performance. William Sherwood as the son gives to the part a buoyant and youthful viewpoint and a direct method that gains sympathy. Evelyn Brent as Betty is direct, girlish and sincere. This capable cast also includes Frank Morgan, Gladys Fairbanks, Mabel Wright and Franklyn Hanna.
The picture is bound to have great success. It throws a bright light on a dark subject.
The story: Mrs. Bowers, a woman who insists upon looking at life only as she sees it, succeeds in getting a law passed which breaks up the tenderloin district.
The. women are scattered throughout the city, taking up quarters in first-class hotels and apaitment houses. Hattie Fenshaw establishes herself as the mistress of Bryant Harding. Their apartment is next door to Mrs. Bowers'. Mrs. Bowers admires the soulful eyes of her neighbor and makes friends with her. Hattie has already caused the breaking of the engagement of Harding's daughter, who uses her divorced mother's maiden name. Dudley Carleton, the fiance, has a strong revulsion of feeling and escapes further entanglement until the influ- ence of drink breaks down his resolution never to see Hattie again. Harding's young college son, with a wild desire to see life in the city, is introduced to Hattie dur- ing Harding's absence from the city. Hattie telephones for Betty (Harding's daughter) to come to sew for her. Mrs. Bowers has been responsible for the introduction. Betty hurries over, anxious to make a little money. She is introduced to her own brother under an assumed name and is still in the apartment when Harding returns unex- pectedly. In a fury he nearly kills Carleton and shoots Betty after knocking Hattie into unconsciousness. Mrs. Bowers, with a party of tourists out to inspect condi- tions, hears the shot and rushes in to see the havoc her reform movement has wrought in the lives of her neighbors.
SELIG WORLD LIBRARY
The days of George Washington and other historical events are recorded in the current issue of the Selig World Library and exhibitors should find it a pleasing as well as entertaining edition to any program.
Items of interest recorded are the historical hotel and the Carlyle house in Virginia at which Washing- ton spent considerable time. An interesting feature is the human chess board. A large board is shown on which the figures are human. "Where Uncle Sam Makes His Money" and "The Home of the Seal" are two other in- teresting topics.
Mabel Trunnelle in
"THE GHOST OF OLD MORRO"
Edison-K-E-S-E drama; five parts; published June 25
As a whole Well done
Story _ _ Unusual
Star „ _ Good
Support _ .... Ample
Settings In keeping
Photography _ Splendid
"The Ghost of Old Morro" is a well done production. The photography and tinting are excellent. The acting has been well taken care of. Helen Strickland's work stands out especially and her interpretation of Old Morro has left little to criticise.
The story is not of the most cheerful nature since the three characters whom every one would like to see live happily ever after are killed. But the story is excit- ing and because of its unusualness and different ending it should win favor.
Helen Strickland, Mabel Trunnelle and Robert Con- ness do good work in important roles.
The story: Old Morro makes her livelihood by ex- torting large sums from men for whom she does small favors. She has a daughter living at a convent, but this daughter knows nothing of the world and very little con- cerning her mother's life. One night the gates of the convent are left open and the girl goes to her mother's home. Here she meets an officer and when Old Morro sees that both are infatuated she pays to have the officer slain. However, the slayer kills the daughter. When Old Morro learns that her daughter has been killed she sets out to kill the officer. On the top of huge rocks the two struggle and finally roll off into the sea. And each night thereafter the ghost of Old Morro keeps solemn watch over the sea.
Harold Lockwood in
"THE HAUNTED PAJAMAS"
Yorke-Metro comedy-drama; five parts; published June 11
As a whole Mediocre ;
Story -...Imprcjirajsfe
Star - „:_"... Fair
Support _ Incapable
Settings - Appropriate
Photography _ Clear
Harold Lockwood does only fair work in this story, which is poorly handled and which is utterly improbable and impossible.
If the spectators can forget that they are human and that the events as vizualized are not ridiculous, then they will find the subject an entertaining one. It is doubtful if many audiences will enjoy "The Haunted Pajamas."
Carmel Meyers is given a role in which she might win for herself great credit, but her handling of it is so weak that it sags. Harold Lockwood is fair and without him the production would have no appeal at all. Others in the cast are Ed Sedgwick, Lester Cuneo, Paul Willis, Harry De Roy, Helen Ware, William DeVaull and Goro Kino. The play is adapted from the novel by Francis Perry Elliott and directed by Fred J. Balshofer.
The story: Richard Hudson receives a pair of haunted pajamas, and when Francis Billings comes to stay all night at Richard's house he is given the pajamas. As soon as Francis is attired in the pajamas he is transformed into the person of Frances Kirkland. Richard falls in love with Frances, and Billings, not knowing that he (Billings) has assumed the appearance of a girl, cannot account for Richard Hudson's strange actions. Later Richard meets the real Frances and, after an embarrassing and exciting courtship, finally wins her as his wife. It is then that he learns that the pajamas are haunted and that the Francis he had met in silk pajamas was not the Frances he had married.
EXHIBITORS HERALD
25
Dorothy Phillips in
"FIRES OF REBELLION"
Bluebird drama; five parts; published July 2
As a whole Interesting
Story _ _ Holds
Star -a Excellent
Support Very good
Settings _ Adequate
Photography _ Clear
"Fires of Rebellion," a five-reel Bluebird feature written and directed by Ida May Park, presents an inter- esting story which, while not strikingly new in plot, should prove a fair attraction. It is the story of a poor factory girl who attempts to escape from the sordidness of her environments by going to the city, thinking therein lies her happiness.
Dorothy Phillips, in the leading role, should win an audience, and William Stowell, as John Blake, is a con- vincing hero. The photography and direction are all that could be desired.
inc story: Madge Garvey and her father are em- ployed in a shoe factory. Madge's sister's husband is dis- charged by the new foreman, John Blake, and in a fight with Blake is killed. Blake falls in love with Madge and she consents to marry him. The day before the wedding she goes to New York, lured by a girl chum and a desire to get away from Sackville and its squalor. There she finds life vastly different. She poses for an artist and is invited to his apartment late one night, where he at- tempts to force his attentions upon her. Blake, in the meantime, helps her sister through her illness, and the family moves into the newly furnished home he had pro- vided for his bride. Seeing a picture of Madge in a paper, in which she is scantily clad, he determines to go to the city and save her. He seeks her at the artist's apartment and rescues her as she lies fainting in the painter's arms. Blake marries her and they return home.
GEORGE COWL DIRECTS ALICE BRADY
IN "BETSY ROSS" IN PLACE OF VALE
George Cowl now is directing "Betsy Ross," the latest Alice Brady photoplay for World Pictures, in place of Travers Vale. A fine strain of patriotic heroism runs through this drama of Colonial times, and Miss Brady in the role of the maker of the. first star spangled flag is said to be at her very best.
Douglas Fairbanks in
"WILD AND WOOLLY"
Artcraft Pictures Corporation comedy-drama; five parts; published June 24
As a whole Thrilling
Story „ Adventurous
Star Daring
Support „ _ Capable
Settings Suitable
Photography Fine
The second production from the hands of the Fair- banks-Emerson-Loos trio, entitled "Wild and Woolly," transcends everything they have ever done before. The story, which was suggested by Horace B. Carpenter, has an amusing and popular theme. It deals with the wide- spread notion that the West still is in a primitive condi- tion. With Anita Loos' delightful subtitles and John Emerson's artistic direction, this pair have evolved a splendid vehicle for Douglas Fairbanks. There are many new and exciting situations, also bucking bronchos, rope twirling, real cowboys, shooting and desperadoes.
The scenes, which are laid in New York, California and Arizona, were filmed in the actual atmosphere. In the charming ingenue Eileen Percy, Mr. Fairbanks has found a delightful recipient for his picture affections. This is a real Fairbanks picture, and every foot of it radi- ates with his magnetic personality. Exhibitors should find this film a good attraction. The cast includes Walter Bytell, Joseph Singleton, Calvin Carter, Forest Seabury, J. W. Jones, Charles Stevens, Sam De Grasse and Tom Wilson.
The story: Jeff Hillington, son of a millionaire rail- road magnate, tires of the East and longs for the wild and woolly West. He has his living apartments and office fixed up in the accepted Western style. His idea of the West has been gleaned from dime novels. A delegation from Bitter Creek come to New York to interest some financier in backing the building of a spur road. They go to Mr. Hillington and explain their proposition. He sends Jeff out to investigate. The citizens of the town, realizing that a favorable report from Jeff is necessary, decide to live up to his idea of a Western town. They plan a program to be carried out, consisting of a wild reception, a regular barroom dance and a train holdup. Steve Shelby, a grafting Indian agent, knowing that he is about to be caught by the government, decides to "turn one more trick" and escape across the border. So he enters willingly into the plan to hold up the train to amuse Jeff.
But things go wrong with the schemers, and events happen in earnest. Jeff has fallen in love with Nell Lar- rabee. Nell is kidnaped by Shelby. The entire crowd is kept in the dance hall, surrounded by howling Indians. Jeff's revolver had been loaded with blanks. The situ- ation is explained to Jeff, who by superhuman efforts pre- senting many typical Fairbanks surprises, rounds up the band of Indians, rescues the girl, completely foils Steve, and becomes the hero of the hour, finally marrying "Little Nell."
House Peters in
"THE HEIR OF THE AGES"
Pallas-Paramount drama; five parts; published June 21
As a whole Unusual feature
Story _ Novel
Star Convincing
Support — Very good
Settings - Excellent
Photography _ Clear
The first reel of "The Heir of the Ages" is a prologue introducing prehistoric characters and suggesting the in- fluence they had on men of today. House Peters, Nina Byron and Eugene Pallette play the principal roles in the prologue as well as in the modern story. The modern
26
EXHIBITORS HERALD
story deals with the love affair of Hugh Payne (House Peters) and Abby Hope (Nina Byron), and though the same plot has been used before, it is presented in an un- usually interesting manner. The photography is excep- tionally good, and the supporting cast, including Adele Farrington, Henry Barrows and John Burton, gives a very finished performance.
The story: Hugh is the superintendent of a mine in Last Chance. He teaches little Abby Hope to read and write, and finally falls in love with her. She idolizes the strong man, but when his younger and dissolute brother Larry comes on from the East, he wins Abby's affec- tions. Hugh rescues Abby and Larry from a burning roadhouse, and Abby turns to Hugh in his grief over the death of Larry.
Mary McAlister in
"STEPS TO SOMEWHERE"
Essaney-K-E-S-E drama; two parts; published June 20
As a whole ._. Interesting
Story Wholesome
Star _ Very pleasing
Support _ _ Good
Settings _ - Faithful
Photography Clear
"Steps to Somewhere," a unit of the "Do Childn Count?" series, measures up to other films of this intc esting series. Mary McAlister does excellent work this production and the fact that she plays the part of naughty child, as if she were really one, proves her u usual ability.
Mabel Bardine and John Cossar give little Mary goc support.
The story tells of Nonic Kayliss, who, through h< naughtiness, has caused the separation of her father an mother. She is sent to the home of her grandmother, wh decides to tie her to a chair as a punishment. She fal asleep and dreams that because she is ^ naughty girl si cannot have any of the beautiful toys she sees. Th dream is the means of making a good girl of Nonie an the first thing she does is to reunite her father and mothe
Charlie Chaplin in
"THE IMMIGRANT"
Lone Star-Mutual comedy; two parts; published June 18
As a whole ... Humorous
Star _ _ Amusing
Support Very good
Settings Appropriate
Photography Clear
Motion picture theater patrons will see Charlie Chapjin at his very best in his newest starring vehicle, "The Immi- grant." His expressions of pathos, which are interspersed with comical actions, seem to add a new touch to his work.
Edna Purviance gives Chaplin excellent support in this
piece.
The action in the film takes place on board a ship and in a cafe patronized by foreigners. This comedy as a whole ranks among the best so far produced by Chaplin.
'">« Kr>arrl <;hin Charlie meets Edna and
Marguerite Clayton, Roderick La Rock in
"THE RAINBOW BOX"
Essanay comedy-drama; two parts; published June 16
As a whole _ Entertaining
Story '. Enjoyable
Stars _ Pleasing
Support Capable
Settings Unusual
Photography Good
The story of "The Rainbow Box" is an interesting one. The settings are rather unusual in that they are laid in one of Chicago's amusement parks — Riverview. All the amusement features in the park are used by the players.
Marguerite Clayton and Roderick La Rock handle their roles well.
The story: When Carol Blair meets Wesley Jamisoi she believes him to be a man of wealth. Wesley Jamison believes the same of Carol and, as a matter of difference, they decide to enjoy the sports participated in by people who do not belong to exclusive society. They spend a day at Riverview and have a delightful time. At the con- clusion of the happy day Wesley confesses to Carol that he is not rich and Carol does likewise. Because they love each other everything is forgiven.
New Orleans, La. — The Louisiana motion picture ex- hibitors will hold a convention here under the auspices of the M. P. E. L. of Louisiana on July 4. The head- quarters for the convention will be at the Grunewald Hotel. Mayor Behrmann and Governor Pleasant will welcome the visitors.
v<*uu»s« ~. , ^ _
tility. He is pleasing throughout, and is ably assisted by Donna Drew (formerly known to screen devotees as Donna Moon), Ann Krumon and Hayward Mack.
Many beautiful scenes along the rugged coast of Lower California are shown. The direction and photog- rapl y are very good. This is a good, thrilling story, which should please any audience.
