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of the
University of Toronto
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VOL. XXVII. No. 1.
PRICE, $1.00 PER YEAR
AND
OFFICE EQUIPMENT JOURNAL
Official Organ of the Canadian Book, Stationery and Publishing Trades Association
and for Twenty-Five Years the Recognized Organ of the Book, Stationery and Fancy Goods Trades of Canada.
MONTREAL, 701-702 Eastern Townships Bank Bldg. TORONTO, 143-149 University Ave. WINNIPEG, 51 1 Union Bank Bide. LONDON, ENG. 88 Fleet St., E.C.
PUBLICATION OFFICE: TORONTO, JANUARY, 1911
Established 1185
Some Special Features for the New Year's business
Underwood's Inks
Make a memo to ask the traveller about it.
New Sizes New Lines New Prices
John Underwood & Co.
90 Richmond St. East,
TORONTO
The Latest and Best
Improvements are Found Only in
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Fountain Pens
Before giving your order for imprint pens, see samples of our line. We are the largest manufacturers of strictly high class imprint fountain pens in the world.
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Our three leaders. kThe Auto Pen Safety (Self-Filler and [Non-Leakahle), Gravity Stylo and Commercial Pen will materially increase your sales and profits-
Special attention given to orders for special styles and designs. Write to-day for trade firice list.
Sanford & Bennett
51-53 Maiden Lane, NEW YORK
70k
fa Ik
BOOKSELLER AND STATIONER
K _ ; g
ft
Warwick Bros. & Rutter, Ltd.
New Year Shop Talk.
Our advertisements, we are proud to say, are being carefully and regularly scanned by the trade, as any other news item.
They are believed and acted on because they are, and always have been, TRUE, and the trade has found it out. It pays to read them — always.
Our goods are always fresh and interesting as we endeavor to make our announcements concerning them. They are always dependable, and in this respect as well there is a perfect parallel.
Our Canadian Art Calendars and Greeting Cards for 1912 are now ready, and embrace many beautiful copyright designs, by the World's greatest artists, and Souvenir views of our Country.
GOODS THAT HAVE SOLD BEFORE. GOODS THAT WILL SELL AGAIN.
Warwick Bros. & Rutter, Ltd.
Manufacturing Stationers TORONTO, - ONTARIO
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BOOKSELLER AND STATIONER
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Order from your Jobber
AUBREY O. HURST
REPRESENTATIVE
24 Scott Street, - - Toronto. Gnt.
F^m
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OVER HALF A CENTURY
EXPERIENCE
READY FOR 1911
OUR AIM is to have the most
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All descriptions, sizes and qualities.
LOOSE LEAF LEDGERS
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Style. Quality and Value not excelled.
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Every quality, size and make.
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Office Supplies of every kind.
INK STANDS, very extensive line, especi- ally our own make.
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WHOLESALE AND MANUFACTURING STATIONERS
51-53 Wellington St. West, TORONTO
Was it ever occurred to you
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Blank Books
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Memo. Books
W. J. GAGE & CO . Limited, Manufacturers - ' 82-94 Spadina Ave., Toronto.
Loose Leaf Ledgers, etc.
W. J. GAGE & CO., Limited. Manufacturers - 82-94 Spadina Ave., Toronto.
Carbon Copy Letter Books
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Copying Letter Books
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Writing Tablets
W. J. GAGE & CO., Limited, Manufacturers - 82-94 Spadina Ave., Toronto.
Envelopes
W. J. GAGE & CO., Limited, Manufacturers - 82-94 Spadina Ave., Toronto.
Papeteries
W. J. GAGE & CO., Limited, Manufacturers - 82-94 Spadina Ave., Toronto.
Writing Papers
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Visiting Cards
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Invitation and Correspondence Cards
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H. L. WOEHLER 400 Law Exchange - - Buffalo.. N.Y. Musson Book Co. Toronto, Sole Agents for Canada ■ ■ t i |
poofesielier anb Stationer
anb £>iUti equipment Journal
A monthly newspaper devoted to the interests of the Bookselling and Stationery Trades
Subscription: One Dollar a Year Single copies Ten Cent*
VoL XXVII
TORONTO. CANADA, JANUARY, 1911
No. 1
Editorial Comment
Some stationery dealers recently asserted that the sale of the picture post card had fallen off, but Postmaster Rogers at Toronto says his staff found the number to handle during the recent holiday season quite as heavy
as in former years.
• • •
There were 279 Canadian chartered branch banks opened during 1910 in Canada, Newfoundland and the West Indies. As each branch opened represented an out- lay averaging $500 each for stationery, these new banks expended for blank books and stationery forms alone,
about $140,000 last year.
• • •
The Retail Merchants' Association of Canada are ar- ranging a monster deputation to go to Ottawa about the end of January to protest to Sir Wilfrid Laurier and the government against the Co-operative Bills introduced by F. D. Monk and others. Every section of every trade
should object strenuously to such "class" legislation.
• • •
What about that insurance policy of yours? Per- haps you can improve your rate by adopting some idea which improves the fire-resisting properties of your store. It may not Be expensive, and will undoubtedly pay for itself. Have an understanding with the man who sells you insurance. Get the best possible rate. List this
among the New Year resolutions that stick.
• • •
From every hand have come reports of an excellent season, if not the record, one near it. Buying has never been more systematized, displays more attractive, or the public apparently more eager for good books. Now, in the breathing spell' of retrospect and recuperation is op- portunity to recall possible mistakes of method, and sug- gestions for improvement which may be applied during the opening year. And for this New Year, the best year yet in the booktrade, Bookseller and Stationer offers the heartiest of good wishes.
• • •
"I only recently began to read trade-paper adver- tising, " wrote a dealer to Printers' Ink not long- ago.
"I kept the ads. more as a directory of the trade. But nowadays there's getting to be such live businesslike stuff in some trade-paper advertising that I feel I'm miss- ing something if I don't look them over." This dealer went on to say how he once got an idea from a live trade paper ad. that induced him to alter his basic theme of doing business. "Some advertisers are hiring people to write their trade-paper ads. who have such good ideas that I would feel delighted to take them out to lunch and ask their advice about various matters. And my trade-paper is more valuable to me, because many of the ads. are so full of real ideas."
• • •
The Bookseller, London, Eng., says: "The question whether publishers would not be well advised to spread their new issues over the whole year, instead of- confin- ing them, as at present, to a couple of comparatively short 'seasons' has once more been raised in connection with the recent political upheaval and its mischievous effect upon the book market. No one, it is true, could foresee that such a misfortune as a December general election was likely to be inflicted upon the country. But the fact remains that such -disturbances, whenever they might occur, would be much less potentially harmful if the publishing 'season' continued all the year round. And. quite apart from any risk of political or other outside distractions, it is obvious that indvidual works of merit cannot get all the attention they deserve when the year's new books are -poured forth in an overwhelming flood at certain fixed and limited periods. All this is so evi- dent that, though established customs die hard, I think we shall see a change of policy in this matter, though perhaps a gradual one, in the near future."
• • •
The Parcel Post Problem.
On another page of this issue is an article on the Parcel Post problem, pointing out just what effect such a measure would have on the commercial life of the country, and particularly in rural communities.
Some readers may wonder why this question is being exploited just now, since there is no immediate prospect of a bill being introduced into the Canadian parliament. But Parcel Post is under consideration in the United
BOOKSELLER AND STATIONER
States and President Taft has even gone so far as to favor its establishment on rural free delivery routes. This is only the thin edge of the wedge and later on, if this goes through, one may expect to see parcels mailed across the continent just as cheaply as to a nearby vil- lge.
Mail-order houses in Canada will then likely seek the same legislation. But if Canadian members of parlia- ment are thoroughly made acquainted 'with what will be tbe ultimate effect on the general welfare of the country, it would be a simpler matter to prevent it bing introduced than to kill it after it is introduced.
Therefore, since "an ounce of prevention is worth a pound of cure," let each merchant who feels that he is at all concerned over this question, take the matter up with the member for his constituency and gain his op- position right away.
There will soon be no necessity for the Parcel Post on the grounds that express rates are high since these, according to the finding of the Railway Commission, must be reduced to a reasonable basis within three months'
time.
* » «
Trade Papers Win Out.
Toronto assessed the MacLoan Publishing Co. as a business concern at 60 per cent., claiming that the as- sessment act applied to daily newspapers only, and that trade papers were not newspapers because they did not give general news.
The MacLoan Co. at once entered an appeal on the ground that trade papers were newspapers within the meaning of the Ontario Assessment Act; they were specia- lized newspapers; being in the same class as the country weeklies in furnishing exclusive news for their class of readers. It was shown that the best country weeklies devoted themselves entirely to, their own field, that they gave no general news whatever, and The Freeholder, Cornwall, published by the first vice-president of the Canadian Press Association was produced as a type of the modern country paper.
The matter came before Judge Winchester, who very promptly decided, on looking over The MaoLean Co.'s various publications, that they -were clearly newspapers, in that they gave most important political, trade and general news of interest to a very important class in the country.
Questioned by the Judge, the official representing the city, admitted that society, religious and similar publica- tions were newspapers, but argued if a publication gave news to business men it could not be a newspaper. The absurdity of the argument was so apparent that the Judge stopped him, telling him in effect that there was no use his going on; that news that interested merch- ants and manufacturers was news as much, as any other class of news, and of a higher value.
This is apparently the climax of a fight against trade newspapers that has been going on for some years,
openly instigated by certain big dailies, supported by leading mail-order houses. The latter argue that trade newspapers are demonstrating to morchants in other cities and towns that advertising in their own local dailies and weeklies and improvement in their business methods will bring them as much up-to-date as the big city stores. The people are being educated by the ad- vertising in the smaller dailies and weeklies to buy at home and they do not respond to the advertising in the big dailies as they used to.
For years they tried to get the post office to impose a higher rate of postage and to harass them in other ways ; but Parliament is legislating for all Canada and not for Toronto and the secret influences at work in the department came to naught.
A Buncoed Town.
Lindsay, Ont., has just had an experience which should put business men in all parts of Canada on their guard.
A short time ago a bright young fellow made his appearance in the town announcing he was representing a Cleveland firm that proposed locating a branch factory in Lindsay, employing 300 hands.
He was a welcome guest and the city council and the board of trade naturally did all they could to assure the location of the proposed factory in Lindsay. A site was selected, and the representative of the alleged Cleveland firm was even able to draw a few hundred dollars from two of the local banks. But this was followed by the withdrawal of Mr. Promoter from Lindsay.
The business and hnanctial men of Lindsay now real- ize that they have been buncoed and have called in the police.
Canada is just now a particularly good camping ground for the alleged industrial promoter. There is pro- bably no country in the world more so. The ambition of her people to excel as manufacturers is commensurate with the rapidity of her general growth. It is charac- teristic of every village, town and city in the country The crooked promoter therefore finds his ground already prepared for him when he appears. But the experience of Lindsay will be avoided if his bona fides are ascertain- ed before the community takes him to its heart. * • •
BEWARE THE LIBRARY VOTING CONTEST.
Keep an eye on those promoters who are now in On- tario selling merchants coupons for libraries under the guise of aiding charitable institutions.
This looks mighty like the old trading-stamp idea of by-gone days. Suppose you spend the $25 or $30 on booming your business through advertising, instead of handing it, or 80 per cent, of it, over to these promoters.
Study the scheme carefully when it is presented to you. It may be illegal. Drop us a line as soon as a pro- moter reaches your town or city, and tell us what you think of the proposition — and beware.
The Value and Importance of Good and Seasonable Window Displays
Should be Changed Frequently — Figure on Selling Worth Rather than Picturesqueness Value of Windows Compared with Rest of Store— Britain's Window Display- Problem — Window's Ability to Seli Goods —Window Dresser a Salesman.
"A window that doesn't get business- is not much good." So stated a big Canadian merchant who pays particular attention to his window displays— changing them frequently, making them seasonable, and always fig- uring on a selling display rather than a pretty picture.
J. A. Gabel, of the Chehalis Book and Stationery Store, says the object of window displays is "to get the dime from the hesitating school boy, or the quarter from mothcr-with-the-basket, or the four-bits from father-in-a- hurry, in exchange for the tablet, or the papeterie, or the loose leaf note book."
The chances of doing this on a 100 point basis he figures about as follows : — Goods under counter, one chance in a hundred— customer may call for it ; goods on shelf, ten chances in a hundred — customer may see and call, or clerk may see and be reminded to suggest ; goods on display table, fifty chances in a hundred— will be seen by both customer and clerk and is a suggestion to each; goods in window, one hundred chances in a hundred— goods
the length and breadth of (Jreat Britain. "The more ob- servant members of the public," says the Daily Graphic, "have long realized that the art of shop-window display must be profitable to the trader, but the figures quoted to Sir Edward Henry by a deputation jsf London traders re- veal possibilities which few people had suspected. It was stated that one firm of Regent-street jewellers had spent £12,000 in making their shop windows attractive, and that £7,000 had been similarly employed by a ITolborn firm of drapers. A good deal of additional custom is need- ed to pay for advertisement on this scale, and we can readily understand the request of the deputation for the assistance of the police in controlling the crowd of shop- gazers. The trader is in this dilemma : If he fails to make his window attractive he gets no customers, if be makes it too attractive he causes an interruption to the traffic, and may find himself summoned to the police- court."
Booksellers, stationers and all merchants are in busi-
MADE-IN-CANADA'- STATIONERY DISPLAY .BY A. J. GREENWOOD & CO.. ST. CATHARINES.
are already sold and customer has only to come in to or- der them wrapped up, and unless the store is dirty or the clerk impudent, the money is practically in the till.
A given store 25 x 100 has 2,500 square feet of floor space ; two windows 5 x 10, 100 square feet window space. This window space is 1-25 of total space. The rental is $100. Average cost of every hundred feet of space is $1. Thus the window store on the average is worth $4 as against $96 for the rest of the store. Actually the win- dow space is worth $80 to $20 for the rest of the store. Why, then, don't booksellers and stationers have better windows, and why don't they take better care of the win- dows they have ?
Over in London the "too attractive shop window" movement has become of widespread interest throughout
ness to sell goods and to make money, to satisfy their customers and themselves and any right means to this end is only good business sense. Opportunities overlooked are just so much profit gone to your rival's cash drawer The proper use of store windows for displaying wares is one of the most direct and successful means of drawing attention and getting the buyer's money. One has only to look at the universally successful employment- of this method to realize that there is behind it a tested ability to effect quick sales.
An ill-kept window is a perpetual hammer upon the dealer. It is the outward, visible sign of what may be expected within. Nothing seems so to brand a store un- progressive as a badly utilized window, one which remains the same month in and month out. A reader would tire
8
BOOKSELLER AND STATIONER
of a magazine or newspaper if he looked through it, month after month, day after day, and found the same old pic- tures. Change the scene once in a while, and make the most of display spaces. There is hardly a window so small but can be made a. big factor in the selling force.
The good window dresser must have the instinct of a salesman, he must understand the public and have a good knowledge of human nature. Such a man will make an appeal to the imagination and curiosity as well as good sound sense, all of which properly handled becomes an ir- resistible selling force.
"Made in Canada" Stationery Window.
During the recent Christmas holiday season A. J. Greenwood & Co., St. Catharines, made a window dis- play of papeteries and general stationery, every box and package of which was "made in Canada'1' by Warwick Bros. & Hutter. The window itself had a "Christmassy" effect, Santa Claus' head bein» liberally distributed over the background, while paper ornamentations hung: in festoons from the ceiling.
Papeteries covered rhe floor o>l the window. The loxes were of varied sizes and grades, and a good sell- ing point was made by labeling each box with a price card. The window attracted a good deal of attention and helped sell many papeteries.
Warwick Bros. &) Rutter state they have been so suc- cessful with their papeteries that they are preparing over a hundred lines for the coming season to sell at from 25c to $4.
GOSSIP OF THE TRADE.
Fire in an adjoining building damaged the premises of McAllister & Watts, wholesale stationers, Winnipeg, the day after Christmas. Water and smoke played the greatest havoc
The employes of the Central Drug and Book Store, Kingston, presented the proprietor, Clifford Sine, with a rocker during the Christmas season.
Scott's Book Store at Sydney, C.B. , is being closed, the proprietor returning from business.
Justice Archibald, in a judgment rendered at Mon- treal, on Dec. 20, awarded William A. Fobert $130.55, to which he was entitled as twenty per cent, commission for every . order for books accepted by the Cambridge Corporation, through his agency, and an additional five per cent, on every "standard" work after one-third of the purchase money had been paid. His Lordship found that the defendants were entitled to a reimbursement of commission paid for orders cancelled by themselves be- fore any of the price had been paid, but if a part pay- ment had been made they were not so entitled.
T. Timleck. has opened a stationery and fancy gobds store at Stettler, Sask.
After contesting two demands for assignment, and making a struggle to regain his business for the holiday trade, Alexander Bergevin, stationer and dealer in reli- gious articles and other supplies at Montreal, has filed a consent to abandon his estate for the benefit of his creditors. The assignment was made on demand of La Librairie L. J. II. Derome, with a claim of $495. George Heroine was appointed provisional curator. No state- ment of assets or liabilities has yet been filed.
He was born in Roxbury, Mass., and came with his parents to Canada in 1905, settling at Fairville, a
YOUNGEST STATIONER IN CANADA. Perhaps the youngest manager of a book and sta- tionery store in Canada is .lames D. E. Driscoll, of Fairville, \.H. He is 15 years of age. and at present is looking after his mother's business,
JAMES D. E. DRISCOLL The Youneest Stationer in Canada- suburb of St. John- His father died the following year, and his mother opened a fancy goods store. In 1908 the lad began to look after the business, doing the buying, and adding stationery and toilet articles. The next
|
f&SSSl |
GIFTS |
«■» |
\ Complete Assortment of
SEASONABLE NOVELTIES
Suitable for Gifts for any occasion.
Holiday Gifts. Birthday Gifts.
SOUVENIR GIFTS
Toys, Dolls, Harmonicas
Always a Complete Line of Fancy Soaps and Toilet Articles. Most Complete Stock of Stationery in St. John.
Tuck's many Novelties.
SPORTING GOODS FOR BOYS.
DRY GOODS AND DRY GOODS NOVELTieS.
Fine Millinery.
H. A. DRISCOLL,
The Novelty Store,
Main Street, opposite North St., Fairville, N. B.
year sporting yoods were added, as well as games, toy books, etc., and he intends to increase his stock and ex- tend the business every year.
The accompanying illustration shows the dodger Master Driscoll got out for the Christmas trade,
BOOKSELLER AND STATIONER
9
The Ultimate Effect of Parcel Post
Writer Thinks Express Companies Chief Opponents of Measure — Retail Mer- chants' Stand — Effect of System.
A Sam a, Ont., correspondent of The Bookseller and Stationer in a letter respecting ParceV Posit, says:
"You said in your last issue that cheap parcel post is desired by the mail order houses; very likely. But this old story has been going the ; rounds until it is threadbare. The real opponents of parcel post are the express companies, who do not want any interference with their present monopoly at fancy prices.
"After a Rood many years' experience of shopping in small towns in Ontario I venture the opinion that the local dealer himself is a loser by the excessive cost of gctt:ng small parcels, not so much directly, but in ways (hat he does not perceive. It prevents him from procur- ng things that are not in stock, promptly, and at a reasonable price; and this in turn drives people to the catalogue houses, not so much because of prices, but be- cause they have the assortment.
"Here is the way the thing occurs: A customer asks for something that is not in stock. It may be a special- ity or a novelty, or repairs, but anyway it is not in stock, and the dealer says: 'Haven't got it — anything else?' Some times he will express regret, and sometimes he will behave as though the inquiry were a reflection on his methods of store-keeping. So the customer trjs another store, with no better result; and then, thrown on his own resources, hunts up the mail order catalogue, which is now as common as the big bible on the parlor table used to be twenty years ago.
"If he finds what he wants he mentally adds the ex- press charges, and grumbles at the expense. Just at this point his attention is attracted by some other items, and it occurs to him that by ordering a good sized par- cel he will save some freight. Consequently he sends five or ten dollars out of town when he only intended to send one or two-
"Needless to say, this does not account for every instance, but it is a good rule for local dealers never to refuse business for anything that can be procured and 'de- livered at a fair price. At present the express rate on small parcels between Ontario points averages about $10 per cwt. with a minimum of 35 cents. It is absurd, and altogether beyond the fair cost of the service, or the value to the ultimate consumer."
The editor of Bookseller and Stationer was glad to receive this letter because it gives an opportunity of of pointing out a common fallacy 0n the part of many- people. It shows that the writer of that lettter has also been drawn into the trap skillfully laid by the quiet manipulations of the mail order houses who are anxious to have everyone believe that the express companies are the only opposition to such a measure.
When he says that the real opponents of parcel post are the express companies, he is mistaken. To prove this one has only to ask himself the question: How long would it take to establish parcel post if tho merchants were quite willing that it should come? The great op- ponents are the merchants, not the express companies. No on© will undertake to dispute the inference that the express companies charge fancy prices. This has been the general' impression, and the finding pf the Commission ap-
pointed to investigate express conditions in Canada ar- rived at that conclusion. We can therefore expect that within the coming three months some amelioration with respect to the excessive rates charged by these express companies, and consequently we should not be able to say at the end of that time that wo ought to have the parcel post on account of these high fates.
Where Merchants Err.
What the writer subsequently says contains on the whole several truths. It is true that in most towns, vil- lages and country sections., there are merchants who do not pay enough attention to assortment and who are not over-anxious sometimes to serve a customer with an ar- ticle not in stock. But in a town the size of Sarnia, one is constrained to question the inference that frequent- ly he is unable to get goods required from some merch- ant.. The whole trouble in connection with this mis- understanding lies in the fact that merchants in all lines of trade do not advertise their goods through the public press or otherwise, sufficiently to let the general public know the assortment they carry. If every merchant boomed his own business in proportion to the manner thit the mail order houses do, there would he very little business leave any town, village or rural community.
This is what the trade newspapers of the MacLean Publishing C0.. have been pointing out for years, and a great many cases are known where, the mail order busi- ness has been greatly reduced simply b*eeause merchants have adopted more aggressive measures.
To get back to the main issue: the retail merchants base their opposition to parcel post on the assumption that a parcel post would give the mail order concerns greatly augmented power in, competition with local mer- chants in all the smaller cities, towns, etc., in every province.
These houses have already appropriated a large por- tion of the trade of a great many retail merchants. Add to their present advantages, the services of the govern- ment in providing them with greatly reduced transporta- tion rates and rural mail delivery, and tho effect of the intensified competition against retail merchants becomes to the latter alarmingly evident.