The story: Jimmy Gordon, the son of the head of the Gordon Syndicate, with wealthy opal mines on an island off the coast of Lower California, saves a friend from a "gang of toughs in a roadside cafe. His fiancee breaks her engagement with Jimmy upon observing the fight, and Jimmy goes to his father's mines to deal with I [ j ng of employees who are systematically stealing from the company. On the way to the island Jasper Sneed- hain's servant hits Jimmy on the head and throws him from the launch. Jimmy swims ashore and Nadine Sneed- ham and the foreman assist him to the latter's hut. Upon his recovery Jimmy falls in love with Nadine, and learn- in; of the crookedness of the men at the mines, he deter- mines to marry Nadine and capture the dishonest island- ers. He rescues Nadine from her father's home as the others are about to escape, and taking the only safe launch, secures aid from government officials and returns to the island and captures the gang. Several fights with the rough islanders are well staged, and the action is fast throughout.
EXHIBITORS HE R A L D
27
Regina Badet in
"THE GOLDEN LOTUS"
Brady International Service-World drama; five reels; published June 25
As a whole _ Gripping
Story - Tragic
Star Attractive
Support - Artists
Settings - - - Elaborate
Photography Beautiful
Louis Mercanton, the director of "The Golden Lotus," has produced a very fine picture. The story, which is an unusually strong one, with a good plot, deals with the tragedy in the lives of some of the French aristocrats. This company certainly knows how to stage pictures. This film is full of gorgeous interiors and exteriors. Many iclever subtitles on backgrounds hinting at the psycholog- ical condition of the characters' minds are a pleasing addition.
Regina Badet as Leah, the decoy and mistress of a igambling house, is magnetic and charming. Her emo- itional scenes are^ exquisitely done without any over- acting. Surrounding her is a clever and capable cast, including Martin Bradford, George Corday, Guy Favieres, Paul Guide. Paul Obrcy and Louise Sand. Each indi- vidual contributes convincing portrayals.
This picture is a good box office attraction and a satis- fying drama as a whole.
A STRONG SCENE FROM "THE GOLDEN LOTVS. FEATUR- ING REGINA BADET ( Brady International Service)
The story: Leah, who is the decoy in Govanni's gam- bling house, lures Martin Carrell. He loses his fortune through her. Reginald Ramsay, a novelist, is also in love with Leah, but she has kept him in ignorance of her iden- tity. He has completed his book, "The Golden Lotus," and in commemoration presents Leah with a necklace with a lotus pendant. Reginald tells his friend Robert Verney about his mysterious sweetheart anad the neck- lace. Leah, tired of her life of deception and intrigue, has consented to marry Reginald. But that night at Govanni's, Verney sees the necklace upon Leah and, over- whelmed by the discovery, hastens to tell Reginald. He brings Reginald to the house, and he sees his beloved leading Carrell to ruin. Carrell shoots himself, and Reginald confronts Leah and, denouncing her, leaves with his friend Verney for Africa. Time passes and Govanni tries to persuade Leah to go back with him and open another den. A report of the death of the novelist is shown to Leah, and she consents. On the way to town she is injured in an accident. The Marquis of Merri- court offers his assistance and Leah is taken into his home. The marquis falls in love with her, and Govanni tries to persuade Leah to get all the money from him that she can. She returns to do this and discloses the
plot to the marquis, who gets rid of Govanni by giving him money. The marquis and Leah are married, and the marquis then tells her of the tragedy in. his son's life. Leah discovers to her horror that the son, is Reginald Ramsay, the novelist. The father believes his son to be dead. But he is not, and after many trials and tribula- tions he reaches Paris and his father's home only to find that the woman he had loved is his father's wife. He tells her that his father must never know who she is. Govanni comes back and tries to blackmail Leah. Leah is still in love with Reginald and tries to force herself upon him. She follows him to Paris and during her ab- sence the marquis learns the truth from Govanni. En- raged, he goes to his son in Paris. Leah has been over- come with remorse and is returning the lotus necklace to be given to his fiancee, Verney's sister. She hears the confusion in the room and enters just in time to prevent the father from shooting his son. She hands him letters which explain the situation. Then leaving them to for- give each other, she takes the revolver with her into the next room and shoots herself. When Reginald takes the jewel case out of a pocket he discovers the note which begs forgiveness.
Frederick Warde in
"FIRES OF YOUTH"
Thanhouser-Pathe drama; five parts; published June 17
As a whole Interesting
Story Well handled
Star _ .. .Excellent
Support Ample
Settings _ In keeping
Photography Good
To see Frederick Warde is to see a finished actor — an actor who is master of the art of facial expression. His work in "Fires of Youth" is excellent. The story is a strong one, well directed and should prove a good box office attraction.
Perhaps the next in importance to Mr. Warde is little Helen Badgley. She is a brilliant child actress and, in the part of a little boy, does justice to her role. Jeanne Eagels, Ernest Howard and Robert Vaughan are other members of the cast.
The story; The men at the factory of Durryville only have heard of Pemberton, the owner, by the name of "Iron-hearted" Pemberton. He has never appeared at the mill. Pemberton decides that he will enjoy his boy- hood at the age of fifty and so retires to his Durryville mansion. The minute the men learn that he is there they plan to kill him as a punishment for the unsafe condi- tions under which he operates his mill.
Pemberton makes the acquaintance of Billy, whose father is an employe of the mill. Through Billy, Pember- ton learns of the mill's condition* and what the men think of him. Knowing his men have never seen him, Pember- ton becomes an employe in his own mill. Pemberton falls in love with Billy's sister and, planning to propose marriage, Pemberton puts new furniture into his mansion and has it generally repaired. He does not go to work one day and little Billy, fearing he might lose his position, goes to the mill to do his work. While working, a boiler explodes and Billy is badly burned.
Little hope is held out for Billy's recovery. The an- gered men decide that Pemberton must die. They draw lots. Billy's sister draws for her sweetheart and gets the fatal straw. Pemberton quickly exchanges and goes forth to slay himself. However, Billy's sister follows and, learn- ing the truth, takes him back and after explanations are made Pemberton is allowed to live, providing he will make the mills safe, which he does. Little Billy recovers.
Stillwater, Minn. — A. C. Johnson, who conducted the Majestic Theater for the past two years, has disposed of his interests to Hales Brothers.
28
EXHIBITORS HERALD
Mary McAlister in
"WHEN SORROW WEEPS"
Essanay-K-E-S-E; two parts; published July 18
As a whole Interesting
Story _ Pathetic
Star Excellent
Support _ _ Ample
Settings - _ Faithful
Photography _ Agreeable
Another edition of the "Do Children Count?" publica- tions is "When Sorrow Weeps." It is different from the usual run in that it is a pathetic tale of a little orphan, who is adopted by a woman trying to reform and live down her past. When the authorities learn of the wom- an's past the little girl is sent to an orphanage, while the woman finds consolation in the deep waters of the sea.
A TENSE MOMENT IN "WHEN SORROW WEEPS," FEATUR- ING LITTLE MARY McALISTER CEssanay-K-E-S-E)
Mary McAlister gives an exceptional interpretation of the little orphan girl, who is trying to escape being sent to an orphanage. Mabel Bardine, as the woman who is endeavoring to live down a past, is well cast. John Cossar, as the man escaping justice, is good.
The story: At the death of her drunken father, Rags runs away for fear she will be sent to an orphanage. She is found by Caroline Busby, whose husband is a convict, and who is endeavoring to start over and lead a new life. She; takes little Rags and goes to a distant city, where they are very happy. »
Chris Busby finishes his term and is released. He commits another burglary and is hunted by the police. He comes to the town where Caroline and Rags live, and when he recognizes Caroline he forces her to give him protection. She takes him into the house and then notifies the police. Busby is captured and Caroline is also taken into custody. Little Rags is turned over to the juvenile authorities, who insist that Caroline is not a fit woman to raise the little girl and so Rags is sent to an orphanage. Disheartened, Caroline ends her life by jumping into the sea. ■»
Philadelphia. — The motion picture theater at Passayunk avenue and Morris street has been deeded by Albert Cor- ter to the Alhambra Realty Company, subject to a mort- gage of $100,000. The purchase price has not been dis- closed.
Mary Miles Minter in
"PERIWINKLE"
American-Mutual drama; five parts; published June 11
As a whole Splendid
Story _ Interesting
Star _ _ Charming
Support _ _ Ample
Settings Faithful
Photography Clear
In a story that has no frills, but which contains plenty of interest, Mary Miles Minter is given an excellent oppor- tunity to display her ability. The story is laid mainly at the sea coast. The settings have been well chosen.
The story gives Miss Minter a bigger opportunity for putting her personality into her work than previous ve- hicles have done, and no doubt "Periwinkle" will prove a very successful and popular offering.
Supporting Miss Minter are George Fisher, Arthur Howard, Clarence Burton, Alan Forrest, Harvey Clark, George Periolat, Ann Schaefer and George Ahearn. The story was written by Julian Louis Lamothe and directed by James Kirkwood.
The story: Periwinkle, the survivor of a shipwreck, has been reared by Ann Scudder. They live on the sea coast and Periwinkle always helps the coast guards in times of wrecks. One night Richard Langdon Evans is tossed upon the shore. He is the sole survivor when his yacht is wrecked. He is found by Periwinkle and taken to the guard house, where, under the tender nursing of Periwinkle, he soon recovers.
Langdon falls in love with Periwinkle. Finally the day of farewell comes. Periwinkle is broken hearted when she learns that Langdon is already engaged to another and that he must go out of her life forever. ■
However, Ann, who suspects that Periwinkle loves Langdon, learns the address of Langdon's fiancee and writes her to call Langdon home. A telegram is received by Ann to the effect that Langdon's fiancee is already married.
Joyfully Ann rushes with the telegram to Langdon and as joyfully Langdon tells Periwinkle that he will not have to leave and that he loves her only. A simple mar- riage brings joy to Periwinkle.
Greensboro, N. C. — W. D. McAdoo is spending $5,000 in improvements on the Iris Theater here.
George Beban in
"A ROADSIDE IMPRESARIO"
Pallas-Paramount drama; five parts; published June 18
As a whole A screen classic
Story Well handled
Star Appealing
Support Very good
Settings Elaborate
Photography - ... Clear
"A Roadside Impresario" is another feature with George Beban which audiences should find very enter- taining. Mr. Beban not only acts the principal role, but he also wrote the story. It is the type of screen play which will delight young and old alike.
As the amiable and excitable Italian itinerant street entertainer, Mr. Beban presents a serio-comic character which is a classic. An immense bear shares honors with the star, and a well-chosen cast gives excellent support. The story was directed by Donald Crisp.
The story: Guiseppe Franchini lives with his wife and baby on the coast of Italy. While attempting to rescue an American from an overturned boat he is nearly drowned, and later is picked up by a fishing schooner. The American swims ashore. When Guiseppe returns home six months later he finds his wife dead and baby gone — the American having adopted it. He takes his pet bear and comes to America in search of his child. The bear gets him into trouble by invading a rich man's apiary, and is locked up. Guiseppe, while working as a dishwasher in a restaurant, discovers a note on an ash
EXHIBITORS HERALD
29
ray, which aids him in finding his daughter. He finds fhe daughter is engaged to the candidate for mayor of the town. He realizes, however, that he may be the means of ruining her chances of future happiness, and is
ast seen disconsolately traveling over the brow of a hill \vith his beloved bear.
HISTORIC FEATURES, INC., SECURED "CHRISTUS" SPECTACLE BECAUSE IT
IS FROM GREATEST "BEST SELLER" I
As one goes down the line of "best sellers" among publications, he finds that many of them have made suc- cessful photoplays. In most cases they have been suc- cessful in pictures in proportion to their popularity in book form.
This bit of psychology was largely instrumental in the acquirement by Historic Features, Inc., of "Christus," the Cines photo-spectacle of the life of Christ. One of the directors of the company, which was formed for the exploitation of pictures of artistic and educational value, happened to be in Rome last fall, shortly after the run of "Christus" began in that city. Not only was his atten- tion attracted by the size of the audiences, but also by the fact that here was an elaborately-made picturization of the book which must rank as the "best seller" of all time — the Bible.
Figuring that the volume with the largest circulation of any ever published must have a tremendous screen value, he sought the American rights for Historic Fea- tures and was successful in obtaining them. That his judgment was correct has been proven by the popularity of the picture in New York City. The production is be- ing published on the state rights basis.
ANN PENNINGTON'S FIRST FILM
APPEARANCE SINCE TOUR ON STAGE
TO BE IN "THE LITTLE BOY SCOUT
"The Little Boy Scout," starring Ann Pennington and written by Charles Sarver, has been completed at the Famous Players studio, under the direction of Francis J. Grandon, and will be published by Paramount June 28. This production marks the reappearance of Miss Pen- nington upon the screen, after a winter spent on tour with the Ziegfeld Follies. As in the summer of 1916, Miss Pennington will divide her time between the New Am- sterdam Theater, New York, and the Famous Players studio.
In this production Troop No. 100 of the Boy Scouts of America and a full company of United States Regulars from Fort Totten play prominent parts.
It is a story of the Mexican border at the time the American troops were stationed there in great numbers and has to do with the escape of Justina Howland, a little Massachusetts girl, from her Mexican guardian. Miguel Alvarez, the guardian, endeavors to force Justina to marry his son in order that he may get possession of her for- tune. The girl steals the burro on which the padre has come to marry her and makes her escape through the bed of the Rio Grande to the American side, where she is picked up by the United States soldiers. The subsequent adventures of little Justina and the romance which de- velops between herself and young Lieutenant Morton com- plete an interesting tale.
Among the players who appear in support of Miss Pennington are Owen Moore, Harry Lee, Fraunie Fraun- holtz and Marcia Harris.
EILEEN SEDGWICK AND K. BENEDICT
STAR IN "MAN AND BEAST" FEATURE
LEADING UNIVERSAL LIST JUNE 25
Picturesque jungle life and thrilling adventures are portrayed in the Butterfly five-reel drama, "Man and Beast," which leads the Universal program for the week of June 25. The settings for this photodrama are laid in South Africa and the story tells of the Boers' hatred for their English neighbors. A pleasant love story is inter- woven in the plot and some good animal pictures are shown. Charlie, the Universal elephant, has an important role.
The leading roles are played by Eileen Sedgwick and Kingsley Benedict. Others in the cast include L. M. Wells, Harry Clifton, Park Jones and Mrs. Witting. This new Butterfly picture will prove exceedingly interesting to children on account of the animals.
"Man and Beast" will be issued Monday, June 25, the same day with the Nestor comedy, "The War Bride- groom," featuring Eddie Lyons, Lee Moran and Edith Roberts.
Western Drama for June 26
The feature for Tuesday, June 26, is a Gold Seal three- part Western drama, "The Golden Bullet." starring Harry Carey, supported by Fritzie Ridgeway and a good cast.
The other Tuesday film is a Victor comedy, "Damaged Goodness," with Ernie Shields in the leading role.
"Her Daring Caring Ways," a two-reel L-Ko comedy, with Martha Sterling and Fritzie Ridgeway, is the chief offering for Wednesday, June 27. Issue No. 76 of the Universal Animated Weekly will also appear the same day.
A Big U two-reel underworld drama, "The Pointed Finger," will be issued Thursday, June 28. This is a story of crime with George Pearce and Gretchen Lederer in the principal roles. The same day a Victor comedy. "Her City Beau," will appear, with M. K. Wilson and Edith Roberts as the featured players.
A two-reel comedy-drama is offered under the Victor brand Friday, June 29, entitled "Swede Hearts," with Neal Hart and Janet Eastman in the leading roles. Dick La Reno and George Berrill have important roles in the production. Issue No. 25 of the Universal Screen Maga- zine is the other Friday film.
Diversity of Matter Near Week's End
A Bison two-reel Western diama, "Money and Mys- tery," with Eileen Sedgwick and Kingsley Benedict, is the feature for Saturday, June 30. A Joker comedy, "His Fatal Beauty," with William Franey, and the weekly issue of the Universal Current Events will be published this day.
An Imp drama, "The Double Topped Trunk," starring Allen Holubar, is offered Sunday, July 1. The other films for Sunday are the Powers split reel, "Duke Doolittle's Jungle Fizzle," a comedy cartoon, and "In the Land of Many Temples," a Dorsey educational, and the Big U drama, "Love's Turmoil," featuring Edna Maison.
During the week the first episode of the latest Univer- sal serial, "The Gray Ghost," will be issued. This new mystery serial which is a film adaptation of the novel, "Loot," by Arthur Somers Roche, which appeared in serial form in the Saturday Evening Post, was produced by Stuart Paton, the noted Universal director, and the prin- cipal roles are played by Priscilla Dean, Eddie Polo, Emery Johnson and Harry Carter. The serial will run for fifteen consecutive weeks.
Montgomery, La. — The new Empire Theater here will be completed and ready for business June 25. It is said to be one of the most pretentious motion picture houses in the central part of the South.
30
EXHIBITORS HERALD
GAIL KANE IN "THE UPPER CRUST,"
ADAPTED FROM A "BEST SELLER,"
LEADS MUTUAL PROGRAM JUNE 25
Star Appears as Molly O'Toole, Whose Love for Luxury and Wealth Leads Her to Serious Indiscretions
Gail Kane occupies the place of honor on the Mutual schedule for June 25, in her third production for Mutual, "The Upper Crust." This photoplay is an adaptation of Charles Sherman's "best seller" of the same title. Miss Kane appears as Molly O'Toole, a girl whose love of wealth, luxury and position leads her into a series of in- discretions which go to make up a story replete with dramatic situations and clean, wholesome comedy.
"The Upper Crust" affords an opportunity for the ex- hibitor to co-operate with any local book seller with a big window display of the novel and stills from the play, also advertising the novel in the theater program and on the screen. The name of Gail should be featured, for this star of the stage and screen has a big following.
Twelfth Chapter of Rail Serial
The twelfth chapter of the serial, "The Railroad Raiders," entitled "A Fight for a Franchise," is scheduled for June 25. In this chapter the suspense is not sustained through "thrillers" but by tense situations and strong .dramatic action. Helen Holmes invades the house of Desmond, steals the contract for a franchise and on his typewriter types in the name of the K. & W. Railroad instead of the Eastern while Wilson stands guard to see that nobody disturbs her. The action centers around the effort to get this changed contract signed without the deception being discovered.
The fifteenth chapter of the "Jimmie Dale, Alias the Grey Seal" series, "The Tapped Wires," is scheduled for June 29. In this story the Grey Seal is defeated at his own game. The spy of the pretender manages to get the better of Jimmie Dale and secure papers which he is trying to obtain.
The Comedies Scheduled
"Discords in 'A' Flat" is the La Salle comedy for June 26. Jean Otto is featured in this film which deals with a composer competing for a prize of $10,000 offered for the best opera score.
The Cub comedy, ready June 28, is "Jerry's Hopeless Tangle." George Ovey, as Jerry, resents father's inter- ference with his love making and so puts him in the water barrel to the roof, where father is forced to stay while Jerry and daughter make love.
"Mutual Weekly" No. 130 will come to the screen on June 27. "Mutual Tours Around the World," ready June 26, show Naples, the largest city of Italy, and Buenos Aires, the capital of Argentine.
"Reel Life," scheduled for June 28, is made up of five subjects — Marketing Raw Tobacco, Launching a Life Boat, The Life of a Bee, As They Looked in the Begin- ning, and Butterfly Jewelry.
SANTSCHI HAS BIGGEST FILM ROLE
IN SELIG'S "CITY OF PURPLE DREAMS
Tom Santschi has the best role of his career as star in the forthcoming Selig feature, "The City of Purple Dreams." The whole plot of the story centers about him in the role of Daniel Fitzhugh. In this characterization Santschi runs the gamut of human experiences, beginning as a down-and-out derelict recently released from prison, through the various stages of his career as dishwasher, street fakir, confidence man, and finally his rise to a mil- lionaire speculator in wheat.
Others who will have important roles in the produc- duction arc Bessie Eyton, Fritzi Brunette, Eugenie Bes- serer and Frank Clark.
GEORGE BEBAN AND HOUSE PETERS
STAR IN TWO PALLAS FEATURES ON
PARAMOUNT PROGRAM JUNE 18 WEEK
Two Pallas productions, "A Roadside Impresario," starring George Beban, and "The Heir of the Ages," with House Peters, will be issued by Paramount the week of June 18. That same week Paramount will publish the seventy-first edition of the Paramount-Bray Pictographs, the magazine-on-the-screen; the seventy-second of the series of weekly trips around the world, conducted by Bur- ton Holmes, showing "Fruitful Florida," and a Klever Komedy, "Commuting," starring Victor Moore.
Mr. Beban is seen in "A Roadside Impresario," as a roaming Italian with a trick bear performing for the bene- fit of the children in wayside towns. Mr. Beban, himself, doing the tricks the bear is supposed to do. How, while trying to earn money enough as a dishwasher in a res- taurant to get Bruno, the bear, out of jail, where he has been incarcerated for wrecking an apiary, he discovers a blackmailing plot against the local candidate for mayor, and also finds his daughter, for whom he has been search- ing for sixteen years. This is brought about in a most unusual and appealing manner.
Mr. Beban is surrounded by a cast including Harrison Ford, Fred Huntley, Adcle Farrington and Julia Faye.
In a drama of brotherly love, "The Heir of the Ages," House Peters will be seen as a primitive man in the days of cave life and shows the human instincts of unselfish- ness and love. Later, the situations which confronted him ages ago come again when he is superintendent of a mine in a small western town. He falls in love with an ignorant little mountain girl, only to lose her to his worthless brother in the east, and then nearly loses his life in an effort to save theirs. How he finally wins the object of his heart is brought about in a novel manner.
In the cast supporting House Peters are Eugene Pal- lette, Nina Byron, Henry Barrows and Adele Farrington.
PEOPLES THEATER IN PORTLAND, ORE.,
GETS RECORD CROWDS WITH FAIRBANKS
Many photographs showing crowded lobbies of people seeking admittance have been published, but here is one from a different angle, telling a different story.
John Stills, Assistant Manager of People's Theater, Portland, Ore., Going to the Bank with a Day's Receipts from Fairbanks' "In Again — Out Again" (Artcraft)
The smiling carrier of the heavy money-bag in the picture is Assistant Manager John Stills of the Peoples Theater, Portland, Ore., leaving the theater for the bank with one day's receipts on the Fairbanks-Artcraft picture "In Again — Out Again." The attendance broke all rec- ords at this house.
I This is an Open Forum i for the trade, where all ! persons in the industry — S especially exhibitors — ! have an opportunity to IS register .suggestions or;s complaints. Every signed : communication will re- ! ceive careful attention. :
[To the Exhibitors Herald]:
As president of the Indiana Motion Picture Exhibitors League, I kindly ask that you publish the following article in your very next issue:
Motion picture exhibitors of these United States must be up and doing this very minute, get busy when you read this and for the next few days give your entire efforts and attention to the Federal tax question.
Do you realize the importance and dire consequences of prohibitive tax? I wrote and asked a Canadian exhib- itor to give me the results of how a tax of one cent on each ticket had affected the exhibitors in that country.
Extracts from a Long Letter
He wrote: "Our tax regulation is the most costly in the world except perhaps the Italian government.
"People did not protest in time and now it is too late. We pay one cent on each ticket and this obliged us to raise the admission price from 10 to 15 cents and now people do not come: they have not the money to come so often, and business has fallen off one-third.
"Some motion picture managers, and as picture man- agers usually do, tried to put each other out of business and pay the extra tax themselves, and all profits were lost and they were in the hole.
"Enclosed you will find a sample of war tax ticket that we have to pay and since paying many shows have closed up and are going out of business because it costs hundreds of dollars which the shows cannot raise. Some fools paid the tax out of each admission and lost every- thing.
"I say you had better hold together and protest in time or else you will suffer commercial death and the people will suffer because amusements are all to charge high prices and only the large houses remain in business and cheap amusements for the poor and middle class people will end."
These are facts quoted from experience and not theories and need no further explanation except to briefly review what has been done up to date.
When the house committee proposed a tax of 10 per cent on gross receipts, the Indiana organization sent a delegation to Washington and found only one other state taking an interest in the tax question. Mr. Varner. Mr. Sams and Mr. Wells or Xorth Carolina, the same gentle- men who came to the rescue over two years ago on behalf of the small exhibitors.
We found Mr. Ochs and some trade papers and film manufacturers saying to Congress that the tax of 10 per cent was all right on the exhibitor, but there should be no tax on film. As usual, gentlemen, let the exhibitors pay the whole burden and again as usual most exhibitors calmly submitting to the axe.
North Carolina and Indiana have been working dili- gently ever since, and Mr. Crandell at Washington, an exhibitor there, was splendid help.
Through filing briefs and seeing our representatives and senators we have been able to show and prove that a tax of 10 per cent or of 1 cent on every ticket, which is 20 per cent on a 5-cent ticket, would put most of us out of business. Fortunately, Xorth Carolina was in a posi- tion to be of great service and Mr. Varner, who has now the second time come to the front in behalf of the exhib- itor, deserves a great vote of thanks by the exhibitors of the United States for his work.
But our work is not finished. We need the co-opera-
"Whatever You Want
■ To Know" — For any in- : formation you may re- • quire about films, theater 5 accessories or any motion S picture subject, write ! this department. Your
■ inquiries will be an- S swered below, or by let- s'ter if of a private nature.
tion of every exhibitor in the United States this mighty minute.
If you don't say anything. Congress is liable to believe that you are able to pay the tax.
Here is the status at this writing: The senate com- mittee report no tax on amusements of 25 cents and under admission tickets.
Indiana and Xorth Carolina senators and representa- tives have been advised fully by their exhibitors how drastic this bill was and all we want is the rest of the states to do the same. Write letters to your senators and congressman; wire them or talk to them over the wire. But if you want to get somewhere, go down to Washing- ton and see them in person, the way Xorth Carolina and Indiana have done, and won't wait. As a Canadian exhibitor has said: "Go before it is too late."
F. J. REMBUSCH, President of the Indiana Motion Picture Exhibitors' League.
Shelbyville, Ind. '
P. S. — Exhibitors, we should say to producers, all film men and everybody not an exhibitor: "Keep your hands off; it is not your business and you do not know what an exhibitor can pay in the way of tax."
* * * [To the Exhibitors Herald]:
Gentlemen: Can you refer us to a concern that sells ventilators for roofs of motion picture theaters?
We desire to install something besides electric fans, in the way of something like a skylight proposition so that the front doors need not be kept open, with a resulting free show to a certain class that is looking for something for nothing.
WAIT BROTHERS.
By J. Paul Wait.
Sturgis, Mich.
Reply. — The Ilg Electric Ventilating Company, 154 Whiting street, Chicago, or the Batterman-Truitt Com- pany, 18-20 Kinzie street, Chicago, 111:, can, no doubt, furnish you with what you desire.