But here is the situation in brief; the question con- cern's not alone the survival or the prosperity of the re- tail, merchants.; it concerns, through them, also the pros- perity and individual welfare 0f our rural population and our smaller cities, towns and villages, whose merchants are the main supporters of public improvements, of lib- raries, of the professions and of civic progress in gen- eral.
A parcel post, therefore, means more than cheaper transportation or resistance to anv extortions on the part of express companies; its evident vital relationship to commercial pnd Rplitical conditions in. every commun- ity demands attention.
It is for these reasons The Bookseller and Station- er maintains that the contention of the great and, so far, unsurmountable obstacle— the retail merchant— to the parcel post should be given proper recognition. Draws Life From Rural Sections.
What has been said above is fully substantiated by the New York Journal of Commerce, one of the leading lights on trade and commercial questions in tho United States. It says: "The strongest advocates of parcel post are the large department and mail order stores in centres of distribution for merchandise. Same of them no\y send catalpgu.es and circulars all over rhe countrv
10
BOOKSELLER AND STATIONER
and take orders by mail, but their business is restricted by the necessity of delivering most of their goods by ex- press.
"If they can get the government to carry and deliver them a thousand miles at the ,same rate as from the vil- lage post office to the outlying farms, what will be the profitable part of his trade drying up, and he cannot prosper by merely buying and selling farm produce. Re- tail trade in villages is important for the conservation of community life. Its prosperity is good for all the neighboring country and its languishing would be a cala- mity. Parcel post would tend to its extinction and counteract the effort to encourage living in the country, by increasing the tendency to congregate in cities and large towns. Trade and industrial life need to be dif- fused and not concentrated more and more, and the gov- ernment ought not to divert its mail service to increas- ing congestion and drawing the life from rural towns by blighting their commercial side."
Does Not Agree With B. & S.
S. W. Fisher, of Ladner, B.C., writes :— "The Decem- ber Bookseller and Stationer expresses an opinion on par- cels post with which I do not agree. I do not agree thatJ it is class legislation in the objectionable sense of that designation. The buyers exceed many times over the re- tailer and the masses would benefit at the expense of a very few while the other way a few would benefit at the cost of the many.
"Did I hold the opinion enunciated in Bookseller, I should consider myself logically bound to bemoan the re- cent decision affecting express rates. I welcome that de- cision, however, and look forward to a parcels post "
The Library Voting Contest
Is the Scheme Sound Business ? — Promo- ters Reply to Criticism — Opposition in Some Quarters.
The "Library Voting Contest," noted in the Decem- ber number of Bookseller and Stationer, is still march- ing through Ontario. Already contests have been or are being held at Welland, St. Catharines, Oshawa, New- market, Barrie, Uxbridge, Orillia, Midland, Oakville, North Bay, Guelph, Berlin, Hespeler, Collingwood and St. Marys.
The letter published in our last issue caused some comment, and should call a halt to those contemplating entering the proposition. To counteract the scheme in Uxbridge where nine merchants had undertaken to father the project, the other merchants hit upon something novel. They jo'ned together and bought a piano for some $250— a piano made in Uxbridge1. It. didn't cost each as much as $25. They inaugurated a voting eon- test on this piano and since the recipient got $250 value — almost 10 times the value of the library — every- body was much more interested in it than in the library. The piano was shown in one of the windows. Since it
Delighted With Bookseller and Stationer
Fairfield, N.B., Dec. 28. Editor, Bookseller and Stationer,
. . . I am delighted with your paper. It keeps me informed of all the latest ideas.
JAMES D. E. DRISCOLL.
was made at home, the money all remains at home — none o-f it went to enrich any promoter from another country.
Is the Contest Good Business?
The question arises is this "library voting contest" good business ? A merchant gives away $30 to aid in the purchase of a library, and to pay the promoters who have little or no interest in the well-being of the town. The merchant expects to get more business from the in- terest created in the coupons. Let us suppose he makes a net profit of 6 per cent, on his turnover ; what value of goods must he sell in order to get back in profits his $30 ? This makes a simple question in math- ematics— $6 is the profit on $100 sales ; $1 is profit on $16 2-3 sales ; therefore, $30 is the profit on $500 in sales. Remember that this $500 worth of goods must be sold to new customers — customers who are buying from the merchant in consideration of the fact that he is carrying library coupons.
Is it worth it ? Supposing that the $30 had been spent in advertising, to create a good-will — a reputation— for the business ; or that it had been used to purchase a better assortment of goods for the Christmas trade ! Wouldn't it have done more good than giving these pro- moters say 80 per cent, or $24 of it ?
If the merchants of a town or city desire to stamp out any such scheme as this, how are they to do it ? The solution lies in a. committee to deal with all advertising propositions which might be called a "Fake Advertising Committee." This is the method used in Winnipeg. Let every merchant think over the the matter.
Promoters Reply tov Criticism.
Because of the publicity given the methods of the promoters of the "library contests" by the MacLean Trade Newspapers, Edward Gledhill, one of those inter- ested in the National Library Assn., which concern is conducting the contests, has written us stating that the contest is a legitimate one and does not come under the Trading Stamp Act.
"In our contest," writes Mr. Gledhill, "the coupons do not represent a discount on the price of goods, neither are. they a premium to the purchaser thereof. We have secured legal advice on this and no less than 12 magis- trates and crown attorneys have told me that we were within the law. Here is a letter from our solicitors in Toronto which shows you that in their opinion our con- test is perfectly legal.
"So far as our profits are concerned, we supply a library of from 125 to 175 books — never less than 125 — and these are books of standard writers. We also supply sectional bookcases with from 4 to 10 sections — never less than 4 — of good quality. These arc all pur- chased from a furniture dealer in each town or city where we are holding a contest. In addition to this we provide the coupons, pay for an advertisement for 5 months in a paper in each centre, and pay our salesmen."
How One Merchant Offset the Contest.
In Collingwood opposition has come to the "Library Contest" from a druggist, Dr. Connolly, who has been using the local newspapers advertising that he is buying the contest votes at 25 cents a hundred, and giving double the number of votes for goods purchased in his store. Dr. Connolly states that during the day after the first advertisement was published, people began to flock into his store to sell him coupons which he gave out again at half the price of the merchants who are in the original contest.
BOOKSELLER AND STATIONER
11
Port Arthur's New Book Shop
Splendid Business Premises Recently Opened by W. H. Arthur —Convenient Arrangement of Stock — Tasty Interior Fittings.
The accompanying' photogravure shows the interior of W. H. Arthur's new book store at Port Arthur, into which he moved his' stock in time for the Christmas season. There are many who regard this store as one of the finest book shops between Toronto and the Pacific Coast. The illustration tak.es in about half the floor space. The actual dimensions are 35 feet frontage, 60
electric incandescent lights. The bottom of the window is about three feet above the ground. Tlie window con- tains two plate glass shelves, so that three displays can be made, all within easy view of passers-by. The win- dow is very handy for small displays, such as toys and novelties ; while it is also handily utilized for books, es- pecially where it is desired to feature a single work by some well-known author.
The Canadian Almanac.
The 1911 edition of the Canadian Almanac, which is its sixty-fourth year, is being distributed by the Copp, Clark Co., Limited. This handy volume, on account of
INTERIOR OF W. H. ARTHUR'S NEW BOOK SHOP AT PORT ARTHUR.
feet deep, and 16 feet high. There is also splendid win- dow space, which takes in the whole front of the store and about ten feet of the side.
The store fittings while not elaborate are in good taste and the arrangement of the stock for convenience sake could hardly be improved upon. A system of incan- descent ceiling lights makes the interior bright at night as it is by day.
A Pillar Window. Chatham, Ont., Jan. 10.— G. W. Sulman's "Bee-Hive" at Chatham, has rather a novelty in the shape of a pillar window. Mr. Sulman's is a large corner store, and, in remodeling, a deep entrance was made at the corner of the building. This left room on the extreme corner for a pillar window the full height of the first storey ; the cus- tomers to enter the store passing on either side of this window. The window is about three feet square, the in- side corner nearest the door being cut of! a little, making the window five-sided. The window is glazed on all five sides except the narrow side opposite the door, which is set with a mirror running the full height. On each side of this mirror, running from top to bottom, is a row of
the unusually valuable information it contains about Canada, is indispensable to every office and library in the Dominion. Included in the five hundred and four pages, which make up the Almanac are two engaved maps of the Provinces of Ontario and Quebec about eight by eleven inches each. These maps show all the railways and principal towns and are lithographed in colors. All the usual features arc present, including the complete customs tariff, banks with branches and names of man- agers, list of post offices, newspapers, and clergy of all denominations. There is. as well a compendium of in- formation covering the social, business, professional and political life of Cana«'a arranged in a most convenient form.
Compliments of the Trade.
Bookseller and Stationer has received during the past couple of weeks holiday R-rcetintr cards from S. T. Buckham, of Thddeus Davids Co., New York; Gordon & Gotch, news and advertising agents, London. Fn^.. and the Rolland Paper 'Co., Montreal.
Notes About the Stationery Dept.
New Goods and New Agencies Gossip of the Stationery Houses — Origin of the Stationer.
"Stationery" has etymologically as much to do with standing as has "stationary." The original stationers. or stationarii, were so called because they sold their books upon stalls or "stations" — in London round about old St. Paul's Cathedral, in some cases against the walls of the cathedral itself. This is one of many trades the names of which have no direct allusion to the commodities sold.
The accompanying cut gives but a hint of the attrac- tice calendar for 1911 now being sent out by The Cart- er's Ink Company, Boston. It has the special Carter pad conveniently arranged with "next month" and "last month" on the same leaf as the "present month," which is about as handy as any made. This has been identified with all recent Carter calendars. The calendar is a con- venient desk size with a brown background upon which
Stationery
well known to all users of and dealers in Carter's Inks is seen back of the typewriter. ■ One will be mailed to anyone who has not already received it for the asking.
® The "Only" Paper Clip. The paper clip illustrated herewith is made of thin, tough metal, very flexible, yet so tough that it can be bent backward and forward hundreds of times without breaking, thus enabling the clip to be used repeatedly without los9 or waste. The directions for using the
"Only" clip are given by the manufacturers as follows : Place the clip over the corner of papers to be fasten- ed together, then bend down the raised portion of clip, and next bend over the corner of the papers. It will then be found that the fastening is flat and secure. When it is desired to remove it, the "star" end should be bent up twice, when it can be readily removed, and is ready for repeated use. The new clips are put up in boxes of 100, 500 and 1,000 each. A trial box containing 100 clips will be sent for 10 cents, and special prices will be quoted to the trade by A. R. MacDougall & Co., 42 Adelaide St. West., Toronto, who are sole agents for Canada for the makers, the West Co.. Philadelphia. Penna.
Interesting Offering to Stationery Trade. An offer of more than ordinary interest is being made to the stationery trade by the manufacturers of "Crayo- graph" crayons to stimulate the sale and to increase the demand for these crayons. They are advertising that with every order for a gross of packages of "Crayo- graph" placed by a stationer the makers will for one dollar present a geographical globe, twelve inches in diameter and three feet in circumference, lithographed in ten colors and mounted on a handsome weathered oak stand. The globe could be disposed of for from $2.50 up as it contains no advertising matter and is valued at $5.00. This offer is open to retail stationers and par- ticulars may be obtained throug-h the wholesale trade. "Crayograph" crayons lay claim to being non-poison- ous, full of lustre, clear and true and capable of being blended. The crayons are light, strong and durable and in the end are reckoned cheaper than othors costing half the price, because, their lasting qualities are more than doubled.
Waverley Pens in Canada.
the picture in colors stands out prominently. This pic- A. Roy MacDougall has returned from his annual
ture shows an "fdr;il" stenographer inspecting work done business trip to Europe, and has brought with him the with her Ideal Carbons and Ribbons and saying "After Canadian agency for Macniyen & Cameron. Ltd. This all no copies like Carter's." The "Old Bookkeeper" so firm are makers of pens, ink and envelopes, papeteries,
BOOKSELLER AND STATIONER
13
blank books, writing tablets, etc., with four factories in Great Britain. At "Waverley Works" in Edinburgh, the home office of the company, they make blank book speci- alties and writing tablets; at Birmingham they have their pen factory, where they make their "Waverley" fountain pens, and at Leith are two factories: one where they make envelopes and papeteries, and the other where they make their "Waverley" ink. The company's Lon- don office is at 30 Shoe Lane.
A. R. MacDougall & Co. will carry in Toronto a full stock of "Waverley," "Owl" and "Pickwick" pens, as well as cheaper grades of steel pens. Orders for Spec- ial Imprint pens and other lines will be filled direct from the factories. Macniven & Cameron, Ltd., are reckoned one of the most reliable firms in the Old' Country. They have been established since 1770.
New Stationery Catalogue.
Stationers are now able to give more attention to their staple stock, which has been more or less neglected during the past few weeks. Tn sorting up they should find Buntin, Gillies & Company's catalogue of great ser-
card and blotter. Ruled lines for name and address are on the top side. For home use they could be used for labelling medicines, preserves and packets to be stored ;
vice. In it is carefully described and illustrated, a com- plete range of office, schoyl and household stationery, spe- cial attention being paid to loose leaf and card index supplies, a great deal of which will be required during the next few months. This catalogue may be obtained by any dealer making request.
®
New Cards and Calendar Pads. Tho jobbing trade will be interested in the new line of tally cards, dinner cards, price cards, bridge and 500 score pads and calendar pads, ,produoed by The Chas. H. Elliott Co., of North Philadelphia. The complete line is ready and the salesmen of this house will be on the road early in January.
9
Baggage and Household Tags. A convenience for householders and travelers are the Pynkwasher tags sold in Canada, by the Copp, Clark Co. These tags are put up twelve in a package, complete with
and for baggage taken on a journey should prove con- venient to travelers, tourists, campers, sportsmen and prospectors.
®
Stationery Trade Notes.
G. R. Warwick, president of Warwick Bros. & Rufc- ter, returned recently from a visit paid to the markets of Europe, where he purchased supplies for the next Christmas season. He reports a satisfactory trade feeling abroad, and has high hopes for business during the pres- ent season.
Fisk, Davey & Co., Birmingham, Eng., have appoint- ed A. R. MacDougall & Co., agents for their products in Canada- This company is one of the largest manufactur- ers of paper fasteners, drawing pins and letter clips in the world. A. R. MacDougall & Co. will carry a full stock of their lines in Toronto, and will be in position to quote prices either from their factory in Birmingham or f.o.b. Toronto.
A. R. MacDougall & Co. have taken on two new travelers this year to carry their stationery lines — W. E. Papst, who will cover Western Ontario, and east of To- ronto, including Quebec and the Maritime Provinces; and L. W. McWalters, who will look after Western Canada. These salesmen are well acquainted with the trade in the territories. Mr. MacDougall will look after the trade in Toronto, Montreal, Ottawa, Hamilton and London-
The L. E. Waterman Co. Ltd., Montreal, haye or- ganized a contest for retail dealers and others, readers of their house organ, the "Pen Profit." They are offering ten rewards from $25 down, to the persons sending in what they think is the most helpful suggestion or idea obtained from each one of the 18 pages of their Chi ist- mas 1910 issue; also for the best single suggestion for improving the publication. This is a chance for dealers or their clerks to earn a few dollars easy money. The Waterman Co. will send particulars to inquiriers.
An event of importance to sportsmen and of interest to the bookselling trade took place at St. Lambert, near Montreal, 'on December 17, when the Junior Rugby Foot- ball championship of Canada was pulled off between the St. Lambert, team, the Quebec champions, and the Ham- ilton Junior Tigers, champions of Ontario. The event was so late in the season that there was plenty of snow on the ground while the thermometer in the neighborhood of zero helped to make things interesting for both play- ers and spectators. The game took place close to the Canadian factory of the L. E. Waterman Co. and the manager, Mr. Kastner. kindly provided hot coffee and refreshments for the players, who were also treated to a visit through the factory and each presented with a Waterman Ideal Pen.
14
BOOKSELLER AND STATIONER
El _• M ""PL '„ r^n^^J',** R,,^,'««o^ Besides being assistant to Mr. Button, Mr. nlargmg 1 heir Canadian business cover the tefritory east from Toronto to Ne
Cassell & Co. Branching Out — Reorganize Their Sales Force — Confine Efforts to Own Books, Magazines and Periodicals.
With the beginning- of the year 1911 Cassell & Co. have reorganized their Canadian business and are able to ensure prompt service in all its aspects.
Being publishers of practically every kind of book, magazine and periodical — lines which cover every field of thought, and which, therefore, require individual effort— the company find themselves in the unique position of being one of the few book, and magazine publishing houses in Canada relying solely upon their own lines for maintenance.
Cassell & Co. opened their Canadian branch house at Toronto on July 1, 1907, and two years ago, because of increased business were forced to almost double their
wfoundland, including Toronto. Mr. Boyd is a bookseller of long
HENRY BUTTON Canadian Manager for Cassell & Co.
stocking capacity. To-day their staff is four times as large as when they started.
Up to the end of 1910 McLeod & Allen looked after Cassell's publications through their traveling represen- tatives, but from now on the company wrill send out their own salesmen.
Henry Button, who launched the Canadian business for Cassell & Co., and who has successfully catered to its growth since that time, will continue to manage the busriness, and will have as assistant Edward J. Boyd, who is well-knowrn to the book trade, having until the end of 1910 represented Thomas Y. Crowell & Co., of New York.
Mr. l'oyd has a practical as well as an intimate acquaintance with general literature and is in the best sense an ardent book lover. He organized and managed the Booklovers' Library in New York and Toronto, and assisted in its establishment in other cities. He .was connected with that organization for 12 years, and for a time was manager of the sales department, purchas- ing and disposing of all the books required for and used in its service, the purchases averaging $25,000 monthly.
EDWARD J. BOYD Assistant Manager and Eastern Representative.
standing and is qualified to suggest to the trade ideas that may be of value to them.
The west will be looked after by Geo. Smithers, who has already gone to his territory. Beginning at Fort Arthur Mr. Smithers will work through to the coast
GEORGE SMITHERS Western Traveling Representative.
and back again. "George" wTent to Cassells from The Musson Book Co., and was the former's first Canadian appointment. He has superintended the stock and shipping departments, and is conversant with the com-
BOOKSELLER AND STATIONER
15
pany's linos. He is popular among the Toronto trade and it is expected he will prove equally so among the trade in the west. He is still a young man, but never- theless is qualified to represent such an old established and reputable house as Cassell & Co.
Cassell & Co. have been so successful with their two Canadian books — "Faith of a Layman" and "Janey Canuck""— that they intend to make the publishing of Canadian works a feature of their business.
The offices have been overhauled and a new subscrip- tion department and sample rooms have been opened in which are displayed a complete range of samples of all their publications.
The B.C. Extra Provincial Tax
How the Trade at the Coast Regard the Working of the Impost on Outside Cor- porations— Principle Wrong, but no Hard- ship.
The British Columbia Extra Provincial Tax on out- side corporations has been the source of a great deal of comment throughout the whole of Canada, and many com- plaints have been made regarding its enforcement, par- ticularly by manufacturers in the east.
The booksellers and stationers of British Columbia were recently asked to express their opinion in regard to the working of the Act, but the majority of the trade in that province preferred to remain unquoted. In general they do not uphold the morality of the principal, but at the same time they do not agree that it has worked a hardship.
McKae Bros., of Prince Rupert, state that, "Regard- ing the tax on outside corporations doing business in B.C., the only way in which this has directly affected us is that in a few instances we have been obliged to send cash with orders to firms that considered they would be infringing on the law otherwise. It seems to us it is un- called for legislation."
C. R. Macdonald, stationer and druggist, of Revels- toke, said that "so far in the interior here it has had no effect on the trade as the stationeryhouses have all paid the tax, and we see them as usual. In other lines I do not think it has worked a hardship, though I do not at all agree with the system. We are heavily taxed here anyhow — property, income, stock, etc. — and see no reason why the government should impose an outside tax pre- sumably to protect a few."
The stationery travelers who come close to the pulse of trade do not seem to be much concerned about the tax. H. C. Woods, representing Warwick Bros. & Rutter, says: "I cannot recall any instance where any bookseller or stationer has ever mentioned the fact of the tax being a hardship or otherwise. I think that in many cases the tax is not understood, as it is only a registration fee and not an annual tax, as some people have reported all over the country. I think that in most cases where there has been so much said in regard to it that the complaints have come from firms who have their lines in the hands of commission men who may have from 5 to 10 lines, and are doing perhaps a small business for each firm. Of course each one of these firms is compelled to register. At the same time each may be a large concern capitalized at a large amount, and the business which they may be doing in British Columbia through commission men no doubt does not pay them. The result is that a howl is heard from both. This, I think, you will find the source of a good many complaints ; more so in hardware and
other lines than in the stationery trade, as every sta- tionery manufacturer has a bona fide representative cover- ing British Columbia, and the registration " fee is not looked upon as a hardship once it has. been established as a law of the province.
No Specific Example of Suffering. 1 cannot as yet put my finger on any specific ex- ample where I could say that I have suffered as a result of the tax on outside corporations doing business in this province," writes S. W. Fisher, oT Fisher's Drug and Book Store, Ladner. "1 take it, .however, that the object is a means of taxation for the province, that it more or less protects corporations located in this pro- vince, and that the incidence of the taxation will fall on the retail dealer, who in many lines at popular prices will be unable to shift the increased price, which, how- ever, will be small, if the amount of goods distributed by an outside corporation is large. This, of course, is assuming that outside corporations increase their sell- ing price by the amount of the tax over their previous selling prices.
"The tax may keep out some competing firms, but not, I think, those larger ones whose competition is most likely to reach this far. The stronger the kick from the outside corporations and the less from the re- tailer here, the more I imagine the tax must be borne by the outsiders.
"In principle, however. I object to it, believing in entire freedom of competition and quality of goods alone counting. I can hardly see the consistency of the On- tario Protectionists objecting to it."
RECEPTION TO MRS. McCLUNG.
A unique luncheon and reception was given by William Briggs in honor of Mrs. Nellie L. McClung, the author of "Sowing Seeds in Danny" and "The Second Chance," just before Christmas when that lady visited Toronto. The luncheon and reception were held in the board room of the Methodist Book & Publishing House in Wesley Building. Invitations were sent out to the lady authors resident in Toronto, who have published books through William Briggs, and in addition there were present the heads of the various departments of the publishing house. Among those present were Mrs. Jean Blewett, Mrs. Dill, Miss Amy Campbell, Miss "Mary Sanderson, Miss^Camilla Sanderson, Miss Marjory MacMurchy, and Mrs. E. Jeffers Graham. After all had partaken of the goodly things sup- plied by the caterer, Dr. Briggs as toast master made an address on authors and publishers in general, after which he called upon the heads of the various departments and the authors present, many of whom spoke. The guest of honor was introduced and after speaking at some length she favored the assembly with a selection from her 'Sow- ing Seeds in Danny" which was very much appreciated by those present.