RAGING FOREST FIRE IN LUMBER
REGION IS FILMED FOR NEWEST
KATHLYN WILLIAMS-W. REID PLAY
"Big Timber," an adaptation by Gardner Hunting of Bertrand Sinclair's famous story, has as its co-stars Kath- lyn Williams and Wallace Reid. It is a Morosco-Para- mount picture, staged under the direction of William H. Taylor, witli John Burton. Alfred Paget, Joe King and Helen Bray in the supporting cast.
In order to get the settings for this production, which, as the name suggests, is a story of the California lumber district, the entire company traveled from Los Angeles to Fort Bragg, in the heart of the lumber district.
The felling of big trees and scenes on the timber chutes form interesting parts of the action of the story. By dint of careful watchfulness the players were able to film a forest fire raging in the big timber. It is forbidden by law to start such a fire, and the company was forced to bide its time until a fire was discovered and reported by the rangers.
Duluth, Minn. — Mertens & Hoff, proprietors of the Orpheum Theater at Ironton, have leased the Empress Theater here and will start operating it about July 1.
32
EXHIBITORS HERALD
MISSES DALTON AND BARRISCALE
STAR IN TRIANGLE FILMS FOR JULY 1
Dorothy Dalton and Bessie Barriscale are the stars of the Triangle plays to be published July 1.
"The Flame of the Yukon" is the title of the drama in which Dorothy Dalton will make her ninth -stellar appearance.
Bessie Barriscale will be seen in "Hater of Men," a comedy from the pen of C. Gardner Sullivan.
The scene of Dorothy Dalton's vehicle is Alaska dur- ing the early days of the gold rush. "The Flame" was a well known character in the country between Nome and Dawson. She is the ruling spirit of "The Midas Cafe," where she lures the nuggets from her victims one day only to stake the unlucky to a new start when her sym- pathies were touched. Melbourne MacDowell, a stage player, takes the part of the proprietor of the cafe in which "The Flame" dances, while Kenneth Harlan appears as the hero opposite Miss Dalton. A tribe of twenty Esquimaux lend realism to the production, together with several malamute dog teams.
As the leading figure of "Hater of Men," Bessie Bar- riscale takes the part of Janice Salsbury, a special news- paper writer. She is engaged to a reporter, Billy Wil- liams, but becomes convinced that marriage is only an- other name for slavery. She breaks off relations with Williams. Phillips Hartley, known as the drawing room philosopher, is also a member of the group in which Janice moves. He loves Janice, but silently waits for the time when she will forget her mistaken ideas and turn to him for comfort. Miss Barriscale is supported by Charles K. French and Jack Gilbert.
FRIEDER FILM CORP. OF CHICAGO
WILL MAKE LONG LIST OF FEATURES;
GETS RIGHTS TO WELL KNOWN TALES
The Frieder Film Corporation of Chicago, which now is marketing its first big state right feature, "A Bit o' Heaven," founded on Kate Douglas Wiggin's celebrated story, "The Birds' Christmas Carol," announces that a long list of copyrighted novels soon will be filmed at the Lankershim, Cal., studio.
This, it is understood, is due to the success with which its first feature is meeting throughout the country. Con- tracts have been signed with three different eastern pub- lishing houses, calling for film rights to a number of widely known stories, similar to "The Birds' Christmas Carol." Activities now are under way in the Lankershim studio, looking toward the completion of the first of the new stories.
FAIRBANKS ENTERS SIXTH MONTH
AS PRODUCER OF ARTCRAFT FILMS
With two Artcraft plays already completed, and about to start on his third, Douglas Fairbanks is celebrating his sixth month as producer. It was immediately after the first of the year that he completed negotiations with Walter E. Green, president of Artcraft Pictures Corpora- tion, to distribute his five-reel pictures made under the direction of John Emerson; from scenarios by Anita Loos. His business organization is headed by John Fairbanks, who resigned as vice president of the Morey Mercantile Company in Denver to look after his brother's interests. The bookkeeping department is in the capable hands of Florence E. Gribbon, who until recently was identified with the Triangle Film Corporation. Director John Emer- san has Joseph Henaberry and James Hogan for assis- tants, while Anita Loos is assisted by Ruth Allen. Mathilde Kanes is secretary to Douglas Fairbanks, with Bennie Zeidman as publicity representative.
"WHO SHALL TAKE MY LIFE?" GIVEN
A PRIVATE SHOWING BY SELIG TO
ANTI-CAPITAL PUNISHMENT SOCIETY
A private presentation of "Who Shall Take My Life?" the Selig feature film, soon to be published, was given to the members of the Chicago branch of the Anti-Capital Punishment Society of America. The showing took plaoj Friday evening, June 15, in the Selig projection room. Maurice Bennett Kovnat, the National Secretary of the Anti-Capital Punishment Society of America, was in charge.
Miss Maibelle Heikes Justice, author of the drama, and who was given permission to spend some time in the Death House at Sing Sing prison to gather material for her drama, was present.
Before the drama was screened, Mr. Kovnat delivered a short address in which he thanked William N. Selig for his courtesy in permitting the members of the society to view the film. He complimented Mr. Selig for the pro- duction of such a drama which, he said, carried convinc- ingly and logically the Anti-Capital punishment propa- ganda. The showing was entirely in charge of the Na- tional Secretary of the Anti-Capital Punishment Society and only members were present. Following the showing the verses, "I Want to Sit by the Side of the Road," were recited. There was special music during the eve- ning.
Among the prominent members of the Chicago branch of the Anti-Capital Punishment Society of America can be mentioned, former Governor Dunne, Bishop Fallows, Raymond Robins, Clarence Darrow, Judge Robert Mc- Murdy, former Senator Billings and others. A number of the above named dignitaries were present at the show- ing.
"Who Shall Take My Life?" is said to be a gripping- drama presenting arguments against capital punishment in the form of a strong story in which an innocent man convicted on circumstantial evidence meets death. Colin Campbell directed the production, which features Thomas Santschi and others.
12,000 PERSONS FLOOD CLUNE'S
THEATER, LOS ANGELES, TO SEE
FIRST RUN OF FAIRBANKS FILM
According to William H. Clune, owner of Clune's Auditorium, Douglas Fairbanks, in his initial Artcraft film, "In Again, Out Again," played to more than 12,000 persons the first day of its showing in Los Angeles.
Mr. Clune had originally intended to exhibit "In Again, Out Again" at his Broadway theater, which seats about 1,800 persons, but due to contemplated big business he decided to open the Fairbanks film at his large Audito- rium Theater, which has a 3,500 seating capacity. He is running the picture on schedule time, four performances a day, in addition to a one-reel news film and an elaborate musical program.
Mr. Clune in an interview said that the crowds which attended on the first day of "In Again, Out Again" re- minded him of "The Birth of a Nation" premiere in Los Angeles.
Clune intends continuing the showing of "In Again, Out Again" for two weeks, and then the same print will be transferred for a run to his respective theaters in Pasadena and Santa Ana.
As a courtesy to Mr. Clune, who is a close friend of Douglas Fairbanks, the latter appeared at the second performance on opening night, and after two minutes of enthusiastic applause the Artcraft star entertained the audience with some of the interesting trials and tribula- tions he experienced during the staging of "In Again, Out Again."
EXHIBITORS HERALD
33
THE FILM STOCK MARKET
By Paul H. Davis & Company Chicago
Bid Asked
American Film Company 65 70
Lincoln Film Corporation, Pfd 90 100
Lone Star Corporation, Pfd 98 100
Lone Star Corporation, Com 27'A 30
Mutual Film Corporation, Com 16 18
Mutual Film Corporation, Pfd 22 25
New York Motion Picture Corporation 53 60
North American Corporation. Com 25
States Film Corporation, Com 25
Thanhouser Film Corporation ^ 1J4
Triangle Film Corporation _ If4 2J4
W orld Film Corporation %
The large over-subscription of the Liberty Loan has caused more confidence in the present financial situation and stocks and bonds, both listed and unlisted, are becom- ing more active. As soon as the government has defi- nitely arranged the taxation program, and manufacturers and retailers know just where the)- stand, there is sure to be a better sentiment, and all experts predict great indus- trial activities. Motion picture companies should share in this prosperity, and we believe higher prices will be seen for all good issues.
On the 15th of June, Lone Star Corporation retired 25 per cent of the outstanding preferred stock at 110. All resulting fractions were taken up in full and the accrued dividend paid on the preferred up to the date of retiring.
New York Motion Picture stock has been somewhat stronger than last week's, sales being reported as high as 56; 52 is being freely bid with not much stock offered.
Triangle and World Film remain practically unchanged with few sales reported.
. Quotations June 19, 1917.
This department will furnish on request, such statistics as are available concerning the above or other motion picture stocks, providing such request does not call for an expression of opinion concern- ing the policy of the companies or the future prices of the stocks.
J. B. SARDY & CO.
Film Stocks Bonds Investments 131 South La Salle Street
Telephone Majestic 7640 :: Chicago, Illinois
WHARTONS, INC., ARE MAKING FILM
FOR ROCHESTER, N. Y., RED CROSS
ITHACA, N. Y.— The Whartons, Inc., is busily en- gaged making what will form the concern's contribution to the Red Cross fund — a film to be exhibited in all theaters in this district in the campaign of Rochester to raise $1,000,000 during Red Cross week, beginning June 25.
The film will show two sides of war — the horrors of it without the aid of the Red Cross, and the benefits which the organization can give if properly supplied with the necessities for treating the sick and wounded. Leopold D. Wharton, with John Holbrook, head of the photo- graphic department. Levi Bacon, camera man, Marshall Francisco, head of the developing department, and Le Roy Baker, chief of the mechanical department, now are in Rochester personally directing the making of the pic- ture.
THIS WEEK AT DOWNTOWN CHICAGO THEATERS
ALCAZAR — Metro, "The Haunted Pajamas." with Harold Lock- wood; Mutual, "The Immigrant," with Charlie Chaplin; Triangle, "The Clodhopper," with Charles Ray ; Fox, "Some Boy," with George Walsh; Triangle, "Paws of the Bear," with William Desmond; World. "The Price of Pride," with Carlyle B4ackwell ; Metro, "The Greatest Power," with Ethel Barrymore ; Paramount, "The Jaguar's Claws," with Sessue Hayakawa.
BAXDBOX — Sunshine Film Corporation, "S. O. S.," with Richard Travers.
BIJOTJ DREAM— Selznick, "The Silent Master," with Robert Warwick.
BOSTON — Mutual, "The Immigrant." with Charlie Chaplin; Fox, "Some Boy," with George Walsh; World, "The Price of Pride," with Carlyle Blackwell ; Metro, "The Greater Power," with Ethel Barry- more ; Paramount, "The Jaguar's Claws." with Sessue Hayakawa ; Fox, "The Innocent Sinner," with Mariam Cooper.
CASTLE — Vitagraph, "The Maelstrom," with Earle Williams.
COLOXIAL — First National Exhibitors' Circuit. "On Trial," with Sidney Ainsworth.
LA SALLE — Arrow Film Corporation. "The Deemster," with Derwent Hall Caine.
ORPIIEl'M — World, "The Divorce Game." with Alice Brady; Mutual. "A Bit of Kindling," with Jackie Saunders; World, "The Price of Pride." with Carlyle blackwell ; Vitagraph, "The Soul Master," with Earle Williams ; Metro, "The Greatest Power," with Ethel Barry- more ; Fox, "The Slave," with Valeska Suratt.
PLAYHOUSE — Bluebird. "A Keutuckv Cinderella," with Ruth Clifford.
ROSE — Paramount, "The Inner Shrine." with Margaret Illington ; Mutual, "The Immigrant." with Charlie Chaplin.
STUDEBAKER — Williamson Bros.. "The Submarine Eye," with Barbara Tennant.
ZIEGFELD— "The Littlest Rebel," with E. K. Lincoln.
"THE RANGE BOSS" IS NEXT ESSANAY
WESTERN FEATURE. WHICH STARS
JACK GARDNER OF STAGE NOTE
"The Range Boss" will be the second of Essanay's series of Westerns.
This series, which starts with the publication of "Land of Long Shadows" on June 18, presents a new and novel screen interpretation of red-blooded life in the wilds of the West. It features Jack Gardner, the musical comedy star, who made his first appearance in motion pictures last month in Essanay's "The Night Workers."
"The Range Boss" has to do with the mishaps of a man from New England in 'the far West. There is in- cluded in this party a beautiful girl with ideas of her own, her very proper chaperon and a suitor for her hand, the latter dressed in his Eastern tailor's notion of what should be worn in the West.
The girl has just inherited a ranch and is endeavoring to establish herself at its head. She runs afoul of a vicious plot by former employees on the estate to seize it, in which her erstwhile suitor becomes involved. At a moment when all seems lost, and the girl finds even her life and honor threatened by the conspiracies, the cowboy- hero enters the play to rescue her.
The manuscript was written by W. S. Van Dyke, who also is producing the picture. Mr. Gardner is an expert horseman and is provided with an open field to perform some stirring feats. Miss Ruth King and the same com- pany which appeared with the star in "Land of Long Shadows" also will appear in this production.
"The Range Boss" will have a screen time of approxi- mately sixty-five minutes.
34
EXHIBITORS HERALD
M. H. HOFFMAN BUYS "BAR SINISTER" RIGHTS
FOR NEW YORK STATE FROM FRANK HALL
M. H. Hoffman of the M. H. Hoff- man, Inc., New York City, has pur- chased the New York state rights to the "Bar Sinister." The rights were purchased from Frank Hall. The pro- duction now is being published through the first of the Foursquare exchanges, recently opened on the seventh floor of the Godfrey Building.
The "Bar Sinister," with "Madam Sherry," the "Sin Woman" and "Should She Obey?" will form the nucleus of the exchange product to be distributed under the supervision of H. Gainsburg, who now is installed at
With a story by Anthony P. Kelly and accompanied by many of the same players who appeared in "The Barrier" and "The Bar Sinister," Ed- gar Lewis left Broadway a few days ago and now is making the first scenes of his next special production in Ticonderoga, in New York State.
Before beginning the actual work of the picture Mr. Lewis spent sev- eral weeks working upon the script and selecting the cast and locations. At the same time his first success under his own management, "The Bar Sinister," was enjoying an extended run at the Broadway Theater and his time was divided between the launch- ing of "The Bar Sinister" in conjunc- tion with Frank Hall, who controls the world rights, and preliminary work on his next production. He was also forced to allow time for the
the head of the New York Foursquare exchange.
In addition to booking all New York state for "Madam Sherry," M. H. Hoffman, Inc., is selling state rights on this big new picture. An unusual and significant fact to be re- membered about "Madam Sherry" is that the noted music score, which is known the world over, is included with the film.
Good paper and other advertising material is being prepared, it is said, by the executive office of the com- pany.
building of a village street called for by his new script.
No title has been announced for the picture and no hint is being given of the subject.
OUR PLATFORM
"There is but one course to take if the exhibitors' organiza- tion is ever to attain its right- ful place in the industry: there must be a thorough house- cleaning of men and methods and the old parasitical system of making the league a poach- ing ground for a few selfish individuals must be forever abandoned."
—From HERALD editorial, May 19, 1917.
JACK HAAG WILL QUIT
CHICAGO BANDBOX HOUSE AFTER NOTABLE SUCCESS
Made Theater Noted Throughout U. S. and Built One of Best Pay- ing Trades in "Loop" District
Jack Haag, who for the past ten months has managed the Bandbox Theater on Madison street, Chicago, will sever connections with the widely known film house, he an- nounces, and now is considering other business offers which have been made.
JACK HAAG
Mr. Haag has made a big success of the Bandbox Theater, which now is known in important centers from coast to coast. Through persistent effort Mr. Haag has built up business, until the theater is one of the best paying in the Chicago "loop" district. The departing manager was one of the first theater managers in the "loop" to see the advantage of select- ing pictures in the open market, and for some length of time has been run- ning features in the Bandbox for one, two and occasionally three weeks.
"Women Only" shows of semi- educational nature, such as "The Un- born" and other films, in the past have been successfully exploited. During the run of "The Unborn," Mr. Haag placed the attraction before the public in such a unique manner that during its run every afternoon and evening a great waiting line, which ex- tended more than a block from the box office, kept the traffic police busy.
As an officer of the Reel Fellows' Club, Mr. Haag has been a big factor in making the organization a success. At present he is working out plans for the club to. entertain delegates to the Motion Picture Convention to be held in Chicago from July 14 to 22.
EDGAR LEWIS STARTS WORK ON NEW FILM IN
NEW YORK HILLS; STORY BY ANTHONY P. KELLY
GENERAL
"Would You Believe It?"— June 23 (two-reel Essanay Black Cat drama, with Ernest Maupain). — In order to point out to his fiancee his exceeding good looks, Henry Neville introduces Eleanor to David Lee, who is exceed- ingly homely. Soon Eleanor's affec- tion for Henry wavers, and she be- gins to find goodness in David. Henry must have $10,000 in the bank before he can marry Eleanor. He borrows that sum from David, but Eleanor has learned of the plot, and refuses Henry to marry David.
"Casey the Fireman" — June 25 (one- reel Ray comedy, with Johnny and Emma Ray). — Goldie Myne goes to New York. She has been instructed by her father to look up Fireman Casey, who had once saved her life when a child. By mistake Goldie entertains Casey, the humble fireman of the apartment in which she lives. When she realizes her mistake, she has him thrown out. But when fire starts and Casey saves her life, she learns that he is the right Casey, and so he becomes her chief in life.
"A Corner in Smiths" — June 30 (two-reel Essanay Black Cat comedy- drama, with Hazel Daly). — Smith be- ing such a common name, J. Smith, the millionaire, offers a large sum of money to all bachelors who will not marry, and to all spinsters who will wed and change their name. Edward S. Jones being out of funds, decides to become a Smith and accept the millionaire's money. The old man becomes fond of the young man and makes him his secretary. But when Edward falls in love with Smith's daughter, he confesses that he is not a Smith and all ends happily.
MUTUAL
"The Masked Heart"— July 2 (five- reel American drama, with William Russell). — Philip Greycourt meets Helene Villiers, the second wife of John Villiers, at a mask ball and be- comes infatuated with her. Helene will not remove her mask and Philip does not know who she is. Later he is invited to the Villiers home and meets Helene there. Catherine, the stepdaughter of Helene, falls in love with Philip, but he loves Helene. Dur- ing the absence of her husband Hel- ene invites Philip into her sitting room and he embraces her. The shadow on the curtain is seen by
Villiers and he angrily comes into the room, demanding to know who the other party is. But Philip has made his escape and gets into Catherine's room. When he is found by Villiers he promises to marry Catherine next day. Catherine loves her husband and she is happy, but Philip still thinks of Helene. Helene, jealous of Catherine, tells her of Philip's love for her, and Catherine leaves. But Philip has come to love his wife and casts Helene off forever.
"The Girl in the Frame" — July 3 (one-reel La Salle comedy, with Jean Otto). — When wifie sees a picture of a girl in tights substituted in the frame wherein her own picture had been, she leaves her husband. She goes to live with a girl friend, who, for mysterious reasons, is masquerading in men's clothes. Hubby has detect- ives search for his wife and they find her in the arms of a handsome young man. Hubby sues for divorce and in the courtroom all mysteries are unraveled.
"Jerry's Gentle Nursing" — July 5 (one-reel Cub comedy, with George Ovey). — Jerry overhears two thieves planning to rob a wealthy man. He also learns that they will carry empty revolvers. With this knowledge, he braves the thugs and drives them away. The man who is the victim gives Jerry a position as his nurse, since he is a gouty invalid. However, what Jerry does to the invalid and his wheel chair loses him his posi- tion.
"The Victory" — July 6 (two-reel, No. 16, "Jimmie Dale," with E. K. Lin- coln).— Jimmie learns that the Tocsin is Marie La Salle. Marie sends Jim- mie to the La Salle mansion to get papers incriminating the "Woman in Black" and the "Pretender." At the mansion he is met by these criminals and a fight ensues. However, Jim- mie is successful. After everything has been cleared up, Jimmie and Marie are married.
UNIVERSAL
"The Bank Mystery" — June 25 (two- reels, No. 1, "The Gray Ghost," with Harry Carter, Priscilla * Dean and Emory Johnson). — "The Gray Ghost" is a mysterious robber and his or- ganization is so complete that no one ever escapes him. He has in his pow- er, the young son of Banker Olmstead. Olmstead is shot in his own bank, and
his son is accused of the murder. "The Gray Ghost" is also planning to get Wade Hildrcth, a young Englishman, who is en route to America to take back to London a necklace valued at two million dollars, into his power.
"The War Bridegroom" — June 25 (one-reel Nestor comedy, with Eddie Lyons and Lee Moran). — The night before Eddie and Edith are to be married Eddie and the boys are ar- rested and are sentenced to digging ditches for sixty days. They send word to Edith tha tthey have been called to the front. When released, they purchase second hand uniforms and are received as heroes. In the midst of it all the sheriff returns with the information that they still have two days before the expiration of their time.
"The Golden Bullet"— June 26 (three-reel Gold Seal western drama, with Harry Carey). — Dick and Red rob Jack and Dad of their nuggets. Jack goes to town to get aid to cap- ture Dick. Dick and Jack meet and Jack forces Dick to return the nug- gets. He returns them all but one, which he has given to Mattie, the sheriff's daughter. Jack gives Dick a certain time in which to secure the missing nugget. Dick takes Mattie's nuggets and leaves evidence which will incriminate Jack. Jack is pur- sued by cowboys and only the ar- rival of the sheriff saves him. Dick is captured as the real robber and Jack is exonerated.
"Damaged Goodness" — June 26 (one-reel Victor comedy, with O. C. Jackson). — Hubby intercepts a note which Wifie has written to a bachelor in which she says that she will dope Hubby's coffee. Hubby pretends to be doped and Wifie steals his wallet and she and the bachelor depart. The machine breaks down. Hubby comes along and offers the bachelor a large wallet if he will take Wifie too. But the bachelor refuses. After a fight in which Hubby loses he is forced to take Wifie.
"Her Daring, Caring Ways"— June 27 (one-reel L-Ko comedy, with Merta Sterling).— Chili Ted and Con Carne have threatened to get Lucille, the owner of a ranch, into their power. The cowboys have sworn to protect Lucille, and when the ruffians attack her, they are driven away. The ruf- fians return and demand Lucille or the mortgage. It is only through the
36 EXHIBITORS HERALD
efforts of Mcrt and Al that Lucille is saved and the ruffians brought to jus- tice.
"The Pointed Finger" — June 28 (two-reel Big 0 underworld drama, with Grctchen Lederer). — After Arm- strong is released from prison, he finds it difficult to secure employment, because of his past. However, Mrs. Allison becomes friends with Mrs. Armstrong and through Mr. Allison, Armstrong finally secures a position. He is gradually advanced. One day the president discovers that swindling is going on in his concern and evi- dence seems to point to Armstrong as the culprit. Through the offices of a wide awake office boy, the presi- dent learns that Armstrong's name has been forged, and that Allison is really guilty. Allison is taken into custody and Armstrong is given Al- lison's position.
"Her City Beau" — June 28 (one-reel Victor comedy-drama, with Edith Roberts).— Jack is Mary's ideal be- cause he resembles the men she has seen in clothes advertisements in magazines. At a dance at the hotel Jack laughs at the way Mary is dressed and dances with all the styl- ishly clad women. Mary later con- fides to Jed, the hired man, that she is through with city people.
"Swede Hearts" — June 29 (two-reel Victor comedy-drama, with Xeal Hart). — Ole Olsen loves Frieda Xils- sen, but because of a quarrel between their fathers, they are not allowed to see each other. Ole goes to Ameri- ca. Frieda's father sends Frieda to America to marry Gustaf Frese. Gustaf is a swindler and decides that Frieda will be a valuable accomplice. Ole's father dies and he receives a large sum of money. He purchases the building in which Gustaf has fit- ted up an apartment for Frieda. In this way Ole is able to prevent Frieda's marrying Gustaf.
"His Fatal Beauty"— June 30 (one- reel Joker comedy, with Milburn Moranti). — Pcrsilla holds a mortgage on Milt's hotel, but is willing to can- cel it if Milt's son will marry her. Eddie, the son, refuses and goes to the city, where he secures employment in a bank. Robbers break into the bank, but Eddie is successful in driv- ing them away and saves the gold. For this he is given a large reward as well as the banker's daughter. Ed- die returns to his home and pays off the mortgage.
"Money and Mystery" — June 30 (two-reel Bison western drama, with Eileen Sedgwick). — When Mary be- comes of age. she decides to go to
the mine which she and her maiden aunts own, and for which her father is
bookkeeper. She arrives to find her father helpless, caused by too much whiskey. Through her influence, he becomes a different man. He drs-' covers that his books do not balance and suspects Jcssen, the foreman. Jes- sen and Dawes, his assistant, endeav- or to fasten the guilt on Dempster. Jesscn and Dempster fight, and when the sheriff arrives, Dawes confesses to the crime in which he assisted Jesscn.
"Love's Turmoil" — July 1 (one-reel Big U drama, with Edna Maison). — John Daly has been let out of the position of foreman of the Smith mine because of his bad habits. Robert Blake is the new foreman, and John is jealous of Blake. When the pay roll does not arrive, John tells the men to go and demand their money. When they do not receive !t they en- deavor to wreck the mine. They are prevented by the sheriff. Smith has the pay roll but cannot cross the river because the bridge is down. His daughter, Dorothy, goes to the river's edge, Smith throws the pay roll across the stream, and Dorothy catches it. The men are paid off and John is ar- rested for causing disorder.
"The Double-topped Trunk"— July 1 (one-reel Imp drama, with Allen Holubar). — Carey Crane discovers a trunk in the customs house which is full of gems. Swithers orders Carey to deliver the trunk to a certain ad- dress. This Carey does, but he has told the police what he is about to do. Swithers suspects Carey and holds him at bay with a revolver.
Carey knocks the gun out of Swith- ers' hand and calls the police. Thiera, the girl who smuggled the gems, is captured as well as Swithers and his
gang.
ART DRAMAS
"The Road Between" — June 25 (five- reel Erbograph drama, with Marian Swayne). — Polly's father, a scientist, sells one of his inventions and sud- denly becomes wealthy. Through the persuasion of Sarah, the mother, they move to the city and become connect- ed with a band of social crooks, who pretend to be important persons. Sarah endeavors to persuade Polly to marry one of them, but Polly loves Dave, a boy from her home town. The crooks urge Polly's father to sell his mine, and as he is about to close the deal, they receive a wire from Dave, saying that there is a coal bed on the farm. When the crooks learn that they have been defeated, they confess their deception. Sarah, ashamed, is willing to return to the country, where happiness comes to Polly and Dave.