System How Book. A new book entitled "How to Write Letters That Win," has recently been published by System, Chicago- This is one of the most up-to-date books on the subject in general circulation. Many business letters are sent out which are not received well, simply because the ap- pearance of the page is untidy. Office managers ' and those engaged in general correspondence will find thi9 book well worth while to read.
The book and stationery stock in the wholesale de- partment of Granger Freres, Ltd., was damaged by fire last .month. It was insured.
16
BOOKSELLER AND STATIONER
Interesting Picture Post Card News
Notes of High Grade Cards and Holiday Art Publications — Playing Cards, Royal Christmas Cards and Historical Post Cards.
The greeting cards sent out by the crowned heads of Europe during the recent holiday season ran much to his- torical subjects.
Queen Mary's Christmas card represented Prince Charlie taking leave of Flora Macdonald on his escape from Scotland.
Queen Alexandra's showed the landing of King Canute, and King (Jeorge's was different from those favored by his Bather, .as King Edward liked Christmas jollity or religious subjects. Henry the Eight . visiting Cardinal Wolsey at Hampton Court was the subject the King favored.
Emperor William of Germany had Charles the Second embarking from Holland aboard the Royal Charles on his restoration, produced on his card. The marriage of Edward the First and Eleanor of Castile was selected by the Queen of Spain, and the Queen of Italy chose 'the Madonna and Child.
®
The
Post Cards of Distinctive Type.
accompanying illustrations give only a slight
idea of the beauty of the distinctive line of post cards published by H. L. Woehler. Buffalo. N.Y. Those seeking
Copyright H. L. Woehler
post cards of character for an exclusive trade will be in- terested in the various sample.- shown. The Woehler
* »
cards are out of the ordinary not only in design, but
-
Copyright H. L. Woehler
because they are all steol die embossed on linen card- board. For Easter, St. Valentine's Day, St. Patrick's Day, Washington's Birthday and. general greeting a num- ber of exclusive and novel designs are shown.
New Calendar Line. W. D. Henry has associated himself with the Celebrity Art Co., Boston, publishers of popular pictures. Mr. Henry will have entire charge of their new department for the manufacture of calenders and valentines. He needs no introduction to the trade as he has been identified both
W. D. HENRY
Recently Associated with the Celebrity Art Co.. Boston.
as designer and salesman for many years, and is recogniz- ed as one of the most successful designers on the con- tinent.
iNo expense will be spared to put on the market the coming season, one of the strongest lines of calendars over shown. Full information as to this will be given later
®
French History on Post Cards.
In France they have transformed the souvenir post card into a thing of historic and artistic interest. Over there, a person can buy a post card containing a repro- duction of some historic document or the autograph let- ter of some historical character. If one buys a complete set of them he will have .almost a documentary history of France.
They are reproduced on handsome, cream-colored, rag- ged-edged post cards that are in themselves a delight to the eye. Each autograph letter so reproduced has on it — inset — the picture of the ruler, statesman, or general who wrote it. iSome of the public documents reproduced are similarly illustrated' with portraits. The photographs were made chiefly from documents in the National Archives. Any one who is interested in any particular phase of French history can get at small cost a handsome and valuable collection of documentary extracts relating to that time.
At one stroke the purchaser can get not only a por- trait of Joan of Arc. but also the parliamentary record of the news of the taking of Orleans, photographed from the ancient register of Paris; or, if a picture of the Bas- tile is desired, along with it there is a reproduction of the order for its demolition issued two days after its capture.
Publications at Turn of Year
Books Published During Closing Days of 1910 —Number of- New Productions Show Decline — Holiday and Boys' Books Heavy.
The close of every year brings with it a decline in the number of productions, and in this regard there was no exception during the closing days of 1910. The year was a voluminous one in the number of new books, and throughout the fall the new publications kept crowding cut quite recent works. The past Christmas season saw an immense ottering of titles. On the whole publishers express satisfaction with the past year, and while it is yet too early to hazard a guess for 1911, the year is opening out well.
The Macmillan Company. The books published by Maemillans during December make quite a lengthy list. They include: "The Life of Benjamin Disraeli," by Wm. F. Monypenny; the now edi- tion of "The American Commonwealth," James Bryce ; "Our Village," by Mary Russell Mit- ford ; '"Life in the Roman World of Nero and St. Paul," by T. G. Tucker ; "Lectures on the French Revolution," Lord Acton; "Peeps at Many Lands — Russia, Denmark. Ceylon, Korea;" "Peeps at Great Cities — Paris;" "'Nigerian Studies," R. E. Dennett; "Italian Fantasies," Israel Zangwill; "A Text Book of General Bacteriology," Frost and Campbell; "An Intro- duction to Zoology," Robert W. Hegner; ^'Cuba," I. A. Wright; "Twenty Years at Hull House," Jane Addams; "The Conflict of Color," B. L. P. Weale; "Christ for India," Bernard Lucas; '"The Broad Stone of Empire," Sir Charles Bruce; "Cambridge and Ely," Rev. Edward Conybere; "Tennyson as a Student and Poet of Nature," Sir N. and W. Lockyer; Economic Annals of the Nine- teenth Century— 1801-1820;" Wm. Smart; "The Essentials of Character," Edward O. Sissom; "Idealism in Educa- tion," H. H, Home; "The English Church in the Nine- teenth Century," B. F. Wane Cornish ; "Color Books of Travel and Description — Australia," Frank Fox; "Malta," Fred W. Ryan.
In fiction the Macmillan new books are: "The Little King," Charles Major; "The Human Chord," A. Black- wood; "'Jim Hands," R. W. Child; "Alongshore," Ste- phen Reynolds ; "The Slowcoach." E. V. Lucas; "Theft," Jack London; "The Doctor's Christmas Eve," James Allen; and among the miscellaneous are: "Book of Por- celain," Wm. Gibb; "1911 Who's Who;" Volume XII. of Cambridge Modern History; "Missions and Modern Thought,'1' W. O. Carver: and an "Introduction to Philo- sophy," Wm. Jerusalem- As well they have published a second edition of "Light, Visible and Invisible," by Silvanus P. Thompson.
Henry Frowde.
Recent publications from the Oxford University Press are: "The Spy," a story of the Peninsular War, by Cap- tain Charles Gil.-on; "The Book of British Ships,'1' by Frank H. Mason; "Locomotives of the World," by Rev. J. R. Howden; "The Red Book for Roys," edited by Herbert Strang, and containing some 18 varied articles and stories. These are all boys" books.
In more serious vein from the same house are: "Sec- ond ( hambers," an inductive study in political science, by J. A: R. Marriott; "Letters by Edward John Trelawny," mostly unpublished, edited by H. Buxton Forman; and "The Direction of Desire," by S. M. Bligh, an applica- tion of psychology to everyday life.
In "The Oxford Poets," Henry(Frowde have recently published the poem of Matthew Arnold, with introduc- tion by Sir Arthur Quiller-Couch; Barham's "Ingoldsby Legends"; E. B. Browning's Poetical Works ; Robert Browning's Poems (1833-18t>5); Burn's Poetical Works, edited by J. Logie Robertson; The Poetical Works of Byron; Campbell, edited by J. Logie Robertson; Chauoer, edited by W. W. Skeat; Cowper, edited by H. S. Milford; Orabbe, edited by A. J. and R. M. Carlyle; Dante's Divine Comedy, translated by Cary, with 109 illustra- tions by Flaxman; Dryden, edited by J. Sargeaunt; Ooldsmith, edited by Austin Dobson; Hood, edited by Walter Jerrold; Keats, edited by H. Buxton Forman, C. B.; Lcngfellow; Milton, edited by H. O. Reeching; Moore, edited by A. D. Godley; The Pageant of English Poetry, 1150 poems and extracts by 300 authors. Compiled by R. M. Leonard; Roe, with three essays on poetry, edited by R. Brimloy Johnson: Scott, edited by J. Logie Robert- son; Shakespeare's Complete Works, edited by W. J. Craig; Shelley, edited by T. Hutchinson: Southey, edited by M. H. FitzGerald; Tennyson's Poems (1830-1865). Thomson, edited by J. Logie Robertson; Whittier, edited by W. Garrett Horder; Wordsworth, edited by T. Hutch- inson; and A Book of Light Verse, edited by R. M. Leonard.
The Musson Book Co.
Since last issue this company has brought out "An Imperial Policy," by James Roberts ; "Maurice Maeter- linck—a Biographical Study, With Two Essays," trans- lated from the French of Gerard Harry by Alfred Allin- son; "Patchwork Papers," by E. Temple Thurston; "A Hero of the Sea," by J. E. Paterson; "Heart of the Ant- arctic," by Sir Ernest Shackleton, and "Photograms of the Year," a series of noted photographs of last vear (1910).
The Westminster Co. The following is a list of books published by The West- minster Co., during December: '"The Eschatalogy of the Gospels," by Prof. E. Von Pobschutz; "St. Paul the OTator," by Rev. Maurice Jones, B.D.; "The Faith. of a Modem Christian," by Professor James Orr; "The Work of Christ," by Principal P. T. Forsyth; 'The Secret of the Lord," by W. M. Clow; "Christianity and Labor," by Rev. William Muir. D.D.; "The Christian Certainty and the Modern Perplexity." by Principal A. E. Garvie;
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BOOKSELLER AND STATIONER
"Lizbert of the Dale," by Maria Keith; and '"Light From the Ancient East," by Professor Adolph Deissmann.
McClelland & Goodchild. "The Gift of the Grass," by John Trotwood Moore ; "The Golden Web," by Anthony Partridge ; "Capture of Paul Beck," by McDonnell Bodkin ;' and the "Complete Poems of Eugene Field," are the new books brought out by this firm since the Christmas holidays. The Field poems are for the first time collected in one volume. This book bears the imprint of McClelland & Good- child.
New and Forthcoming Books
Early Announcement of 1911 Publications — Titles of Books Already Arranged for and which will Appear at an Early Date.
"Pages From the Journal of Mark Rutherford," in two volumes, will be issued during the current month by Henry Frowde.
The Musson Book Co. are bringing out soon a book of Nature Study Birds, by Chester A. Reed, B.S. The book is a work for beginners in bird study. There will be 40 colored illustrations.
McLeod & Allen will publish shortly "The New Machiavelli," by H. G. Wells. This title was announced for fall publication, but owing to the manuscript not being finished was postponed until this year. This firm will also publish during this month :
In January a new novel by Gaston Leroux, author of the "Mystery of the Yellow Room" and the "Arsene Lupin" stories, will be published by McLeod & Allen. The title is "The Phantom of the Opera," and the il- lustrations by Andre Oastaigne are perhaps the most unusual and striking that have been put in any novel of recent years.
The Westminster Co. will publish three books during January: "Sin as a Problem of To-day," by the Rev. Prof. James Orr, D.D., "Ephemera Eternitatis," by Rev. John Kelman, D.D. and "The Pilgrim Ship," by the Rev. James Black, M.A.
Two new works of fiction which The Copp, Clark Co. expect to publish dluring the latter part of January are "Jim of the Ranges," by G. B. Lancaster, and "Gilead Balm," by Bernard Capes. About Feb. 1 the new story which has been running in The Saturday Ev- ening Post, "Eve's Second Husband," by the author of "The Circus Rider's Wife," will be published in book form by this company.
The Copp, Clark Co. have received a new two-volume edition of Alfred Noyes' Collected Poems. »
During January Cassell & Co. intend publishing the following volumes : In the Century Shakespeare series : "Coriolanus," (11th) ; "Antony and Cleopatra," (14th); "Comedy of Errors," (24th), and "Cymbeline," (28th). The "Impregnable City" will be published on the 13th ; '''Pretty Penelope," 20th ; and "Gulliver's Travels (one syllable), and "The Truth About Spain," 27th.
A new volume is now on the press of William Briggs entitled "East and West," being essays, etc., by Miss Adelaide P. Fitch, of Halifax. Miss Fitch has been a contributor to a number of magazines, both in the United States and Canada, for some time, and she has gathered together in this volume some of the most noted of her articles^ as well as some original matter which has not yet appeared in print.
A new book of the Rev. John McDougall which is to be issued shortly, is "On Western Trails in the Early Seventies." Dr. McDougall in this volume continues his experiences of pioneer life in the early days of the North-West of Canada, and he reaches the period when the North-west Mounted Police were introduced, and took charge of the administration of law throughout the vast territories which had hitherto been without any law or order. The volume is being issued through Wil- liam Briggs.
A volume has just been issued from the press of William Briggs by T. McKenny, of Thornbury, entitled "Tested Formulas, Farm and Household Recipes," which should be interesting to the farmers throughout Ontario, and also in the west of the Dominion. Mr. Mc- Kenny was in the drug business for some 50 years in Thornbury, and his formulas and recipes were valued so highly by the farming community of his district, that he decided to publish this volume.
The Macmillan Co. announce the publication this spring of a new story by Mr. Jack London, entitled "Adventure.'" They will also issue "When God Laughs" by the same author. In "The Log of the Snark" Mrs. Jack London tells the story of the adventurous cruise around the world undertaken by her husband and her- self a few years ago- This also will be published in the spring. Other early announcements are "The Pathless Way," Mark Lee Luther's latest book. It is a story of aeroplaning, and is full of the excitement and risks con- nected with this dangerous form of sport ; Charles G. D. Roberts' new book "Neighbors Unknown," in which he write sof the creatures of the wild ; "The Colonel's Story," by Mrs. Roger Pryor, on life in Virginia some sixty or seventy years ago ; "A Big Horse to Ride," by E. B. Dewing and "Klaus Heinrich Baas" by Gustav Frenssen, a story of the rise to commercial greatness of a German peasant ; "An Unwilling Minerva," by Mabel Osgoode Wright ; and "Little Mother," a new story by Zona Gale.
Following his successful "Essays on Modern Novel- ists," Prof. W. L. Phelps is publishing through The Maomillan Co., "Essays on Russian Novelists."
The second volume of "The Life of Benjamin Dis- raeli" by W. F. Monypenny, will be published this spring by The Macmillan Company.
Paul's Famous Speeches.
Herbert W. Paul, the author of "The life of Fronde," etc., has brought together in a volume called "Famous Speeches," a large number of the most notable speeches delivered in Parliament or elsewhere from the time of Oliver Cromwell to Gladstone, Burke, Fox, Chatham, Pitt, Sheridan, O'Connell, Grattan, Cobden, Beaconsfield and Bright and Abraham Lincoln are in- cluded. Mr. Paul supplies a general introduction, full biographical introduction to each speech, notes, etc. Little, Brown, & Co. are publishing "Famous Speeches" in the United States.
There has been under way for some years a new edi- tion of "Canadian Men and Women of the Times," by Henry J. Morgan, LL.D., of Ottawa- The work is now on press with William Briggs, and it is expected that it will be on the market within a month or so. The amount of information contained in this volume, con- cerning the public men and women of Canada is exten- sive. There are already some 4,000 advance orders, and more orders are being received daily.
BOOKSELLER AND STATIONER
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Publishers Lists of Best Sellers
The Books Found Most in Demand During the Past Month — Hints as to Most Popu- lar Fiction — Publications to the Fore.
The demand for "The Dop (Doctor, " published by Henry Frowde, immediately before Christmas cleared out that firm's stock. Since the holidays orders are re- ported to have come in from all parts of Canada. A large sale of this work is expected in 1911.
"Flamsted Quarries" is reported by McClelland & Goodchild to have been cleared out at Christmas, ren- dering- necessary the issuing of another edition.
The Musson Book Co. have found their best sellers to be recently "Rules of the Game," a new edition of which has just been published; "The Rosary," which is in as great demand since the holidays as in the early fall; "Max," the stock of which has had to be replenished; "City of Beautiful Nonsense," another edition having lately to be added, and '''Greatest Wish in the World," repeats of which have had to be made.
"The Reminiscences of Goldwin Smith," has been found by the Macmillan Co. to be an unusually good seller, one of the best moving biographical books they have issued.
As evidence of the success of their fall fiction Mc- Clurg & Co., Chicago, point to the fact that "Keith of the Border," by Randall Parrish, is now in the fifth edition. "The Price of the Prairie,"' by Margaret Hill McCarter in the sixth, "The Girl Who Lived in the Woods," by Marjorie Benton Cooke in the third ; Mr. Coolidge's "Hidden Water" in the second, and "The Spirit Trail," by Kate and Virgil D. Boyles in the second.
In order to meet the holiday demands for their new fall books, Little, Brown & Co., Boston, found it neces- sary to order new printings of the following titles : "Sicily in Shadow and in Sun," by Maud Howe ; "Ro- mantic Days in Old Boston," by Mary Caroline Craw- ford ; "The Optimist's Good Night," by Florence Hobart Perin ; "A Lawyer's Recollections In and Out of Court," by George A. Torrey , "Old Mother West Wind," by Thornton W. Burgess and "A Prairie Rose," by Bertha E. Bush. In fiction the fourth printing of Miss Waller's "Flamsted Quarries," the third of "The Quests of Paul Beck," by McDonnell Bodkin, and the second of Oppen- heim's "The Lost Ambassador" and of Anne Warner's "Susan Clegg, Her Friend and Her Neighbors" have been required. '''The Land of Long Ago" by Eliza Calvert Hall is just reprinted for the fourth time ; and "The Optimist's Good Morning" by Florence Hobart Perin, is now in its tenth edition, having been twice reprinted this fall. A new edition of Selma Logerlof's classic "Gosta Berloig," with twenty-nine charming illustrations by Georg Pauli, has just been issued, making the four- teenth printing of the story.
"Molly Make-Believe," The Copp, Clark Co. say, is selling nicely. "Let the Roof Fall In," Gilbert Parker's new volume of short stories, "Cumner's Son," ""Riders of the Plains," and Owen Johnson's "The Varmint" are also classed by this company as amongst their best sellers.
The books which The Macmillan Co. find to sell best are W. F. Monypenny's "Life of Benjamin Disraeli" ; Lord Acton's "Lectures on the
French Revolution," McClintock's "Old North Trail," "The Conflict of Color," by B. L. P. Weale ; "The Mys- tery of Golf," by T. Arnold ilaultain, and the now edi- tion of James Bryce's "The American Commonwealth. " In fiction: "Jim Hands," "The Doctor's Christmas Eve," "The Little King," "the Human Chord," "The Slowcoach," "Rewards and Fairies," by Rudyard Kip- Jing, and "Burning Daylight" by Jack* London.
Cassell & Co- find their best selling books to be: . "Janey Canuck in the West," "The Faith of a Laymen,"1 "Lady Molly of Scotland Yard,''' "What's Wrong With the World," "Little Books about Gseat Writers," and '"'Chums."
One of the most successful novels issued of late in Canada is Robert W. Service's new volume "The Trail of '98." Although the volume was delayed in publication until it was thought that there would be no opportunity to place it on the Christmas market, the publishers dis- posed of from ten to fifteen thousand copies during that time. The publishers expect that the novel will run into 100,000 copies. Service's two volumes of poems still continue to have a steady sale.
A work which has been successful is "Through Five Republics on Horseback," by G. W. Ray, F.R.S.C. The book is just now going into a fifth edition. It is being issued through William Briggs.
A little pamphlet which is having a very large sale at the present time is "The Canadian Naval Question," by Clive Phillipps-Wolley. The publishers state that His Excellency, Earl Gray, is taking quite an interest in the publication of this pamphlet, and has ordered it in considerable quantities, and that Canadian Clubs and other organizations of a similar nature are also ordering large quantities, as are several of the provincial govern- ments.
NOTES OF THE PUBLISHING HOUSES.
Geo. Stewart and W. E. Mainprice who have since the opening of the branch in Canada so successfully rep- resented the Oxford University Press on the road look forward with pleasure to calling on their bookseller friends from Halifax to Vancouver at an early date.
Wm. Copp, of The Cop.p, Clark Co., returned from the Old Country before Christmas. He has secured a number of "good things," said to be of interest to the 'trade which will be fn the hands of the travelers when they make their import book trip.
McLeod & Allen announce that they will not repre- sent Cassell & Co., during 1911.
Geo. McLeod, of McLeod & Allen, spent the closing days of 1910 in New York and Boston.
Wm. C. Bell and C. J. Musson paid short business visits to New York and Philadelphia the first week 0f the new year. \
F. H. Bailey, of the Religious Tract Society, Lon- don, Eng., will arrive in this country during this month, and will be calling upon the trade as formerly.
Samuel Bagster & Sons, have again made arrange- ments for Mr. Bailey to travel showing their Bibles, "Daily Light," and other publications at the same time.
The "Copping" Bible, (containing 100 colored illus- trations) by Harold Copping, recently issued by the Re- ligious Tract Society, is proving an unqualified success, and it is expected it will be taken up well by the Cana- dian trade. It makes a splendid presentation volume.
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BOOK SELL E \< A XI) S T A T 1 O X E K
Short Reviews of Recent Books
Host of New Publications Dealing with a Variety of Subjects — Romance, Adven- ture, Travel, History, Advice and Know- ledge Dwelt Upon.
Fox, Frances Margaret. Seven Little Wise Men. Bos- ton: L. ('. Page & Co. Cloth. $1.
A story about seven little children lor little child readers, telling of a family who had sold their all in Michigan to chance in Texas and the Southwest. The family move to California, where in the fruit belt they live in a tent. The tale recites their Christmas there and how anticipating but little joys the reality was more than they could have wished. Whiting, Lilian. Life Transfigured. Boston: Little.
Brown & Co. Cloth. $125 net.
When Lilian Whiting's first book, "The World Beau- tiful," was published some nixteen years ago it was widely recognized as a work touched with spiritual glad- ness. It was translated into French and the British press devoted much space to it. Miss Whiting has pub- lished many a work since. In this her latest work she has embodied the results of late scientific research and connected them with the speculative theories regarding the nature and environment of the life after death. "Life Transfigured" has two leading aims': the presentation of the conviction of the unity of the physical and spiritual worlds as an unbroken chain of evolutionary progress, and the expressed conviction of the close, practical and ever-present aid of the Holy Spirit. Peloubet, F. N. Select Notes on the International S.S.
Lessons. Boston: W. A. Wilde Co. Cloth, $1.25.