PATHE
"When Baby Forgot" — June 24 (five-reel Lasslida drama, with Marie Osborne).— Mr. Watson devotes too much time to business, and when he learns that George Melvin has been paying attention to his wife, he di- vorces her and secures custody of little Marie. Marie becomes suddenly ill. and the doctor informs the but- ler that unless she can finish the little prayer, which her mother has taught her by nightfall, all will be over. The butler disobeys his mas-
EXHIBITORS HERALD
37
[er's commands, and brings the moth- er to the little girl's side. The mother starts and Marie finishes the prayer. When Mr. Watson returns the little Igirl pleads that he allow her mother to remain, and he consents.
WORLD
"The Golden Lotus" — (five-reel Brady-International drama, with Re- gina Badet). — Leah operates a gam- bling house and lures men to their fate. Carrell. frequenter of her gambling house, loves her, and because she will not marry him, he shoots himself. Later she meets Reginald Ramsaye, a novelist, and the two become in- fatuated. But when Ramsaye learns her true nature, he leaves her and goes on an exploration trip. She finally marries a marquis and when the son returns, she learns that she has married the father of the man she loves. She tells Ramsaye that she still loves him and begs him to marry her. but he has met another girl and will have nothing more to do with Leah. The realization of how mat- ters stand, forces Leah to shoot her- self.
TRIANGLE
'Madcap Madge" — June 24 (five- reel Ince comedy-drama, with Olive Thomas). — Mrs. Flower is anxious to marry off her daughter, Julia, who after six strenuous seasons, still is single. Mrs. Flower learns that the Earl of Larlsdale will winter at Palm Beach and so Julia and Mrs. Flower journey to the beach in an endeavor to win the title. Madge, the younger daughter, who still is at school, has been left there. She does not like the idea, and through her madcap pranks, gets expelled. She. too, journeys down to Palm Beach, where she shocks the fashionable colony and sends her mother into a hvsteria.
0171? PLATFORM
"There is but one course to take if the exhibitors' organiza- tion is ever to attain its right- ful place in the industry: there must be a thorough house- cleaning of men and methods and the old parasitical system of making the league a poach- ing ground for a few selfish individuals must be forever abandoned."
—From HERALD editorial, May 19, 1917.
Calgary, Aha. — D. G. Walkley, president of the Film Exchange Man- agers' Association of Alberta, has an- nounced that the association will fight the proposed Daylight Saving Bill in this territory and has enlisted the aid of exchange associations of Canada for a Dominion-wide campaign of pro- test against the measure.
The : ssociation points out that this system not only shortens the dark hours of the evening, which tends to keep patrons away from shows, but also confuses the time table for ship- ping the films, and quite often holds up the show.
Halifax, X. S. — Business in Halifax keeps up as good as usual and the raise in prices does not seem to affect exhibitors, other than to prove of benefit. In some cases the theaters have noticed a tendency for the mat- inees to increase and the evening shows to drop off in attendance, ow- ing to the fact that the extra price of admission is not charged in the afternoon.
opening an office under the manage- ment of Xorman McArthur, who has been in the past number of years manager of the general office here. Mr. Braden, who has aided Mr. Mc- Arthur for some considerable time, will step up to take charge of the General Film office. It is also re- ported that the Globe Film Company will open offices in St. John. Mr. Fenton of Montreal has applied for a license for the Triangle Films in this territory. These films are going to be used in the Imperial Theater, St. John, and Walter H. Golding, manager of the Imperial, will be rep- resentative here as far as the Imperial Theater is concerned.
Toronto, Ont. — A new film concern has been incorporated here with the capital of $75,000 under the name of Atlas Films of Canada. The concern will handle industrial films and make comedies. The first comedy has been completed. It is a two-reel subject.
Toronto, Ont. — The Canadian Na- tional Features of Trenton has com- pleted two pictures, it has been an- nounced. These may be held over until the fall before being published. William Cranston, president, is well known through his work in ar- ranging for the presentation of "The Birth of a Nation" and "Intolerance" throughout Canada for A". S. Court-
St. John, X. B. — A number of changes are being made in the film exchanges in this city. The Metro is
Vancouver, B. C. — P. X. Doyle, formerly of the Regal Film Company, Limited, of Montreal office, has suc- ceeded M. J. Meagher as manager of the General Film Company, Vancou- ver. Mr. Meashcr's future plans have not been announced, although it is understood lie is planning to go cast.
38
EXHIBITORS HERALD
By "MAC"
Leave, it to Ike Van Ronkel, man- ager of the Bluebird exchange, to aid his exhibitor friends "slip it across." He has just completed a plan where- by all Bluebird photoplays being shown at the Playhouse Theater will entitle all registered citizen soldiers to free admission, if accompanied by a paid admission — in other words, two for one.
E. A. "Bill" Hamburg, the frame authority, is becoming a regular • knight of the grip." He has been hitting it up through Michigan, as far north as Grand Rapids, and is coming home after visiting Detroit.
H. G. Miller and "Willie" Hersh- berg, former auto owners, whose cars were stolen, have another pal with whom to grieve. The big Hudson "Six" left the care of the modest F. J. Flaherty, having come under the guiding hands of some one a total stranger to Frank, although the Po- lice Department is striving to effect an introduction.
N. William Aronson, former head waiter of the College Inn, is surely "gettin' there" in filmdom. He now is personal representative for F. X. Bushman, H. B. Walthall and Mitch- ell Lewis.
Freddie McMillan now is flashing a commuter ticket to Duluth, Minn. It's a whole lot cheaper, says Mc. If he were not in the film game, he'd make a name for himself in Wall street.
One of the "whys" the local film trade is curious about! Why always to New York alone? Roderick Ross is a right good sort of chap and may be able to bring contentment to our troubled minds.
The boys in the Consumers Build- ing are contemplating holding an in- dignation meeting to see if that Mai- lers Building telegraph office can be removed to 220 South State street with "Big Ed" Olson on the job. Apropos, E. O. looks sad and lonely over there on Wabash avenue.
Karl Laemmle, president of Uni- versal, spent three days in Chicago this week. The Big U chief, who has been visiting the coast studios, is headed for New York.
NEW THEATERS
Chicago. — Edward Browoesky, 111 West Washington street, will erect a theater at 2534 South Crawford avenue, to cost $250,000.
San Antonio, Tex. — Alexander Joske will erect a motion picture theater and office build- ing at a cost of $20,000 at West Commerce and Santa Rosa avenues.
Carlinville, 111. — H. C. Daley, manager of the Carlinville opera house, will build a new motion picture theater in West Main street, on the site of the Airdome. Ray Lancaster has been taken into partnership with Mr. Daley.
Los Angeles, Cal. — Shirley C. Ward will erect a motion picture theater at 640 South Grand avenue.
Dayton, Ohio. — Ground has been broken for the new $250,000 motion picture theater at Main and Second streets, to seat 2,500.
Cleveland, Ohio. — A permit has been issued to George Ticka for a new $12,000 motion picture theater to be erected at 105-08 Union avenue.
NEW CORPORATIONS
New York. — The Carey Art Studios has been formed to manufacture cartoons and motion pictures, with a capital of $500. John Carey, Harry Harrison and Julius Franklin are directors.
Philadelphia. — The S. & M. Film Company, capitalized at $10,000, will manufacture mo- tion picture films here. F. R. Hansell, J. V. Pimm and S. C. Seymour are the incorpora- tors.
Columbus, Ohio. — The Consolidated Film Service Company has been incorporated by S. A. Lustig, with a capital of $10,000.
New York. — The Craftsmen Film Labora- tories has been formed and will conduct a motion picture and general photographic sup- ply business. The concern is capitalized at $50,000. Charles J. Hirliman, Jr., Joseph H. San and Leonard Abrahams are the incorpo- rators.
Port Washington, N. Y. — The Port Wash- ington Theater Company has taken out a charter to manufacture motion pictures. The company is capitalized at $3,000. Edward C. Sperry, T. C. Richards and John F. Couts are directors.
New York. — The Lathrap Films, Inc., has inocrporated to manufacture motion pictures. The concern is capitalized at $10,000. F. H. I.athrop, H. A. Rosenberg and H. Taft'er are the incorporators.
Indianapolis, Ind. — Samuel Simons, Newel W. Ward, George D. Stein, H. W. Bullock, L. J. Bremmer and William Stafford have organized the Circle Cinema Corporation to produce films. The company is capitalized at $5,000.
New York — The Raf Film Laboratories, Inc., has been granted a charter to make mo- tion pictures. The company is capitalized at $80,000. The directors are B. P. Rideing, W. J. Auchterlonie and A. P. Furman.
CHICAGO GIRL
FILM INSPECTORS OUT ON STRIKE
Attempt to Form Union Cul- minates in Walk-Out; Demand $17.50
An attempt which is being made to I organize a union among the girls em- 1 ployed as film inspectors by the vari- J ous exchanges in Chicago culminated in a strike last Friday, when about thirty-five girls walked out. The I trouble, it is said, started when sev-l eral girls in the Consumers Building left their work at the instigation of" the union organizers when an increase in wages was refused. Girls in other exchanges followed the move, but many returned to work on Monday.
L. A. Roselle, manager of the World Film Corporation, Chicago branch, said that he was paying his girls from $12 to $14 a week, which is the average wages paid girls in the Chicago exchanges, and a figure much higher than is being paid elsewhere. The girls demanded $17.50 a week, it is stated.
W. H. Jenner, manager of the K-E- S-E branch, stated that the exchange employed eight inspectors, but that none had quit. None of the girls em- ployed at the Universal exchange in the Consumers Building were absent Monday.
A meeting of the exchange man- agers was held in the Bluebird Ex- change offices Saturday morning and it is understood a proposition will be made to the girls still out on strike. In case they refuse to return to work others will be employed to take their places.
No trouble is expected from the operators or shipping clerks, it is an- nounced.
Montreal, Que. — Mr. Greguire of the Casino Theater, Sherbrooke, was a visitor in Montreal this week.
Toronto, Ont. — Mr. Mitchell, for- merly assistant manager of the Strand Theater, Toronto, now is treasurer of the Regent Theater here.
Toronto, Ont. — Pathe announces that James A. Davidson of Chicago, formerly with Super-Features Pic- tures, has broken relationship with this firm and will be connected with Pathe in Canada to assist his brother.
Attend the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly.
CALENDAR OF FEATURE RELEASES
ARTCRAFT PICTURES
Apr. 1 — ''Broadway Jones," five reels, with George Cohan. Apr. 15 — "In Again — Out Again," five reels, with Douglas Fairbanks. May — -"A Romance of the Redwoods," five reels, with Mary Pickford. une — "Wild and Woolly," five reels, with Douglas Fairbanks.
ART DRAMAS, INC.
May 17 — Apollo, "The Mystic Hour," five reels. May 24 — Van Dyke, "Song of Sixpence," five reels. May 31 — U. S., "House of Cards," five reels. June 11 — Van Dyke, "A Mute Appeal," five reels. June 18 — Apollo, "The Golden God," five reels. June 25 — Erbograph, "The Road Between," five reels. July 2 — U. S., "The Peddler," five reels. July 9 — Van Dyke, "Miss Deception," five reels.
BLUEBIRD PHOTOPLAYS
'The Clock," five reels, with Franklin Farnum and Agnes Vernon.
'Little Miss Nobody," five reels, with Violet Mersereau. 'Treason," five reels, with Allen Holubar and Joseph Girrard.
'The Flashlight Girl," five reels, with Dorothy Phillips. 'Southern Justice," five reels, with Myrtle Gonzalez and
George Hernandez. 'Bringing Father Home," five reels, with Franklyn Farnum. 'A Doll's House," five reels, with Dorothy Phillips. 'A Little Orphan," five reels, with Ella Hall. 'A Kentucky Cinderella," with Ruth Clifford and Rupert Julian.
Fires of Rebellion," five reels, with Dorothy Phillips.
Apr.
May May
May
May
June June June June
July 2-
30—' 7—'
21—'
28—'
11—' 18—' 25—'
BUTTERFLY PHOTOPLAYS
May 21 — "Like Wildfire," five reels, with Herbert Rawlinson and Neva Gerber.
May 28 — "Money Madness," five reels, with Mary MacLaren. June 4 — "The Circus of Life," five reels, with Zoe Rae. June 18— "The Fire of Youth," five reels, with Jack MulhaU.
FOX FILM CORPORATION
'A Small Town Girl," five reels, with June Caprice. 'The Book Agent," five reels, with George Walsh. 'Heart and Soul," five reels, with Theda Bara. 'The Final Payment," five reels, with Nance O'Neil. 'The Silent Lie," five reels, with R. A. Walsh. 'The Slave," five reels, with Valeska Suratt. 'The Broadway Sport," five reels, with Stuart Holmes. 'Wrath of Love," five reels, with Virginia Pearson. "Some Boy," five reels, with George Walsh. 'When a Man Sees Red," five reels, with William Farnum. The Siren," five reels, with Valeska Suratt.
May 7 — ' May 14 — 1 May 21—' May 21—' May 28—' June 3 — ' June 10 — ' June 17 — June 24 — July 1 July 1
FOX FILM COMEDIES Apr. 16 — "The Film Spoilers," two reels, with Charles Conklin. Apr. 23 — "His Love Fight," two reels, with Hank Mann. Apr. 30 — "An Aerial Joy Ride," two reels, with Ray Griffith. May 7 — "His Smashing Career," two reels, with Billie Ritchie. May 14 — "A Roman Cowboy," two reels, with Tom Mix. May 21 — "His Bomb Policy," two reels, with Charles Conklin. May 28 — "Suds of Love," two reels, with Hank Mann.
KLEINE-EDISON-SELIG-ESSANAY
Apr. 30 — Selig, "The Danger Trail," five reels, with H. B. Warner
and Violet Heming. May 7 — Essanay, "The Saint's Adventure," five reels, with Henry B.
Walthal and Mary Charleson. May 14 — Selig, "The Lad and the Lion," five reels, with Vivian Reed
and George Fawcett. May 21 — Essanay, "Night Workers," five reels, with Marguerite
Clayton.
May 28 — Edison, "The Telltale Step," five reels, with Shirlev Mason. June 4 — Selig, "The Mystery of No. 47," five reels, with Ralph Herz. June 11— Essanay, "Filling His Own Shoes," five reels, with Bryant Washburn.
June 18 — Essanay, "Land of Long Shadows," five reels, with Jack Gardner.
June 25 — Edison, "The Ghost of Old Morro," five reels, with Mabel
Trunnelle and Robert Conness. July 2— Essanay, "The Man Who Was Afraid," five reels, with Bryant
Washburn.
July 9 — Selig, "Little Orphan Annie," five reels, with Violet De Biccari.
. METRO PICTURE CORPORATION
Apr. 23 — Columbia, "God's Law and Man's," Society D., five reels, with Viola Dana.
Apr. 30 — Rolfe, "The Millionaire's Double," five reels, with Lionel Barrymore.
April 30 — Columbia, "The Call of Her People," seven reels, with Ethel Barrymore.
May 7 — Rolfe. "Sowers and Reapers," five reels, with Emmy Wehlen. May 14 — Popular, "The Soul of a Magdalen," five reels, with Mme. Petrova.
May 21 — Rolfe, "The Beautiful Lie," five reels, with Frances Nelson. May 28 — Rolfe, "The Duchess of Doubt," five reels, with Emmy Wehlen.
June 4 — Columbia, "Lady Barnacle," five reels, with Viola Dana.
June 11 — Yorke, "The Haunted Pajamas," five reels, with Harold Lockwood.
June 18 — "The Greatest Power," five reels, with Ethel Barrymore. June 25 — "Aladdin's Other Lamp," five reels, with Viola Dana. July 2 — "The Trail of the Shadow," five reels, with Emmy Wehlen. July 9 — "Peggy, the Will o' the Wisp," five reels, with Mabel Taliaferro.
MUTUAL STAR FEATURES
Apr. 30 — American, "Whose Wife?" five reels, with Gail Kane. May 7 — Powell, "Hedda Gabler," five reeis, with Nance O'Neii. May 7 — American, "The Frame-Up," five reels, with William Russell. May 14 — American, "Annie-for-Spite," five reels, with Mary Miles Minter.
May 21 — Powell, "The Mirror," five reels, with Marjorie Rambeau. May 21 — Horkheimer, "The Checkmate," five reels, with Jackie Saunders.
May 28 — American, "The Serpent's Tooth," five reels, with Gail Kane. June 4 — American, "Reputation," five reels, with Edna Goodrich. June 4 — American, "Shackles of Truth," five reels, with William Russell.
June 11 — American, "Periwinkle," five reels, with Mary Miles Minter. June 18 — -Powell, "The Dazzling Miss Davison," five reels, with Mar- jorie Rambeau.
June 18 — Horkheimer, "A Bit of Kindling," five reels, with Jackie Saunders.
June 25 — American, "The Upper Crust," five reels, with Gail Kane. July 2 — American. "The Masked Heart," five reels, with William Russell.
July 9 — Powell, "Mary Moreland," five reels, with Marjorie Ram- beau.
PARAMOUNT PICTURES CORPORATION
Apr. 9— Lasky, "The Cost of Hatred," five reels, with Kathlyn Wil- liams and Theodore Roberts.
Apr. 12 — Lasky, "Tides of Barnegat," five reels, with Blanche Sweet.
Apr. 16 — Famous Players, "Sleeping Fires," five reels, with Pauline Frederick.
Apr. 19 — Pallas, "The Lonesome Chap," C.-D., five reels, with House
Peters and Louise Huff. Apr. 23 — Famous Players, "The Valentine Girl," C.-D., five reels, with
Marguerite Clark.
Apr. 26 — Lasky, "The Girl at Home," five reels, with Vivian Martin
and Jack Pickford. Apr. 30 — Famous Players, "Hearts Desire," five reels, with Marie Doro. May 3 — Lasky, "Sacrifice," five reels, with Margaret Illington. May 7 — Lasky, "The Primrose King," five reels, with Mae Murray. May 10 — Lasky, "The Silent Partner," five reels, with Blanche Sweet
and Thomas Meighan. May 14 — Morosco, "The Marcellini Millions," five reels, with George
Beban.
May 17 — Morosco, "The Highway of Hope," five reels, with Kathlyn
Williams and House Peters. May 21 — Famous Players, "Her Better Self," five reels, with Pauline
Frederick.
May 28 — Lasky, "Freckles," five reels, with Louise Huff and Jack Pickford.
May 31 — Lasky, "Unconquered," five reels, with Fannie Ward.
June 4 — Morosco, "The World Apart," five reels, with Wallace Reid
and Myrtle Stedman. June 7 — Morosco, "Giving Becky a Chance," five reels, with Vivian
Martin.
June 11 — Lasky, "The Jaguar's Claw," five reels, with Sessue Haya- kawa.
June 11 — Lasky, "The Inner Shrine," five reels, with Margaret Illington.
June 18 — Pallas, "A Roadside Impresario." five reels, with George Beban.
June 21 — Pallas, "Heir of the Ages," five reels, with House Peters. June 25 — Lasky, "Her Strange Wedding," five reels, with Fannie Ward.
June 28 — Famous Players, "The Little Boy Scout," five reels, with Ann Pennington.
July 2 — Famous Players, "At First Sight," five reels, with Mae Murray.
July 5 — Morosco, "Big Timber," five reels, with Kathlyn Williams
and Wallace Reid. July 9 — Famous Players, "The Love That Lives," five reels, with
Pauline Frederick.
PARAMOUNT COMEDIES
Mar. 5 — Black Diamond, "Speed."
Mar. 12 — Klever, "Fliwering."
Mar. 19 — Black Diamond, "The Magic Vest."
Mar. 26 — Klever, "Rough and Ready Reeei'' "
Apr. 2 — Black Diamond, "Getting the Evidence."
Apr. 9 — Klever, "His Military Figure."
Apr. 16 — Black Diamond, "The Wishbone."
Apr. 23 — Klever, "Ballads and Bologna."
Apr. 30 — Black Diamond, "Her Iron Will."
May 7 — Klever, "Invited Out."
May 14 — Black Diamond, "The Window Dresser's Dream."
May 21 — Klever, "Moving."
June 4 — Black Diamond, "Bungalowing."
PARAMOUNT TRAVELOG
Apr. 9 — "East of Suez." Apr. 16— "In Old India." Apr. 23 — Among the Holy Hindus.
47&956A
40
EXHIBITORS HERALD
Apr. 30 — Curious Colombo.
May 7 — Colorful Ceylon.
May 14 — With the Kandy Elephants.
May 21 — Batavia — the Javanese Capital.
May 28 — A Journey Through Java.
June 4 — Surabaya — The Busy Burg of Java, une 11 — Bread-Lines in Orient and Occident." June 18 — Fruitful Florida. June 25 — Palm Beach and Miami. July 2 — How California Harvests Wheat. July 9 — In the High Sierras.
PATHE EXCHANGE, INC.
Apr. 15 — Thanhouser, "When Love Was Blind," five reels, with Flo- rence La Badie and Helen Badgley.
Apr. 22 — Astra, "The Hunting of the Hawk," D., five reels, with Wil- liam Courtenay and Marguerite Snow.
Apr. 29 — Balboa, "Sunshine and Gold," five reels, with Marie Osborne.
May 6 — Thanhouser, "Hinton's Double," five reels, with Frederick Warde.
May 13 — Astra, "The Recoil," five reels, with William Courtenay. May 20 — Thanhouser, "The Candy Girl," five reels, with Gladys Hulette.
May 27 — Astra, "The Iron Heart," five reels, with Edwin Arden. June 3 — Thanhouser, "An Amateur Orphan," five reels, with Gladys Leslie.
June 10 — Astra, "Blind Man's Luck," five reels, with Frank Byrne and Mollie King.
June 17 — Thanhouser, "Fires of Youth," five reels with Helen
Badgley and Frederick Warde. /une 24 — Lasslida, "When Baby Forgot," five reels, with Marie
Osborne.
July 1 — Thanhouser, "The Woman in White," five reels, with Flo- rence La Badie.
July 8— Astra, "The Cigarette Girl," five reels, with Gladys Hulette.
RED FEATHER
Apr. 16 — "The Flower of Doom," Chinese D., five reels, with Wedg- wood Nowell and Gypsy Hart. Apr. 23 — "The Hero of the Hour," five reels, with Jack Mulhall. Apr. 30 — "The Birth of Patriotism," five reels, with Irene Hunt.
SELZNICK PICTURES
"The Price She Paid," seven reels, with Clara Kimball Young.
"The Eternal Sin," seven reels, with Florence Reed.
"The Easiest Way," seven reels, with Clara Kimball Young'
"The Law of Compensation," D., seven reels, with Norma Talmadge.
"The Silent Master," D., seven reels, with Robert Warwick.
"The Lone Wolf," five reels, with Hazel Dawn and Bert Lytell.
"Poppy," five reels, with Norma Talmadge.
"A Modern Othello," five reels, with Robert Warwick.
TRIANGLE FILM CORPORATION
KAY BEE-INCE
'The Dark Road," five reels, with Dorothy Dalton. 'Sweetheart of the Doomed," D., five reels, with Louise Glaum.
'Paddy O'Hara," five reels, with William Desmond. 'The Desert Man," five reels, with William S. Hart. 'The Pinch Hitter," five reels, with Charles Ray. 'The Snarl," five reels, with Bessie Barriscale. 'Happiness," five reels, with Enid Bennett. 'Wild Winship's Widow," five reels, with Dorothy Dalton. 'The Millionaire Vagrant," five reels, with Charles Ray. 'Wolf Lowry," five reels, with W. S. Hart. "Bawbs o' the Blue Ridge," five reels, with Bessie Barriscale. "The Girl Glory," five reels, with Enid Bennett. 'Love or Justice?" five reels, with Louise Glaum. "Her, Excellency, the Governor," five reels, with Wilfred Lucas.
Paws of the Bear," five reels, with William Desmond. Madcap Madge," five reels, with Olive Thomas. ''The Clodhopper," five reels, with Charles Ray. The Flame of the Yukon," five reels, with Dorothy Dalton. 'The Sawdust Ring," five reels, with Bessie Love. iA Strange Transgressor," five reels, with Louise Glaum. 'Time Clock and Diamonds," five reels, with William Des- mond.
FINE ARTS-GRIFFITH
"A Woman's Awakening," five reels, with Seena Owen. 'Her Official Fathers," C.-D., five reels, with Dorothy Gish. 'An Old-Fashioned Young Man," five reels, with Robert Harron.
'Cheerful Givers," five reels, with Bessie Love. 'Hands Up," five reels, with Wilfred Lucas. 'Might and the Man," five reels, with Elmo Lincoln and Carmel Myers.
'The Man Who Made Good," five reels, with Winifred Allen
and Jack Devereaux. "Souls Triumphant," five reels, with Wilfred Lucas and
Lillian Gish. 'Madam Bo-Peep," five reels, with Seena Owen. 'American — That's All," five reels with Jack Devereaux.
Apr. Apr.
Apr. Apr. Apr. May May May May May June June June June
June June June July July July July
1— '
8—'
15—' 22—' 29—'
6—' 13—' 20—' 27—' 27—'
3— 10—' 10—' 17—'
17—
24—:
24—' 1— ' 1— 1
8—'
Mar. 25— Apr. 8—' Apr. 15—'
Apr. 22—' Apr. 29—' May 6 — '
May 13—'
May 20-
May 27— June 4 —
TRIANGLE KOMEDIES
May 6 — "A Dishonest Burglar," one reel. May 6 — "His Criminal Career," one reel. May 13 — "A Laundry Cleanup," one reel. May 13 — "His One-Night Stand," one reel. May 20 — "The Camera Cure," one reel. May 20 — "Twin Troubles," one reel. May 27 — "His Social Rise," one reel.
May 27 — "Love and Fish," one reel. June 3 — "The Girl and the Ring," one reel. June 3 — "Perils of the Bakery," one reel.
June 10 — "Wheels and Woe," one reel.
June 10 — "His Marriage Failure," one reel. June 17 — "Their Weak Moments," one reel.
June 17 — "His Speedy Finish," one reel.
June 24 — "His Bitter Fate," one reel.
June 24 — "Dad's Downfall," one reel.
July 1 — "A Janitor's Vengeance," one reel.
July 1 — "Aired in Court," one reel.
July 8 — "His Thankless Job," one reel.
MACK SEN NETT-KEY STONE COMEDIES Apr. 29 — "The Maiden's Trust," two reels. May 6 — "His Naughty Thought." May 13 — "Her Torpedoed Love." May 20 — "A Royal Rogue." May 27 — "Oriental Love," two reels. June 3 — "Cactus Nell," two reels. June 10 — "The Betrayal of Maggie," two reels. Tune 17 — "Skidding Hearts," two reels. June 24 — "The Dog Catcher," two reels. July 1 — "Whose Baby?" two reels.
BIG V COMEDIES
Apr. 2 — "Dubs and Drygoods." Apr. 9 — "Flatheads and Flivvers." Apr. 16 — "Bombs and Blunders." Apr. 23 — "Rogues and Recklessness." Abr. 30 — "Jeers and Jailbirds." May 7 — "Chinks and Chases." May 14 — Heavy Hugs and Hula Hula. May 21 — "Gall and Gasoline."