This work is the annual commentary of Rev. Dr. Peloubet on the Sunday School lessons for 1911, and is the thirty-seventh year of publication. Although prim- arily designed to assist users of the International Les- sons, it is also helpful to other Biblical scholars, who recognize that it brings to them a wealth of suggestion, illustration, and illumination of the Word. The lessons for 1911 are based upon the history of Israel and Judah and take up the kings and prophets of that period. Par- ticular attention lis centred upon the department of in- ductive studies on each lesson. This method of treating the subject is of importance and will be appreciated, as it compels the teacher to get all the help possible from the Bible itself, before consulting any outside aid in its interpretation of the truth found therein. Hutton, John A. The Authority and Person of Our Lord.
Edinburgh: Oliphant, Anderson & Ferrier. Cloth.
Prof. Hutton is already known in this country through his previous works, "Pilgrims in the Regions of Faith'1' and "Guidance from Robert Browning in Matters of Faith." Like the foregoing "The Authority and Per- son of our Lord" deals with faith and religion. The book is divided into three general chapters. The first deals with "the nature of Christ's authority," and the last two with "the voice of the New Testament concern- ing the Person of our Lord." Those who have read Prof. Hutton's earlier works will find this later one equally interesting. It may easily be read at one even- ing's sitting.
Mahan, Captain A. T. The Interest of America in Inter- national Conditions. Boston: Little, Brown & Co. Cloth. $1.5fl net.
Captain Mahan is known to the present generation as a naval expert of note, and his works on naval ques- tions and the influence of sea powers on history are al- ways read with interest. His present book is a study of international relations and their bearing upon American anterests. The work opens with a brief historical sum- mary of the origin and character of present international groupings in Europe, in which an examination is made of the existing relations between Great Britain and Ger- many. The foundations and tendencies of the present predominance of Germany in Europe is dealt with, as are also the "concert of Europe," the "balance of power," and the various international questions of ter- ritorial aggrandisement which have sprung up in Euro- pean politics of late years. Then the Eastern question and the '"open door" policy are brought on. :inil the effect of the "Monroe doctrine" on the world's politic- is dealt with. There are numerous points of comment raised with nearly all of which Canadian readers will agree. The winter seems to sympathize with the view- that it would be better for the world's peace that Bri- tain retain its dominating influence on the sea because of her interests in all parts of the globe, and he sees danger to America as well as to Europe in the Kaiser's growing strength.
Sloss, Robert. The Automobile — Its Selection, Care and Use. New York: Outing Pub. Co. Cloth, $1.25 net.
Beginning with the buying of a car the book takes the reader through the field of automobile knowledge. It tells how to select a car, giving some mechanical tips ; what is necessary to its proper care, and how the great- est amount of comfort and safety may be secured in drivting the machine. Instructions are given to the ama- teur chauffer, and valuable information is offered the lover of the automobile to assist in making tours and camping trips pleasant. The book is well worth while for the person who wishes to get the most out of a car.
Grayson, David. Adventures in Friendship. The Musson Book Co., Toronto.
In this book the author, a farmer, gives his exper- ience with a man who tries to impress on him the ad- vantages of becoming an Elk, Mason or Oddfellow. On thinking matters over he decides that friendship is the thing of all things that is most pleasant in the world, and the faculty of reaching out and touching one's neigh- bor where he really lives, the greatest of human achievements. He tells himself that he does belong to a brotherhood, "The Brotherhood of Men." He then tries friendship with various people most of whom have had trouble and he has a great influence on their lives. He is so full of contentment himself that he spreads it to everyone with whom he comes in contact making their lives richer and better for knowing him. His descriptions of his daily life, the people and country around him are very lifelike. It is a bright little book, well illustrated. Molesworth, Mrs. The Old Pincushion. London: W. & R. Chambers. Cloth.
An instructive and interesting story of the advent- ures of Kathie and Neville Powys while in boarding school in India. The principal object in the story is the search for the lost will of the children's aunt. After monthss and months of careful searching it is discovered in a most peculiar manner, and is the means of again reuniting the Powys family — the father and mother hav- ing been forced to remain in India, and hence separated from other children for many years, owing to lack of sufficient money to brino: them to England.
BOOKSELLER AND STATIONER
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Leblanc, Maurice. The Hollow Needle. Toronto: The Copp, dark Co. Cloth, $1.50.
From the first page of this story until its close Le- blanc ihas given a decidedly exciting tale. "The Hollow Needle" is a continuation of the remarkable escapades of that daring criminal, Arsene Lupin, which the author in earlier plays and books created. It is to the French what "Sherlock Holmes" is to the English reader — a tale of bewildering mystery and1 detective denouments. Many of the exciting incidents, which follow one another with great rapidity,, wlhile incredible, nay, impossible, arc nevertheless, most exciting. The unexpected is always happening. The bewilderment of the famous French and English detectives and the ingenious unravellings of the boy Beautrelet should please readers of police mysteries. The working out of the mysterious plot 'leaves no dull moments.
Heston, Winifred. A Bluestocking in India. Toronto: Henry Frovvde. Cloth, $1.00. In the form of letters this is a beautiful story of real life as it is in India to-diay, descriptive of the man- ners and customs of the people, and the trials and priva- tions through which the young doctor passes in order to help suffering womanhood, ending in a fitting romance. During her gallant work the "Bluestocking" finds time to take several vacation trips and 'has several narrow escapes from death. The letters from India give very real descriptions of the heat of the plains and the suffer- ing of the people, and are so full of pathos and humor as to move the reader to both laughter and tears. It is a book which makes one feel better for the reading of it.
Parker, Sir Gilbert. Cumner's Son. Toronto: The Copp, Clark Co. Cloth, $1'.50. This new book of Parker's is a series of tales of the South Sea Islands, and the stories are among the best this distinguished Canadian author has ever written. They are in his own peculiar style, full of life, of action," and of the passions which sway humanity. There is in the stories the same keen sense of tragedy and1 the comedy of human lives that made the "Northern Lights" such a success, but tb author has struck a deeper note in "Cumner's Son" than in any of his other short stories. The tales show much dramatic impulse.
Gerard, Morice. The Broken Sword. Toronto: The Mus-
son Book Co. Cloth, $1.25. A thrilling story of love and war during the troublous days of James II. in England, in which an army captain figures as hero. Religious and political feeling runs high. and when the captain resigns rather than submit to the king's declaration, he is wounded in a scuffle. Fleeing, he is rescued by a party secretly planning the king's over- throw. Mary Russell, daughter of the Great English lord, ther leader, persuades him to join their party. After many miraculous escapes, the plotters succeed in their plans, and when William of Orange drives James out of England, Mary and the captain are married. Klein, Charles, and Hornblow, Arthur. John Marsh's
Millions. Toronto: The Copp, Clark Co. Cloth, ill.,
$1.25. The author and playwright of "The Lion and the Mouse" have in this new book of theirs told a dramatic tale of conspiracy against a girl who inherits a fortune. An unscrupulous New York lawyer, boss of a political party, leads in the fight against the heiress. The story deals with the delays of the law and the mockery made of justice; with the horror of the private insane asylum,
and t-ho possibility of "railroading" a relative out of the way to what is virtually a living death. Coming (from such pens the story is, of course, well written.
Blanchard, Amy E. The Glad Lady. Boston: Dana Estes
& Co. Cloth, $1.50. A story of Spain, giving a timely and spirited ac- count of a remarkably pleasant vacation spent in an un- frequented part of northern Spain. The vacation, winch at the beginning promised to be \*ery quiet, turned out to be exactly the opposite The story ends with the cul- iniiial ion of at least two happy romances, one, that of the "Glad Lady," who throughout the entire story has proved a very interesting and attractive character. The descrip- tions of people and places we know very little about is given, and these add greatly to the interest. Richards, Laura E. Up to Calvin's. Boston-: Dana Estes
& Co. Cloth, $1.25. In "Up to Calvin's," Laura (J. Richards introduces Calvin Parks, Mittie May and a number of other lovable characters. Mrs. Richards has few equals in portraying the shrewed and kindly intelligence, the homely charac- teristics and quaint speech of the Down East Yankee. "Lip to 'Calvin's" is a book of very considerable charm, and will help greatly in making a few evenings at least pass pleasantly for the reader.
McCarter, Margaret. The Price of the Prairie. Chi- cago: McClurg. Cloth, "The Price of the Prairie" is an exceedingly fascin- ating story of life in a Kansas town just prior to and during the United States Civil War. The Author, talk- ing from the standpoint of a man of 60, whose years have fallen lightly on his head, depicts in appropriate style many thrilling incidents that one would expect in such a place and in such troublesome times. The plot centres around the lives of three persons in particular — the story teller, an early playmate named Marjie Whately and Jean, an Indian with a touch of French blood in his vein9 and a dangerous rival of the former. The frustra- tion of Jean's attempt to carry off Marjie by O'mie (O'meara), a faithful orphan Irish lad. is indeed interest- ing. The romantic scenes and> happenings, tales of dar- ing riders and fearless men, outbreaks of the » Indians ami plots against the young and feeble Unionists left at home to guard the town, all unite to make this novel one of stirring variety. The story smacks of prairie life when settlers were few and life was not held dearly.
Jacherns, Raymond. A Schoolgirl's Battlefield. London:
W. & R. Chambers. Cloth. An interesting, though rather pathetic story which should be enjoyed by the average school girl. The life of Elsea ParnwellA the heroine, should serve to remind young girls that in order to obtain ultimate success many a battle has to be fought on the great battle field of life. The interest is sustained throughout. The book should make an excellent gift for Xmas.
Meade, L. T. A Wild Irish Girl. London: W. & R. Chambers. Cloth. "A Wild Irish Girl" excellently depicts the quick- tempered but warm-hearted Irish girl. Patricia Radgold, the heroine of the story, who has romped about as she pleased in the south-west of Ireland, is, upon the death of her father, sent to London to be educated. She does not take kindly, to her luxurious surroundings, ami her love of freedom and fun leads her into many girlish scapes. The book is well illustrated throughout.
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BOOKSELLER AND STATIONER
Canadian Books and Authors
Publications About Canada and Books Written by Canadians which are Interest- ing to the Book Trade — Gossip of Re- cently Printed Works.
A now and complete edition of the poems of Pauline Johnson will be published in the spring by the Musson Book Co. It will embrace both her former books, as well as the fugitive verse she has since written. Miss John- son has of recent years written a number of boys' stories, and a volume of these will be brought out in Chicago shortly. She has also been successful in a series of sketches which have, as yet, received only newspaper pub- lication. They deal with Indian life and legend on the Pacific coast, and the Indian poetess has been most for- tunate in securing original material for these at first hand. Miss Johnson has been living in Vancouver for some time.
Cassell & Co. 's two Canadian books, "Janey Canuck in the West" and "The Faith of a Layman," have sur- passed all expectations. A fifth shipment (1,000) of the former, and a fourth shipment (500) of the latter, were ordered two weeks ago. The list of Canadian books for 1911 will be considerably enlarged. Arrangements have been concluded already for some. Cassell & Co. intend encouraging essentially Canadian talent.
In Canadian poetry new editions have been published by Mussons of "By Canadian Streams," "Flowers From a Canadian Garden," "Fragments of Sam Slick," "A Little Book of Canadian Essays," and "Songs of French Canada," all by L. A. Burpee. Mr. Burpee is also bringing out later this month through the same pub- lishers, "A Century of Canadian Sonnets," and "Can- adian Eloquence."
"The Old North Trail." by Walter McClintock, is a work which is likely to appeal to the general reader as well as to the anthropological student. The subject of the Bed Tndian is one that never fails to arouse interest, and the author's present account of the life, legends, and religion of the Blackfeet Indians has a peculiarly in- timate touch, for he collected the information for his work during some twelve successive seasons when he lived with the tribe and became intimate with its leaders, hav- ing indeed been adopted as the son of their great chief, "Mad Wolf." Mr. McClintock made good use of an anusual opportunity of studying a remarkable race, and his account is one of outstanding interest, to which the many illustrations taken from his own photographs largely contribute. The book is also provided with a map. It is published by Macmillan & Co.'s London. Eng., house.
Grant-Balfour will brimr out through The Musson Book Co. "Canada. My Home, and Other Poems." This company have as well, recently published Frederick James Scott's "Poems." a collection of lyrics which the poet has sung during the past thirty years; and the "Lays of the True North, and Other Canadian Poems," by A?nes Maule Machar.
It is somewhat strange that Goldwin Smith's Remin- iscences should be appearing at the same time as the biography of his bitter opponent. Disraeli, and no doubt the two books read side by side would make interesting reading. Macmillans are bringing out both works here in Canada.
One of the coming poets of Canada is Robert J. O. Stead, who is to the prairie what Robert W. Service is to the great North. Mr. Stead's songs are redolent of the
prairie, the homestead, and country life. He knows well the rugged and wholesome life of the prairie and the for- est, has caught the fine enthusiasm of the pioneer, the homesteader and the railway builder, and has crystalized in many pungent lines the various phases of their enthu- siastic, imperialistic aims and ideals. Mr. Stead has just issued through William Briggs, a third edition of his "Em- pire Builders."
"The Romance of Canada," edited by Herbert Strang, tells in a series of some 600 pages of extracts from many writers the story of Canada. The same au- thor has edited '''Early Days in Canada," stories of ad- venture and discovery, and "Pioneers of Canada," stories of forest and prairie. These three books for boys have recently been published by Henry Frowde.
Frank Yeigh's book "Through the Heart of Canada," issued a few* days before Christmas, was instantly suc- cessful. The publishers, Henry Frowde, have a second editions on the way. The book is tastefully gotten up, and fully illustrated ; the photographs taken by Mr. Yeigk being interesting to all Canadians. Beginning at Halifax, the reader journeys westward, touching at all the principal cities until Victoria is reached.
"Canada and Canadian Defence," by Major-General C. W. Robinson, C.B., giving what he considers the de- fensive of the Dominion in relation to the character of her frontier, the events of the war of 1812-14, and her position to-day, will be published by The Musson Book Co. in February.
"Yesterday and To-Day in Canada" by the Duke of Argyle, was brought out within the past month by The Musson Book Co. Mussons also published since last issue "Canada My Home," Grant Balfour's book of poems.
Mrs. Everard Cotes has written a story dealing with the political situation in India, entitled "The Burnt Offering." John Lane Co., New York, are the publishers.
"At Life's Windows" is the title of Rev. Alexander Louis Fraser's second collection of verses. The Globe Publishing Co., St. John, are the publishers.
Robert W. Service has gone from one extreme to the other. For years he lived in Dawson or along the gold- bearing creeks of the Arctic circle, and there he has written his powerful poetry. Ho started recently on a walking trip to New Orleans. This is his first visit to the eastern part of the United States, and he is taking this thirteen weeks' trip in order to learn something of the country at first hand and to collect material for future fiction. He expects to be in Toronto about March 1.
Agnes C. Laut, who has made a specialty for ten years of North-western subjects, is leaving this month for Panama to obtain from leading men on the spot the effects anticipated from the opening of the Panama Canal and whether it will injure the St. Lawrence and Hudson Bay routes.
In "The New North," which D. Appleton & Co. are puqlishing, Agnes Deans Cameron describes a journey down the Athabasca, Slave and Mackenzie rivers to the shores of the Arctic Ocean.
Among McLeod & Allen's spring publications will be a new book by Harold Bindloss, entitled "Sydney Car- teret Rancher." This story will deal with the Canadian Northwest.
The Copp, Clark Co. during the closing days of December published the "Complete Proceedings of the International Convention of the Council of Women," held in Toronto in the summer of 1909. This work con- tains the translations of the foreign addresses as well as those delivered in English.
BOOKSELLER AND STATIONER
23
OUR NEW MOVE
FOR 1911 TRADE
XN the past our publications have been sold to the Canadian trade through this branch by Messrs McLeod and Allen, who did good work for us. But from now on, our own representatives will carry our complete line throughout Canada and Newfoundland.
Mr. George G. Smithers will cover the Western territory from Toronto to Vancouver.
Mr. Edward J. Boyd the territory east of Toronto.
This move is made because we feel that the importance of our large and varied line of publications justifies direct representation.
W/tA best wishes for a f>ros{>erous jHew Year
Cassell & Co., Limited
London - New York - Toronto - Melbourne
24
BOOKSELLER AND STATION ER
Monthly Record of Canadian Books
Books Bearing the Imprints of Canadian Publishers Issued during the latter part of December and Early Days of January.
Acton (Lord.) Lectures on the French Revolution.
Toronto: Macmillan. Cloth, $3.00, net. Addams, Jane. Twenty Years at Hull House. With Illustrations by Norah Hamilton. Toronto: Macmillan. Cloth, $2.50. net.
Allen, James. The Doctor's Christmas Eve. Toronto: Mac- millan. Cloth. $1.25.
Argyle, Duke of. Yesterday and To-day in Canada. Toronto: Musson Book Co. Cloth, $2.
Balfour, Grant. Canada My Home. Toronto: Musson Book Co. Cloth, 50c; lamb, $1.
Benjamin Disraeli, The Life of. Prepared from official sources by Wm. F. Monypenny. Volume I. (1804- 1837.) Toronto: Macmillan. Cloth, $3 net.
Blackwood, A. The Human Chord. Toronto: Macmillan. Cloth. $1.25.
Bligh, S. M. The Direction of Desire. Toronto: Henry Krowde. Cloth, 70c; leather, limp, $1.
Book of Porcelain. 28 illustrations in color, by Willdam Gibb. Toronto: Macmillan. Cloth, $3.50 met.
Bruce (Sir Charles). The Broad Stone of Empire. (2 vols.) Toronto: Macmillan. $9 net.
Bryce, James. The American Commonwealth. (2 vols.) New Edition. Toronto: Macmillan. Cloth, $4 net.
Cambridge Modern History. Volume XII. Toronto: Macmillan. $4 net.
Carver, W. O. Missons and Modern Thought. Toronto: Macmillan. Cloth. $1.50 net.
Child, R. W. Jim Hands. Illustrated. Toronto: Mac- ma llan. Cloth, $1.25.
Clow, W. M. The Secret of the Lord. Toronto: West- minster Co. Cloth, $1.50.
Color Books of Travel and Description. Toronto : Mac- millan. Australia. By Frank Fox, 75 plates by Percy F. S. Spence. Cloth. $6 net. Malta. By Frederick W. Ryan. 20 plates by Vittorio Boron. Clo.th, $2.50.
Cuba. I. A. Wright, Illustrated. Toronto: Macmillan. Decorated cloth, $2.50 net.
Deissmann, Prof. Adolph. Light from the Ancient Light. Cloth, $4.
Dennett, R. E. Nigerian Studies. Illustrated, Map. Toronto: Macmillan. Cloth, $2.50 net.
English Church in the XIX Century, The. By B. F. Warre Cornish, M.A.. 2 parts, each being Volume VIII. of "A History of the English Church." Edited by the late Dean Stephens and the Rev. W. Hunt. Toronto: Macmillan. $4 net.
Field, Eugene. Complete Poems. Toronto: McClelland & Goodehild. Cloth.
Forsyth, P. T. The Work of Christ. Toronto: West- minster Co. Cloth, $1.50.
Frost and Campbell. A Text-Book of General Bacteri- ology, Illustrated. Toronto: Macmillan. Cloth. $1.60 net.
Garvie, Prin, A. E. The Christian Certainty and the Modern Perplexity. Toronto: Westminster Co. Cloth. $2.
Gilson, Captain Charles. The Spy. Toronto: Henry Frowde. Cloth, $1.50.
Haultain, Arnold. The Mystery of Golf. Second Edi- .ion. Toronto: Macmillan. Cloth. $1.75 net.
Hegner, Robert W. An Introduction to Zoology. Illus- trated'. Toronto: Macmillan. Cloth, $1.90 net. Highways and Byways Series. Cambrige and Ely by the Rev. Edward Conybere. Illustrated by Hugh Thomson. Toronto: Macmillan. $1.75. Home, H. H. Idealism in Education. Toronto: Mac- millan. Cloth, $1.25 net. Howden, Rev. J. R. Locomotives of the World. Toronto:
Henry Frowde. Cloth. $1.25. James, Grace. Green Willow and Other Japanese Fairy Tales. 40 colored illustrations by Warwick Goble. Toronto: Macmillan. Cloth, $5. Jerusalem, Wm. Introduction to Philosophy. Toronto:
' Macmillan. Cloth, $1.50 net. Jones, Rev. Maurice. St. Paul the Orator. Toronto:
Westminster Co. Cloth. $1.50. Keith, Marian. 'Lizbeth of the Dale. Toronto: West- minster Co. Cloth, $1.25. Letters by Edward John Trelawny. Edited by H. Bux- ton Forman. Toronto: Henry Frowde. Cloth, $4.20 Lockyer (Sir) N. and W. Tennyson as a Student and Poet of Nature. Toronto: Macmillan. Cloth, $1.25 net. London, Jack. Theft. Toronto: Macmillan. Cloth,
$1.25 net. Lucas, Bernard. Christ for India. Toronto: Macmillan.
Cloth, $1.25 net. . Lucas, E. V. The Slowcoach. Colored Illustrations.
12 mo. Toronto: Macmillan. Cloth, $1.50 net. Major, Charles. The Little King. Illustrated in color by
J. A. Williams. Toronto: Macmillan. Cloth. $1.25. Marriott, J. A. R. Second Chambers. Toronto: Henry
Frowde. Cloth, $1.75. Mason, Frank H. The Book of British Ships. Toronto:
Henry Frowde. Cloth, $1.25. Maurice, Maeterlinck. Biographical Study from the French of Gerard Harry; translated by Alfred Allin- &on. Toronto.: Musson Book Co. Cloth, 00c; leather. $1.25. McClintock, Walter. The Old North Trail. Colored
Illustrations. Toronto: Macmillan. Cloth, $4 net. Mitford, Mary Russell. Our Village. With an introduc- tion by Anne Thackeray Ritchie. 100 illustrations by Hugh Thomson, and 16 plates in color by Alfred Rawlingis. Toronto: Macmillan. Cloth. $3.50. Muir, Rev. Wm. Christianity and Labor. Toronto:
Westminster Co. Cloth, $1.50. Orr, Prof. James. The Faith of a Modern Christian.
Toronto: Westminster Co. Cloth, $1.50. Paterson, J. E. A Hero of the Sea. Toronto: Musson
Book Co. Cloth. $1.25. Peeps at Great Cities Series. Each containing 12 illus- trations in color. Toronto: Macmillan. Each 50 cents. Peeps at Many Lands Series. Each containing 12 full- page illustrations in color. Russia, Denmark, Ceylon, Korea. Toronto -.Macmillan. Each 50 cents. Reynolds, Stephen. Alongshore. Toronto: Macmillan.