Mar. 19—
GREATER VITAGRAPH-V-L-S-E
Mar. 26- Apr. 2-
Apr. 9- Apr. 9- Apr. 16- Apr. 23- Apr. 30- May 7-
May 14—
May 21- May 28- June 4 — June 11 —
June. 18—
June 25 —
July 2—'
July 9—
"Aladdin from Broadway," five reels, with Edith Storey and
Antonio Moreno. ■"The More Excellent Way," five reels, with Anita Stewart. "Babette," five reels, with Peggy Hyland and Marc Mac- Dermott.
"Apartment 29," five reels, with Earle Williams. "jCaptain Alvarez," five reels, with Edith Storey. "Her Secret," five reels, with Alice Joyce. "Sally in a Hurry," five reels, with Lillian Walker. "The Hawk," five reels, with Earle Williams. "The Capt. of the Grey Horse Troop," five reels, with An- tonio Moreno and Edith Storey. "The Sixteenth Wife?" five reels, with Peggy Hyland and
Marc MacDermott. "Clover's Rebellion," five reels, with Anita Stewart. "The Soul Master," five reels, with Earle Williams. 'The Magnificent Meddler," five reels, with Antonio Moreno. 'The Question," five reels, with Alice Joyce and Harry Morey.
"The Maelstrom," five reels, with Earle Williams and Dor- othy Kelly.
"A Son of the Hills," five reels, with Belle Bruce and
Antonio Morena. 'The Message of the Mouse," five reels, with Anita Stewart.
'Mary Jane's Pa," five reels, with Marc MacDermott and Mildred Manning.
WORLD FILM CORPORATION PROGRAM
Mar. 5—'
Mar. 12—'
Mar. 19—'
Mar. 26—'
Apr. 2 — '
Apr. 9 — ' Apr. 16—' Apr. 23—' Apr. 30 — '
May 7—' May 14 — '
May 21—'
May 28— June 4 —
June 11 —
June 18— June 25 — July 2-
July 9-
'The Web of Desire," five reels, with Ethel Clayton. 'Fascinating Olga," five reels, with Alice Brady. 'The Social Leper," five reels, with Carlyle Blackwell. 'The Family Honor," five reels, with Robert Warwick and June Elvidge.
'Man's Woman," five reels, with Ethel Clayton and Roch cliffe Fellowes.
'The Family Honor," five reels, with Robert Warwick. * 'Forget-Me-Not," five reels, with Kitty Gordon. 'Darkest Russia," five reels, with Alice Brady. 'The Page Mystery," five reels, with Carlyle Blackwell am June Elvidge.
'Mothers of France," five reels, with Sarah Bernhardt. 'Moral Courage," five reels, with Muriel Ostriche am Arthur Ashley.
'Yankee Pluck," five reels, with Ethel Clayton and Mon
tagu Love. "Maternity," five reels, with Alice Brady. "The Crimson Dove," five reels, with Carlyle Blackwell an June Elvidge.
"The False Friend," five reels, with Gail Kane and Robei Warwick.
"The Stolen Paradise," five reels, with Ethel Clayton. "The Divorce Game," five reels, with Alice Brady. 'The Price of Pride," five reels, with Carlyle Blackwell an June Elvidge.
'The Brand of Satan," five reels, with Montagu Love, Gerd Holmes and Evelyn Greeley.
SERIALS
Vitagraph, "The Secret Kingdom. Signal, "The Railroad Raiders."
MISCELLANEOUS
A. KAY COMPANY
"Golden Spoon Mary," C, 1000.
EXHIBITORS HERALD
41
AMERICAN STANDARD
pr. 8 — Diana, "The Golden Rosary," D., five reels, pr. 21 — Sunshine, "A Forceful Romance," C, one reel, ay 5— Sunshine, "Jones' Jonah Day," C, one reel, ay 6 — Zenith, "The Human Fly," Ed., split reel, ay 7 — "When Justice Errs," five reels.
lay 14 — Fleitzer, "The Daughter of Darkness," No. 1, two reels, 'ay 19 — Sunshine, "Ghosts," C., one reel.
'ay 28 — Fleitzer, "The Daughter of Darkness," No. 2, two reels.
ARGOSY FILMS, INC. Where D'ye Get That Stuff?" five reels. The Celebrated Stielow Case," five reels. Absinthe," five reels, with King Baggott.
ARROW FILM CORPORATION The Deemster," nine reels, with Derwent Hall Caine.
GEORGE BACKER FILM CORPORATION The Sin Woman," with Irene Fenwick, Reine Davies and C. Bruce.
REX BEACH PICTURES CORPORATION The Barrier," ten reels.
BERNSTEIN PRODUCTIONS
Who Knows," five reels.
BIOGRAPH COMPANY Her Condoned Sin," six reels.
BLUEBIRD
Eagle's Wings," five reels, war drama. Even as You and I," five reels, with Lois Weber.
CARDINAL FILM CORPORATION Joan the Woman," eleven reels, with Geraldine Farrar.
CINES CORPORATION OF AMERICA The Fated Hour," six reels.
CHRISTIE FILM COMPANY
■lay 21 — "The Milky Way," one reel. Jay 28— "His Last Pill," one reel, une 4 — "Those Wedding Bells," one reel, une 11 — "A Lucky Slip," one reel, une 18 — "A Bold, Bad Knight," one reel, une 25 — "Almost a Scandal," one reel.
CLARIDGE FILMS, INCORPORATED 'The Birth of Character," five reels. The Heart of New York," five reels.
CLUNE PRODUCTIONS
'Ramona," ten reels.
'The Eyes of the World," ten reels.
CORONA CINEMA COMPANY .'. 'The Curse of Eve," seven reels, with .Enid Markey. _ COSMOFOTOFILM COMPANY
"The Black Spot," four reels. 'Incomparable Mistress Bellairs," four reels. 'Liberty Hall," four reels. 'His Vindication," five reels. 'Victoria Cross," four reels. 'The Manx-Man," eight reels.
CREATIVE FILM CORPORATION 'The Girl Who Didn't Think," six reels.
DIXIE FILM COMPANY 'Tempest and Sunshine," five reels. 'Just a Song at Twilight," five reels.
EBONY FILM CORPORATION COMEDIES 'Dat Blackhand Waitah Man," one reel. 'Shine Johnson and the Rabbit's Foot," one reel.
E. I. S. MOTION PICTURE CORPORATION "Trooper 44," five reels, with George Soule Spencer and June Da>e
E. & R. JUNGLE FILMS COMEDIES "Discovered," one reel. "Napoleon's Night Out," one reel. 1 "When Jones Went Wrong," one reel. "Circus Brides," one reel. "Fowl Play," one reel. "Jungle Rats," one reel.
"When the Clock Went Cuckoo," one reel.
ENLIGHTENMENT PHOTOPLAY CORPORATION I "Enlighten Thy Daughter," seven reels.
ESKAY HARRIS FEATURE FILM COMPANY "Alice in Wonderland," six reels.
EUGENIC FILM COMPANY gj "BIRTH," six reels.
EUROPEAN FILM COMPANY "Fighting for Verdun," five reels.
EXCLUSIVE FEATURE FILM CORPORATION "Where Is My Father?" seven reels.
FAIRMOUNT FILM CORPORATION
"Hate," seven reels.
J. W. FARNHAM . "The Awakening of Bess Norton," five reels. "Race Suicide," six reels.
FIRST NATIONAL EXHIBITORS' CIRCUIT, INC. "On Trial," nine reels, with Sydney Ainsworth.
FLORA FINCH FILM CORPORATION "War Brides," C, two reels, with Flora Finch.
FRIEDER FILM CORPORATION "A Bit of Heaven," five reels, with Mary Louise.
FRIEDMAN ENTERPRISES "A Mormon Maid," five reels.
FROHMAN AMUSEMENT CORPORATION "God's Man," nine reels, with H. B, Warner.
G»LD MEDAL PHOTOPLAYS "The Web of Life," five reels, with James Cruz.
GRAND FEATURE FILM COMPANY "Rex Beach on the Spanish Main," five reels.
"Rex Beach in Pirate Haunts," five reels.
"Rex Beach in Footsteps of Capt. Kidd," five reels.
GRAPHIC FILM COMPANY "The Woman and the Beast," five reels.
D. W. GRIFFITH "The Birth of a Nation," nine reels, with H. B. Walthal. "Intolerance," nine reels, with Mae Marsh.
HANOVER FILM COMPANY
"Maciste," six reels.
"How Uncle Sam Prepares," four reels.
HARPER FILM CORPORATION "Civilization," ten reels.
HAWK FILM CORPORATION "Monster of Fate," five reels.
EDUCATIONAL FILM COMPANY "The Valley of the Hoh," one reel. "The Sheep of Chelan," one reel. "High, Low and the Game," one reel "The Mysteries of Crystallization," one reel. "The Living Book of Nature," one reel. "Seren of Index," one reel. "The Orang Outang," one reel.
EFFANGE FILM COMPANY "The Marriage Bond," five reels, with Nat Goodwin.
LEA BEL COMPANY "Modern Mother Goose," five reels.
FRANK HALL PRODUCTIONS "The Bar Sinister," nine reels.
"Her Fighting Chance," five parts, with Jane Grey.
HILLER AND WILK "The Battle of Gettysburg."
HOWL COMEDIES
"Balloonatics." "Automaniacs."
"Neptune's Naughty Daughter."
IVAN FILM PRODUCTIONS "Two Men and a Woman," with James Morrison, five reel*. "One Law for Both," twelve reels, with Leah Baird.
JUVENILE FILM COMPANY "The World War in Kidland," one reel. "A Chip Off the Old Block," one reel. "Chip's Elopement," one reel. "Chip's Backyard Barnstormers," two reels. "Chip's Rival," one reel. "For Sale — A Daddy," one reel. "Chip's Carma," two reels. "Chip's Movie Company," one reel.
KEEN CARTOON CORPORATION COMEDY CARTOON! "Mose Is Cured," half reel. "The Old Forty-Niner," half reel. "Jeb Jenkins, the Village Genius," half reel. "Jerry McDub Loses His Job," half reel. "Henry W. Zippy Buys a Pet Dog," half reel. "Zoo-Illogical Studies," half reel. "A Dangerous Girl," half reel. "Dr. Zippy Opens a Sanitorium," half reel. "The Fighting Blood of Jerry McDub." half reel.
KLOTZ AND STREIMER, INC. "Whither Thou Goest," five reels, with Orrin Johnson and Rhea Mitchell.
KULEE FEATURES "Germany on the Firing Line," five reels. "France on the Firing Line," six reels. "The Unborn," five reels.
LEA-BEL COMPANY "Modern Mother Goose," five reels. "Snow White," four reels. "Jimmie Gets the Pennant," Mo-Toy comedy. "Out in the Rain," Mo-Toy comedy.
THE LINCOLN CYCLE "The Spirit Man," two reels. "The Physical Man," two reels. "The Lincoln Man," two reels. "Old Abe," two reels. "At the Slave Auction," two reels. "The President's Answer," two reels.
C. POST MASON ENTERPRISES "The Wonder City of the World."
MASTER DRAMA FEATURES, INC. "Who's Your Neighbor?" seven reels, with Christine Mayo.
MILO COMEDIES "Great Danbury Fair," one reel. "A Knot That Is Not," one reel. "Never Again," one reel. "The Devil In Again," one reel. "Gooseburg Elopement," one reel.
MONITOR FILM COMPANY COMEDIES "The House of a Thousand Spooks," one reel. "Those False Teeth," one reel. "Robinson Crusoe," one reel. "How Levi Fooled the Folks," one reel. "Dear Old Dad," one reel. "The Ghost of Mooredown Manor," one reel.
MORAL UPLIFT SOCIETY OF AMERICA "It May Be Your Daughter," five reels.
B. S. MOSS "The Power of Evil," five reels. "The Girl Who Doesn't Know," five reels.
PARAGON FILM COMPANY "The Whip," eight reels.
PATRIOT FILM CORPORATION "How Britain Prepared," eight reels.
42
EXHIBITORS HERALD
PIONEER FEATURE FILM CORPORATION 'The Soul of a Child," five reels.
PRIVATE FEATURE FILMS 'Ignorance," six reels.
RAY COMEDIES
"Casey's Servants," two reels. "Casey the White Wing," two reels.
SHERIOTT PICTURES CORPORATION "The Black Stork," five reels.
SHERMAN ELLIOTT. INC. "The Crisis," seven reels.
SIGNET FILM CORPORATION "The Masque of Life," seven reels.
FRED H. SOLOMON "The Downfall of a Mayor," eight reels, with Charles E. Sebastian.
SUNBEAM MOTION PICTURE CORPORATION
"Somewhere in Georgia with Ty Cobb." six reels.
SUPERIOR FILM COMPANY "The Faucet," five reels. "The Cowpuncher," six reels.
SUNSHINE FILM PRODUCING COMPANY "What the World Should Know," five reels.
TODAY FEATURE FILM CORPORATION
"Today," with Florence Reed.
TRIUMPH FILM COMPANY "The Libertine," six reels.
ULTRA PICTURES CORPORATION "The Woman Who Dared," seven reels, with Beatriz Michelena.
UNIVERSAL
"Idle Wives," five reels.
"Where Are My Children?" five reels.
"Twenty Thousand Leagues Under the Sea," ten reels.
"People vs. John Doe," five reels.
"Robinson Crusoe," four reels.
"Hell Morgan's