Cloth. $1.20 net. Roberts, James. An Imperial Policy. Toronto: Musson
Book Co. Paper, 20c. Shackleton, Sir Ernest. Heart of the Antarctic. Toronto:
Musson Book Co. Cloth, $1.50 net. Sisson, Edward O. The Essentials of Character. Tor- onto: Macmillan. Cloth. $1 net. Smart, Wm. Economic Annals of the Nineteenth Cen- tury. 1801-1820. Toronto: Macmillan. Cloth. $5.50 net. Smith, Goldwin. Reminiscences. Illustrated. Toronto: Macmillan. Cloth, $3 net.
I'.OUKSELLER AND STA T lONE R
25
A Fitting Design for Stationery.
"I want an estimate on ten thou- sand letter-heads," said the profes- sional-looking man with the silk hat.
"Any new design," asked the en- graver.
"Yes, sir," replied the caller. "In the upper left-hand corner I want a catchy cut of Patrick Henry making his memorable speech, and in distinct letters, under the cut, his soul-inspir- ing words, 'Give me liberty or give me death.' jYou see," he added, hand- ing a card to the engraver, "I'm a divorce lawyer, and want something fitting." — Lippincott's.
• • •
"Mary," said Uncles James, "you make use of that big dictionary with the wire stand that I gave you last Christmas, don't you ?"
"O, yes, uncle," answered Mrs. Wardlaw, "and the children enjoy its ever so much. They're never so hap- py as when they can manage to upset it on the baby."
• • •
"Papa, what does Santa Claus do between Christmases ?" "Hides from his creditors."
• • •
Dr. Harvey W. Wiley, chief of the bureau of chemistry in the Depart- ment of Agriculture, has interpreted many laws affecting pure foods and drugs, and has 'had some of his opinions reversed by the Department of Justice and the 'President.
He was discussing this one day when he said :
"The matter of interpreting laws is much like the story of the little boy who was told by his teacher to read something from a primer.
"The boy read as follows:
" 'This is a warm doughnut. Step on it.'
" 'Why, Johnny,' said the teacher, 'that can't be right. Let me see your book.'
"This is what she found:
" 'This is a worm. Do not step on it.' "
— Cosmopolitan.
• * •
Teacher (to a new pupil): "Why did Hannibal cross the Alps, my little man?" My Little Man: "For the same reason as the 'en crossed t'h' road. Yer don't catch me with n>o puzzles."
— Sydney Bulletin.
• • »
One way to clean a dirty page is to place it in a flat dish and cover it with cold water. The sun will draw- out the stains, and the leaf must then be slowly dried, but not in the sun. as this would turn it yellow.
The Quality Line at a Popular Price
Some facts concerning the production of Tally Cards, Dinner Cards, Holly Folders, Greeting Cards and Novelties which will create a sensation in stationery circles.
QUALITY FIRST
and always has been the motto of the Elliott Company. When we went in to the production of these goods for the trade, we had already an established reputation for good work in other lines covering a period of thirty years; a reputation built on the solid foundation of honest dealing by Chas. II. Elliott when the firm was started in 1876. We had Ihe confidence of the commercial buyers and knew we could win the confi- dence of the stationery trade by the same methods and treat- ment.
We made our products the best that could be manufactured, bringing to our assistance the long and varied experience and training of our artists and engravers.
THE RESULTS
have been apparent to everyone. The Elliott Line of Tally Cards, Calendar Pads and kindred art goods has become the standard by which all other similar productions are measured.
OUR FACILITIES
are the best in the country. We have the plant and we have the men, but heretofore we have lacked a definite know- ledge of the market.
Experience and a carefid tabulation of sales, some of it very costly, covering a period of three years, has shown us what we could run as an initial edition on all of our numbers and with this knowledge before us, we have produced vastly larger quantities than ever before, thereby reducing the cost to the trade. This reduction comes from a perfectly rational cause and places the goods beyond competition because it in no way sacrifices the quality.
WE DO NOT
want you to take our worn for tins. WE DO want you to wait for the Elliott Line until our salesmen show you the goods and the figures, whether you arc a jobber or a retailer. If you can't wait, write and we will send sample-, by mail
Tally Cards Dinner Cards Xmas Cards Xmas Folders
Motto Cards Calendar Pads Calendars Quotation Letters
Score Pads Dance Programs Price Tickets Birth Announcements
Post Card Mounts (patented) Card Party Invitations
jfortk ihilademkiaja.
DAVID FORREST, Canadian Representative 558 Bathurst St Phone College. 4133 Toronto, Can.
20
no
LLER AND STATlONliR
New Sheet Music for Stationers
Opportunities in Small Centres for Sale of Vocal and Instrumental Music — New and Copyrighted Pieces. Now that the Christmas holidays are past there should be plenty of scope for the stationer to inaugurate and develop a sheet music department. A slight survey of the field and prospect before each stationer only will be necessary for him to see what plans will be helpful.
Value of Opportunity in Sheet Music.
Opportunity presents itself in many guises, but to the bookseller and stationer it probably appears in more varied form than to those engaged in any other trade. The reason for this is to be found in the variety of goods handled. The avenues of approach for oppor- tunity are as numerous as the different lines represented.
It is surprising, under the circumstances, that num- erous stationers have allowed opportunities to pass by unnoticed, but it is none the less regrettable. One mat- ter which is flagrantly slighted is the handling of sheet music.
Why is it that people who want music send to the eity for it ? Is it because they can get music cheaper that way than by patronizing the home dealer ; or is it because no one at home has taken the trouble to be- come interested enough in the possibilities of sheet music to bother with it ? In the last suggestion is the true answer. It is the opinion of some that music can be obtained more cheaply from department stores than from regular music houses, but what influence is at work to enable people to see the many advantages of buying at home ? None but the feeble efforts of a few> and in a great many cases absolutely none at all.
The maxim "what is worth doing is worth doing well" never applied more fittingly than in the case of the bookseller and stationer selling sheet music. Never take on a fresh line of goods if you have no faith in it but do not get beyond the point where you can quickly realize the proposition has merit.
In every town there is a demand for sheet music of all kinds, and to the man who has faith enough to take hold of the proposition in a live way and cultivate the field there will come a responding increase of business. Window display and advertising will help much in creat- ing a larger demand for sheet music, but perhaps an even more satisfactory way is to keep personally in touch with musical circles and musical people. It may be that numbers of stationers are not qualified to take an active part in the town's musical life, but there is not one who cannot keep in touch with the people who arc actively interested. Thus, keeping informed as to the needs of the community and being in constant touch with the wholesaler, the law of supply and demand will work out the profits' of the bookseller and stationer.
Music That is Selling.
In view of the fact that the coronation of George V. is fixed for June next the march song, "Hail King George," promises to have an immense sale. The words of the song are by Clifton Ringham and when sung to the settinb by Edward St. Quentin, it arouses the patriotism of every listener. When ordering this song remember No. 1 is in F and No. 2 is in G.
Manville Brooke is the author of both words and music of "The Pioneer," a son? descriptive of pioneer life and breathing o'f its attendant struggles and joys. The song may be had in D or in P. A lover of good
music will be unable to pass it by, for the setting is classical.
"Wert Thou a Slave," words and music by Helen Kilner, is a love song and may be had in E flat, F or G. It is above the average in this class of songs and will command a ready sale.
Frances M. Gostling has written the words and Ed- ward T. Lloyd the musical setting for a delightful little ballad entitled "'Little Girl with Eyes of Blue." The movement throughout is in ti-8 time and the effect is extremely dainty.
"Fa La La" is a vocal duet for contralto and so- prano and may be had in G or in A. The words are by Thomas Morley and the music by Ernest Newton. This is not a new work, but since its introduction it has proved its worth and has obtained an enviable reputa- tion as a two-part song.
From the realm of sacred music two songs are pre- sented this month. One, "Jesus Our Saviour," by Henry Tolhurst, a comparatively recent addition, hut of undoubted merit. It ranges from C sharp to E flat. The other is an older work and ranks decidedly as a good song, it is "Hark, Hark my Soul," by Ernest Newton, the words being by Rev. F. W. Faber, D.D. It may be had in E flat or in F.
*
Recently Copyrighted Sheet Music.
The following list of instrumental and vocal music was copyrighted within the month at Ottawa :
23313. "Be My Sweetheart." Words by C. E. Law- rence. Music by W. Dayton Wegefarth. Jerome H. Remick & Co., New York, 14th December.
23314. "If I Were A Knight of Old." Words by Her- bert Thomson. Music by Ethel Lincoln. Jerome H Rem- ick & Co , New York, 14th December.
23315. "Good Bye, Nellie Gray." Words by Dave Op- penheim. Music by Joe Cooper. Jerome H. Remick & Co., New York, 14th December.
23316. "We've Kept the .Golden Rule." Words by Ken Deely. Music by Percy Wenrich. Jerome H. Remick & Co., New York, 14th December.
23317. "My Evening Star." Words by Ren Shields. Music by P. D. DeCoster. Jerome H. Remick &i Co., New York, 14th December.
23318. "Every Heart Must Have Its Sorrow." Words by Harry Williams. Music by Egbert Van \lslyne. Jerome H. Remick ,&) Co., New York, 14th December.
23319. "Kisses at Auction." Words by Harry B. Smith. Music by Raymond Hubbell. Jerome H. Remick & Co., New York, 14th December.
23320. "Anoma." Rag. By Ford Dabney. Jerome H. Remick &t Co., New York, 14th December.
23368. "Vesper Hymn." By J. Norman Eagleson, Mus. Bac. (Words and Music.) The Anglo-Canadian Music Publishers Association, London, England, 22nd December.
23371. "King of the Air." March and Two-Step. By F. T. Allen. A. L. E. Davies, Toronto, 24th December.
23373. "By." Words and Music by John G. Strath- dee. Jerome H. Remick & Co., Detroit, 24th December.
23376. "Three Lyrics." (1. "Clarice." 2. "The Old Garden Swing." 3. "0 Sweetheart Mine.") Words and Music by Ravenor Bullen. Ravenor Bullen, Petrolea, Ont., 27th December.
23377. "Through Peace to Light." Words by Adelaide Proctor. Melody by Zaida Bettes-Dill. Accompaniment by E. E. Vinen, F.R.C.O. Zaida Bettes-Dill, Toronto, 27th December.
23378. "My Baby Dear.". Words by Samuel Abbott. Melody by Zaida Bettes-Dill. Arranged by W. O. Forsyth. Zaida Bettes-Dill, Toronto, 27th December.
BOOKSELLER AND STATIONER
27
MUSIC ORDERS
Add a "Music Order" department to your business. It costs you nothing and will prove profit- able. Our large stock is at your service. We ship mail orders the day we receive them and procure promptly anything unobtainable in Toronto. Ask us for particulars.
Anglo-Canadian Music Publishers Assn., Ltd.
ASHDOWN'S MUSIC STORE 144 Victoria Street - - TORONTO
ART SUPPLIES
WInior & Newton'* Oil Colors " Water Colors " " Canvas
" •' Papers
" " Brushes
•' " Boxes
All kinds of goods for artists: Crayons, Oils, Mediums, Easels, Studies, &c
SBND FOR CATALOGUE
A. Ramsay & Son Co.,
MONTREAL
Agents for WINSOR A NEWTON, London
Cassell & Co.'s 1911 Spring List.
The following list of titles have already been arrang- ed for publication early in 1911 by this company — "Kronstadt," "Daphne," "A Honeymoon in Hiding," "Book of the Horse," "Italy: The Magic Land," "Bess of the Woods," "Joan of the Tower," "Eliza Getting On," "Wild Flowers, vol. 0. 3," "The Dumpling," "The Mark of His Calling," '''Practical Electricity," "Wild Flowers as They Grow," "The Truth About Egypt," "Beliefs of Unbelief," "Everyday Japan," "Miss Fallow- field's Fortune," "100 Popular Pictures, vol. II.," "The Rogue's Progress, or Twin Sisters," "A Daughter of the Democracy," "Breeding and the Medelian Theory," and "Sound Business."
Other and later titles include: "Life Histories of Familiar Plants," "Charles Dickens," "Letters to a Niece," "How to Grow Rich," "H. B. Irving," "Field Naturalist's Handbook," new edition, "Sword of the Lord," "A Kingdom of Dreams," "The Complete Gard- ener," "Captain Black," '''Everybody's Books," 10 vols., "Steel, High Speed and Carbon," "The Endowment of Motherhood," "The Unknown Isle," '''Electrical Primary Batteries," "Electric Accumulators," "Lieutenant of the King," "The Money Spider," "Astronomy for All," "The Jesuit," "Canada as It Is," new edition, "A Fav- orite of Fortune,'1' "Fourteen Years a Jesuit," "The Spider's Eye," "A Woman's Love or the Third Man." "The HapP3' Vanners," "Guide to London," new edition, "The Seven Streams," The Impregnable City,"
Walter McClintock's "The Old North Trail" was published during December by The Macmillan Co. It treats of the life, legends and religion of the Blackfeet Indians.
BAGSTER
The Pioneers of the Present Form of Bible.
And Inventors of the "Yapp" Divinity Circuit Binding.
ESTABLISHED 1794
BUY
Bagster Bibles
Bagster's Students' Books
For the Hebrew and Greek Scriptures— the only Real Helps published.
Bagster's Devotional Books
in the very words of
Scripture only.
"The Daily Light on the
Daily Path." "The Series of Tiny Text
Books." Etc., etc., etc., etc., etc.
KEPT AT ALL BOOK STORES.
Bagster's 64-page Illustrated Catalogue of Bibles and Books post free on application.
Samuel Bagster & Sons
LIMITED
15 Paternoster Row, London, Eng.
28
BOOKSELLER AND STATIONER
Best Sellers in December
Brantford.
1. The Dop Doctor. Richard Dehan. Frowde.
2. The Second Chance. Nellie McClung. Briggs.
3. Mary Cary. Kate L. Bother. Hayser.
4. The Frontiersman. H. A. Cody. Briggs.
5. Master of the Vineyard. Myrtle Reed. Putnam, (i. The Rosary. Florence Barclay. Musson.
Calgary.
1. The Trail of '98. Robert W. Service. Briggs.
2. The Dop Doctor. Richard Dehan. Frowde.
3. The Rosary. Florence Barclay. Musson.
4. The Second Chance. Nellie McClung. Briggs.
5. The Stampeder. S. A. White. Briggs.
6. The Rules of the Game. Stewart E. White. Musson.
Charlottetown.
1. The Rosary. Florence Barclay. Musson.
2. Kilmeny of the Orchard. L. M. Montgomery. Page.
3. The Dop Doctor. Richard' Dehan. Frowde.
4. The Mistress of Shenstone. Florence Barclay. Put-
nam.
5. The Frontiersman. H. A. Cody. Briggs.
6. Cynthia's Chauffeur. Louis Tracey. McLeod.
Chatham.
1. Love of the Wild. Archie P. McKishnie. McLeod.
2. The Second Chance. Nellie McClung. Briggs.
3. The Rose in the Ring. Geo. B. McCutcheon. Briggs.
4. The Rosary. Florence Barclay. Musson.
5. The Mistress of Shenstone. Florence Barclay. Put-
nam.
6. The Handicap. Robt. E. Knowles. Frowde.
Edmonton.
1. The Trail of '98. Robert W. Service. Briggs.
2. The Second Chance. Nellie McClung. Briggs.
3. The Handicap. Robert E. Knowles. Frowde.
4. The Frontiersman. H. A. Cody. Briggs.
5. The Rules of the Game. Stewart E. White. Musson.
6. The Rose in the Ring. Geo. B. McCutcheon. Briggs.
Guelph.
1. The Trail of '98. Robert W. Service. Briggs.
2. The Second Chance. Nellie McClung. Briggs.
3. The Frontiersman. H. A. Cody. Briggs.
4. The Rosary. Florence Barclay. Musson.
5. The Dop Doctor. Richard Dehan. Frowde.
6'. The Castle Builders. Chas. C. Munn. McLeod. Hamilton.
1. The Trail of '98. Robert W. Service. Briggs.
2. The Second Chance. Nellie McClung. Briggs.
3. Max. Katharine C. Thurston. Musson.
4. The Rosary. Florence Barclay. Musson.
5. Mistress of Shenstone. Florence Barclay. Putnam.
6. The Dop Dootor. Richard' Dehan. Frowde.
City of Beautiful Nonsense. E. T. Thurston. Musson. Kingston.
1. The Trail of '98. Robert W. Service. Briggs.
2. The Second Chance. Nellie McClung. Brigsrs.
3. The Rosary. Florence Barclay. Musson.
4. Mistress of Shenstone. Florence Barclay. Putnam.
5. Master of the Vineyard. Myrtle Reed. Putnam.
6. Crumner's Son. Sir Gilbert Parker. Copp.
Moncton.
1. The Trail of '98. Robert W. Service. Briggs.
2. The Handicap. Robert E. Knowles. Frowde.
3. Songs of a Sourdough. R. W. Service. Brigys.
4. The Second Chance. Nellie McClung. Briggs.
5. The Rosary. Florence Barclay. Musson.
6. Master of the Vineyard. Myrtle Reed. Putnam.
Peterboro.
1. The Trail of '98. Robert W. Service. Briggs.
2. The Lop Doctor. Richard Dehan. Frowde.
3. The Handicap. Robt. E. Knowles. Frowde.
4. The Second Chance. Nellie McClung. Briggs.
."). Master of the Vineyard. Myrtle Reed. Putnam. 6. Mistress of Shenstone. Florence Barclay. Putnam. Port Arthur.
1. The Second Chance. Nellie McClung. Briggs.
2. The Trail of '98. Robert W. Service. Briggs.
3. The Rosary. Florence Barclay. Musson.
4. Mistress of Shenstone. Florence Barclay. Putnam. ."). Sowing Seeds in Danny. Nellie McClung. Briggs.
(i. The Rules of the Game. Stewart E. White. Musson. Quebec.
1. Rules of the Game. Stewart E. White. Musson.
2. The Trail of '98. Robert W. Service. Briggs.
3. The Handicap. Robt. E. Knowles. Frowde.
4. Billy Topsail & Co. Norman Duncan. Frowde.
5. 'Lizabeth of the Dale. Marian Keith. Westminster
Co.
6. Love of the Wild. Archie P. McKishnie. McLeod.
Stratford.
1. The Rosary. Florence Barclay. Musson.
2. The Trail of '98. Robert W. Service. Briggs.
3. The Frontiersman. H. A. Cody. Briggs.
4. The Second Chance. Nellie McClung. Briggs.
5. Cyathia's Chauffeur. Louis Tracey. McLeod.
6. The Handicap. Robt. E. Knowles. Frowde.
Toronto.
1. The Second Chance. Nellie McClung. Briggs.
2. The Dop Doctor. Richard Dehan. Frowde.
3. The Rules of the Game. Stewart E. White. Musson.
4. Ailsa Page. R. W. Chambers. McLeod.
5. Cynthia's Chauffeur. Louis Tracy. McLeod.
6. The Frontiersman. H. A. Cody. Briggs.
Vancouver.
1. The Trail of '98. Robert W. Service. Briggs.
2. The Rosary. Florence Barclay. Musson.
3. Burning Daylight. Jack London. Macmillan.
4. The Handicap. Robert E. Knowles. Frowde.
5. 'Lizbeth of the Dale. Marian Keith. Westminster
Co.
6. Cynthia's Chauffeur. Louis Tracy. McLeod.
Winnipeg.
1. The Second Chance. Nellie McClung. Briggs.
2. The Rosary. Florence Barclay. Musson.
3. The Dop Doctor. Richard Dehan. Frowde.
4. The Trail of '98. Robert W. Service. Briggs.
5. The Frontiersman. H. A. Cody. Briggs.
6. The Greatest Wish in the World. E. Temple Thurs-
ton. Musson.
Canadian Summary.
Points.
1. Trail of '98. Briggs 110
2. The Second Chance. Briggs 102
3. The Rosary. Musson 84
4. The Dop Doctor. Frowde 57
5. The Handicap. Frowde 43
fi. Thp Frontiersman. Briggs 40
«
Beg-inn'ng- with the March number Busy Man's Mag- azine will hereafter be known as MacLean's Magazine. The editors in their announcement state that people thought Busy Man's meant "Business Man's." Wishing to overcome this it was folt that the new name would be more in keeping with the general nature of the mag- azine. The principal features which have characterized the magazine in the past will be maintained.
BOOKSELLER AND STATIONER
29
Standard Commercial Works
CANADIAN CUSTOMS TARIFF HAND BOOK.
Enlarged and revised to date.
Price, $1.00
MATTE'S INTEREST TABLES at 4 to 10 per cent Price, $3.00
MATTE'S INTEREST TABLES at 3 per cent Price, $3.00
HUGHES' INTEREST TABLES
and book of days combined at 3 to 8 per cent Price, $5.00
HUGHES' SUPPLEMENTARY IN- TEREST TABLES
Price, $2.00 HUGHES' INTEREST TABLES
at 6 and 7 per cent., on folded card Price, $1.00 HUGHES' SAVINGS BANK IN- TEREST TABLES. at 2J, 3 or 3J per cent., each on separate card Price, $1.00
BUCHAN'S STERLING EX- CHANGE TABLES.
Price, $4.00 BUCHAN'S STERLING EQUIVA- LENTS AND EXCHANGE TABLES.
Price, $4.00 BUCHAN'S PAR OF EXCHANGE
(Canadian) Mounted on card Price, 35c.
IMPORT COSTS.
A. new Advance Table . .Price, $1.50
THE IMPORTER'S GUIDE. Advance Tables Price, 75c.
A comilele atalogue of all the above publication sent free upon application.
Morton, Phillips & Co.
PUBLISHERS
1 1 5 and 1 1 7 Notre Dame St We.t. MONTREAL
N.B.-The BROWN BROS.. Ltd.. Toronto, carry a full line of our publications.
The clerk is in direct line to be- come a salesman. It is the next job above him. He has an option on it. It is merely a matter of "getting busy" with his mind and learning all that can be learned (which is a great deal) about the merchandise under his charge.
How full of poetry is day-before- yesterday and day-after-to-morrow. Only the present is prose.
• • •
Every man believed his experience would make an interesting book.
Buyers Guide
Sor
* ST&ntaitf <§ii ank <8ooks<
THAT CAN BE PROCURED FROM OUR STOCK
WE NEVER SELLTHE CONSUMER DIRECT
Abstract Tablets. Address Books. Advertiser*' Specialties Memo. B'ks, Diaries, etc.
Bank Pass Books. Bankers' Tab. Tablets. Bill Head Pads. Combination Record & Cash
Books. Common Sense Ind. Book Composition Books. Corp. Stock Books. Counter Books. Cross Section Books. Cross Section Tablets. Daily Journals. Desk Blotting Pads. Diaries — Standard. Dockets. Drafts.
Drawing Pads. Druggists' Prescrip. B'ks. Due Ledgers. Pup. & Trip. Note & Let.
Heads. Dup. &. Trip Order Books. Dup. Bill Heads. Dup. Receipt Books. Dup. Scale Books. Dup. Teleg'h Blanks. Empire Note Books. Empire Order Books. Einp. Sep. L'f Price B'ks. Engagement Books. Engineers' Cross Sec. B'ks. Engineers' Field Books. Eureka Memo. Books. Expense Books. Ext. Fine Ad. & Visit B'ks Fairbanks' Scale Books. Family Expense Records. Bills Payable & Rec. B'ks. Blank B'ks— See Folio B'ks. Book-keeping Blanks. Books of All Kinds to Order. Business Blanks. B tcbers' Order Blanks. Bitchers' Pass Books. Buyers' Price Books — Reg. Buyers' Price B'ks. L'se L'f C.O.D. Exp. Rec'pt B'ks. Carman's Books. Cash Account Books. Cash B«oks— Printed Head. Cash Sales Books. Chick Books. Collection Books. Columnar Books. Combination Cash & Ledger
Field Books.
Figuring Books & Pads.
Fine Memorandum Books.
Flap Memorandum Books.
Flat Back Invoice. Books.
Flat Opening Blank Books.
Folio B'ks of every conceiv- able size, binding & ruling.
Foolscap Tablets.
(ieneral Pass Books.
Grocers'. Store Order B'ks.
Grocers' Pass Books.
Hinsdill's Pat. Sc't'ch P'ds
Hotel Registers.
Herbariums.
Icemen's Books.
Indexed Thru Blank Book (all sizes).
Indexed 1 hru Memo. B'ks.
Indexes for Ledgers.
Indexes — Shepherd's Printed Position.'
Indexing Special B'ks.
Insurance Registers.
Invoice Books. *
Invoice Books — Flat Back.
Invoice Copying Books.
Invoice Records.
Journal Paper.
Key Index.
Law Registers.
Ledger Paper.
Legal Pads & Tablets.
Letter Copying Books.
Letter Copying Paper.
Log Tally Books.
Loose Leaf Ledgers.
Loose Leaf Price Books.
L'se L'f Stud. Note B'ks.
Lumber Books.
Manifold Books-all kinds.
Memo. B'ks. i. Usi-/ s & styles.
Memo. B'ks — Indexed.
Mdse. Order B'ks Dup.
Mdse. Order B'ks with Stub
Milk Books.
Miller's Com. Sense Ind.
Miniature Blank Books.
Minute Books.
Money Receipt Books.
Money Receipt B'ks — Dup.
Notes.
Oblong Folio and Quarto Blank Books!
Oblong Memo. Books.
Order Books.
Package Receipt B'ks. Reg. and Duplicating.
Pass Books.
Pencil Books. Perpetual Diary. Pocket Ledgers. Popular Memorandum B'ks
Quadrille Ruled Pads.
Quadrille Ruled Tablets.
Receipts.
Receipt B'ks— Duplicating.
Receiv. & Disch'ing B'ks.
Record Paper.
Reference Files.
Remittance Blanks— Dup.
Renewable Memorandums.
Rent Receipt Book:;.
Rent Keceipt Books— Dup.
Reporters' Note Books.
Roll Books.
Ruled D.E. Ledger Paper.
Ruled Jour. Paper, 2 cols.
Ruled Jour. Paper. 3 cols.
Salesmen's Dup. or Trip. Order Books.
Scale B'ks. Reg. & Dup.
School Writing Books.
Scrap Books.
Scratch Pads— Hinsdill's.
Separate Leaf Ledgers.
Separate Leaf Price B'ks.
Shepherd's Pr't'd Pos. Ind
Shippers' Records.
Shipping Receipt Books in Triplicate Form.
Shopping List Books.
Standard Diaries.
Standard Rev. Note B'ks.
Statement Tablets.
Stenographers' Books.
Stock Books for Mdse.
Stock Ledgers.
Stock Transfer Books.
Stockholders' Lists.
Students' Note Books.
Suspense Ledgers.
Scratch Books & Pads.
Tabulating Tablets.
Tally Books.
Telegraph Blanks. Duplicat- ing and Triplicating.
Time Books.
Travellers' Expense B'ks.
Trial Bal. B'ks & Paper.
University Note Books.
Universal Order Books.
Vest Pocket Memo. B'ks.
Visiting Lists.
Warrants on Treasurer.
Wavbill Copying Books.
Wedding Lis*s.
Weighers' Scale Books.
HE New "Banner" Line
of SCHOOL COMPOSITION BOOKS
is a particularly goo(i line— at popular price. SEND FOR SAMPLES,
BOORUM & PEASE COMPANY
HOME OFFICES:
Bridge, Front and York Sts. Brooklyn. N.Y.
FACTORY :
Brooklyn. N.Y.
QPFP1A1 The best offer in Bl *** C^lrtLi bound in full sneep en
SALESROOMS:
109-111 Leonard St.. Now York.
220 Devonshire St.. Boston.
Republic Building. State and
Adams Sts.. Chicago.
ank Books is a Frey Patent Flat Opening Book -
p ends and band* with Byron Weston's Paper.
30
BOOKSELLER AND STATIONER
Store
Cleaning
Time
The Christmas rush is over and booksellers and stationers will find thisjmonth the most opportune time to make those changes in their stores which they have probably been contemplating for some time.
It will pay you to get your store ingood shape before the Spring season commences.
If you want a new show case or counter and wish to dispose of your old one first write out a brief description of it, insert in BOOK- SELLER AND STATIONER and you will no doubt find some dealer between Halifax'and Vancouver who is looking for a chance to buyvat a reasonable figure the very articles you wish to sell.
Do you want to buy a new desk? A "want ad." will find some dealer who is re-arranging his store and is [anxious [to dispose of such a desk at a bargain price. " ,'■/]
HaveiJyoui Tall those£ fixtures and equipment which make your store lookjneat and? enable you to give your customers quick service?
There are'a hundred little[services ouri'want ad." department can perform for you.
g~. - Rates (payable in advance)
ft 2c. per word for 1st insertion. |lc. per word for subsequent insertion.
5c. additional each insertion when box number is required.
Write or phone our nearest office.
Bookseller and, Stationer
MONTREAL TORONTO
WINNIPEG
BOOKSELLER AND STATIONER
31
In the Wall Paper Department
Relation of Stationers to Mail Order Houses — How to Meet Competition — The Paoblem as one Retailer Combats it.
The relation of the department store to the hook- seller and stationer in the handling of wallpaper, has given rise to numerous problems and their attendant innumerable solutions. Where the department store has the most influence is not in the sale of small lines but of staples, and wall paper affords a splendid field for the exploitation of rural trade.
Much may be done to counteract the evil effect of big store competition in this line — indeed it is possible for a real live dealer to not only maintain i successful business in the face of such opposition, but lo obtain con- trol of the trade in his entire district. As intimated, the methods advocated as a means to this desirable end are numerous and it is only reasonable to expect that such should be the case. Every man has his own ideas of how a business should be managed, and while there are in the methods of each things to be commended, still, when applied by one man to his business, a differ- ent construction is placed on the ideas of another.
Let it be understood that we are not to discount the value of an exchange of ideas. There is nothing so helpful to any body of men, each engaged in similar occupation, as the meeting where problems common to each one and the different solutions are discussed. It is only in this way that truly effective methods of deal- ing with difficulties are formulated. This being the case the following suggestions by a wallpaper retailer may be productive of some inspiration which will prove help- ful in solving the problem of big city store competition :
"Early in the spring we have a talk with all the local paper hangers and decorators and secure as many of them as possible to work for our store. To each of these men that will co-operate with us, we give a com- plete line of sample books of ©very pattern we have in stock, and have them use our books instead of those- issued by some wall paper house in the city. We arrange these samples as soon as our spring stock arrives, which we have shipped from the factory in January or the 1 ?t of February. Quite often these men will canvass the sur- rounding country that is not tributary to our store and make many sales we would not get, if it were not for them.
"We have a complete mailing list of the head of every family in our town and the surrounding country that is tributary to our store. On the first of March we send to every one on this list a number of small samples from our stock. We use a light weight manila envelope and place as many samples therein as we can send for one cent. We usually got an envelope about five by seven. In this we also enclose a circular letter de- scribing our line of wall paper and moldings and extend- ing to them a personal invitation to call at our store and see the entire stock. With a rubber stamp we print on the back of each sample the price of that par- ticular sample. We find this method very satisfactory for getting our line before the people. One house we deal with furnishes us a number of postal cards with the complete pattern of wall paper reproduced upon it in the exact colors ; these we also mail to our customers, which also bring profitable returns.
"We carry regular space in the newspapers of our city, and during the spring months we devote it ex-
Better than the New Year's resolution to work harder is the resolution to sell Wall Paper that works harder for you.
STAUNTONS Limited
933 Yonge Street, TORONTO
clusively to wallpaper and paint. We secure from the wallpaper house from which we buy our paper a number of cuts of wallpaper and use them extensively in our newspaper advertising."
New Spring Wall Paper Lines.
The new spring goods • are now ready to be shown, and it behooves the merchant who desires to get the best possible selection to study out the spring ideas. In the first place, a high style, feature is the use of a very small "art noveau" pattern in place of the favorite floral scheme. This is seen on a background self-colored and either ingrain, imitation of Japanese grass, or of linen or chambray. Fabric mats are the new feature, and come to suit every purse.
Besides these, the chambray fabric paper, perfectly plain, in shades of campagne, (natural chambray), blue, brown and green, seems one of the prettiest. Cut-out, floral design will be used to relieve it, either in panel or in. simple border decoration. Usually the cut-out stripe comes in two styles, wide and narrow, to give the re- quisite diversity of effect.
Pompadour wreaths, bouquets and flower baskets are seen for bedroom and drawing-room use; all these deli- cate, dresden shades appear, but there is great demand for browns, and a considerable feeling for blues for other rooms.
Jasper papers will hold their place as a high-class novelty, and some of these in amber shadings were amongst the most effective in a large, inclusive display. The name is taken from the fact that the cross-section of Jasper stone, with its strata of delicate lines, inspired the decorators who first printed this paper.
32
BOOKSELLER A X D S T A T I O N E K
A Circulation of over 30,000,000 in Magazines and Period- icals in the months of October, November and December,
1910, January, 1911.
TRADE SUPPLIED BY
W. J. GAGE & CO., LTD., TORONTO, CAN. COPP, CLARK CO., LTD., TORONTO, CAN.
The following high-grade publications will be used in the biggest advertising campaign ever conducted in the history of a card game :
|
Delineator Saturday Evening Red Book |
Post |
Dressmaking at Home Ladies' Home Journal Green Book |
Popular Magazine Modern Priscilla Iowa Homestead |
Home Friend Popular Epitomist Wisconsin Farmer |
||
|
Housewife Scrap Book |
Woman's World Pictorial Review |
Everyday Life Vickery & Hill |
Home Instructor Home Life |
|||
|
McClure's Household Blue Book |
Munsey's Hamptons Cosmopolitan |
People's Popular Monthly Everybody's W. J Thompson Co. |
American Magazine Popular Mechanics |
Aside from the fact that the Name is fiofrular, and that it is well advertised, the game is exceedingly attractive, has merit and SELLS on sight
Order Through Your Jobber
The Standard Playing Card Co.
345 W. Michigan St. CHICAGO, ILLINOIS
Fancy Goods, Sporting and Athletic Goods, Dolls, and Toys
After-Christmas Sales of Toys and Fancy Goods — Booking for Spring and Summer — New Goods and Seasonable Displays — Summer Lawn and Athletic Lines — Coronation Decorations — Intensive Merchandising.
There are some stationers who carry fancy goods and toys only during the Christmas holiday season and alter the turn of the year find themselves burdened with stocks of fancy goods or toys. These are either returned at a discount to the manufacturer or disposed of in some other way in order to escape a dead loss.
Before shipping back to the maker wouldn't it be a wise plan to give the general public a chance to secure the goods at a reduction? Half-price sales bring satisfac- tory results; of that there can be no doubt as the efficacy of the method has been successfully demonstrated time and again. The way it works is like this:—
Mrs. Smith whin doing her Christmas shopping no- ticed the fine line of ink stands and thought how well one would look on her writing desk — indeed, had the price been just a little less, she would have purchased one her- self. As it was she consoled herself w ith the thought that some observant member of the household would probably discover that such an article was needed and mako his gift accordingly. But Mrs. Smith was disappointed; not that she lacked appreciation for the presents given her, but the memory of the inkstand was still with her. While in this frame of mind she picked up the paper and as if in answer to an unformed thought there met her gaze the information that the very article she wanted was on sale at half price.
Arriving at the store she found much to interest her and the original purchase was augmented by other bar- gains.
The above illustration is merely an example of what an enterprising stationer can do in getting rid of sur- plus stock to advantage and applies not only to tho after-Christmas season but to any time when it is found advisable to reduce stock.
The place occupied in the sale of fancy goods by the framed work 0f art is very prominent. Pastoral subjects, heads and the cleverely executed motto are lines which seem to have made for themselves a permanent place in the average fancy goods stock. This year the treatment of calendars seems* to be even more varied than ever. Not only do pictures play a large part but the tone harmony of mount and ribbons goes a long way toward perfecting the general effect.
In leather goods the demand for pillow covers with burnt or colored design remains good. The flat clothes brush with its case of black or grey leather is enjoying a considerable measure of popularity.
Equipment for Spring Trade.
Deserving of attention of the dealer for this and the next two months is the systematic equipment of his business to take care of spring and summer trade, in old times most days were slow days and "hand to mouth" was the watchword. It goes without saying that in these days of keen competition and big opportunity the dealer who is thorough in his study of "What's ahead," has the store arrangement, the help and the goods all provided in good time so as to attract, to serve and to satisfy the critical purchaser of to-day.
The best goods are not of mushroom growth and the old program of waiting "till I see what I want," won't give the dealer the right goods at the right time. The past season if it has taught any one thing specially has demonstrated that those who bought early not only bought better, but had the goods, whereas the fellow who always waits ''till he sees," didn't have them.
Sporting goods, hammocks and summer and celebra- tion goods should be all secured as advances later on may be made, and with the usual spring dating allowed the dealer, it seems all in his favor to complete- his buy- ing early for his spring ahd summer wants.
®
March Import Propaganda.
Dealers will recall from the previous years the hitting title adopted by The Fancy Goods Co., of Canada, To- ronto', for a departure in import selling of holiday goods, dolls, toys and fancy goods. Many dealers took advantage of the opportunities the "March Import Pro- paganda" offered and found that in these lines they had no trouble to sell the same goods in their home town at a good profit which previously their customers had to send for.
These merchants <]o not need any further convincing that the March import propaganda is in line with the most advanced business "methods of this continent. The showing which will be complete on March 1 will .be uni- que in this country. Thousands of new lines are to be shown and the lots of specials offered means a saving on the whole bill that many times covers the time and ex- pense involved in the coming to Toronto. Besides there is the fact that dealers are enabled to sell at more than ordinary profit just such things as the big stores of the cities have made leaders of.
CpPPJ AT ROOTC^i for Scrl°o1 Teachers and Pupils on Kindergarten
^— ^— — — — ^— ^— — — — Work, Manual Training, Paper Cutting, Knife Work, Raffia and Reed Weaving, Modelling with Clay and Plasticine, Water Color and Crayon Work, Blackboard Drawing.
Canadian Agents for Milton Bradley Co. Prang Educational Co.
W. & A. K. Johnston.
Send us your orders for Books, Paints, Jalaps, Globes, etc.
THE GEO. M. HENDRY CO., LTD.
WHOLESALE EDUCATIONAL 6UPPLIES
215-219 VICTORIA ST., :: ■: :: TORONTO, ONT.
:tl
BOOKS E LLER AND STATIO N E R
The Fancy (ioods Company believe that they have hold of this program by the right -end, and they ask cus- tomers to make an early appointment, as only those ar- ranging in advance can be attended to, owing to the limitation of time.
In the sporting goods line it would be hard to find a more unique combination than that presented by the "Reach" and "Victor" goods. In the United States athletic goods made by the A. J. Reach Co., hold a high place. They have that correctness of design and detail that invites purchase, and they possess a stamina that claims the player.
The "Victor" line is made largely in Canada and where the "Reach" goods cannot compote in price the "Victor" goods fill the bill. They present a fine credit- able showing.
The line of "Victor" hammocks shown for summer is a select range of salable patterns. The designs are ex- clusive, the dyeing is a special feature, and the values are such as will commend them to the dealer. "Victor" hammocks are made wholly in Canada.
The crowning of the King is sure to arouse keen in- terest in Canada. Some fine showy sheet and wall deco- rations and hangings in red, white and blue with fine portrait of King George V. and Queen Mary are being shown. Special coronation flags have been prepared, and for rubber balls there is ready a fine new set of Coronation and Empire transfers. With such goods the dealer who secures the right lines for the right occasion and in good time should coma out right side up.
®
Intensive Merchandising.
One hears and reads so much about "intensive farm- ing," that a Toronto firm in a circular letter sent out by them entitled "Intensive Merchandising,"1 contains some things that are opportune and, worth considera- tion.
The advice given the farmer by the city man is abundant and perhaps the best way to profit by the advice is not to follow it. This "Intensive Merchandis- ing" story, however, is from the right source to its natural proper destination— the dealer. It deals with "Daintinesse," display stands for tooth brushes, combs, , manicure recmisites and shaving brushes, showing the dealer how he can sell more of these goods with less display room and less selling help.
This '"Intensive Merchandising" publication is just being issued by The Fancy Goods Co., of Canada, and for fall delivery these stands should bring record busi- ness.
NEW BOOKS FROM UNITED STATES PUBLISHERS.
A. C. McClurg & Co., Chicago, report a remarkable success with their net books of fiction and announce that all their novels for the coming spring will be issued on the "net" basis. There will be five titles in all: A new story of the Civil War by Randall Parrish entitled "Under Fire;" a story of Newport society life by Law- rence Perry, involving the competition between a Rus- sian prince, and a young American naval lieutenant pos- ing as a chauffeur, for the hand of a charming girl, under the title "Prince or Chauffeur ?" A posthumous work of Will Lillibridge entitled "A Breath of rrairic and Other Stories," and Clarence E. Mulford, the well-known author of "Bar 20" and "Hopalong Cassidy,'1' will be represented with a story entitled "Bar 20 Days" in which he employs many of the same characters and scenes as in his former books. In addition to these four
Wit Carrp
The following lines in stock in Toronto :
Acme Staple Binders and Staples
Fisk, Davey & Co.'s Paper Fasteners and Drawing Pens
Spiro Steel Arch Files
Spiro Pocket Pencil Shapeners,
Smigel's Desk Pads
The "Only" Paper Clip (West Mfg. Co.)
Rival Fountain Pens
Raven Stylo Pens
Karmo Stylo Pens
Pickwick, Owl and Waverley Steel Pens
Radbridge Playing Cards
Radbridge Score Pads
The CM C. Envelope and Stamp Damper and Fixer.
We can quote prices on any of above lines from the factories or from Toronto stock
2L &♦ jfWacBougall & Co.
42 Adelaide Street W.
oronto
stories by authors having previous connection with the McClurg lists, there will be one entitled "Love Besieg- ed" by Chas. E. Pearce, who has long been known to British magazine readers as a leading serial story writer.
On January 7, Little, Brown, & Co., Boston, brought out Anthony Partridge's new novel "The Golden Web," the story of the struggle for the possession of the title deed to the Little Anna Gold Mine, with a vibrant love interest. "'The Golden Web" promises to become as popu- lar as Mr. Partridge's "Passers-by," one of the six best sellers of a year ago. On the same date they published "The Capture of Paul Beck," by McDonnell Bodkin, au- thor of "The Quests of Paul Beck," in which the famous detective, "Paul Beck," reappears.
On January 14, Little, Brown, & Co., will add an- other novel from the pen of E. Phillips Oppenheim en- titled "Berenice." This book will be illustrated by Howard Chandler Christy and Howard Somerville. In "The Gift of the Grass," which wall come out this month, John Trotwood Moore has written in his best vein an autobiography of. a famous racing horse.
Little, Brown, & Co., commence the publication of their "Modern Criminal Science Series" in January with ""Modern Theories of Criminality," by C. Bernaldo de Quiros, one of the most eminent of modern Spanish criminologists and Criminal Psychology by Hans Grass, professor of criminal law at Gratz, Austria. This series of translations of the most important works of eminent continental authorities on Criminal Science will furnish a systematic and sufficient acquaintance with the con- trolb'ng doctrines and methods regarding the individual- ization of present treatment and the study of the causes of crime that, now hold the stage of thought in Contin- ental Europe.
BOOKSELLER AND STATIONER
:;:,
ANNOUNCEMENT TO THE TRADE
WE HAVE A COMPLETE STOCK OF THE FOLLOWING
OFFICE NEEDS
Which are particularly required and most salable at this season of the year*
BLANK BOOI1S. No. 4300
LONG DAY BOOKS, Size 6i x 16 inches, ruled single column. JOURNALS, Size, 8 x 13 inches. LEDGERS, Size 8 x 13 inches, ruled full account to a page, not indexed. Best White Wove Paper is used. They are paged and made only with 500 pages to a book, Strongly Sewn, Flat Opening, Ruled with Unit Col- umns, Half Bound, Red Back and Corners, Black Cloth Sides, Colored Edges, Titled and Tooled in Gold. Price, 80 cents each.
Waste Paper BasKets
WICKER— STRONGLY CONSTRUCTED
Height Hi inches $3 40 per dozen.
Nc.
1-0 1-1 1-2 1-3
13 14J
16
4.20 4.80 6.00
Wire, Strongly Woven Silver Wire
No. 93 " 93k
Height 12 inches $4 00 per dozen
12 " fin bottom 4.00 " "
Wire DesK BasKets, with Rubber Feet
No. 701 " 702 " 703
Single Tray Double Tray Triple Tray
$2.00 per dozen. 4.00 5.40
CasK Boxes, Japanned
with two-compartment tray " three " "
No. 2-6 " 50-6 " 50-8 " 50-9 " 50-10 " " 50-11 "
" 50-12 " " "
" 8-9 Sunk handle, with three-compart
ment tray - - 21.00
" 8-11 Sunk handle, with three-compart
1.80 3.60 6.00 7.20 8.40 9.60 10.80
per doz
ment tray 4777-9J end handles,
partment tray 4777-11 end handles,
partment tray
with four-com- with four-com-
24.00 10.80
16.00
All particulars as to any of our goods will be sent on amplication.
Deed Boxes, Splendid Value
LENGTH DEPTH WIDTH
14 inches x 10 inches x 9 inches - $1.65 each
16 " x 12 " x 10J " - 2.00 "
18 " x 13 " x 11 " - 2.40 "
20 " x 14 " x 13} " - 3.00 "
They are made of extra strong TINNED STEEL PLATES. Japanned. Handles at sides. Fitted with strong BRASS 4-Lever Lock, firmly riveted to box. Duplicate KEYS. One COMPARTMENT. Solid-jointed HINGES. LID has support to relieve strain when open, and is also reinforced with extra Metal PANEL inside to prevent injury to box or contents when stored.
ABSOLUTE SECURITY for DOCUMENTS, BONDS and all V A L U A B L E P A P E R S
"A.rcHive" Files
The ACTION of these FILES is always ACCURATE. Chosen by many of the prominent CANADIAN BANKS as the FILE best meeting their requirements.
NEW COPPER FINISH NEW MECHANISM IN ARCH NEW RED INDEX
PRICES
Complete ... $8.00 per dozen.
Less Perforator - 5.67 " "
Board, Arch and Perforator only 6.00 " "
Board and Arch only - - 4.53 " "
"Chad Valley' Files
The FILE IN A CASE- — STRONG and DURABLE. Very convenient for TRAVELLERS and OFFICE USE.
Size, 3) x 11 x 12 inches
No. 6124 with perforator - $8.00 per dozen.
" 6125 without perforator - 7.20 " "
Paper Clips
"EZEON"— Saves valuable TIME as they are EASILY applied. Papers are held firmly together. 100 clips in neat cardboard box — 10 boxes in a carton. Price 85 cents each carton.
We have in stock Complete Lines of Imported and Manufactured Stationery, including Sealing Wax, Ink Stands, Pen Trays, Pin Cups, Mucilage Bottles and Brushes, Sponge Cups, Letter Copying Presses, Copying Brushes, Pen Racks, Spring Letter Scales, etc., etc.
&& OPEN ORDERS $
ft
All ORDERS entrusted to us for our selection of goods required will receive very SPECIAL ATTENTION, as we aim to make this class of order the means whereby our customers will receive the most SALABLE GOODS.
The Copp, Clark Company, Limited
TORONTO
36
bOOK.sHi- L 1£ K AND S T A T 1 U N E !<
ANNUAL CONFERENCE, CARTER'S INK SALESMEN The fourth annual winter conference of The Carter's Ink Co., was held at the new factory in Boston from December l'J to 22, and was without question the most successful gathering of its kind ever held by the com- pany, bringing together over sixty of its inside and out- side men from all over the country. The managers and assistants from the branch houses in New York and Chi- cago and the Montreal factory were in attendance, to- gether with practically all outside men, both ribbon and carbon, and inks and adhesives, with tho exception of J. A. Macaulay, whois just returning from his Austra- lian trip, Carl Lamson, and A. J. Sjoholm in the far south.
Conferences were held both morning and afternoon, some treating' both lines, while others concerned the inks and adhesives or ribbons and carbons only. As this was the first meeting with the sales force in the now build- ing, an important part of the conference was the trip through the factory. The size and completeness of the plant was a revelation to all, and the amount of detail necessary to make the goods was commented upon freely. As the building is situated on the Cambridge side of the Charles River, and as the conference took up a large part of the day, the company hired a caterer and served lunches to the men each noon. A large dining room be- long to Ginn & Co., whose publishing plant is next door to the Carter's factory, was loaned for these lunches. In this way the men were able to enjoy each others' com- pany right straight through the day.
Different phases of the business were treated at each conferences-new goods for both lines, sales and advertis- ing policies for the coming year, and all the important details in handling the business were considered with great care; and running through it all was the keynote of the entire convention — co-operation — both between in- side and outside men, outside men and dealers, inside men and dealers, — in short, the company and its custom-
and some remarkable news was furnished. It "hit off" most of the men in one way or another, but the way the editions were exhausted showed the efforts of the editors were appreciated.
The conference was brought to a successful close on the evening of the 22nd, when a banquet was held at the Westminster Hotel with covers laid for sixty-four. R. B. Carter, president of the company, was toastmaster. The entertainment was wholly composed of home talent, but that by no means casts reflections upon it. C.B. Gordon spoke upon the remarkable growth of the company and astounded many of the younger men with the size of the business done. L. G. Stevens of the Chicago house en- tertained with sleight-of-hand tricks and F. F. Harris read an original room, mentioning some of the short comings of the home office force. One or two original parodies and an "effusion" by P. W. Carter, helped to enliven the dinner. A grand award of prizes to the handsomest, wittiest, baldest, chief four-flusher, etc., etc., created a great deal of merriment. The banquet closed with the singing of a song written for the occas- ion by two members of the office force, which put the fin- ishing touches to the determination of all to make this a banner year for the company.
THE WEEKS-NUMAN 1911 STAFF. The accompanying group photograph shows the leading members of the 1911 staff of the Weeks-Numan Co., of 39 Park Place, New York, some change in the personnel of the force having recently taken place. Owing to these changes there has had to be a redivision of territory. Charles H. Numan, the president of the company will travel Pittsburgh, Cleveland, Toledo, Detroit, Chicago, Milwaukee and New York circuit towns ; E. F. Perry, vice-president; will call on the trade in Philadelphia, Bal- timore, Atlanta and other Southern towns (including those in Texas), Memphis, Indianapolis and intermediate points ; also Hamilton, Toronto, Ottawa, Montreal and
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THE WEEKS-NUMA Upper Row S. H. Voss. Victor Claisse. Lower
ers. This idea of the necessity for co-operation to the last detail was strongly emphasized on every occasion. The entertainment of the nun was not overlooked. Two nights were given over to bowling and some truly won- derful scores were the results. On every occasion the salesmen were pitted against the inside men the latter came off victorious. A daily newspaper, '''The Penswip- er" was published each morn;ng during the conference,
N STAFF FOR 1911
Row E. F. Perry. C. H. Numan. W. T. Walls.
Quebec ; S. H. Voss (formerly of the Tower Manufactur- ing & Novelty Co.) will visit Kansas City and the towns West of that point including Minneapolis, St. Paul, Win- nipeg, Vancouver, Seattle, Portland, Los Angeles, Denver and between towns. The other two men shown in the group are W. T. Walls, who looks after the interests of the company while the other members are away on the road, and Victor Claisse, the store manager and buyer.
BOOKSELLER AND S I" A f 1 O N E k
37
THE WRENN'S ARE RUNNING THE MOST MODERN BLOTTING PAPER MILL IN AMERICA
at MIDDLETOWN, OHIO.
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TUT? T7APT |
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1 JLXjQy riVlj 1 |
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that we are supplying the two largest |
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cities in America and the U.S. Gov- |
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ernment with solid crayons is evidence |
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that the best and cheapest are made by |
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The Standard Crayon Mfg. Co. |
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Dan vers, Mass. |
FOR BEST VALUE IN
SCHOOL FURNITURE
Write
The JAMES SMART MFG. CO., Limited
and Winnipeg, Man.
Brockvillc, On/.
Environment and Opportunity
Wherever men are noble they love bright color: and wherever they can live healthily, bright color is given them in sky. sea. flowers and living creatures. --Ruskin.
C. Environment has much to do with the making of con- ditions in which we ,live, whether it be in business or social life.
C Opportunities gained through association with all that is highest and best in Art, Literature, Music, Home Associations, Friendships and Nature are the foundation on which character is built.
C. By surrounding the busy toiler with conditions which cultivate all that is best — the proper care for physical comfort — the atmosphere of sunshine and contentment, making work a joy and pleasure — the result is . high standard of excellence.
C The MADE IN BERKSHIRE papers are produced in an environment which breathes of all the higher ideals — conceived by the highest artistic skill and developed under exceptional conditions
Crane's Linen Lawn — Ik correct writing paper---is always in demand. Boxed in many beautiful styles, equally suitable for Gift Boxes or for personal use. Mail orders shipped promptly.
EATON, CRANE & PIKE CO
PITTSFIELD, MASS.
New York Office
Brunswick Building
225 Fifth Avenue.
1
Wm \
The "Blaisdell" Paper Pencil
oooooooooooooooooooooooo oo
FOR SALE BY THE WHOLESALE TRADE IN CANADA.
CUT BLrWLEN HOLES AND UNWIND.
has made a hit with every pencil user! Sharpening is made absurdly easy with a "Blaisdell" — just nick the paper and pull. No loss of time, no cut fingers. Made in 9 colours of crayon, in regular leads, and in special compositions for photo retouching, copying, marking china* glass, metals, etc. Should have a prominent place in every stationery store. Write for prices.
"THE PENCIL THAT IS MARKING UP PROFITS FOR THE STATIONER."
Office Equipment
*d
Office Furniture Staple for Stationers
An Authority on Future of Office Sup- plies— A Legitimate Adjunct to Stationery Business -Co-operation of Manufacturers.
To really be in love with one's work practically en- sures the success of the business involved and of those engaged therein. Tt naturally follows that a man who cares about his business is always on the alert to seize every opportunity to advance the interests of his busi- ness and to enlarge its field of activity.
The bookseller and stationer carries in stock a var- iety of goods and that variety is destined to be sup- plemented. Office supplies are a staple in the average stationer's stock, yet there are lines which of necessity go with the ordinary run of office stationery that the stationery trade generally is not handling. An idea many stationers have — an idea which it is ludicrous for any man truly interested in the welfare of his business to entertain for a moment — is that the furniture dealer has by some unwritten law reserved to himself the ex- clusive right to sell any and every kind of furniture, that identified with office equipment included.
The editor of a journal issued by a prominent office furniture house has the following to say anent the handling of their product : "We happen to be so situated that we come in close contact with both classes of trade, and it's our candid opinion that, granting the furniture men have the right on their side, it's the offi c specialty man that will control the trade eventually."
As maintained in the December issue of Bookseller _t and Stationer, the trade in office furniture is a perfectly natural and legitimate adjunct to the stationery busi- ness ; therefore we cannot see where the furniture men have any "right on their side." At present the trade in office furniture in the average Canadian town may not look like a get-rich-quick scheme, but when the office equipment house stated its belief that the trade would eventually be controlled by the stationer or office spec- ialty man, its view was not limited to the present de- mand. The opportunity presents itself now to lay the foundations for a business in office furniture and equip- ment which is sure to grow. Doi not allow the limita- tions of the present to cloud your vision of the future. Canada is growing and that growth is bound to bring an increase in manufactories and industries of various kinds, each one meaning an increased demand for office equipment.
For every stationer in Canada the door to a wider field of business activity is swung open. The office equipment bouse is eager to co-operate in the establish- ment of selling centres for its product. The man who is really in love with his business will discern the oppor- tunity thus presented and will lose no time in getting on the ground.
The Stationer and the Typewriter.
Three great inventions have been chiefly instrumental in the progress of the world during the last century — the steam engine, the application of electrical force to com- munication and mechanics, and last, but not least, the invention of the typewriter. What the steam engine is to the world of transportation and manufacture, the type- writer is to the office world. It is indispensable. Whole businesses that are now profitable would go to ruin did they not have the assistance of the typewriter for the swift and economical despatch of correspondence, and no business of any proportions at all would fail to suffer acutely were the typewriter machines wiped off the face of the earth. Has it ever occurred to the stationer to in- quire how much of his stock is dependent for its sale upon the typewriter ? If everything to which the typewriter contributed were figured up, we believe- the results would be sufficiently startling and significant to convince the dealer that he is in duty bound to advance the sale of typewriters by every means in his power.
Wipe out the typewriter and away would go ninety per cent, of the demand for carbon papers, 100 per cent, of the demand for typewriter ribbons, fifty per cent, or more of the demand for second sheets, nearly the whole of the demand for typewriter papers and perhaps thirty- three and a third per cent, of the demand for loose leaf goods of different classes.
Twenty-five per cent, of the filing cabinets in use in America would have to go out of business were it not for the product of the typewriter, whose uses, extending every day, have all but gone beyond the power of the mind to grasp in all their details and ramifications.
If it were not for the typewriter half the big mills of the continent that now run full time on fine papers would have to shut down and the other half would have to change their equipment to meet the new conditions.
And this is by no means all. The immense amount of litigation in the courts, the great business institutions with their thousands of correspondents scattered through- out the world, would be practically helpless without the typewriter. The work could not be done without such a number of clerks and secretaries that half the business en- terprise of the country would be swamped with the ex- pense of carrying them on.
Nor is this all. Without the typewriter there would be no duplicating machine industry in its present form. There would be no demand for the reduplication of type- written letters and we would be thrown back on the slow, inadequate hand duplicating processes in vogue thirty years or so ago unless some ingenious manufacturer could devise a stencil process that would answer better for du- plicating work than the old cyclostyle of twenty-five years ago. That, indeed, was pretty good, but unless one were skilled in manipulating the little stylus with a milled wheel at the writing end, the results were likely to be on a par with the handwriting of Horace Greeley.
If it were not for the typewriter, think of all the ela- borate and successful follow-up systems that would go into the scrap heap ! Think of the card indexes and the cabinets that would be relegated to the loft and the base- ment ! Think of the thousand and one things that could not be done were it not for the typist who easily does her fifty or sixty letters a day ! Millions of letters would
BOOKSELL E R AND STATU) X E R
:;i)
not be sent out at all ; millions of reams of paper for letter-heads and envelopes would moulder in the lolls if the typewriters were all obliterated and the minds of men had to start afresh on the problem.
Is it necessary to ask why the stationer should boost the sale of the typewriter ? Hardly. The business house in every other line is the close friend of the commercial stationer and the typewriter is the bond that joins them. How many commercial stationers could continue to do business on a goose quill and steel pen basis ? We don't know, but it would be interesting if someone would figure it out.
®
"Chad Valley" Letter Files.
The Copp, Clark Co., Toronto, are the Canadian
agents for the "Chad Valley" patented letter files, whose
claims are that they are- convenient and serviceable for
use in offices or by travelers. For office use they are
protected by strong cases into which files are placed. When not in use they may bo put flat or upright on the desk. For travelers all correspondence may be readily filed and made easy of access when required. In size these files are 34x11x12 inches.
The Macmillan Co. published the Canadian edition of Goldwin Smith's Reminiscences since last publication. The same company also brought out in December a second edition of Arnold Haultain's "Mystery of Golf."
THISTLE BRAND
SEALING WAX
Made by J. MACNEILL & SON, - GLASGOW Sold by A. R. MACDOUGALL & CO., TORONTO
Telegraph Cod
A B C Code. 5th Edition. English
A B C Code. 5th Edition. Spanish
ABC Code. 4th Edition
A I Code.
Morel ng & Neal Code
Bedford- McNIell Code
Large and small codes of all kinds. Send for list. Discount to the trade only AMERICAN CODE COMPANY, 83 Nassau St., N.Y. City
50
$7.00 8.00 5.00 7. SO 5.00 6.00
Q/\/*VI/p Out-or-print books supplied. No matter what subject
Ib\ I II 1^^^ Can supply any book ever published. We have 50,000
^1 ^^ ^"^ ^.»-' • rare books.
BAKER'S B0OK8HOP, John Bright St., Birmingham, n g.
It's the point that counts!
A Fountain Pen is only as good as its nib — and feed. These two are the chief contributors to the superiority of
"Swan" Fount Pens
Apart from the perfect flow, . fine balance and superior finish of Swan Pens — feat- ures for which they are famed — it is our gold pens w h i c b\ have made us famous.
We have specialized for many years in Gold Pens and our productions have no equal anywhere.
Get Details of Our Dealer Help Selling Plan.
WRITE US TO-DAY.
MABIE, TODD & CO.,
124 York Street, - Toronto
Head Office, London. England
Id
BOOKSELLER AND STATIO X E R
^m
fTRY A 25 cent ASSORTED SAMPLE BOlQ
+
The British Make ! of Finest Quality !
ARE SUPPLIED FROM TORONTO STOCK
In GROSS and 25 -Cent BOXES
WRITE FOR
LISTS (In Canadian Currency)
SHOW CARDS
and TERMS
TO
W. J. GAGE & CO., Limited
TORONTO
SOLE AGENTS FOR CANADA
FREE J Full Range of Samples-FRFF
Our lines of Plain and Fancy Blottings cannot fail to cover every re- quirement of your trade.
Our range of colors and finishes is very ex- tensive, and the profit from handling Standard Goods is an excellent one. Some of our Leaders are: — "Imper- ial," "Sterling," "De- fender," "Prismatic," and "Bankers' Linen Finish."
Standard Paper Mfg. Co.
Richmond, Va., U.S.A.
Agencies in Toronto. Montreal and Winnipeg
Profit in Toys
The store that carries a line of Toys attracts the most profitable trade — the family trade.
Why Not Investigate ?
Send for a free sample copy of "PLAYTHINGS," the trade journal that tells all about toys, dolls, games and juvenile sporting goods.
McCready Publishing Co.
118 East 28th Street
New York
BOOKSELLER AND STATIONER
II
Your Pen From Your Pocket
Will Not Slip if You
Fasten it With a
SEVERAL SIZES FITS ANY PEN
Steel - - 5c German Silver 10c Rolled Gold - 25c
Show Cards for counter display, 1 doz. to 3 doz. clips on card, according to style of clip. Sellson sight.
DISCOUNT TO THE TRADE ON APPLICATION
Consolidated Safety Pin Co.
DEPT. 1
BLOOMFIELD, N.J.
The
Boys'
Favorite!
In buying marbles it pays to be very particu- lar about the variety of coloring, hardness and smoothness of finish. The tact that our line of
American Toy Marbles
excel in these respects is the reason why they have a larger sale than any other line of marbles in the world.
MADE IN 9 SIZES— 7 COLORS
National Onyx, Royal Blue, American Cor- nelian, Persian, Turquoise, Oriental and Imperial Jade.
Write for our Catalogue
T e M. F.Christensen & Son Co.
Akron, O., U.S.A.
ALSO
Ballot Balls (black & white) Crystal Glass Castor Balls Glass Balls for pump valves. Glass Balls for litnogiaphers and for ornamental work
Hold Your Orders
For Christmas Cards
until you have seen our range for 1911. A full line of samples is now on the way to the office of our Canadian Representatives. The line for 1911 embraces Christmas Cards, Calendars, Christmas Tags: Seals, Wafers, Heraldic Christmas Stationery and a special line of Dominion Stationery, as well as Post Cards.
Dealers who handled our line last year had a very successful season's business. And we can assure the entire trade that this season's line eclipses anything we have ever before produced.
Thanking the trade in Canada for past favors and hoping for a continuance of the same.
BIRN BROS.
FINE ART PUBLISHERS London, _____ England
Canadian Representatives: A. R. MacDOUGALL & CO., 42 Adelaide Street W., Toronto. Can
42
BOOKSELLER AND STATIONER
British America Assurance Company
A.D. 1833
FIRE A. MARINE
Head Office, Toronto
BOARD OF DIRECTORS
Hon. Gin A. Cox, President W. R. Brock, Vlce-Pre«ldeni
Rob.rt Blckordlke, M.P., W. B. Melkle, E. W Cox, Geo. A. Morrow
D. B. Hinni, Augustus Myors, John Hoskln, K.C., LL.D. Froderlo Nlcholls, Alex. Laird, Jimes Kerr Osborne, Z. A. L««h, K.C.
Sir Hoary M. Pellitt, E. R. Wood. W. B. Molklo, Gonaral Manager/ P. H. Sims, Sec rotary
CAPITAL $1,400,000.00
ASSETS 2,162,753.85
LOSSES PAID SINCE ORGANIZATION 29.833.820.96
w
ESTERN
Incorporated 1851
ASSURANCE COMPANY
FIRE
AND
MARINE
HEAD OFFICE, TORONTO, ONT.
Assets over - - - - $3,570,000 Income for 1906, over 3,609,000
HON. GEO. A. COX, President
W. R. BROCK, Vice-President
W. B. MEIKLE, General Manager
C. C FOSTER, Secretary
BINDS TEMPORARILY or PERMANENTLY
AS REQUIRED
This is the ' Only Clip open
like th's
Here's a new, perfect clip that sells at sight to every !Business Men, the
ONLY CLIP
TRADE MARK
Is easily and quickly applied, and
as easily removed, lies flat and Place it over the
comer of the paper
smooth, does not injure the paper and holds securely by a very small margin.
Here's a small, neat and artis- tic fastener that is having an ab- normally large sale. Are you reaping your share of the profit offering ? Better order a supply to-day.
West Mfg. Company
PHILADELPHIA, U.S.A.
Canadian Representatives
A. R. MacDOUGALL & CO., 42 Adelaide West, TORONTO
Then bend over the corner of the papers
High Prices for Rare Old Books.
A set of the works of Charles Dickens and books relating to him, all first editions and sold1 as one lot. brought $511 at Anderson's, New York, in the opening session of the sale of the library of the late Alonzo W. Porter, of New York City. A copy of the first edition, in the origi- nal pink wrappers, of "The Humor- ist." London, 1819, with 40 etched and colored plates by George Cruick- shank, brought $200. A copy of the rare first edition of the London, 1826, English translation of the Brothers Grimm's popular stories, illustrated by George Cruikshank, and in bind- ing by Sangorski and Sutcliffe, sold for $207. John Ruskin says of these Cruikshank plates that they are un- rivalled in delicacy of touch and can only be compared to the etchings of Rembrandt.
Other interesting items were: First editions of Lewis Carroll's "Alice's Adventures in Wonderland" and "Through the Looking Glass and What Alice Found There," $66.50; "Le Moncboir: an Autobiographical Romance," one of the scarcest of James Fenimore Cooper's works, as published in "Brother Jonathan.'" No. xxii, New York, March 22, 1843, its first appearance in print, $56; a
complete set of "The Comic Almanac, an Ephemeris in Jest and Earnest," illustrated by George Cruikshank and others, $61; a complete set, five vol- umes, of Charles Dickens' "Christ- mas Stories," all first editions, $69; first edition, in separate book form, of Robert Burns' "Tarn o'Shanter," $102; a set of Henry Aiken's colored sporting plates, $282; second edition of "Jorrocker Jaunts and Jollities," by R. S. iSurtees, $150; the Bibliophile Society's Andre's Journal, $53,
PAYSON'S INDELIBLE INK
Thi Topaz Pencil
As good as any at any price. Better than any at the same price.
Hd, H, with rubber tips,
HB,H,2H,3H,4H,B,2B
without rubbers.
INDELIBLE COPYING
Medium and Hard.
Write for Samples to
Warwick Bros. & Rutter, Limited
Wholesale Stationers, TORONTO.
j/rade supplied by all Leading Wholesale Drug Houses in the Dominion.
Received Highest Award Medal and Diploma at Centennial, Philadelphia, 1876; World's Fair, Chicago, 1893, and Province of Quebec Exposi- tion, Montreal, 1897
HOTEL DIRECTORY.
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THE |
GRAND UNION |
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The most popular hotel in |
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OTTAWA, ONT. |
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JAMES K. |
PAISLEY, - -■ Proprietor |
THE MERCHANTS MERCANTILE CO.
360 St. James St., Montreal
Mercantile Reports and Collections
Our method of furnishing commercial reports
to our subscribers gives prompt anil reliable in-
foimation to date. Every modern facililv lor the
collection of claims. Tel. M.,.i, lUSi
HALIFAX HOTEL
HALIFAX. N.S.
A.OOOTJNTANTS AND AUDITORS.
JENKINS & HARDY
Assignees, Chartered Accountants, Estate and
Fire Insurance Agents. 15J Toronto St. 52 Can. Life Bldg. Toronto Montreal
BOOK S E LLER AND STATIONER
43
HANDLE ONLY THE BEST
NATIONAL LOOSE LEAF BINDERS
ARE THE BEST
These Binders can be supplied in all regular sizes with Standard Ledger Rulings. No. 7143 (Size of Sheet 9% x 11^6) can be supplied combined with Ledger and Duplicate Account Sheets.
Also NATIONAL LOOSE SHEET HOLDERS.
Samples and Prices on Application
SMITH, DAVIDSON & WRIGHT, Limited
Wholesale Stationers and Paper Dealers
VANCOUVER, B.C.
The Standard Office Ink
Sold by dealers who take pride in the fact that their stock is made up of the best of each kind.
CARTER'S
WRITING
FLUID
The attractiveness of the package sells it on sight. The sterling quality of the ink makes it a lead- ing re-order number.
The Carter's Ink Co.
Canad'an Factory—Montreal Boston, New York, Chicago
PERMANENT,
FREE FLOWING
Sell These World - Famed
PENS
"Pichwich/ "Owl," "Waverley"
We manufacture a very ex- tensive line of Steel, Metallic and Gold Pen Points, including the celebrated "Pickwick," "Owl" and "Waverley." The quality of the MacNiven & Cameron pens is well known wherever pens are used to be the very highest, Our
"Waberiep" Jf ountam $en
is a sure seller wherever introduced. It is a free, clear writer, with suffi- cient variety of points, points to meet every demand. Our Canadian representatives, A. R. MacDougall & Co., carry a full stock of the above lines.
MacNiven (EX Cameron, Ltd.
Edinburgh - London - Birmingham
Paper Napkins For' All Occasions
ASK YOUR DEALERS FOR
THE TUTTLE PRESS CO.S
line of [Fast Color Napkins, the largest assortment of high quality napkins on the market
Plain and Decorated Crepe Papers, Ribbon Crepe, Toilet Papers, Paper Towels, Milk Bottle Caps. Samples of Holly Box Covering and Wrapping Papers and Christmas Folding Boxes, ready March 1st.
The Tuttle Press Co.
Appleton, Wis.
44
BOOKSELLER AND STATIONER
Staple, ( No. 1 8) 5,000 in a box, per 1,000. 30 cent.
!P
A Modern Device
The Acme No. 2 Binder
This is a machine that drives a Hat staple that holds. It penetrates the thickest and toughest paper and will not tear the thinnest. Easy and con- venient to work and wiil not get out ot order, because it is simply made. The price is moderate and is one ot the least inducements that will sell it to the busy office worker.
Ask your jobbing house about it.
Acme Staple Company, Limited
112 North Ninth St.
Camden. N.J.. U.S.A-
HANDIHOOK
It is always ready for use. Twice the size ot illustration. It holds up to 10 lbs. in wall or woodwork. Your customers will appreciate its many good features, and our advertising will give the necessary assistance to make it a good seller
ASK YOUR JOBBER OR WHITE
THE MANUFACTURERS SALES COMPANY
(Canadian Agents for August Goertz & Co., Newark, N.J.) H. F. REID 4-315 BIRKS BLDG., MONTREAL
75,000,000 "O.K."
PAPER FASTENERS
SOLD the past YEAR should convince YOU of tfeir ^SUPERIORITY. /fiW'jZXmUffiS&M Thev Add TONE to You,
\"*% - " *irC Stationery in the OFFICE.BANK.
52k-. SCHOOL or HOME.
There is genuine pleasure in their use as well as Perfect Se- curity Easily pui on or taken off with the thumb and finger. Can be used repeatedly anr' ' theu atuiaus work." Made of brass in 3 sizes. Put upin brass I boxes of 10b Fasteners each.
I Handsome. Compact. Strong. No Slipping, NEVER ! All stationers. Send 10c for sample box of 50, assorted. Ilustrated booklet free. Liberal discoun llo theltade.
I The 0. K. Mfg. Co., Syracuse, N. Y.. U. S. A. TT° ib
W printed after your own photos by Itie Graphic Art Works
Markeif &Sohn, Dresden-A.
Double-
.Colored
Colloryp*
Boohlers.
Wholesalers and Publishers please apply For Free samples and prices.
HAVE YOU TRIED
THIS ONE
JOHN HEATH'S PENS
Supplied by leading Wholesale Houses in Toronto and Montreal. London (Eng. Export Agency :
8 St. Bride St., London, E.C.
0278 TELEPHONE PEN. Reg:, in Canada
The
REG:iN CANADA
SPENGERIAN
STEEL PENS.
The Standard Brand in United States for over fifty years, among expert and careful writers, and recognized by accountants and correspondents as
THE BEST
Works s BIRMINGHAM, ENGLAND
Imported by all the leading stationers in Canada. Proprietors: Spencerian Pen Co., New York
ii
ROB ROY"
PENS
Sold by
All Stationers
in 6d., 1/- and Gross Boxes
j&^"
HINKS. WELLS & CO.,
This series of Pens is made of the same material, by the same tools, by the same X*& process and at the same
works as the series of * Waver- ley* Pens which H inks, Wells c"1- Co. have for 30 years and upwards (prior to Sept.. 1901), manufactured for and supplied to the Proprietors thereof.
BIRMINGHAM, ENGLAND
MARSH RUBBER FINGER PADS
There is mucli satisfaction to be obtained from an article which affords Con- venience, Cleanliness and Sanitary Insurance to an Office man. Cashier. Letter Sorter, Press Feeder, or persons
Rapidly Handling Paper o( any bind.
They fulfill the purpose they are intended for without being moistened at the lips or sponge cup. therefore prevent transmission of germs to the mouth.
SAM'PLES FREE upon application to
MARSH
Canadian Agent.
RUBBER
FINGER PAD CO.
171 Mutual Street, Toronto. Ont.
1! OOKSELLER A N D ST A T I O \ E K
45
"Sports" Playing Cards
The Best
Value
in the
Market
LACROSSE DESIGN
Special card for whist players, Colonial Whist
We ar-; headquarters for Playing Cards— Made
in Canada— Style and finish equal
to Imported Cards.
Advertising Cards of all sorts, Novel designs Coated Litho. and Book Papers
FOR SAMPLES AND PRICES APPLY
CONSOLIDATED LITHOGRAPHING AND MANU- FACTURING CO., LIMITED
Successors to The Union Card and Paper Company, Montrea
|
GLOBE |
|
12 in. DIAMETER |
|
Lithographed in 10 colors— mount- |
|
ed on handsome Weathered Oak |
|
stand for |
|
ONE DOLLAR |
|
Distributed only with |
CRAYONS
ASK WHOLESALERS ABOUT IT.
This geographical globe is a $5.00 article.
Hi^ins' Inks and Adhesives
National B
LANK OOKS
TRADE
The Hisgins Inks and Adhesives are in a class by then- selves. They are the best good* th« original thought, conscientious workmanship and sustained high ideals can produce. They are largely imitated but never 'quailed. They give unvarying satisfaction to consumers and dealers, and every unit is backed by our absolute guarantee. Price Lists and Discounts on Request.
CHAS. M. HIGGINS & CO., New York, Chicago, London
Originators and Manufacturers of Ioks and Adhesires
MARK
MAIN OFFICE, 271 Ninth St. FACTORY, 240. 244 Eighth St.
Brooklyn, N.Y., U.S.A.
i
FORMERLY the SIMPLEX LOOSE LEAF PRICE BOOKS were bound in Black Cowhide Seal only. They are now made in all the regular sizes and thicknesses, bound in American Russia, select buffing, lined with cloth. This gives a book of fine appearance and excellent wearing qualities at a lower price. This will doubtless add new impetus to the already very pop- ular line.
Ask F°T Catalogue.
National Blank Book Co.
HOLYOKE MASSACHUSETTS
Hi
l!UO K S E L L E R A XI) S T A 1" 1 O N l£ K
"MADE IN CANADA"
OUR REVISED CATALOGUE
should interest every printer, lithographer and paper dealer in Canada. Your daily de- mands for Bond and Ledger papers can be increased by your having a full knowledge of the many kinds of paper we manufacture and which we fully describe in our new catalogue. Get in touch with our papers. There is good profit for you in every sale.
The ROLLAND
PAPER CO.,
Limited
General Offi;es
Montreal, Que.
Mills at
St. Jerome, Que.
The Northern Mills Co,
PA PER MANUFACTURERS
PRINTING
AND
WRITING PAPERS
Super-calendered, Velvet and Machine Finished Book, Litho and Antique Print- ing, Engine Sized Writing and Envelope Papers, White and Tinted Bond.
Typewriter Papers (Glazed and Rough Finished), Envelopes, Bill Heads, etc.
Ask for "Canadian Bond," "Provincial Bond," "Adelia," " Northern Mills," and "Federal Writing Manilla."
Head Office, Montreal, 278 St. Paul St.
Mills, St. Adele, Que.
ADVERTISING INDEX
Accounts and Auditors 4'2
Acme Staple Co 44
Albermarle Paper Mfg. Co ... . 4
American Code Co 39
American Crayon Co 45
Anglo-Canadian Music Publishers'
Asso., Ltd 27
B
'Bagster & 8ons, S 27
Baker Book Shop 39
Birn Bros 41
Blaisdell Paper Pencil Co .... 37
Boorum-Pease Co 20
British-American Assurance Co 42
Brown Bros,, Ltd 2
Bunlin. Gillies & Co
Outside back cover
C
Carter's Ink. Co 43
Cassell & Co 13
Chris; ensen Son & Co., TheM. F. 41 Consolidated Lithographing &
Mfg. Co 45
Consolidated Safety Pin Co 41
Copp, Clark Co 35
D
Davids. Thaddeus Co 2
E Eaton. Crane & Pike Co. ... Elliott, ('has. II. Co
F Fancy Goods Co
Inside back cover & 48
G
Gage, W. J. & Co. Goodall's
H
37 25
Heath, John 44
Hendry, Geo. M. Co 33
Higgiins. Chas. M. & Co 45
Hinks, Wells & Co 44
Hotel Directory 42
Hurst, A. 0. ..". 1
M
MacDougall, A. Boy & Co 34
Mabie, Todd & Co/ 39
Macneill, J. & Son 39
Maci^iven & Cameron 43
Manufacturers' Sales Co 44
Market & Sohn 44
Marsh Finger Pad Co 44
McCreadie Pub. Co 40
Mitchell's, Wm., Pens 40
Mittag & Volger, outside back cover
Morton Phillips & Co 29
N
National Blank Book Co 45
Northern Mills Papi r Co 4(i
0
0. K. Mfe. Co.
44
Payson's Indelible Ink 42
R
Ramsay, A. & Co 27
Rolland Paper Co 46
S Sanford & Bennett Co
Outside front cover
Smart, James, Mfg. Co 37
Smith, Davidson & Wright 43
Spencerian Steel Pens 44
Standard Crayon Co 37
Standard Paper Mfg. Co 40
Stauntons, Ltd 31
Staunton's. Ltd 31
T
Tuttle Press Co 43
U Underwood, John & Co
Outside front cover
W
Warwick Bros. & Rutter
Inside front cover
Weeks-Numan Co 2
West Mfg. Co 42
Wi stern Assurance Co 42
Woehler. H. L 4
Wrenn Paper Co 37
D O O K S E L L E R AND ST A T lONE U
Condensed or "Want" Advertisements
BOOKS FOR SALE.
How to dispose of shop-worn or unsaleable books it the problem of many a bookseller. Try an adver- tisement under this headine.
AUTHORS, WHO PUBLISH THEIR OWN books will find the BOOKSELLER AND STATIONER a good medium through which to Interest the trade in their publications.
BOOKS IN FOREIGN LANGUAGES
EMCKE & BUECHNER, 30 West 27th St., j New York. (All foreign books.) (12-10)
EMCKE & BUECHNER, 30 West 27th St., / New York. Best facilities for supplying books In all languages.
MISCELLANEOUS
ARTICLES FOR SALE
BOOK PLATES (EX LIBRIS)
ROBERT SNEIDER CO., 55 Fulton St., corner Cliff, New York. Designers and engravers of book plates (ex libris) heraldic snd mono- gram dies, pearl inlaid stamping, for stationery.
(2-11)
AGENT WANTED
AN AMERICAN MANUFACTURER, making a dependable line of loose leaf goods, desires to get in touch with a high grade manufac- turer's agent to represent them in Canada. Only those who sre reliable and possess ability to get business will be considered. One familiar with the stationery line preferred. Address, with refer- ences, giving full details and commission expected. Box 247, BOOKSELLER AND STATIONER, Toronto.
AGENCIES WANTED
AGENCIES WANTED— Travelerwith good con- nection in the drug and stationary trade of Winnipeg would like to represent a few good houses on commission. L., Box 1935, Post Office, Winnipeg.
SITUATION VACANT
WANTED— Young man for manufacturing de- partment. Must have a knowledge of paper, printing and binding, and have a good edu- cation. Aoplv by letter only, stating experience, to GRAND & TOY, Limited, Toronto.
pOPELAND-CHATTERSON SYSTEMS— Short*
\ j simple. Adapted to all classes of business Copeland-Chatterson-Craln, Ltd., Toronto and Ottawa. (tf)
pOUNTER CHECK BOOKS-Wrlte us to-dsy V_/ for simples. We are manufacturers of the famous Surety Non-Smut duplicating and trip- licating Counter Check Books, and single Carbon Pads in all varieties. Dominion Register Co., Ltd , Toronto
DOUBLE your floor space. An Otis-Fensom hind-power elevator will double your floor space, enable you to use that upper floor either as stock ruom or as extra selling space, at the same time Increasing spaceon your ground floor. Costs only $70. Write for catalogue "B." The Otis- Fensom Elevator Co., Traders Bank Building, Toronto. (tf,
DURING 1910 the MONARCH displaced hun- dreds of Typewriters of all makes. In 1911 we anticipate a still greater demand. We have cut down the allowance on these second- hand machines and consequently can sell them cheaper to you. They are carefully rebuilt and sre guaranteed to give satisfaction or your money back. If you want a good, strong, clean working Typewriter, at a mere fraction of the original'cost, wri'e us for catalogue. THE MONARCH TYPE- WRITER CO., Ltd., 46 Adelaide Street West, Toron o, Ont.
ELLIOTT-FISHER Standard Writing-Adding Machines make toil easier. Elliott-Fisher Limited, 513 No. 83 Craig St. W., Montreal, and Room 314, Stair Building, Toronto. (tf)
EGRY BUSINESS SYSTEMS are devised to suit every department of every business. They are labor and time savers. Produce re- sults up to the requirements of merchants and manufacturers. Inquire from our nearest office. Egry Register Co. Dayton. Ohio; 123 Bay St., Toronto; 258^ Portage Ave., Winnipeg; 308 Richards St., Vancouver. (tf)
MRE INSURANCE. Insure in the Hartford. Agencies everywhere in Canada.
GET THE BUSINESS; INCREASE YOUR SALES Use Multigraph Typewritten Letters. The Multigraph does absolutely every form of printing. Saves you 25 p.c. to 75 p.c. of your printing bill. Multigraph your office forms, letterheads, circular letters. Write us. American Multigraph Sales Co., Ltd., 129 Bay St., Toronto.
INDISPENSABLE in office, store, home— Cana- ■*• dian Almanac, 1911— a National Directory. Complete classified information on every sub- ject of Dominion Interest. Full postage, customs, banking, insurance, legal, educational, news- paper, army, clerical, governmental, particulars of leading institutiossand societies. Paper covers, 60c; cloth, leather back, 75c. All stationers, or sent postpaid on receipt of price by The Copp, Clark Co., Ltd., Toronto.
MISCELLANEOUS
ACCURATE COST KEEPING IS EASY if you have a Dey Cost Keeper. It automatical- lyrecords actual time spent on each operation down to the decimal fraction of an hour. Several operations of iobs can be recorded on one card for small firms we recommend this as an excel- lent combination— employees' time register and cost keeper. Whether you employ a few or hun- dreds of hands, we can supply you with a machine suited to your requirements. Write for catalog International Time Recording Company of Can- ada, Ltd. Office and factory, 29 Alice Street, I oronto.
K
AY'S FURNITURE CATALOGUE No 306
contains 160 pages of fine half-tone en-
gravings of neweM designs in carpets, rugs,
furniture, draperies, wall papers and pottery
with cash prices. Write for a copy-It's free
John Kay Co., Ltd., 36 King St. West, Toronto
MODERN FIREPROOF CONSTRUCTION. Our system of reinforced concrete work, as successfully used in many of Canada's larg- est buildings, gives better results at lower cost A strong statement," you will say. Write us and' letus prove our claims. That's fair. Leach Con- crete Co., Ltd., 100 King St. West, Toronto, (tf)
TTHE "KALAMAZOO" Loose Leaf Binder is theonly binder that will hold just as many sheets as you actually require and no more the back Is flexible, writing surface flat, align- ment perfect. No exposed metal parts or compli- cated mechanism. Write for booklet. Warwick Bros. & Rutter, Ltd., King and Spadlna, Toronto.
THE METAL REQUIRED IN A MODERN CONCRETE BUILDING. Our special facilities enable us to produce at minimum cost. Concrete Reinforcements, Fenestra Steel Sash, Automatic Fire Shutters and Steelcrete Metal Lath. Complete stock; quick delivery. Before'decidingwriteus for catalogue and prices Expanded Metal and Fireproofing Co., Ltd Fraser Ave., Toronto. (tf)
w
ARE.HOUSE and Factory Heating Systems. Taylor-Forbes Company, Limited. Supplied by the trade throughout Canada.
WHY IMPORT Loose-Leaf Binders and Metal Parts when you can buy " Systems Quality" from us? We make the best binders in the world; make them to match, too. Ours are the Canadian Loose-Leaf Standaids. Business Sys- tems Limited, Manufacturing Stationers, Toronto
(tf)
*••••••••••••••••••••••••>•-•••••••■•
INFORMATION WANTED.
THE EDITOR OF THE BOOKSELLER AND Stationer desires to be kept posted on the pub- lication of all new books and magazines in the Dominion of Canada. Readers will confer a favor by acquainting him of any omissions from the lists published each month.
MISCELLANEOUS
A BOOK-KEEPING STAFF IN ITSELF, doing the work with machine precision and accu- racy, the National Cash Register. Write for demonstration literature. National Cash Register Co., 285 Yonge St., Toronto.
IF you have been afflicted with oneof those foun- tain pens that won't write when you warn it to, or leaks when you don't want it to, give it away to one of your hot relations and buy a Moore Non-Leakable Fountain Penandvouwillbe happy. Consult your stationer. W. J. Gage & Company, Toronto, sole agents for Canada.
(Tj^-w buys the best duplicating machine on the vJ)7n market. ACME will print anything a iob ' " printer can do. Complete outfit: Acme Duplicating Machine, one tubular stand fitted with tyoe cases, compartments plainly lettered and arranged like universal keyboard of the standard make of typewriters, one drawer for accessories and forms, 20 lb. font of typewriter type, one chase, ont Acme ribbon any color with typewriter ribbon to match, one pair tweezers, two quoins, one key, one oil can and one set of reglets. Sold with a guarantee. Acme Duplicator Co., Balti- more, Md., U.S.A. (tf)
Try a condensed ad. in this paper.
.•..•..•.-•■-•.•••••'.•-•.-•-.•.-<
48 BOOKSELLER AND STATIONER
Our March Import Propaganda
Means sure Holiday trade success in 1911. Thousands of new. lines — Lots of "Specials"
New Showing is Unique in Canadian Merchandising
Fancv Good;
Dolls, Toys
Gift China
The new lines will he ready ana on display in our sample rooms the end. of February.
It will he the biggest ana best assortment ever shown under one roof in Canada.
Full advantages can only be had by visiting us during March.
Customers can be served only by previously arranged appointment.
vvrite for details or arrange anointment with, our traveller.
THE FANCY GOODS COMPANY OF CANADA,
LIMITED 156 FRONT STREET W. - TORONTO
BOOKSELLER AND STATIONER
You Need These Lines For Spring
HAMMOCKS
SWIMMING WINGS
RUBBER BALLS
FLAGS
CORONATION
GOODS
AIR RIFLES
SUMMER TOYS
&eacf) & Vittov
BASEBALL GOODS
AND
FIELD SPORTS
IS THE BEST "LAY OUT" FOR 1911
BEST GOODS BEST SELLERS
BEST RESULTS
SEASIDE GOODS
BASEBALL
TENNIS
FOOTBALL
CROQUET
LAWN BOWLS
WAGONS
Complete Stock of "Specials" in BRUSHES, COMBS, PURSES, BAGS
p
and all Druggists' and Tobacconists' Sundries/| 1 I
You Need These Lines For Fall
NEW
TRADE F O C
REGISTERED
DISPLAY STANDS
New Daintinesse Tooth Brush Display
New Daintinesse Manicure Display
New Daintinesse Comb Display
New Daintinesse Shaving Brush Display
Save space, time and help
^Km MARK ^V ^^ REGISTERED ^^